brand strategy presentation examples

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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9 Successful Brand Strategy Examples (+ Positioning Ideas)

Successful brands  don’t just happen by chance.

At the core of a strong brand’s  success is a brand strategy  defining how the brand will approach the market.

The more brand strategy examples you observe, the more you realise just how creative the discipline is.

Every market is different and every brand must be different within that market.

This article breaks down ten successful brand strategy examples and ideas to inspire your own positioning strategy.

Successful brands don’t just happen by chance.

9 Brand Strategy Examples (Top Agencies & Brands)

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What Is Brand Strategy?

Brand strategy is often positioned as a complicated business discipline.

The reality is, however, the goal of branding is not complication but simplification.

The more simplistic a  brand communicates its difference, value and offer  to its audience, the more likely that target market will be to adopt it.

This is where brand strategy comes in. Many people confuse it with marketing strategy, but

The strategy of the brand defines exactly how the brand will approach the market including the elements and tools it will use to achieve its goals.

Instead, marketing strategy delineates the short-term actions that will communicate the bigger vision. Marketing campaigns are specific pushes happening under the brand’s umbrella.

They communicate the brand message and (ideally) reach the target audience through digital marketing or traditional media channels.

Essential Brand Strategy Elements

A brand is a lot more than just a brand name or tagline. There are many  elements to a functioning strategic brand .

These elements each play their own role, and different elements hold greater or less importance depending on the brand. The combination of these elements is  what makes brand strategy so creative .

There are, however, a set of key fundamental elements that every brand should aim to incorporate, which are the following.

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Brand Purpose

The purpose of the brand is the reason it exists.

Of course, every business exists to generate profit. Businesses that operate without the goal for profit are known as non-profits.

Yet, this is where profit-generating business owners look in search of their purpose.

Beyond the profit is where brands find their true purpose and a great brand must have a clearly defined purpose.

Brand Vision

The vision of the brand is where it’s going in the future.

A brand without a plan has nowhere to go. But with a clear vision of the future brand, it has something to aim for.

The vision of the brand becomes a directional compass for success.

Brand Mission

The brand’s mission is the commitments it makes in order to achieve the vision for the future.

It’s all well and good having a vision. But without making a commitment, that vision is just a dream.

The mission begins to solidify the actions the brand will take to achieve its goals.

Brand Values

The  core values of a brand  outline what the brand holds dear in the way it operates.

Every business approaches the market differently and behaves in different ways.

Brands that articulate their values and commit to them can intentionally develop a reputation for the way they operate.

Brand Positioning

Without a doubt, the most influential element in the success of a brand.

Every business fulfills a want or need. Yet the way in which they do so is often the difference between success and failure.

Successful  positioning happens when a brand  develops a reputation with their market for the unique way they meet the wants or needs of their audience.

Brand Personality

It’s more important than ever for  brands to adopt a human persona .

People are drawn to human characteristics, and much of our decision-making happens through the attributes we consciously or subconsciously identify. Your brand’s personality is one of the essential elements of customer loyalty.

A brand displaying specific characteristics designed to appeal to a specific audience is far more likely to make the intended connection.

Brand Voice

An extension of the personality, the brand’s voice defines how the  brand sounds through its messaging .

Like the personality, the voice communicates characteristics though the added dimension of the tone of voice reinforces characteristics with attitudes.

Your brand voice can help you develop a strong differentiation against competitors to build rapport with potential customers. This is especially true for industries where stereotypes run rampant — like real estate and banking.

A new product can stand out in a saturated market by presenting a contrasting brand voice.

Brand Storytelling

As humans, we’re drawn to the story because we’ve used it as the method of knowledge transfer for millions of years.

This human instinct to attentively listen to the story provides brands with a hack to transfer their message. If you look at industry leaders like Apple, you’ll notice that storytelling is at the core of their communication.

This type of brand tends to capture a large market share because people can’t help but be drawn to its brand message.

Storytelling is a powerful tool to earn brand recognition.

Brands that tell stories to mirror the path of their customers, leverage human instinct to draw them in.

Brand Identity

Humans are visual creatures.

Our brains burn many calories to digest complex information. Yet we can process images in as little as 0.013 seconds.

The more distinctive and appealing a brand’s identity, the more likely it will be remembered and recalled in the buying decision.

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The brand strategy template for success.

It’s in our nature to replicate what works, which is why we’re drawn to templates. Just ask any social media manager and they’ll tell you their template library is one of their most prized assets.

The reality is, however, effective brand strategy is a creative discipline where processes, not templates, produce results.

Each of the elements mentioned above is a character in a story, and the  brand strategist is the author .

Different elements can take centre stage throughout the journey. But it is the cohesive combination of how they interact that makes it a tale worth telling.

Below are some examples of how different brands have used these elements.

Best Brand Strategy Examples

Whether you’re building your own brand or working on a brand for a client, the best way to learn from the success of other brands is to analyse brand strategy examples and how they use these critical elements.

Here are some of the best examples to analyse.

Chipotle (Quality Positioning & Personality)

Mexican food has been an American favourite for generations.

Taco Bell was the dominant player in the Mexican fast-food space. They led with a focus on low prices — an approach that dominated the competitive landscape.

Taco Bell’s brand awareness is through the roof — just ask any American. However, this low-price strategy came hand-in-hand with low quality.

The market was there to be disrupted, and  Chipotle ’s founder, Steve Ellis, spotted this opportunity .

Ellis had a degree from the Culinary Institute of America. And he knew there was an untapped market for lovers of both quality fresh produce and Mexican food.

A fresh take on this market was bound to capture new customers.

Chipotle came onto the scene and gave their audience something fresh both literally and positionally.

Their vegetable-heavy, fresh produce approach and their  cheeky personality gave Chipotle a competitive advantage .

Not only did they claim a healthy slice of the market, but they also expanded the market to more health-conscious diners.

Tesla  (Brand Mission)

As a brand,  Tesla  has many strings to its bow and leverages many strategic elements to appeal to its audience.

For a start, they’re a disruptor and carved out a hugely profitable and defendable niche in the Luxury Electric Automotive Market.

But this  Tesla example shines a light on their mission which is a commitment that goes beyond the automobile market, inspired by their visionary leader, Elon Musk.

Tesla is a brand that wants to bring us into the new world and has outlined its intent with an inspiring mission:

To accelerate the world’s transition to sustainable energy.

As consumers become more aware and the use of fossil fuels is forced out, Tesla is positioned to take advantage.

Zappos  (Brand Values)

Values are a brand strategy element used as an internal guide to navigate decisions and actions.

Although there are many  brands that effectively use their values  to drive success, very few become known for their values.

Zappos  is one such rare brand. At the core of what they do, Zappos aims to provide an exceptional customer experience.

Let’s have a look at their values

Deliver WOW Through Service

Embrace and Drive Change

Create Fun and A Little Weirdness

Be Adventurous, Creative, and Open-Minded

Pursue Growth and Learning

Build Open and Honest Relationships With Communication

Build a Positive Team and Family Spirit

Do More With Less

Be Passionate and Determined

This unique list of ten values is used as the cornerstone of their strategy.

They hire and onboard their  staff with a focus on these values,  which translates across their entire brand ecosystem and through them, developed a reputation to the value of $1.2 Billion, which Amazon founder Jeff Bezos paid for them in 2009.

In addition, Zappos started as a company selling shoes. They used a brand extension strategy to slowly expand into apparel, accessories, and more.

Brand extension  is a powerful strategy to venture into new spaces and earn recognition and equity.

Dollar Shave Club  (Against Positioning & Personality)

The  Dollar Shave Club  is one of my all-time favourite brand strategy examples for many reasons.

One of the most compelling is that this is a real David and Goliath story.

The Dollar Shave Club represented a small business with a ballsy entrepreneur in Michael Dublin, who stuck it to Gillette, the dominant market leader.

Dollar Shave Club’s Strategy was simple. Provide high quality razors at a significantly reduced price to their competitors, while pointing the finger at their rivals with dry humour and bags of personality.

Their viral video catapulted them to stardom. But it was their business model and brand strategy that led to Unilever acquiring them for $1billion.

Old Spice  (Repositioning With Personality)

Sticking with the men’s toiletries market, Old Spice is an inspirational example of  how a little personality reinvigorated an aging brand .

Old Spice  is a brand with heritage and history. Although many brands make that work to their advantage, for Old Spice, it was leaving them in the past.

The brand image in the market was that Old Spice was an “Old Man’s Brand” for old men getting older. They needed a fresh image if they were to appeal to the younger segment in order to survive.

They tested the waters with the humour-driven  “Swagger”  campaign before going all in on what turned out to be a viral sensation in their  “The Man Your Man Can Smell Like”  Campaign .

With little more than a personality makeover and a tweak to their visual identity, Old Spice became the #1 men’s body wash brand on the market.

Harley Davidson  (Brand Voice)

When you think of Iconic brands,  Harley Davidson  is often in the podium positions.

This All-American  heritage brand  is another masterfully managed brand which used its unique brand voice as one of its most consistent and effective tools.

Owners of Harley’s all share a unique characteristic. In one way or another, they’re rebellious at heart and aren’t fond of rules and push against the grain.

Harley’s brand voice is laced with this rebellious spirit. They’re rugged and mean, gritty and tough, and they don‘t mince words.

In other words, they’re the voice of the gang leader that their audience wants to follow.

Any student of branding who wants to know how an effective brand voice is executed should take a long hard look at Harley Davidon’s Messaging.

Dove  (Purpose)

This Unilever brand is one of the pioneers of Brand Purpose as a strategic tool.

Today, it’s not uncommon to see brands jumping on the purpose bandwagon without any real intent.

Dove  approached the issue of self-esteem in women with authenticity and commitment with their 2004 real beauty campaign, trading thin models for models that better represented real women.

Since then, Dove has committed to  raising awareness of the impact of the beauty industry on the self-esteem of women and girls and has committed to changing the status quo.

AirBnB (Brand Storytelling)

AirBnB is a modern brand that gets it.

They don’t facilitate short-term rentals — they help their audience belong anywhere.

One of the ways they do this is by elevating the connection between the guest and host and bringing the tangible humanity of these real people to life through their stories.

Again, there are many feathers in the  AirBnB branding cap from their playful brand identity  to their simplistic messaging, though their stories bring to life a sense of belonging that hotels simply cannot compete with. So if you’re considering using a story as a dominant tool in your brand strategy, make it about the people, not the brand.

Even Headphones  (Brand Identity)

Even Headphones  are a brand that engaged one of my favourite agencies,  Motto, based out of New York .

Though Even boasts unique technology which customises the listening experience for each user, its  brand identity is one of the elements that set them apart.

The colours palette mix of vibrant and neutral colours and the funky image style which that captures their audience is a memorable combination which is stamped across all their visual touchpoints.

Although a unique difference is an important part of any brand strategy, such a distinctive brand identity helps to bring memorability and salience to the Even brand beyond their technology.

Over To You

Analysing the competitive landscape is an important part of a brand’s strategic development. This step is not about looking for inspiration but gaps and opportunities.

When  you want brand strategy inspiration , look to other industries for successful brands and see what they have done well.

Often, you can combine strategic approaches that are directly translatable across markets, to find a unique brand strategy to position your brand effectively.

So get analysing, look for inspiration, get creative and create something truly unique.

Comment below to share your favourite brand strategy examples.  

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In this article, i show you how to present the brand strategy to your team, or your clients. download and customize my brand strategy presentation template..

You’ve just run your first brand strategy workshop—hooray!

Now, you need to present the brand strategy, but where to start?

And what are the brand strategy deliverables? Well, the presentation certainly is!

In this article, I show you how I presented the brand strategy to one of my recent clients, Periti Digital .

So if you’re looking for inspiration when creating a presentation deck for your team or your client, I hope you’ll find it useful.

So if you’re looking for inspiration when presenting your brand strategy to the team or your client, I hope you’ll find it useful.

Brand Strategy Presentation Elements:

• Purpose statement
• Vision statement
• Core values
• Audience persona
• Positioning statement
• Marketing goals
• Brand personality
• Tone of voice
• Tagline/slogan options

A strong brand strategy helps a company stand out in the market and build a lasting relationship with its customers.

Here are the 9 key elements that should be included in a brand strategy presentation:

1. Purpose statement

First, you need to present the brand’s purpose or mission statement, since these two are at the core of your brand strategy.

A purpose statement defines the reason for a brand's existence beyond just making a profit.

It should be a meaningful and inspiring statement that resonates with the brand's target audience.

2. Vision statement

The next slides of your presentation should definitely include the brand’s vision statement.

A vision statement outlines the brand's long-term goals and aspirations.

It should be aspirational and able to motivate the team to work towards a common goal.

3. Core values

Another very important element to include in your presentation is the brand’s core values.

Core values are the guiding principles that shape a brand's decisions and actions.

They should be authentic and meaningful to the brand and its audience.

4. Audience persona

No brand exists without its customers, so you will have to describe them as well somewhere in your presentation.

An audience persona is a fictional representation of the brand's ideal customer.

It should include demographic information, goals, motivations, and pain points.

5. Positioning statement

Another very important part of any brand strategy is the positioning statement—it must be clear and concise.

A positioning statement defines how a brand is unique and different from its competitors in the minds of its target audience.

Your positioning statement should be clear, concise, and memorable.

6. Marketing goals

I like to include a list of marketing goals aka brand touch-points, just so that there’s clarity as to the scope of work for the next phase—brand identity design.

Marketing goals aka. Brand touchpoints are the various points of interaction that a customer has with a brand.

They could be physical (like a store or product packaging) or digital (like a website or social media presence).

7. Brand personality

An important part of any brand is also its personality—it can’t be overlooked.

The brand personality is the character or essence of a brand—I like write it in the form of a “We love X, we hate Y” statement.

It should be consistent across all touchpoints and reflect the values and goals of the brand.

8. Tone of voice

You brand voice is yet another crucial element that every brand strategy deck should include.

The tone of voice is the way in which a brand communicates with its audience.

It should be appropriate for the brand and its target audience, and should be consistent across all touchpoints.

9. Tagline/slogan options

And last but not least, I like to propose one main tagline with a few slogan options.

A tagline or slogan is a short, memorable phrase that sums up the essence of a brand.

It should be catchy and easy to remember and should align with the brand's purpose, vision, and values.

In summary, a brand strategy presentation should include:

• A clear and compelling purpose statement
• An inspiring vision statement
• Authentic core values
• A well-defined audience persona
• A unique positioning statement
• A comprehensive list of brand touchpoints
• A consistent brand personality
• An appropriate tone of voice
• And a catchy tagline/slogan options

Together, these elements will help a brand stand out in the market and build a strong, lasting relationship with its customers.

By the way, you get my template with the purchase of my premium brand strategy guide .

The template comes in a variety of Adobe files, along with Google Slides, PPT, Keynote, and even Canva!

However, if you don’t have your brand strategy done just yet—then don’t forget to check out the free brand strategy guide on my blog.

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Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

Create your brand strategy presentation with Prezent

Prezent offers a range of presentation templates to establish brands and tools that can help you create a brand compelling and visually appealing presentation. With Prezent, you can save time, ensure consistency, and create a presentation that aligns perfectly with your brand's identity and message. Whether you're a seasoned presenter or new to the game, Prezent's features make it easier than ever to deliver a powerful brand strategy presentation that resonates with your audience.

Ready to elevate your brand strategy presentation? Try our free trial or book a demo with Prezent to see how our AI-powered platform can help you create stunning, on-brand decks in minutes.

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Brand Strategy Presentations

Unlock the full potential of your brand with our presentation templates. Whether it’s PowerPoint, Keynote, or Google Slides, our templates are tailored to help you craft compelling narratives. From initial awareness to brand resonance, every slide illustrates a unique stage of your brand strategy. Dive deep into the process with precision, using diagrams, charts, and models like the renowned Ansoff’s matrix.

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Brand Strategy Presentations: The Blueprint for Success

• Best in class: Handpicked designs guaranteeing effective brand strategy presentations.
• Diverse: From brand positioning diagrams to strategy frameworks, find the exact slide for your narrative.
• Customizable: Alter each PowerPoint template or brand strategy ppt to reflect your company’s essence.
• Knowledge-rich: Our templates aren’t just visually appealing. They carry depth, assisting in creating a strong brand.

Remember, a successful brand strategy doesn’t just showcase a product or service. It captures the mission, personality, and positioning strategy of your brand. It’s a roadmap that guides consumer perception and drives recognition. Our brand strategy presentation templates offer the structure, while your brand’s story fills in the details.

In today’s complex marketing landscape, authenticity and strategy go hand in hand. With the optimal presentation template, it isn’t just about crafting slides. It’s about shaping the trajectory of a brand’s narrative and future. Let’s delve deeper:

• Authenticity : It’s more than a buzzword. True brand identity emerges when you’re authentic in your approach. By choosing our brand strategy powerpoint, you illuminate the genuine essence of your brand, fostering brand awareness and the essential trust that drives consumer acceptance.
• Strategic Development : Proper planning and developing are paramount. Our templates offer examples of how leading brands create a unique brand identity. Whether you’re a startup looking to create a brand from scratch or an established company reimagining its brand strategy roadmap, our powerpoint presentation provides the direction and pillar support.
• Diverse Components : From the foundational pyramid structures to the intricate wheel and triangle diagrams, every slide serves a distinct purpose. Understanding the breadth and depth of brand strategy is made easy with visual aids like the Ansoff matrix or the detailed brand strategy framework.
• Guidance and Consultation : Are you a seasoned strategist or a budding consultant? Maybe you’re a corporate firm looking to redefine your point of difference. Our templates are fortified with knowledge, drawing from famous marketing strategies. They act as both an instructional document and an inspiration deck, aiding in your decision-making process.
• Engagement and Extension : In the digital age, every touchpoint matters. Our brand strategy powerpoint presentation emphasizes the importance of each channel, ensuring you reach your audience effectively. From the initial touch to the final decision, guide your audience on a journey of recognition and respect.
• Collaborative Tools : Tools like hislide.io allow you to listen and collaborate, ensuring that your presentation evolves in tandem with market needs and feedback. Whether it’s an audit, employer review, or a brand strategy document, having the right tools can make all the difference.

With our brand strategy template, you’re equipped to make informed choices, ensuring your brand not only stands out but also stands strong in a sea of competitors. Take the leap today, and let your brand story be told with clarity, conviction, and class.

Start your journey today. And let every PowerPoint slide, every model, and every element resonate with your brand’s unique voice.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

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The Ultimate Brand Identity Presentation Guide [FREE PPT Template]

If you’re in the process of building the right image for your company, it’s essential that you and your team manage clear guidelines on how to present your brand to the world .

These guidelines will help you maintain consistency (a KEY aspect of branding), and that’s why today, I’ll show you how to create a brand identity presentation that helps you inject your corporate identity into every single material.

We’ll go over the following topics:

• Starting with the basics: What is a brand identity presentation?

How to present a brand identity?

What to include in a brand identity presentation.

• Your Brand Identity
• Your Brand Visual Elements (+ Expert Tips!)
• What to expect? Brand identity presentation examples
• Check out our FREE Brand identity presentation template!
• Final Step: Brand Your Guidelines! Check out how we can help you out

Download your brand identity presentation PDF

What is a brand identity presentation.

A brand identity presentation is a practical and efficient way to present your brand’s guidelines. What are brand guidelines? They are a set of rules on how your brand should be used across any type of media.

These guidelines include all of your brand’s elements, such as your typography, color palette, tone of voice, etc . They provide all the instructions you need to maintain consistency every time you create new marketing materials, from brochures to flyers, packaging, and even your branded presentations .

The best way to present your brand identity is through a PowerPoint presentation. Why? For several reasons:

• Adaptability: Having all your brand's elements in a PowerPoint presentation not only provides the convenience of having everything accessible but also offers the flexibility to adapt it to various formats, such as social media and websites.
• Familiarity: PowerPoint is already a tool you likely use regularly. This familiarity makes using it for brand identity design presentation the easiest choice.
• Rich content: PowerPoint presentations have ample space for including visual examples, videos, and essential links. They encompass a wide array of content types, including text, charts, infographics, and videos.

Let's take a look at all the elements you should include in your brand identity presentation:

Your brand identity

1. Mission and Vision

Including your mission and vision in your brand identity design presentation is vital because it defines your brand’s purpose and long-term goals . You should structure these slides with a brief introduction followed by concise mission and vision statements:

2. Brand Purpose

Your brand’s purpose allows your audience to emotionally connect with your content, so it is crucial to include it to ensure everyone in the company creates content aligned with it. Present a brief statement with any explanation you’d like to have:

Including your brand’s values in your presentation is crucial as it helps match your team's actions and decisions with the core principles your brand stands for . You can present them simply or provide explanations for each one:

4. Tone of voice

Explaining your brand's preferred tone of voice is essential because it sets the style for all your content. Be sure to provide a description of how your brand should communicate and share examples about what to do and what not to do in order to clarify expectations:

5. Intended audience

By presenting your buyer persona, you ensure that everyone involved understands who the brand is speaking to . This way, you help them create content that resonates with the target audience:

Your Brand Visual Elements

Now, let’s check out the visual elements you should definitely include :

6. Logo design

Your logo is a cornerstone of your brand identity. Including it, along with variations and do’s and don'ts , ensures that everyone has access to and uses it correctly, which helps maintain a professional and consistent brand image:

7. Typography

Presenting your chosen typography is essential for maintaining a uniform visual identity in your text-based content. Include font styles for different types of text and usage guidelines to ensure that all written materials adhere to your brand’s style:

8. Brand Colors

Displaying your primary brand colors and their codes is essential for consistent visual branding. By providing the color palette and codes , you ensure that all design elements align with your brand's color scheme:

9. Photography

Explaining the style and types of photography that align with your brand is crucial. Make sure to include examples of preferred photography styles that help your team understand the visual aesthetic your brand aims to achieve :

10. Illustrations

If illustrations are part of your brand, presenting their style and usage guidelines is vital . You should include examples that illustrate the desired style and do’s and don’ts, making it easier for designers and content creators to maintain consistency in visuals:

Additionally, make sure you include these supplementary recommendations to elevate the quality even further, as suggested by our design managers Ramaditya Ananda and Indah Yuniarti .

As Ramaditya says:

“Make sure to include a link to access existing assets so it’s easier and faster for designers to use them.”

Including links to ALL the assets is a great way to facilitate the process for everyone designing or creating content. Attach these links for your logos, illustrations, shapes, etc.

Additionally, remember that you should include as many examples as possibl e. Try to be as specific as you can to ensure that all your content is illustrated exactly as you have in mind. As Indah adds:

"Be specific about how you would like to visualize your brand. Provide context regarding how the elements should be used and include the DO's and DON'Ts. Offer examples of both correct and incorrect applications of brand guidelines to help minimize errors in their implementation."

Check out the final product: Brand identity presentation examples

Ready to see the final product? Check out some amazing brand identity presentation examples.

Skype provides a great example of everything you must include in your presentation, especially how to present it. Skype’s guide offers a visually appealing yet playful presentation that cleverly introduces all of the brand’s elements in carefully crafted storytelling.

See the full brand guide here .

Heineken’s brand identity presentation provides every detail you should be including in your own presentation. They consider every single element, from all the logo variations, to all the visual elements the content creators or designers could need.

Check out the full brand guide here .

FREE Brand identity presentation template!

Now you’re ready to create your own brand style guide!

And to help you in the process, the 24Slides designers created a PowerPoint template that follows the structure we’ve seen above. Take this as your starting point in the making of your company’s brand identity presentation .

This hands-on brand identity presentation template comes with 20 slides for you to insert each one of your brand elements. If you feel ready to start, click on the image. You’ll be sent to our Templates Hub where you can download these slides for free.

However, as you might already notice, this is a generic template . It helps tremendously to get everything structured and in place as your first draft, but it’s not quite the finished document you want to present.

There’s one last step you shouldn’t skip if you really want to create a brand style guide that you and your team feel proud of.

Final Step: Brand Your Guidelines!

How are you going to encourage people to use your brand properly if you don’t do it yourself? Branding your guidelines, or any of your presentations , is key!

Your brand style guide or brand identity presentation is an excellent opportunity to practice what you preach and show how a document can breathe and live your brand to the fullest.

Ideally, your brand manual will be a consultation document for internal and external teams (graphic designers, copywriters, web developers, marketers, consultants, etc.), so it makes sense to have it aligned with your brand as well.

If you envision your brand style guide with a professional aspect but don’t know exactly how to get it there, you might be interested in outsourcing your presentation design .

At 24Slides , our PowerPoint designers are experts at making presentations that truly reflect your brand and values. Just check some of our before-and-after examples :

If you’ve already got all your elements and text in your brand identity PowerPoint template, all you need to do is send it our way ! Our designers have provided top-notch presentations to thousands of professionals and companies around the world, so rest assured your slides are in good hands.

But if you’d like to test the service first, that’s totally okay! We’re all about transparency and 100% customer satisfaction, so here’s a try-out offer for you : Send us one slide (maybe the cover of your brand style guide!), and we’ll redesign it for just one dollar. This is a cool way to experience what our presentation design service can do for you and your team.

As I mentioned before, no two brand style guides are the same. These 10 points we’ve covered are the essential parts any brand style guide should have, but you can add others according to what your brand needs.

Just remember to keep your brand style guide short, easy to read for everyone, and shareable!

Ready to create your own brand identity presentation? Look no further - this template is your ultimate tool to make it happen! Download it for free:

Want to learn more?

• Get superb on-brand presentations with 24Slides!
• Corporate Identity: Why is Branding Important in a Presentation?
• How to Write a Design Brief for Your Next Project?
• Rebranding Checklist: 5 Aspects You Should Consider

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The 10-Step Guide for a Successful Strategy Presentation

Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.

StrategyPunk

Introduction

Now, picture this: a room hanging onto your every word, eyes lit with interest.

It’s time for your audience to listen and be utterly captivated.

How to Write a Strategy Presentation: 10 Steps

1. set the stage right.

In the same way, before you even think of diving into your content, please know your audience.

Connect on a personal level, and half your battle is already won. 🎯

2. Define Your Mission

Once you have that clarity, your path becomes straightforward. Trust me, your audience will thank you for it.

3. Craft an Unforgettable Opening

4. break down the core.

In your strategy presentation, this is the issue or challenge at hand.

So, you’ve hooked them with the problem and dazzled them with your solution.

5. Elevate with Design

That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️

6. Weave in Stories

7. get them talking.

No one enjoys a monologue. You can turn your presentation into a dialogue.

8. Wrap it Up with Pizzazz

You're nearing the end. This is where you cement all you've shared.

9. Rehearse to Perfection

Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.

10. After the Applause: Your Next Moves

And always, always be open to feedback. It’s the breakfast of champions, after all.

So, go ahead and inspire change—illuminate minds. And make a lasting impact.🚀

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Bonus: your strategy presentation success checklist.

This list will guide you through each crucial step for impactful delivery, from understanding your audience to gathering feedback post-presentation.

Your trusty companion for every presentation!

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Creating a Brand Strategy: 8 Essentials & Templates for 2024

Written by: Brian Nuckols

Taking the time to develop a winning brand strategy is a crucial objective to help improve your organization.

In this post, I’ve collected the essential steps you need to take to upgrade your brand strategy, as well as concrete tips you can utilize right away.

Let’s get started!

Table of Contents

What is a brand strategy, a brand strategy template to help you get started, 4 types of branding strategies, essentials for a winning brand strategy, how to build a brand strategy in 8 steps, frequently asked questions (faqs).

• A brand strategy is an action plan that details how you'll build a successful brand.
• Four types of brand strategies are: brand extension, line extension, derived branding and individual branding.
• The essentials for winning a brand strategy are employee buy-in, consistency, leaning into emotional benefits and a flexible long-term approach.
• To build a brand strategy, you must establish your core values, create a strategic positioning statement, understand your ideal customer profile, craft a brand promise, have a visual identity, review crucial customer touchpoints, get clear on your brand’s voice and build a regular brand audit.
• Use the Visme whiteboard to help your team brainstorm and plan out a brand strategy in real time. Browse the wide variety of Visme templates to create a brand strategy document, infographic or presentation.

A brand strategy is an actionable plan that explains how a company will build rapport with customers, differentiate itself from competitors and create a strong brand identity.

It's a strategic plan for setting clear directions and achieving long-term goals as your organization evolves.

Branding is a way to bring your organization’s intangible aspects, like its authenticity, personality, reputation and unique selling proposition, into one neat concept.

You can understand strategy by comparing and contrasting it with a related concept, tactics.

Many people conflate tactics and strategies with each other. This conflation leads to confusing branding strategies with branding tactics.

A strategy is your map for achieving long-term goals that do not always need a discrete endpoint. A strategy is more like a process or a path that involves moving iteratively towards your goals.

Tactics are a far more concrete concept. They are essentially action steps taken to achieve the goals set in your branding strategy.

Some common branding tactics are to create a website, launch a new ad campaign or create visual content for a company blog .

Branding strategists may also use initiatives as a synonym for tactics because they typically have an objective time frame and discrete endpoint.

To craft an effective brand strategy, you must understand what your brand stands for and the extraordinary impact it hopes to make on the world.

Additionally, it is helpful to articulate any promises or guarantees you make to your customers. Expressing your brand’s personality conveys how communication with customers is a critical step in the brand strategy process.

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Ready to translate your branding ideas into a dynamic brand strategy document? Customize this winning brand strategy template and get started right away.

Do you wish to use a presentation format for your brand strategy instead? Take Visme’s AI Presentation Maker for a spin and generate a great first draft of a brand strategy deck.

Open up the templates library, select the Generate with AI option and use the chatbot to write the prompt. Your generated presentation will need only minimal customization before it's ready to be presented.

Now that we have explored an overview of brand strategy, we will move to the four most important types of branding strategies you need to know.

Here's an infographic to summarize the four branding strategies. Keep scrolling to read about each brand strategy in more detail.

Type #1: Brand Extension

The first type of brand strategy we will explore is a brand extension. When you use the brand extension strategy, you are expanding your existing brand into new product categories.

The strategy’s essence is to expand your reach by moving into new markets on your existing brand’s strength.

When you extend into new categories, they can be related and unrelated to your current category.

Nike is an excellent example of a company that expands its reach through brand extension. They have grown from shoes into products as diverse as sunglasses and golf balls.

Image Source

What is essential to keep in mind from a brand strategy perspective is to select new categories that match your brand mission statement and values.

Ultimately, the strategy you are using is to launch a new product underneath your established brand name in a new product category.

Although starting a new product seems like a daunting task, it is a viable strategy for brands of all sizes.

It is a viable strategy because you can ride the strength of your pre-existing brand, including all of the social proof and value that comes with it.

Even though the new product will be unfamiliar in the marketplace, the goodwill you have built up will create a greater likelihood of market penetration in the new category.

This success will help you reach a new audience and increase your overall brand strength.

Type #2: Line Extension

The second type of brand strategy we will explore is line extension.

In the brand extension strategy, you expand your brand’s presence in a new product category. The line extension strategy does something similar by increasing your reach inside your existing product category.

A great example of this takes place in the creation of new cell phone products. When a company like Apple creates a phone with a larger screen to appeal to a larger segment of customers, they use the line extension strategy.

When you use this strategy, it can help to win over customers who are choosing your competitors because they are looking for a product with specific features.

Instead of losing these customers, line extension can be a profitable way to increase your brand’s strength .

Ready to get started with translating your brand strategy ideas into an interactive presentation for your team? Use the digital branding and promotion template to get organizational buy-in!

Type #3: Derived Branding

The third brand strategy we will explore is the derived branding strategy.

While the first two strategies have covered how to expand your brand as a strategy of improvement, this strategy is about breaking things down.

Your product or service will likely include some key components that come together to deliver value for your customers. The derived branding strategy is when you isolate a particular feature and give it a separate branded identity.

An example of this is the consumer electronic company Intel. Their chips are in many PC products. Instead of branding Intel computers as a standalone entity, Dell chooses to give a component of the PC its own brand identity.

Type #4: Individual Branding

The fourth type of brand strategy we will explore is individual branding.

This strategy involves emphasizing personal characteristics, values and accomplishments that executives or team members have that highlight your brand’s mission.

It's beneficial for executives and leadership to use their platforms to amplify brand values. Plus, it's easier for people to connect with people.

Now that we have reviewed the four types of brand strategy you can use, we will discuss some essentials for creating a winning brand strategy.

Essential #1: Employee Buy-In

The first essential that is crucial for you to dial in with your branding strategy is employee buy-in. Having an authentic approach to branding is the most sustainable way to create an effective employee buy-in strategy.

One way to create more authenticity in your branding is to link your forward facing company culture with your outward facing brand voice.

The most critical step in reinforcing this link is clearly articulating the promises you make to customers and your company’s underlying values.

This clarity is a great way to make sure your employees feel aligned with your brand. If they resonate with your company’s values and mission statement, and you articulate the branding strategy’s importance, you are sure to be on the same page.

Whether you are already clear on your company values or need to do some work articulating them for your branding strategy, you can ask the following questions.

• Who is your ideal customer?
• How do you create value for them?
• What is your vision?
• What are your values?
• What does your company hope to be in the world?

Essential #2: Consistency

The second essential for winning brand strategy is brand consistency. Brand consistency is the regular delivery of content that aligns with your values and brand strategy over time.

This consistency means that your audience can expect exposure to your key messages and core offerings regularly. Brand consistency means you always deliver core messages with consistent visual branding and other regular brand elements.

Easy ways to achieve brand consistency include creating a brand style guide and ensuring you deliver messages in a similar tone across time. Another way to craft consistent branded content is to use custom dynamic fields that cover branded messages that you can use across different Visme projects.

When you achieve brand consistency, your customers will start to recognize your messages and build positive associations.

Essential #3: Lean into Emotional Benefits

Emotional branding is the process of creating a relationship between an audience and a brand by provoking their emotions. We can achieve this by creating a brand that appeals to your ideal customer’s emotional state and aspirations.

The work of Marc Gobé is a good reference point for emotional branding.

He created the emotional branding concept and detailed it in his book The New Paradigm for Connecting Brands to People .

The philosophy is based on the observation that connections occur on an emotional level in relationships between brands and people.

Emotional branding is powerful. It focuses on the audience and gives them the chance to control what type of content or product they get. They’re in charge. Wondering how to implement this in your brand?

You can see a great example from this company that offers simple meal planning . It allows the customer to customize a meal plan to their taste. They can include/exclude ingredients and choose a portion size that will suit the family, creating a deeper connection with their customer.

Essential #4: Take a Flexible Long-Term Approach

Getting the most out of your branding strategy means taking a long-term approach.

Do not be afraid of making efforts now that may take a while to materialize. Branding is a long-term investment that will pay dividends if you continue to improve.

There is an important balance to strike between long-term planning and short-term flexibility. It's crucial to leave space in your branding strategy to adjust to real world feedback as it arrives.

Now that we have reviewed some of the essentials, we can shift to some concrete tips. We will now move on to eight practical steps you can take to develop your brand strategy.

Step #1: Establish Your Core Values

The first step to build your brand strategy is to establish your core values. Core values are the beliefs you have about your brand that inform your actions.

Use this template to jot down the values that matter most to your brand.

These core values are why your company exists and are related to the specific problems you hope to solve for your customers.

Often, the company’s founding forged these values, and they are unlikely to shift much as your company grows. They are a foundational anchor of your brand strategy.

Use the Visme AI Writer to help you word your core values and brand story. Take your draft content and prompt the AI to condense and simplify. Once generated, you can use it as is, edit it or regenerate it for better results.

Step #2: Create a Strategic Positioning Statement

The next step to creating a brand strategy is to make a positioning statement. The positioning statement is a description of your product as well as your target market.

Its purpose is to show exactly how your product serves a particular need in a target market.

Here's an editable template you can use to craft your brand positioning statement and visualize its various elements.

You can use a positioning statement as a tool to make sure your marketing efforts are on the same page as your brand strategy.

You can also use the positioning statement to communicate your value proposition to your ideal customers by featuring your brand’s core characteristics.

Before crafting your positioning statement, you have to find clarity on the following aspects of your brand.

• Who do you serve?
• What do you offer them?
• How do you offer it to them?
• How does this compare to current offers?

Step #3: Understand Your Ideal Customer Profile

The third step to build a winning brand strategy is to understand your ideal customer profile.

An ideal customer profile is a description of the type of customer that would gain a lot of value from your product or service.

They are the easiest to sell, have the highest retention rates and love to refer others to your product.

In short, the ideal customer profile is a description of future customers that have the characteristics of your most important success stories.

Here's a buyer persona template you can customize to visualize and organize details about your ideal target market.

After you develop a thorough ICP , it will help you clarify the value you create for your customers. This will help you lay out your branding strategy, which is like a beacon for new customers and revenue.

Step #4: Craft a Brand Promise

The fourth step in building a winning brand strategy is to craft a brand promise. A compelling brand promise combines the brevity of a tagline with your unique selling proposition.

The more any brand delivers on the promises they make, the more effective their brand strategy becomes. Conversely, if you can not match your expectations, the brand strategy is failing.

This risk of not matching the brand promise is why it is vital to create a valuable brand promise that is both exciting and realistic.

At Visme, we help you design and share beautiful on-brand presentations, infographics and other visual communications . This statement is a brand promise.

It is an experience you can expect to receive when you interact with our design tools.

Step #5: Have a Visual Identity

The next step, when it comes to brand strategy, is to have a visual identity .

Now that we have explored various ways to find clarity on how you create value for your customers, we need to translate that into your customer facing communications.

Visual identity is the overarching description of the images and visible elements of your brand. The visual identity includes everything from your website to your business cards and social media accounts.

Use this template to define your visual identity elements, such as logo variations, brand color palette and brand typography.

The images you chose are a crucial form of communication when making an impression on your audience .

Your overarching visual identity will impact your ideal customers on an emotional level. Because of this impact, visual identity is an essential tool for building an effective brand strategy.

Conversely, if things go awry on this step, visual identity can become an obstacle to further growth.

A short description of the visual identity includes all of the imagery that expresses who your brand is and why you are different from everyone else.

A vital step in developing a brand strategy is to create and or review your brand style guide. A brand style guide will give you, and everyone on your team, instructions on creating a consistent visual identity.

Step #6: Review Crucial Customer Touchpoints

The sixth step in creating a brand strategy is to review crucial customer touchpoints.

Reviewing these touchpoints will help assure that your brand strategy is consistent in the most significant locations where people discover your brand.

A brand touchpoint is a point of contact between your audience and your brand. It includes things like your email newsletter, social media profiles and website.

Here's a template to help you visualize your customer touchpoints.

When you create a winning brand strategy, discovering the most crucial, revenue-generating touchpoints is a good step.

Understanding where your branding efforts make the most impact will help you prioritize any tweaks that can significantly impact your results.

Step #7: Get Clear On Your Brand’s Voice

The next step to building a winning brand strategy is to find clarity on your brand's voice . Defined simply, a brand voice is the standard way you communicate with your audience.

Here's a template you can customize to pinpoint your brand voice.

The ingredients of a brand voice are reasonably straightforward.

First, you must address the brand voice toward your ideal customer. Second, the brand voice should stay true to the brand values you described earlier in the brand strategy process.

If you include those two ingredients, an authentic style will emerge. For some brands, the voice takes a more authoritative tone. Additionally, for others, a more playful voice feels more authentic.

Step #8: Build a Regular Brand Audit

The final step for developing a winning brand strategy is to schedule a regular brand audit.

A brand audit is a thorough review that describes how your brand strategy performs compared to the goals we articulated during the brand strategy creation.

You should schedule these audits quarterly. Block out 1-2 hours to review your visual identity. Ask yourself these open ended questions.

• How well is our visual identity representing our core values?
• What tweaks or improvements can we make to improve our brand strategy?
• Are the critical customer touchpoints speaking to the ideal customer most effectively?
• What small experiments can we make with our brand voice to more accurately reflect our mission?

You can also take advantage of our brand audit template below.

There are many benefits to schedule a regular tempo of brand audits. First, you establish standard performance benchmarks. Additionally, you create a routine of incrementally improving your brand strategy.

Now that we’ve explored the best strategies to create a brand strategy, we will share how to use Visme templates to enhance your efforts.

However, if you’re not entirely sure how Visme can help, please check out our short video on tips for marketing plans like your branding strategy.

Ready To Start Developing Your Brand Strategy?

A winning brand strategy will help you reach your goals. While integrating theoretical knowledge is a good start, using Visme to incorporate professional design into your brand strategy is the next step.

With Visme, you get an all-in-one tool to create, share and manage your brand assets, content marketing visuals, presentations, reports and more.

When you are ready to take your design to the next level, get started with a free Visme account and take it for a test drive for as long as you want.

Now that you are ready to use Visme to help develop your brand voice, I would like to address the eight most common frequently asked questions about the process.

Q1. What is a brand strategy in marketing?

The definition of brand strategy is a long term and organization wide initiative for your brand to achieve concrete, measurable goals. Designing strategies to work across the entire organization is a mark of winning brand strategy.

Brand strategy helps you improve customer experiences, increase revenue and become more competitive in the marketplace.

Q2. How much does brand strategy cost?

Creating involves understanding the essence of your company. Additionally, it consists of understanding how your product fits within that mission and the marketplace.

Understanding these types of questions takes investments in your time and energy as a leader or employee in the company. It will be a variable cost depending on the value of your time.

Alternatively, you can hire a designing agency. Check out this helpful guide from TechCrunch on the varying costs of startup branding.

However, suppose you want to try branding on your own.

In that case, you can pick up the following two book suggestions designers commonly recommend: The Battle for Your Mind by Al Ries and Jack Trout and Designing Brand Identity by Alina Wheeler.

You can also use Visme to get professional design without needing high professional design costs.

Q3. How to build an employer brand strategy?

The best way to build a strong employer brand strategy is to understand your organization’s needs.

When you understand your business’s short and long term needs, you can craft an effective strategy. Understanding your needs will help you find clarity on everything you want to accomplish.

This clarity will help you align your goals with existing skill sets in the labor market.

When you do this, you can craft an employer strategy to attract the skills that will move your company forward.

To gain even more clarity on this issue, you can ask questions like:

• What objectives will the business pursue over the next 12-36 months?
• What new products and services are in the pipeline?
• What talent gaps exist that could prevent us from meeting our obligations?

Q4. How to create a brand strategy roadmap?

Creating a brand strategy roadmap is an important step to take when developing a winning brand strategy.

There are four elements that you should include in your brand strategy road map. These include vision, brand purpose, values and goals.

The vision component in the brand strategy roadmap will discuss the direction your brand is traveling. It defines an ideal outcome your brand is hoping to create in the world.

The purpose component asks the question, why is this vision important? What is the motivation underneath your ideal outcome? What makes it essential to the world?

Next, the value section helps you define what your brand stands for. What are your standards for operating as a company? How does this shape your strategy?

The goals section is where you get more concrete with your brand strategy roadmap.

What exactly do you hope to achieve? Make sure to include the specific metrics that track your results.

Q5. What does a brand strategy look like?

A great metaphor to help guide your brand strategy is to look at brand strategy like storytelling.

Our favorite stories transcend their medium. They are more than books, shows or movies. They are a lived emotional experience.

Stories achieve this experience with a simple structure. They have a beginning, a middle and an end. Additionally, they always have some kind of transformation or change involved.

When you build your brand strategy, make sure it communicates how your product or service creates a change in the world. Include language about where the customer starts, what it is like using your product and where they end up.

A good story is not just something to read on a page — it’s an experience. And for something to be an experience, it needs to have a beginning, a middle and an end. At the end of the story, there must be some kind of change from the start.

In practical terms, what a brand strategy looks like depends on your team’s preference. As long as it’s well-structured and aligned with your organization’s visual guidelines, you can put together a brand strategy presentation , infographic or document.

Q6. What does a director of brand strategy do?

A director of brand strategy is typically responsible for managing various brand strategy projects for multiple clients. Often, they collaborate with marketing and design teams to meet organizational goals to increase brand awareness within the market.

Q7. What is a brand strategy document?

A brand strategy document can include several different brand strategy templates that your team will use to improve their work. It may include details on your value proposition, brand narrative, customer personas and positioning statements.

Easily create a first draft brand strategy document with the help of Visme’s AI Document Generator . Using a text prompt, the AI can build a pre-designed document with all the sections, visuals and text you need to get started. With minimal customization, you’ve got a brand strategy document in no time.

Q8. Why is brand strategy important?

Brand strategy is important because it helps you cultivate a strong presence in the market. It gives you a definition that your customers will recognize.

Additionally, it gives you concrete benchmarks to track your progress. Without a brand strategy, you will find yourself unable to judge your branding efforts’ progress accurately.

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Download Free Brand Strategy Templates

By Joe Weller | November 2, 2021

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Organizations of all sizes and industries can use a brand strategy template to build a strong brand. In this article, you’ll find over 20 templates in a variety of styles and file formats, all of which are fully customizable and free to download. 

Included on this page, you’ll find a brand strategy plan template , a strategy brainstorming worksheet , a brand communications template , and a brand strategy presentation template , as well as many templates for defining your brand and creating strategic plans.

Brand Strategy Planning Template

Download Brand Strategy Planning Template Microsoft Word | Adobe PDF  | Smartsheet

Build your brand strategy with this comprehensive template. Document your brand’s core values, vision, mission, and target audience. Create buyer personas to pinpoint target customers, and use the competitor analysis section to evaluate the strengths and weaknesses of other brands. This template can help you to craft your brand purpose and positioning statements, unique value proposition, and brand messaging. There’s room to hone your brand identity with details on logo, colors, and other visual elements. Once you’ve developed your own brand strategy framework template, use it to inform all of your content marketing. 

If you’re creating a business-to-business (B2B) brand strategy (rather than one for a business-to-consumer (B2C) company), position your brand as the industry expert that can provide a complete solution to customer needs based on reason and fact, rather than on emotion. Keep in mind that a B2B buyer persona focuses more on job roles rather than individual characteristics. Many stakeholders may be involved in the sales process, and a B2B strategy requires building relationships and trust throughout the longer-term sales cycle.

Brand Strategy Roadmap Template

Download Brand Strategy Roadmap Template — Microsoft PowerPoint

Get a high-level view of your brand strategy plan with this roadmap template, which provides a concise look at key elements of your brand strategy and the marketing tactics you plan to use to meet strategic goals. Enter brief descriptions for your brand’s core values, purpose, vision, big idea, promise, and story. List issues you need to address, strategies to resolve those issues, and action steps to implement. Use this PowerPoint template for your own planning purposes or as part of a presentation in stakeholder meetings.

Brand Strategy Brainstorming Worksheet

Download Brand Strategy Brainstorming Worksheet Microsoft Word | Adobe PDF | Google Docs

Use this template to generate and consolidate brand strategy ideas. The document provides sections to brainstorm values, brand purpose and vision, target audience, brand voice and personality, and taglines. Edit the template headings to reflect the brand elements you need to focus on. Alternatively, you can modify the template and use it for a marketing brainstorm session. Whether you’re focusing on a marketing or brand strategy, get clear about your objectives and set a time limit for your brainstorming session to help generate valuable ideas without overthinking.

Brand Strategy Research Interview Worksheet

Download Brand Strategy Research Interview Worksheet Template

Microsoft Word | Adobe PDF

Support your brand strategy document research with this interview template. Use this completely customizable template to gather valuable insights on the brand’s history from senior leadership and executives with historical brand knowledge. This interview template provides questions to discover key information about the brand. After interviewing key stakeholders, organize your findings to articulate the brand’s foundations.

Brand Essence Wheel Template

Download Brand Essence Wheel Template Microsoft Word | Adobe PDF

A brand essence , also called a brand promise , is a three-to-five word statement that expresses the heart and core of a brand. Use this template to help identify that core promise by drilling down into the customer experience of your brand, the facts and features of your offerings, and key elements of your brand personality. Enter adjectives or short descriptive phrases in each section, as well as keywords or symbols that represent what your brand offers in the Facts section. Each ring in this brand essence wheel informs the core promise statement at the center.

Brand Personality Archetype Template

Download Brand Personality Archetype Template Microsoft PowerPoint | Adobe PDF

Use this archetype template to help define your brand and create a unique story that boosts brand recognition. To select a primary archetype, you’ll need to first identify the common thread among your products and services (or the one that is most profitable), what is truly authentic to your brand, and the audience you are trying to attract. This template shows 12 brand archetypes — each one is different, but they are grouped together into four general purposes: seeking fulfillment, providing stability, leaving a mark, and pursuing connection. For each archetype, you’ll see the primary name, the overarching quality that it stands for, its specific characteristics, and its core purpose. Combine this template with the brand persona worksheet below to develop your brand personality.

Brand Persona Worksheet

Download Brand Persona Worksheet Microsoft Word | Adobe PDF

This template provides a series of questions and exercises to help you define your brand personality, including the following: Who would your brand be if it were a person? What personality traits best describe your brand? Is your brand affiliated with specific beliefs and causes? The template also examines brand voice and visual identity to help you clarify the ways you express your brand personality in your messaging, logo, and visual style. A brand personality will shape all of your messaging, as well as the look, tone, and feel of your digital and print marketing.

Brand Voice Template

Download Brand Voice Template Microsoft Word | Adobe PDF

Develop a consistent brand voice across communications, so that you can increase brand recognition with your audience. Use this template to develop your brand voice by answering questions about your brand, narrowing down your list to a few key adjectives that best describe your brand, and completing the brand voice chart. Use the chart to get specific about how to use your brand voice by listing things to do and things to avoid in order to consistently express each of your chosen characteristics. For example, if one of your brand voice characteristics is “knowledgeable,” aim to be authoritative and utilize data in your communications, and avoid making generalizations.

Brand Positioning Strategy Template

Download Brand Positioning Strategy Template Microsoft Word | Adobe PDF

This template includes brainstorming questions and a brand benefit ladder to help you define your brand positioning , as well as a worksheet that breaks down the brand positioning statement into sections to ensure that it is clear and comprehensive. A positioning statement typically follows this basic structure: “For [target audience], [brand name] is the [frame of reference] that delivers [benefit] because only [brand name] is [reason].” The statement describes how your brand fills a market need and guides messaging across marketing and sales communications. Use this template to clearly state your brand’s unique value proposition, your target audience, and how your brand resolves an unmet customer need.

Customer Journey Map Template

Download Customer Journey Map Template Microsoft Excel |  Microsoft Word | Adobe PDF

The purchase process is a journey for all customers. It begins with a problem that needs to be solved, and moves through the stages of awareness to purchase to ongoing customer loyalty. By understanding the pain points, thoughts, questions, and feelings that potential customers face, brands create effective messaging at every touchpoint along the buyer journey. Use this template to map out the customer experience, identify opportunities, and create action plans to nurture buyer interest, build trust, convert sales, and encourage customer retention.

Brand Communications Strategy Template

Download Brand Communications Strategy Template

Microsoft Excel | Microsoft Word | Adobe PDF  | Smartsheet

Create a thorough brand communications strategy that includes a SWOT analysis of your current communications, measurable objectives, and a competitor analysis. Define your target audience, brand positioning, unique selling proposition, and brand personality. Use the template to identify the communications channels you will use to reach your audience, such as social media, email marketing, web content, PR, paid advertising, or broadcast media. Once complete, evaluate the success of your communications strategy based on your metrics for tracking objectives.

Brand Communications Strategy Example

Download Brand Communications Strategy Example  

Microsoft Word | Adobe PDF | Google Doc

This template shows an effective brand strategy example that includes a sample target audience, unique selling proposition, communication channels, and more. This example template is customizable, and the sample copy can be used as a blueprint for your own brand communication strategy.

Brand Communication Strategy Channels Template

Download Brand Communication Strategy Channels Template 

Microsoft Word | Adobe PDF | Google Docs

Build a consistent content messaging strategy across channels at every stage of the buyer journey. This template aligns your core messaging strategy across all buying stages, including engagement, education, research, evaluation, justification, purchase. It also features post-purchase retention communication strategy sections per channel so that you can maintain loyal customers through adoption, retention, expansion, and advocacy. Plus, it includes an assessment for your team to ensure your messaging is customer-focused, no matter the channel or journey stage.

Brand Communications Strategy Presentation Template

Download Brand Communications Strategy Presentation Template

Microsoft PowerPoint | Google Slides

Use this presentation template to build a communications strategy plan based on the roadmap provided in this customizable template. You can vary the amount of detail you apply to your plan depending on your unique needs, and according to the scope and timeframe of your project.

Brand Communication Plan Example

Download Brand Communication Plan Example 

Microsoft Excel | Microsoft Word | Adobe PDF | Google Docs | Google Sheets

This example template shows an effective brand communication plan that includes the goal of expanding across existing user bases and garnering net-new logos for a business. The template is fully customizable, so you can use the sample copy as a blueprint for your own brand communication plan.

Brand Communication Plan Template

Download Brand Communication Plan Template

Microsoft Word  | Adobe PDF

This template provides a framework — from ideation to execution — for your brand communications. You’ll find space to identify your target audience, note your overarching brand goals and objectives, collaborate on brand messaging, and develop media channels and schedules to ensure you kick off your communication successfully.

Brand Communication Plan Presentation Template

Download Brand Communication Presentation Plan Template

Use this template to develop and present your brand communications plan. This presentation deck includes space to identify your target audience, detail your overarching brand goals and objectives, outline brand messaging and other key factors to ensure you can effectively present your brand communication plan to all stakeholders involved.

Brand Visual Identity Checklist

Download Brand Visual Identity Checklist Microsoft Excel | Microsoft Word | Adobe PDF

This checklist template provides sample questions to help ensure that your brand’s visual identity is consistent and aligns with your brand personality and strategy. The checklist is divided into sections for colors, logo, typography, iconography, and illustrations. Use the list to plan your visual branding and ensure you don’t overlook any steps or details. Consider each section separately — and the list as a whole — and make adjustments to create a sense of cohesion and consistency in all of your visual content.

Brand Perception Survey Template

Download Brand Perception Survey Template Microsoft Word | Adobe PDF

Create a survey template to gauge brand awareness and perception. This template includes example survey questions, such as consumer familiarity with your brand, how they found out about it, and how likely they are to recommend your brand. The survey asks respondents to describe the brand based on a list of traits, ranging from playful and unconventional to classic and authoritative. Edit the template to reflect the brand characteristics and general questions you want to include to measure brand perception.

Brand Strategy Scorecard Template

Download Brand Strategy Scorecard Template — Microsoft Excel

Track and score metrics for your branding goals with this brand strategy scorecard. The template includes a list of example metrics to evaluate, including brand awareness, brand consideration, customer lifetime value, and return on branding investment. The template calculates total scores to provide a sense of overall performance and also helps you to identify areas for improvement. Set target timelines to address issues and achieve your goals.

Brand Strategy Proposal Template

Download Brand Strategy Proposal Template Microsoft Word | Adobe PDF

This template includes several components to help you create a detailed brand strategy proposal for a client. Start by summarizing the situation, including the current branding challenge, an overview of business goals, and why you’re launching this branding project. Describe the positive results the client will receive when it resolves the branding problem. Provide background information, such as brand history, current brand perception in the marketplace, and stakeholder expectations. List goals for the branding project, and describe your analysis methodology, strategy approach, and the branding services you’ll provide. The template also includes space for a project schedule, in which you can highlight milestones and important deliverables.

Brand Strategy Presentation Template

Download Brand Strategy Presentation Template — Microsoft PowerPoint

Create an engaging brand strategy presentation with this PowerPoint slide deck, which covers brand purpose, vision, mission, buyer personas, competitive analysis, unique selling proposition, brand messaging, and more. Enter your text into the preformatted slides, and customize the template by changing colors or headings.

Brand Marketing Strategy Template

Download Brand Marketing Strategy Template

Microsoft Excel | Google Sheets

Use this template to create a brand awareness strategy and timeline. The template includes space to note campaign tactics, goals, target audience, response rate, and costs. It also features a Gantt chart calendar that is separated by quarters, months, and weeks to offer a visual overview of your project timelines. Enter campaign expenses to compare projected versus actual costs. The template also calculates and displays subtotals and total costs at the top.

Brand Launch Strategy Template

Microsoft Excel | Smartsheet

Plan your brand launch strategy with a spreadsheet template that clearly delineates the actions and assets required to carry out a successful launch. Enter tasks and deliverables, assigned owners, lead time for each item, due dates, and final launch date. Prioritize items based on level of importance and time frame, and track the status of all tasks to monitor progress.

Brand Partnership Strategy Template

Download Brand Partnership Strategy Template Microsoft Word | Adobe PDF

Strategic alliances between brands helps both businesses reach common goals. This brand partnership template outlines the strategy behind a proposed partnership, including the joint value proposition, market opportunities, ideal customers, sales strategy, and the potential return on investment. Use the template to develop your partnership strategy and create an organized report.

One-Page Brand Strategy Template

Download One-Page Brand Strategy Template

This simple brand strategy document template consolidates important details onto a single page. It highlights key aspects of a brand strategy, from company mission to brand messaging. Add your positioning statement and unique value proposition, and describe your brand personality and succinct brand promise, including the essential elements of your brand voice and tone. Use this template as a brainstorming tool, summary template, or reference document for stakeholders. Customize the document with your own brand strategy categories to tailor it to your business or organization.

One-Page Brand Strategy Template Example

Download One-Page Brand Strategy Template Example

Microsoft Word | Google Docs

Use this pre-filled single page brand strategy document as a brainstorming tool, summary template, or reference document for stakeholders. This example template comes with sample data that is customizable and can be tailored to fit the needs of your business or organization.

Brand Strategy Brief Template

Download Brand Strategy Brief Template Microsoft Excel | Microsoft Word | Adobe PDF

A brand brief is an internal document that provides direction and promotes consistency in all branding efforts. It is often used as a reference guide for employees, as an onboarding tool with new hires, and as a way for executives to communicate brand expectations to an entire organization. This template offers a condensed brand brief format: A written document with a visual diagram. The diagram makes it easy to see how each aspect of a brand strategy connects with the core essence at the center of your brand.

Brand Strategy Annual Review

Download Brand Strategy Annual Review Template

Evaluate your brand’s performance annually to inform your strategic direction. Use this fully customizable review template to stay on top of changing market conditions and ahead of the competition. Adjust your strategic direction annually with data-driven insights, and conduct a thorough evaluation with a brand performance overview, updated competitor analysis, social media analysis, brand perception analysis, and communication strategy analysis. Provide recommendations for each area, including a final recommendation for the following year.

What Is a Brand Strategy Template?

A brand strategy template operates like a toolkit, which helps you work through the process of building a lasting brand. Worksheets, checklists, and brainstorming templates help you to determine the values that guide your choices, identify how to effectively communicate your brand, and understand how to attract customers, as well as accomplish other aspects of strategic planning. 

Brand strategy presentations, proposals, and report templates facilitate communication with stakeholders, while scorecards, roadmaps, and timelines save time when implementing your brand strategy and tracking progress.

For more brand management strategy templates and information, see our articles on brand asset management and brand strategy.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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Top 10 Brand Plan Templates with Samples and Examples

Kavesh Malhotra

Your brand is what people say about you when you are not in the room.

                                                                                                       -Jeff Bezos, executive chairman of Amazon, has said. 

Branding is how you communicate your unique selling proposition to your customers, which helps build customer loyalty, increase brand recognition, and ultimately drive revenue. Without a brand, businesses are anchorless. A brand plan is a comprehensive blueprint that outlines how you will create, develop, and maintain your brand.

This blog discusses how a brand plan template plays a crucial role in any organization and offers you templates to conceptualize and share the same with your stakeholders. Downloading the top 10 brand plan templates that SlideTeam offers after years of research and expert-curation can help you fulfill your brand goals.

Before we go to our templates, here are four principles that guide the development and identity of a blog. 

Brand Strategy and Management

Effective brand strategy and management help create and maintain a strong brand identity, which differentiates successful businesses from the rest. A well-designed brand plan deck incorporates elements of branding, such as brand positioning, messaging, logo design, brand voice, and tone. It helps align marketing, sales, and product development functions and sets objectives that the operations and finance teams need to support.

Brand Plan Elements

A brand plan includes mission, vision, values, target audience, messaging, brand personality, competitive analysis, and market positioning. These elements create a consistent and compelling brand identity that resonates with your target audience, ‘long after you have left the room’, as Bezos says. 

Brand Plan Strategies

A brand plan strategy layout helps create a long-term roadmap that outlines your brand goals, initiatives, and metrics for success. Effective brand plan strategies include an analysis of your target audience, competitors, and market trends and help create a unique brand proposition that differentiates you from competitors.

Brand Plan Model

A brand plan model is a visual representation of your brand plan that helps communicate your brand strategy to your team and stakeholders. It includes elements such as brand positioning, messaging, personality, competitive analysis, and market positioning.

Now, the templates that SlideTeam offers is unique. The 100% customizable nature of the templates provides you with the flexibility to edit your presentations. The content-ready slides give you the much-needed structure.  

Choose from our Top 10 Brand Plan Templates now!

Template1: brand plan strategies ppt sample file.

This PPT layout focuses on Brand Plan Strategies. It contains sections that cover aspects of a brand plan strategy, such as:

• Company mission statement
• Brand position statement
• USP and brand characteristics
• Tagline, Tone, and pitch
• Why Choose us.

While discussed in detail, the above factors point to related elements like market research, target audience analysis, competitive analysis, brand positioning, and messaging. Professionals should download this deck to create comprehensive brand planning and strategy meeting presentations.

Download Now!

Template 2: Brand Plan Elements PPT Ideas

This link leads to a PowerPoint presentation template that focuses on the critical elements of a brand plan. The template includes brand strategy, identity, design, trust, value, marketing and advertising, messaging, positioning, and equity sections. Professionals need to download it to create presentations that provide an overview of a brand plan, its components, and its interdependencies.

Template 3: Brand Plan Steps PPT Sample

This layout outlines the step-by-step guide to creating an effective brand plan. It includes sections starting from overall strategizing, budgeting, and targeting your customer base to developing positioning strategies, analyzing target groups, and working on logos and taglines. The sections highlight the following components:

• Brand vision
• Brand positioning
• Brand Identity development,
• Brand Messaging
• Competitive analysis, and 
• Brand Launch

Professionals can download it to create presentations guiding their audience through brand planning.

Template 4: Brand Plan Consulting PPT Icon

This PPT bundle focuses on brand plan consulting. This template includes diagrams that help in creating a visually-appealing brand plan presentation. It includes sections on market analysis, competitive strategy, business strategy, and marketing plan combined with advertising and designing approaches such as digital marketing, traditional marketing, product design, branding, and visual design. Download it to create presentations that showcase your brand plan consulting services and expertise.

Template 5: Brand Plan Model PPT Inspiration

This presentation template provides a model for creating a brand plan. It showcases a visual representation of your brand plan, including all essential branding elements, such as gathering data, pivot points, developing brand identity, positioning, marketing platforms, and competitive analysis. Download this professional deck and use it to create presentations that illustrate your approach to creating a brand plan.

Template 6: Brand Plan Structure PPT Slide Styles

This is a set of yet another visually appealing slides that help outline a brand plan's structure. It includes sections such as positioning on the right platforms, enhancing customer and product services, churning out possibilities, understanding demand and supply, and other related components. Product heads and marketing Professionals can download it to create presentations that comprehensively explains and represents a brand plan and its components.

Template 7: Brand Plan Strategy Marketing Plan PPT Samples

This deck includes a slide that helps create an effective brand plan strategy. It depicts a brand strategy that revolves around brand research, value, plan, and position. The template consists of related sections on situation assessment, market analysis, propagation analysis, brand personality, value culture, mode, management, and more. Download this all-inclusive layout to create presentations integrating brand and marketing planning into a comprehensive strategy.

Template 8: Our Creative Agency Brand Planning Branding Pitch Deck

This template is designed for creative agencies to create an impressive and visually appealing branding pitch deck. It includes phases such as discovery and planning, creation, implementation, and evaluation and improvement. The stages encapsulate the following elements alongside digital marketing strategy and digital tactics:

• Brand Strategy:  It includes components that come under brand discovery and platforms.
• Brand assets: It highlights brand standards and guidelines.
• Mapping: It consists of all such elements that are related to ongoing brand strategy.  

Overall, this layout is for introducing the agency, showcasing its portfolio, discussing its creative process, outlining its branding services, and providing case studies of its successful branding campaigns. The deck also includes slides for discussing the client’s brand identity, target audience, competitors, and how the agency plans to develop a branding strategy that aligns with the client's goals. Creative agency professionals can download it to create presentations that showcase their brand planning and branding services and their ability to develop effective pitch decks.

Template 9: Brand Planning Process in A Four-Step Quadrant Diagram

This template provides a four-step quadrant diagram to illustrate the brand planning process. The four quadrants include brand analysis, brand strategy, brand execution, and brand measurement. Each quadrant encapsulates a set of subtopics that guide users through the planning process, such as analyzing the market, defining the brand's personality and values, developing marketing campaigns, and measuring the success of the branding efforts. This preset can be used by marketing teams, brand managers, or consultants to create a comprehensive and structured brand plan.

Template 10: Brand Planning and Marketing Strategies for Organization

Our last presentation layout in this series provides a comprehensive overview of organizations' brand planning and marketing strategies. It includes a three-step process highlighting the importance of brand planning, the components of a successful marketing strategy, and the process of identifying target customers. The template also includes sub-points on the above method for analyzing the market, defining the target audience, creating a unique selling proposition, and developing marketing campaigns across channels. This template is ideal for organizations developing a brand plan that includes marketing strategies as well.

BRANDS CREATE RECALL

By following a systematic approach to brand planning, organizations can align their brand and business objectives, differentiate themselves from their core competitors, and build long-term customer loyalty. The resources available, including templates, diagrams, and pitch decks, can help businesses plan and execute their brand strategies effectively. 

Ultimately, a well-executed brand plan can drive growth, increase revenue, and provide a significant competitive advantage in the market. To learn more about brand framework templates, visit SlideTeam’s blog on brand frameworks here .

FAQs on Brand Plan

What is a brand plan.

A brand plan is a document that outlines a company’s overall brand strategy, including its goals, target audience, messaging, and tactics to achieve those goals. It is a roadmap for how a company wants to present itself to the world and is essential to effective brand management. A brand plan sets the direction for all brand-related activities, ensuring that efforts are aligned to achieving the same objectives.

What is included in a brand plan?

A brand plan starts with a comprehensive market analysis, competition, and target audience. It then defines the brand’s positioning and messaging. The plan also includes a list of brand plan elements, such as brand promise, brand personality, and brand voice, which are used to convey the brand’s identity consistently. Additionally, a brand plan includes a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.

How do you write a brand plan?

To write an effective brand plan:

• Start by thoroughly analyzing the market, competition, and target audience.
• Define the brand's positioning and messaging, including brand plan consulting to ensure alignment with the company's overall goals and objectives.
• Develop a list of brand plan elements, such as the brand promise, personality, and voice, to guide all brand-related activities.
• Create a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.
• Ensure that all brand-related activities are tracked and measured, so you can adjust in real-time to achieve your goals.

Related posts:

• Top 10 Social Media Campaign Templates with Samples and Examples
• Must-Have Online Branding Templates with Samples and Examples
• An All-Encompassing Guide to Business Management (Best Templates Included)
• 10 Mistakes That Cost Marketing Managers Their Customer Base (And Top PowerPoint Templates That Can Help Fix Them)

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How to Stand Out From The Crowd: 7 Brand Strategy Examples to Copy

How to Build a Memorable Brand: 7 Brand Strategy Examples

2. chipotle, 3. dollar shave club, 5. whole foods market, building your own brand strategy.

What do logos, colors, and fonts have in common?

They are the visual elements most often associated with the word "brand."

Ironically, graphic design is only a small part of a comprehensive branding process. Brand aesthetics are the byproduct of many carefully weighed decisions about core values, buyer personas, and unique value propositions (UVPs), and most importantly, the brand message .

The world's most successful companies develop brand strategies that inform everything from product development to customer service to sales and marketing.

At Lean Labs, we look at brand strategy as a key component of our Lean Growth Stacking framework. 

A solid brand strategy will include everything from the Lean Growth Stacking framework. Every single piece is essential.

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What we see most of the time, is brands rushing to scale their marketing . With the idea that more awareness somehow equals more customers, they throw all their money into getting as much attention as possible as they slowly work in the background on their product or service.

It's okay, after all, buying customers didn't buy because your product was the best it could be. That might be why they stay, but it is rarely why they buy.

Customers buy because your marketing succeeded at changing their beliefs. Once that battle is won, sales is easy because the customer believes your product or service is the best solution to their problem.

That's really easy to write about, but bone-crushing difficult to accomplish. That's why brand strategies are so important.

You have to get them right, for the entirety of your growth hinges on it.

These seven companies got it right. When you read through these seven examples, look for opportunities to replicate their strategy for your own use.

A solid brand strategy is an essential ingredient of creating a competitive advantage .

• Dollar Shave Club
• Whole Foods Market

Do you rely upon a mobile app for managing your bank account? If you're anything like our brethren across the Atlantic, the answer is probably yes. As reported by the   British Bankers’ Association, the average UK banking customer now views their finances via smartphone more than once a day.

With that said, the concept of managing account balances via a mobile app is still relatively new. In 2012, Simple launched one of the world's first   non-physical banks   through partnerships with The Bancorp and BBVA Compass. Unlike traditional banks, that cater to more mature demographics, Simple targeted millennials who value convenience, budget, and beauty.

The startup's core message? Banking should be   simple . The UVP can be found in everything from the app's elegant design to the organization's superhuman customer service. By identifying an obvious unmet need within the marketplace, Simple's brand strategy took care of itself.

Simple stays on-brand by asking itself:   How can we simplify this project even further?

For several years, Taco Bell held   the largest market share   for Mexican fast food. The chain restaurant was   the reference point   for what the average American considered to be convenient Mexican cuisine. For the record, you haven't eaten real Mexican fast food unless it consisted of homemade tortillas and fresh salsa (yes, I'm from south Texas)!

So, how did Chipotle disrupt the Mexican fast-food scene? Founder Steve Ells, a graduate of The Culinary Institute of America, decided to compete on quality instead of price. Ells saw an opportunity to introduce Americans to a fresher, more vegetable-focused form of Mexican food.

Aside from Chipotle's penchant for cheeky one-liners, the company has differentiated itself by branding itself as a trustworthy provider of high-quality ingredients. Chipotle may be a fast-food restaurant, but it doesn't want its customers to   feel   like they are having a typical fast-food experience.

Chipotle stays on-brand by asking itself:   How can we create a down-to-earth, quality experience?

Dollar Shave Club is another brand centered around the promise of "simplicity." Much like our mobile app banking example, Dollar Shave Club saw the potential for simplifying an archaic process. After identifying the purchasing of high-quality razors as a begrudgingly executed task for men, Michael Durbin developed an alternative. For as little as $1 per month, Dollar Shave Club would deliver premium razors by mail.

In 2012, the company went viral because of a clever marketing video featuring Durbin. Whereas Simple Bank interprets simplicity as elegance, Dollar Shave Club exemplifies the brand attribute of honesty.

Dollar Shave Club stays on-brand by asking itself:   How can we deliver a quality experience without taking ourselves too seriously?

How does a business that consistently fails to meet production targets have a   market cap of nearly $60 billion?   It doesn't just sell a good product; it sells a vision. Tesla is known as much for founder Elon Musk's futuristic ideas as for its electric vehicles. Thus, the allure of purchasing a Tesla is participating in the next stage of human evolution.

Additionally, instead of marketing itself as a typical EV, Tesla appeals to the high-end consumer. The company is committed to producing both the fastest and most environmentally friendly EVs on the market. Case in point: Can your Toyota Hybrid go from zero to 60 mph in 2 seconds flat? The Tesla Model 3 also achieves an impressive 220 miles of range, while starting at only $35,000.

The company's brand strategy relies heavily upon delivering a premium customer experience. Musk himself is known for responding to customer tweets, asking his team to fix issues pointed out on Twitter.

Tesla stays on-brand by asking itself:   How can we continually push the envelope to exceed expectations?

Whole Foods originally entered   the   marketplace as the grocery store of choice for those preferring "organic and natural" food items. Several years later, the company's research identified "foodies" as a highly prized customer segment with untapped growth potential. Foodies are individuals who enjoy high-quality ingredients for the love of food.

The grocery chain began asking itself: How do we convince exotic food connoisseurs that Whole Foods is more than a health store? The solution was to develop a brand strategy that would speak to "passionately picky" eaters without alienating the "salad-munchers" who had made Whole Foods successful. The result? Today the supermarket chain is widely known for providing both natural foods and hard-to-find ingredients thanks to some brilliant advertising campaigns.

Whole Foods stays on-brand by asking itself:   How can we better support our customers' appreciation of high-quality ingredients and food items?

Some brewers market themselves with beautiful women. Some heavily associate themselves with sports fans. And others simply appeal to the universal desire for relaxation. Can you guess where Corona fits in?

Over the years, the Mexican beer-maker has built a reputation as the quintessential "on-vacation beer." The company's marketing campaigns predictably feature azure waters, white sands, and gorgeous sunsets. By maintaining brand consistency, Corona has built a loyal following of customers who associate its products with unplugging, unwinding, and escaping from stress.

Corona stays on-brand by asking itself:   How can we inspire our customers to make time for relaxation?

In 2015,   Google rebranded itself   under the parent company   Alphabet . The tech giant created the new corporate entity to foster greater transparency into how much the company spends on side projects like drones, self-driving cars, and wearables.

Google is on a mission to make individuals feel more informed, connected, and organized through the use of technology. The company's diverse portfolio of products (i.e. Maps, Chrome, Google Home, YouTube) allows individuals to quickly access the information they need.

Instead of focusing on the technical aspects of its products, Google's marketing emphasizes the many ways lives are enriched because of it. This humanized brand strategy is one of the many reasons "Google" became a verb for conducting online search queries. Can you imagine telling someone to "Yahoo it?"

Google stays on-brand by asking itself:   How can we make our users feel more connected to the world?

For all our clients, we look to accomplish a few things:

First, we want their brand experience to be second-to-none. That means their websites must be top-notch in both look and feel. A positive website experience is the first impression of your brand to your customers.

Second, we nail the brand message and narrative. This requires more than building a persona and filing it away never to be seen or heard from again. You must understand your customer's narrative natively, deep in your brand's soul. And then, you must know how to build off of that narrative to create obvious roadmaps into your brand narrative.

We cover this in our free Lead Generation micro-course .

Finally, we put together a growth marketing strategy that includes all six levers of growth: awareness, acquisition, activation, revenue, retention, and referral. See how we do it here .

Ryan's experience ranges from higher education to SMBs and tech startups. When not doing digital marketing, he's sure to be enjoying some kind of nerdy pastime.

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The only outsourced growth team with a track record of 10X growth for SaaS & Tech co's. 🚀

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25 Best Brand Strategy, Management, and Marketing Tools PowerPoint Templates

In powerpoint templates ,.

When it comes to marketing your brand and  setting up the best branding strategy , a  well-designed brand strategy PowerPoint presentation template  can be a powerful tool. But with so many different PPT templates and designs available online , it can be hard to know where to start. In this blog post, we are going to help you to learn more about  brand strategy, brand management, and some brand marketing tools . We are also showcasing some of the  top brand strategy PPT templates  for setting up your  well-structured branding PPT presentation .

What is Branding?

Branding is the process of developing a name, symbol, or design that represents a company or product. Branding can be used to build loyalty among customers, differentiate a company from its competitors, and attract new customers. A strong brand can also increase the value of a company, making it more valuable to potential investors.

Branding has many different aspects, including name recognition, logo design, and advertising. A company’s brand should be carefully designed to reflect its values and mission. It should be memorable and recognizable so that customers can easily identify it. A company’s brand is often the most valuable asset it has. A brand can also make it easier for a company to enter new markets.

Branding is an integral part of any business and should be given careful consideration . A well-designed brand can help a company to succeed, while a poorly designed brand can hurt a company’s chances of success.

What is a Brand Strategy?

A brand strategy is a long-term plan for developing and maintaining a successful brand. It includes the development of a unique brand identity, as well as planning for how the brand will be positioned in the marketplace and communicated to consumers.

A strong brand strategy gives a company a significant competitive advantage in the marketplace and can help to build brand equity, which is the value of a brand that is based on consumer perceptions and associations.

A well-defined brand strategy also provides guidance on what messaging and visuals to use in marketing and advertising campaigns.

Developing a brand strategy needs a deep understanding of the company, its products and services, target markets, and competition. It also requires an understanding of consumer behavior, including what motivates people to purchase a particular product or service.

Comparison: Brand Strategy vs. Marketing Strategy

When it comes to business, the terms “branding” and “marketing” are often used interchangeably. However, there is a big difference between the two concepts. Branding is about creating and maintaining a certain image for your company, while marketing is about advertising your products or services to potential customers.

A brand strategy is about finding the right balance between these two concepts. It’s about creating a unique and memorable image for your company that will make you stand out from the competition while also making sure that your products or services are visible and attractive to potential customers.

Once you have a strong brand identity, you can start to focus on your marketing strategy . This is where you need to promote your products or services to potential customers. There are a variety of ways to do this, but it’s important that you find the right mix of strategies that will work most suitable for your company.

Your marketing strategy should be designed to reach your target audience and persuade them to buy your products or services. It should constantly be evolving and adapting to the changing needs of your customers.

A good marketing strategy will include a mix of traditional and digital marketing methods. Traditional methods such as television advertising, radio commercials, and print ads can still be effective , but you also need to take advantage of the latest digital marketing tools such as social media, website optimization, email marketing, etc.

It’s critical to remember that branding and marketing are two different things, but they both need to be given equal attention if you want to create a successful business. Your brand strategy should be the foundation of your business, while your marketing strategy should constantly be evolving to meet the needs of your customers.

How To Develop a Brand Strategy?

There is no single answer to this question since it depends on the specific goals and objectives of your business. However, there are some key steps you can take to develop an effective brand strategy.

• Define Your Target Audience

Who are you trying to reach with your brand? This is an important question to answer as it will help guide the development of your branding strategy. Once you know who your target audience is, you can begin to develop messaging and visuals that will resonate with them.

• Consider Your Competitors

Who are your competitors, and how are they positioning themselves in the market? This research will help you to understand what differentiates you from them and how you can best position your brand in the market.

• Define Your Brand Pillars

What are the core values and messages that you want to communicate with your brand? These pillars will serve as a foundation for all of your branding activations moving forward.

• Create a Visual Identity

Your visual identity is how your brand will be represented visually through things like your logo, color palette, and typography. This should be created in alignment with your brand pillars to ensure consistency across all touchpoints.

• Develop Key Messaging

What are the key messages you want to communicate about your brand? These should be based on your brand pillars and target audience research. Your message should be clear, concise, and uniform across all channels.

• Implement Your Strategy

Now that you have all of the elements of your branding strategy in place, it’s time to start implementing it across all touchpoints. This includes everything from your website to your social media accounts, marketing collateral, and beyond.

• Evaluate and Adjust

As you implement your branding strategy, be sure to keep an eye on how it’s performing. Are you reaching your target audience? Are people engaging with your brand? What can you do to improve? Make adjustments as needed to ensure that your branding strategy is working effectively.

Best Brand Strategy, Management, and Marketing Tools PowerPoint Templates from SlideSalad

There are a lot of factors to consider when  creating a successful brand strategy . But with the help of the right PowerPoint template, you can make sure that your presentations are up to par. To help you find the  best brand strategy PowerPoint templates , we’ve rounded up some of the best options available on the SlideSalad Marketplace.

1. Brand Strategy PowerPoint Template Designs – Best PowerPoint Template for Illustrate the Components of a Brand Strategy

Are you looking for a professional, high-quality brand strategy PowerPoint template ? Look no further than our premium PPT template . Our stunning presentation template is designed to help you create a compelling brand strategy presentation quickly and easily.

This comprehensive brand strategy template comes with everything you need to create a beautiful brand strategy presentation, including:

• Professional and modern designs
• A selection of high-quality, fully editable slides
• Easy to customize theme colors, vector fonts, and image layouts
• A range of objects and infographic illustrations to choose from
• Two display ratios of 4:3 and 16:9

Our brand tactics creative PowerPoint template is the perfect way to present your brand strategy to clients, investors, stakeholders, or colleagues. Impress your audience with a polished, professional presentation that is sure to leave a lasting impression. Why not try our brand identity PowerPoint template today? Buy a copy, and you can start using it right away.

2. Brand Positioning PowerPoint Template Diagrams – Comprehensive Successful Brand Positioning PPT Template Designs

Brand positioning is the process of establishing a brand in the minds of consumers as a leader in a particular category. This is done through a variety of means, including advertising, public relations, and social media. An effective brand positioning strategy must take into account the competition, the target audience, and the unique selling proposition of the brand. By clearly defining these three elements, a brand can create a position that is differentiated and compelling. Once a brand has been positioned, it is important to monitor and adjust the position as needed to ensure that it remains relevant and meaningful to consumers.

This complete brand positioning PPT template covers various brand positioning topics such as:

• Anatomy of Brand Positioning
• Significant Concepts
• Strategy Objectives and Models
• 3 Key Elements
• Brand Positioning Framework and Process
• Four Brand Positioning Statement and Worksheet
• Brand Positioning Map – Perceptual Map (Price vs. Quality, Quality vs. Target Market, Quality vs. Cost)
• Types of Brand Positioning Strategies
• Reasons for Brand Repositioning
• Importance of brand repositioning
• Types of Repositioning

With a variety of drag and drop-ready diagrams , charts, and infographics , these unique slides will help you communicate your brand’s unique selling points and value proposition clearly and concisely. Whether you’re presenting to potential stakeholders, investors, clients, or customers, these branding PowerPoint templates will ensure that your message gets across loud and clear.

3. Brand Voice PowerPoint Template Designs – Personality and Emotion Infused Brand Voice PPT Theme Layouts

A brand voice is the character and personality of a company as expressed through its name, slogan, logo, and other marketing materials. The goal of a brand voice is to create an emotional connection with customers, conveying the company’s values and giving customers a sense of what it would be like to do business with them. In order to create a consistent brand voice, companies need first to identify their target audience and what they want to communicate about their company. Once that is established, companies can begin to develop the tone, style, and language that will be used in all of their marketing materials. By taking the time to create a strong brand voice, companies can give themselves a major competitive advantage in the marketplace.

Contents of this Best Brand Voice PPT Template:

• What Is a Brand Voice?
• Brand Voice vs. Brand Tone
• Why is Brand Voice Important?
• Why Do You Need a Brand Voice?
• Why Does Your Company Need a Brand Tone of Voice?
• The 6 Elements of a Stand-Out Brand Voice
• Creating a Brand Voice
• 5 Steps to Defining Your Brand Voice
• 5 Tips For Developing Your Brand Voice
• How to Find Your Brand’s Tone of Voice
• Four Dimensions of Tone of Voice
• The tone of Voice Dimensions
• Tone Profile Example
• Brand Archetype Wheel
• Define Your Social Media Brand Voice
• Brand Personality Framework
• Positive Brand Personality Traits
• Brand Voice Chart Example

It’s essential to maintain a consistent brand voice across all of your marketing communications. This PowerPoint template can help you ensure that your written and spoken communications are aligned with your brand identity. This modern PowerPoint template includes slides for defining your brand voice, developing key messaging, and creating promotional materials. Use this cool presentation template to create a cohesive brand voice that will resonate with your target audience.

4. Brand Pyramid PowerPoint Template Designs – Top Quality Brand Pyramid Framework Design Layouts for Microsoft PPT Presentations

One popular framework for thinking about brands is the Brand Pyramid, developed by branding experts Kevin Keller and Matti Sampson . In marketing, the Brand Pyramid is a tool used to evaluate the strength of a brand.

According to this model, there are five levels of a brand:

• Performance

The Brand Resonance Pyramid is a tool used by marketing professionals to assess the strength of a brand. The pyramid has four levels, each representing a different aspect of brand resonance. The four levels are:

• Relationships

The Brand Values Pyramid is a tool used by businesses to assess the strength of their brand. The pyramid consists of three levels of benefits, each of which represents a different aspect of the brand.

• Self-Expressive Benefits
• Emotional Benefits
• Functional Benefits

Contents of this Best Brand Pyramid PPT Template:

• What is the Brand Pyramid?
• Brand Pyramid Template
• Brand Resonance Pyramid
• Keller’s Customer-based Brand Equity Pyramid
• Brand Values Pyramid
• Brand Essence Pyramid

5. Brand Equity PowerPoint Template Diagrams – Check Complete Value of Your Brand for Your Company

In a nutshell, brand equity is the value of a brand. It’s what people think of when they hear or see the name of a product or company. Brand equity can be positive or negative, and it can be influenced by many factors, including advertising, reputation, and customer loyalty.

The elements of brand equity are:

• Brand awareness
• Brand association
• Brand quality
• Brand experience
• Brand preference
• Brand loyalty

Contents of this Best Brand Equity PowerPoint Template:

• What is Brand Equity?
• Elements & Components of Brand Equity
• Brand Equity Model (Keller)
• Aaker’s Brand Equity Framework
• Duffy Brand Equity Cycle
• Brand Equity & Brand Identity
• Brand Equity Vs. Brand Value
• Creating Brand Insistence
• Steps to Calculate & Measure Brand Equity
• Brand Equity Metrics
• How to Build Brand Equity?
• How Brand Equity Develops
• Importance of Brand Equity
• 15 Tips on Managing Brand Equity

This professionally designed Brand Equity PowerPoint Template is ideal for presentations about brand value, building brand awareness, managing a brand, marketing strategies, etc.

6. Brand Essence Wheel PowerPoint Template Diagrams – Affordable PPT Template for Showcasing the Core Identity of Your Company

The Brand Essence Wheel is a powerful tool that can help businesses to define and communicate their brand identity. The wheel is divided into eight quadrants, each of which represents a different aspect of the brand. The eight quadrants are:

• Authenticity
• Differentiation
• Personality

Businesses can develop a clear and compelling message that resonates with their target audience by thoughtfully considering each of these aspects. In addition, the Brand Essence Wheel can be a valuable framework for evaluating marketing campaigns and initiatives to ensure that they align with the core essence of the brand. Ultimately, by using the Brand Essence Wheel, businesses can ensure that their brand identity is clearly communicated and consistently applied across all touchpoints. This brand essence wheel PPT template can help you to capture and convey the unique personality of your brand.

7. Brand Identity Prism PowerPoint Template Diagrams – Amazing Design Examples and Six Elements of Jean-Noel Kapferer’s Brand Identity Prism

Kapferer’s Brand Identity Prism brand identity prism is a tool that can be used to help companies understand and create a strong, consistent brand identity. It does this by breaking down the various elements of a brand into  six separate but interconnected categories . These categories are known as the  brand’s core values, personality, culture, relationship, self-image, and user image . By understanding how each of these elements contributes to the overall brand identity, companies can create messaging and visuals that are more likely to resonate with consumers. In turn, this can help to build brand equity and loyalty. While the brand identity prism is not a silver bullet solution, it can be an extremely helpful tool for any company looking to create a strong, cohesive brand identity.

The Brand Identity Prism PowerPoint Template is a versatile and professional template that can be used for a variety of brand strategy presentations. This creative PPT template features a clean and modern design with a color scheme that can be customized to suit your needs. This beautiful template includes a variety of slide layouts, making it easy to create a custom presentation. This well-organized template is also fully compatible with all versions of PowerPoint.

8. Brand Asset Valuator PowerPoint Template Designs – Creative BAV Model Representation on PowerPoint Slides

The Brand Asset Valuator (BAV) is a tool that helps organizations assess the strength of their brand.

The BAV consists of four key dimensions:

• Differentiating

By measuring these dimensions, the BAV provides valuable insights into how consumers perceive a brand. This information can then be used to guide brand strategy and ensure that the brand is meeting its goals. The BAV has been used by some of the world’s largest brands, and it is considered to be one of the most reliable measures of brand strength. If you are looking to assess the health of your brand, the Brand Asset Valuator is a valuable tool that can provide valuable insights.

9. Brand House PowerPoint Template Designs – Best Example of a Cool and Useful Tool for Brand Marketers

A Brand House is a guide that helps companies and brand marketers keep their branding on track.

The five key elements of a brand house are:

• Brand Positioning
• Brand Attributes
• Brand Pillars
• Proof Points

The Big Idea is the company’s overarching mission or message. Brand Positioning is how the company wants to be seen in the marketplace. Brand Attributes are the core values that the company wants to be known for. Brand Pillars are the areas of focus that will help the company achieve its Big Idea. Proof Points are the concrete examples that support the company’s claims about its brand attributes. By keeping these elements in mind, companies can ensure that their branding is consistent and effective.

The Brand House PPT Template is a sleek and professional template ideal for corporate presentations. This best business presentation template features a modern design with clean lines and ample white space to keep your audience focused on your content. This multipurpose brand strategy template includes a variety of slides in 4:3 and 16:9 widescreen formats.

10. North Star Metric PowerPoint Template Designs – Beautiful Way to Illustrate Company’s Long-Term Success

North Star Metric PPT Template is a handy tool for business professionals who want to track their company’s progress. This top business strategy PPT template includes slides for tracking important metrics such as customer satisfaction, employee satisfaction, and revenue. The North Star Metric PowerPoint Template is a great way to stay on top of your company’s progress and ensure that you’re making the most of your resources.

With the North Star Metric PowerPoint Template, you can:

• Keep track of your company’s progress with ease
• Identify areas of improvement
• Make data-driven decisions

The North Star Metric PowerPoint Template is an essential tool for business professionals who want to stay on top of their company’s progress. Purchase and download this infographic template today and start tracking your company’s most important metrics. You can download and try some of our free PowerPoint templates too.

Contents of this Comprehensive North Star Metric PowerPoint Template:

• What is The North Star Metric (NSM)?
• North Star Metric Factors
• North Star Metric vs. One Metric That Matters (OMTM)
• Benefits of North Star Metric (NSM)
• Why Use NSM & OMTMs
• North Star Metrics Categories
• Input Levers For Impacting Your North Star Metrics
• How to Find Your North Star Metric?
• 6 Essential Steps to Choose Your North Star Metric
• Attributes of a Good North Star Metric
• Examples of North Star Metrics
• The Pros and Cons of a Single North Star Metric

11. Value Proposition PowerPoint Template – Innovate PPT Presentation Theme for Increasing Your Business’s Value Proposition

A value proposition is a brief statement that describes the unique value that your product or service provides to your customers. It explains what benefit your offer brings to your target market and how you will meet their needs better than any other option. A strong value proposition is essential for any business, as it helps you to stand out from the competition and attract potential customers. However, crafting a compelling value proposition is not always easy. It requires careful research into your target market and a deep understanding of their needs and desires. But if you can develop a persuasive value proposition, it will be well worth the effort.

If you’re looking for a professional and eye-catching PowerPoint template to make your value proposition stand out, then look no further! Our Value Proposition PPT Template comes with everything you need to make an impactful presentation.

Contents of this Appealing Value Proposition PowerPoint Template:

• What is a Value Proposition?
• Value Proposition Criteria
• Value Proposition Spectrum
• Value Proposition Builder Framework
• Value Proposition VS. Customer Segment
• Value Proposition & Identification
• Creating The Value Proposition?
• 4 steps for Creating a Winning Value Proposition
• Components of a Strong Value Differentiation
• Value Proposition Template
• Ten-Point Value Proposition
• Value Comparison Matrix
• Customer Value Map
• Competitive Positioning Map
• Prioritization Value Map
• Value Proposition Message Flow
• Value Proposition Canvas
• Value Proposition – Business Model
• Customer Value Canvas
• How to Write a Unique Value Proposition
• Value Proposition Statement Templates

12. Unique Selling Proposition PowerPoint Template Designs – Attractive Unique Selling Point (USP) Presentation Designs and Infographic Layouts

A unique selling proposition (USP) is a feature that makes a product or service stand out from the competition. It is what sets the company or product apart from its competitors and helps it to attract and retain customers. USPs can be based on anything that differentiates the company or product from its rivals, such as price, quality, innovation, customer service, or even the company’s unique brand identity . In order for a USP to be truly effective, it must be relevant to the target market and be something that the competition cannot easily copy. Finding and articulating a strong USP is an essential step in developing a successful marketing strategy.

If you’re looking for a clean , modern, and professional brand strategy PowerPoint template to showcase your unique selling proposition, look no further than this one. This recommended PPT template comes with slide designs that are perfect for highlighting your key USPs, and it also includes plenty of helpful features to make your presentation stand out. With this best fully customizable PPT template, you’ll be able to engage your audience and leave a great impression.

Contents of this Recommended Unique Selling Proposition PowerPoint Template:

• What is a Unique Selling Proposition (USP)?
• What are the three parts of a unique selling proposition?
• Why does your company need a USP?
• Importance of Unique Selling Proposition
• The Advantages of a Clearly Defined USP
• Competitive Advantages of a USP
• Unique Selling Proposition (USP) Illustration
• USP Requirements
• What Makes a Product/Service or Brand Unique?
• How to Create an Emotional Selling Point
• What Makes a Good USP?
• Three Types of Unique Selling Propositions
• How To Develop Your USP?
• What are The Steps To Make a USP?
• How To Create A Unique Selling Proposition
• Where Does a Unique Selling Proposition Show Up?
• USP Checklist
• Unique Selling Point Canvas
• Unique Selling Proposition (USP) Template

13. 6W Model of Customer Analysis PowerPoint Template – Stunning Visual Representation of 6W Model of Customer Analysis

The 6W Model of Customer Analysis is a powerful tool that can help businesses to understand their customer base. By identifying the Who, What, Where, When, Why, and How  of their customers, businesses can gain a deeper insight into their needs and motivations. This, in turn, can help companies to better target their marketing and sales efforts and to improve their overall customer experience. The 6W Model can also be used to assess the effectiveness of current customer engagement strategies and to identify areas for improvement. By taking the time to understand the 6W Model of Customer Analysis, businesses can gain valuable insights into how to serve their customers better.

14. Customer Value Proposition PowerPoint Template – Elegant Business or Marketing Statement PPT Template for Products and Services

A customer value proposition is a statement that articulates the unique value that a company offers to its customers. It should describe how the company plans to solve the customer’s problem better than any other competitors in the market. The customer value proposition should be clear, concise, and easy for potential customers to understand. It should also be aligned with the company’s business model and core values. Ultimately, the customer value proposition is the foundation of a company’s sales and marketing efforts. It should be used to guide all decisions about what products or services to offer, how to position them in the marketplace, and how to communicate with potential customers. By clearly articulating its value proposition, a company can set itself apart from its competitors and attract new business.

15. Simon Sinek’s Golden Circle Model PowerPoint Template – Powerful Decision-Making Strategy of Sinek’s Theory Value Proposition

Simon Sinek’s Golden Circle Model is a powerful tool for understanding how businesses operate and how to create an effective marketing strategy. The model states that businesses should start with WHY they do what they do, then move on to HOW they do it, and finally WHAT they do. This simple but profound idea has had a major impact on the way businesses operate and has helped countless organizations to achieve their goals. By understanding the Golden Circle Model, businesses can tap into the power of purpose and create a more sustainable and successful organization.

16. Customer Journey Maps PowerPoint Template Diagrams – Recommended Buyer/User/Customer Path Visual Representation on PowerPoint

A customer journey map is a tool used by businesses to track and understand the customer experience. By mapping out the various touchpoints (Awareness, Consideration & Conversion) that a customer has with a company, businesses can identify areas for improvement and optimize the customer experience. Journey maps can be used for a variety of purposes, from understanding how customers interact with a product or service to designing better onboarding experiences. When used correctly, customer journey maps can be a powerful tool for improving the customer experience .

Contents of this Innovative Customer Journey Maps PowerPoint Template:

• Customer’s Journey Process
• Customer Journey Life Cycle
• The Key Steps of the Customer Journey
• Fully Editable Customer Journey Maps Templates and Examples

17. Buyer Persona PowerPoint Template Diagrams – Most Adapted Research-based Profile of Buyers or Customers

In marketing, a persona is “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” The creation of personas helps businesses hone their marketing messages to better target their intended audience. When developing personas, companies consider factors such as age, gender, income, location, hobbies, and interests. By understanding the profiles of their ideal customers, businesses can create more effective marketing campaigns that resonate with their target audience. As a result, companies that utilize personas are more likely to see a higher ROI on their marketing efforts. Persona can be an essential tool for any business that wants to succeed in today’s competitive marketplace .

18. Customer Pain Points PowerPoint Template Designs – Colorful Design Theme for Illustrating Challenges and Problems of Customers

A customer pain point is any difficulty or frustration experienced by a customer when interacting with a company. Customer pain points can occur at any stage of the customer journey, from awareness to purchase and beyond. Common causes of customer pain points include product defects, poor customer service, and inconvenient return policies. Understanding and addressing customer pain points is essential for any business that wants to retain its customers and grow its sales. By taking steps to reduce friction at every touchpoint, businesses can create a smoother and more satisfying customer experience. In turn, this can lead to higher levels of customer satisfaction and loyalty. By taking the time to understand and address customer pain points, businesses can lay the foundation for long-term success.

Four Types of Customer Pain Points:

• Financial Pain Points
• Productivity Pain Points
• Process Pain Points
• Support Pain Points

Contents of this Elegant Customer Pain Points PowerPoint Template:

• What are Customer Pain Points?
• 4 Types of Customer Pain Points
• Customer Pain Point Examples
• How to Identify Customer Pain Points?
• Questions That Can Identify a Customer’s Pain Points
• What To Do Once You’ve Identified Pain Points

19. Competitor Analysis PowerPoint Template – Super Clean Competitive Analysis Infographic Diagrams, Shapes, and Objects for PPT

Competitor analysis is an essential part of any business plan . By understanding the strengths and weaknesses of your competitors, you can develop strategies to improve your own business. There are several key components of competitor analysis. First, you need to identify your competitors. This can be done by conducting market research or simply asking your customers who else they consider when making a purchase. Once you have identified your competitors, you need to gather information about their businesses. This can include their sales figures, marketing budget, and target market. With this information in hand, you can begin to develop strategies to improve your own business. By understanding your competition, you can make your business more successful.

Features of the Colorful Premium Microsoft PowerPoint Presentation Template:

• Completely editable unique slides
• Unlimited premade color schemes (Unlimited brand colors)
• Resizable vector icons, objects, and image layouts
• Vector infographics
• Royalty-free stock photos
• Fully editable data charts, graphs, and tables
• Vector country map for representing locations
• One-time purchase
• Free lifetime updates
• Free lifetime support

Contents of this Attractive Competitor Analysis PowerPoint Template:

• What is Competitive Analysis?
• Goals of a Competitor Analysis?
• Competitors Analysis Process
• The Advantages of a Competitors Analysis
• Criteria to Compare Your Business
• Sources of Information
• Current Company Challenges
• Comparison of Competitors
• Ranking of Competitors Slide
• Identifying the Competitors Slide
• Overview of the Main Competitors
• Market Position Of Competitors
• Internal / External Competitor Portfolio Analysis
• Competitive Strengths Portfolio Analysis
• Evaluation of Individual Competitors
• Assessment and Market Position Of Competitors
• Comparison of Customized Performance Profiles
• Classification Of The Competitors’ Market Attractiveness And Market Share
• Competitors Analysis – Strategic Advantage
• SWOT Analysis
• Porter’s Five Forces Model
• Growth-Share Matrix – BCG Matrix
• Perceptual Mapping
• Competitive Analysis Value Map
• Competitors Locations Templates
• Sales Performance of Competitors
• Development (Market Share and Sales Revenues)
• Average Price – Competitors Analysis
• Social Media Comparison
• Comparison Slides

20. Perceptual Map PowerPoint Template Diagrams – Minimalist Infographic Templates of Diagrammatic Technique Used by Market Researchers

Perceptual Map is one of the best brand strategy management, and marketing tools PowerPoint theme you can use in your business. In marketing, a perceptual map is a graphical representation of how consumers perceive a given brand or product in relation to other competing products. In other words, it allows businesses to see how their product is positioned in the minds of consumers. Perceptual mapping can be used to understand consumer preferences and make decisions about product positioning, pricing, and marketing strategy. The most common type of perceptual map is a four-quadrant map, which plots two critical dimensions of perception (e.g., quality and price) on an X and Y-axis . Other types of maps may include more than two dimensions, but the four-quadrant map is the most commonly used. Businesses can create their own perceptual maps or hire a marketing research firm to conduct consumer research and develop the map. You can also check our premium Google Slides Themes and premium Keynote Templates too. Download this top brand marketing theme today!

21. Marketing Mix Diagrams PowerPoint Presentation Template – Graphical Representation of Well-organized Concepts, Definition, and Diagrams of 4Ps

The Marketing Mix, also known as the 4P’s of Marketing, is a business tool used by marketers to describe the ideal combination of factors that will influence demand for a product or service.  The four Ps stand for product, price, place, and promotion.   The 7Ps of Marketing include the addition of people, process, and physical evidence.  Product is the first element of the marketing mix and refers to the offering that a company provides to its customers. It can be a physical good or service. Price is the second element of the marketing mix and refers to the amount that customers are willing to pay for a product or service. The place is the third element of the marketing mix and refers to the location where customers can purchase a product or service. Promotion is the fourth element of the marketing mix and refers to the activities that promote a product or service to customers. People are the fifth element of the marketing mix and refer to employees who interact with customers. Processes are the sixth element of the marketing mix and refer to company procedures such as order fulfillment. Physical evidence is the seventh and final element of the marketing mix and refers to environmental cues that customers experience when interacting with a product or service, such as packaging or store layout.

22. Pricing Policy and Strategy PowerPoint Template – Minimal Graphics and Vector Illustrations of Pricing Strategies in Marketing

A pricing policy and strategy is a plan implemented by a company to maximize its profits. The plan involves setting the price of a product or service based on market demand, competition, and the company’s overall objectives. In order to maximize profits, companies must first understand their costs. This includes the cost of production, marketing, and distribution. Once these costs are known, companies can then set a price that will allow them to make a profit while also appealing to customers. There are many different pricing strategies that companies can use, and the type of strategy selected will often depend on the products or services being offered. Ultimately, the goal of any pricing policy and strategy is to help a company reach its financial goals .

Contents of this All-in-one Pricing Policy and Strategy PowerPoint Template:

• Pricing Policy Definition
• Pricing Policy, Price Structure, And Pricing Strategy
• Prominent Role Of Pricing In The Marketing Mix
• Pricing Policy Importance
• Why is Pricing critical?
• Price Impacts Both Demand & Supply
• The Importance of a Pricing Policy For a Business
•  Strategic Pricing Pyramid
• Pricing Strategies
• Price Progression Strategy
• Competitive Pricing Strategies
• 8 Effective Pricing Strategies
• 9 Pricing Strategies To Maximize The Profit
• Marketing Mix Price – Pricing Strategies
• Types Of Pricing Strategies
• Price Setting: 6 Steps Process
• Strategic Planning For Price
• Well Informed Pricing
• Estimated Benefits of a Pricing Management Project
• 3 Key Questions Senior Executives Need To Answer
• Pricing Maturity Level
• Pricing Roadmap
• Skimming and Penetration Pricing
• Using The Value-Based Method to Set The Price
• Pricing For Profit
• Price Structure And Rules
• Pricing Policy Factors & Objectives
• Factors Involved in Pricing Policy
• Internal And External Factors
• Factors For Price Determination
• Cost-Based vs Value-Based
• Pricing Policy Objectives Of A Company
• Objectives of Pricing Policy
• Pricing Policy Methods
• Pricing Decision Model & Framework
• Pricing Policy Tools
• Pricing Policy Implementation Tips
• Considerations Involved in Formulating the Pricing Policy
• Pricing Policy Ideal Process Model
• Pricing Policy Errors & Issues
• Mistakes Made During Implementation of Pricing Policy
• Key Common Root Causes of Pricing Issues
• Pricing Policy Risks
• Pricing Policy Checklists

23. Kotler’s Pricing Strategies PowerPoint Template Designs – Stylish PPT Presentation of Nine Quality-Pricing Strategy Theory of Philip Kotler

Dr. Philip Kotler is a world-renowned marketing professor who has developed several pricing strategies that are used by businesses today.

The nine quality pricing strategies of Dr. Philip Kotler:

• Price Skimming
• Penetration Pricing
• Odd-Even Pricing
• Prestige Pricing
• Premium Pricing
• Value-Based Pricing
• Loss Leader Pricing
• Bundle Pricing
• Psychological Pricing

Each of these strategies has its own advantages and disadvantages, and businesses must carefully consider which strategy is best for their products or services.

24. STP Marketing Mix PowerPoint Template Diagrams – Most Popular Segmentation, Targeting, and Positioning Marketing Model

The STP marketing mix is a process that companies use to identify and target specific markets for their products or services. The process involves segmenting the market, targeting a particular segment, and then positioning the product or service in a way that resonates with the target market . Segmentation involves dividing the market into distinct groups based on shared characteristics. Targeting involves choosing which segment to focus on, and positioning involves crafting a message that will appeal to the target market. By using the STP marketing mix, companies can ensure that they are reaching the right people with the right message. Purchase, download, and try this influential pitch deck PowerPoint presentation template.

Contents of this Corporate STP Marketing Mix PowerPoint Template:

• STP Model – Segmentation Targeting & Positioning
• STP Model – Approaching
• STP – Market Segmentation
• STP – Targeting
• Evaluating Target Markets Process
• Consumer Markets
• Business Markets
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Market Segmentation Evaluation
• Understanding Customer Needs
• Customer Segmentation
• Targeting Strategies
• STP – Positioning Process
• STP Marketing Mix Template
• Positioning Strategies
• Positioning Strategies Services Sector
• 2×2 Product Positioning Map Template
• Product Positioning
• Competitor Positioning
• Competitive Landscape
• Strategic Positioning

25. POST Method PowerPoint Template Diagrams – Most-downloaded PPT Template of Forrester’s POST Method for Successful Social Media Campaigns

The POST Method is a framework developed by Forrester for thinking about the relationship between people, objectives, strategy, and technology. The acronym stands for People, Objective, Strategy, and Technology . The POST Method is designed to help organizations align their business objectives with the right technology solutions.

• The first step is to identify the people who will be using the technology. This includes understanding their needs, pains, and goals.
• The second step is to identify the business objectives that the technology will help to achieve.
• The third step is to develop a strategy for how the technology will be used to achieve those objectives.
• The fourth and final step is to select the right technology solution.

The POST Method provides a structured way of thinking about how people, objectives, strategy, and technology can work together to achieve business goals.

Conclusion: Finding a Best Brand Strategy PowerPoint Template

A best brand strategy PPT template can help you create a powerful and professional branding presentation . We have provided a few tips to help you choose the right template for your needs, as well as some resources to get you started. With the right tools in hand, you can c reate an engaging and effective presentation that will help your business succeed. Instead of downloading a free PowerPoint template, buy and download a professional premium brand strategy PowerPoint template from the SlideSalad product catalog.

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Brand Strategy PowerPoint Template

The Brand Strategy PowerPoint template is a bold presentation template that consists of 12 slides geared towards marketing professionals. This brand strategy template features bright yellow and shades of grey colors to help your strategy stand out to stakeholders. You can find several dynamic diagrams throughout the template to help you communicate your message. Main content themes include team introduction, brand DNA, brand direction, branding process, process principles, a SWOT analysis template , and a world map.

This brand strategy presentation template can be uploaded to both PowerPoint presentations and Google Slides presentations. It is completely customizable, including text, image, graphics, and diagrams placement and content. Just like all brand strategies are different, this branding template can be adjusted to your presentation needs. The template can even be changed to work for different subjects.

The branding presentation features round shapes and spheres with bright contrasting colors. There are seven key diagrams, including:

• 3-part Venn diagram
• pyramid diagram with 4 sections
• spectrum diagram consisting of five banners, each with two editable description fields
• process diagram of six wedges pointing towards a target
• flexible diagram of a central circle and four branching components
• infinity arrow diagram with a color gradient
• rounded diamond SWOT analysis diagram

Notable illustrations include a light grey world map illustration with movable location icons.. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey. 

This brand strategy PPT template is perfect for marketing professionals, managers, specialists, and strategists who need to present their brand strategy to stakeholders like a board of directors, management team, their own team, or clients. Use this template to help you write a brand strategy and make a convincing strategy pitch.

The branding presentation features round shapes and spheres and bright contrasting colors. There are several key diagrams, including a 3-part Venn diagram , a pyramid with 4 sections, a spectrum diagram consisting of five banners, each with two editable description fields, a process diagram of six wedges pointing towards a target, a flexible diagram of a central circle and four branching components, an infinity arrow diagram with a color gradient, a rounded diamond SWOT analysis diagram, and a world map with movable location icons. Notable illustrations include a light grey world map. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey.

Alternatively, check our article about strategy presentations and our complete gallery of strategy PowerPoint templates .

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Brand Strategy Template

Map out a clear brand strategy

Behind every iconic brand is a mountain of research, inspiration and ideas known as brand strategy. It's where you define everything that will make your brand unique and interesting—your ideal customer, position in the market, tone of voice, values and more.

In traditional brand strategy projects, the artefacts and thinking might be scattered across various documents, emails, to-do lists and spreadsheets making it hard to keep track of everything. This template gives you an easy way to organize each part of your project in one collaborative place. You can use it as a team, in client workshops during the discovery phase or remotely. Milanote's commenting and notifications features help keep everyone on the same page from day one.

This template is part of the Brand Strategy collection.

• Add notes, images, video & more

Organize visually

• Share with your team
• Gather feedback
• Export to PDF

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

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Plan the perfect website structure.

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The University of Chicago The Law School

Innovation clinic—significant achievements for 2023-24.

The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and venture capital communities enabled our students to cherry-pick the most interesting, pedagogically valuable assignments offered to them. Our focus on serving startups, rather than all small- to medium-sized businesses, and our specialization in the needs and considerations that these companies have, which differ substantially from the needs of more traditional small businesses, has proven to be a strong differentiator for the program both in terms of business development and prospective and current student interest, as has our further focus on tackling idiosyncratic, complex regulatory challenges for first-of-their kind startups. We are also beginning to enjoy more long-term relationships with clients who repeatedly engage us for multiple projects over the course of a year or more as their legal needs develop.

This year’s twelve students completed over twenty projects and represented clients in a very broad range of industries: mental health and wellbeing, content creation, medical education, biotech and drug discovery, chemistry, food and beverage, art, personal finance, renewable energy, fintech, consumer products and services, artificial intelligence (“AI”), and others. The matters that the students handled gave them an unparalleled view into the emerging companies and venture capital space, at a level of complexity and agency that most junior lawyers will not experience until several years into their careers.

Representative Engagements

While the Innovation Clinic’s engagements are highly confidential and cannot be described in detail, a high-level description of a representative sample of projects undertaken by the Innovation Clinic this year includes:

Transactional/Commercial Work

• A previous client developing a symptom-tracking wellness app for chronic disease sufferers engaged the Innovation Clinic again, this time to restructure its cap table by moving one founder’s interest in the company to a foreign holding company and subjecting the holding company to appropriate protections in favor of the startup.
• Another client with whom the Innovation Clinic had already worked several times engaged us for several new projects, including (1) restructuring their cap table and issuing equity to an additional, new founder, (2) drafting several different forms of license agreements that the company could use when generating content for the platform, covering situations in which the company would license existing content from other providers, jointly develop new content together with contractors or specialists that would then be jointly owned by all creators, or commission contractors to make content solely owned by the company, (3) drafting simple agreements for future equity (“Safes”) for the company to use in its seed stage fundraising round, and (4) drafting terms of service and a privacy policy for the platform.
• Yet another repeat client, an internet platform that supports independent artists by creating short films featuring the artists to promote their work and facilitates sales of the artists’ art through its platform, retained us this year to draft a form of independent contractor agreement that could be used when the company hires artists to be featured in content that the company’s Fortune 500 brand partners commission from the company, and to create capsule art collections that could be sold by these Fortune 500 brand partners in conjunction with the content promotion.
• We worked with a platform using AI to accelerate the Investigational New Drug (IND) approval and application process to draft a form of license agreement for use with its customers and an NDA for prospective investors.
• A novel personal finance platform for young, high-earning individuals engaged the Innovation Clinic to form an entity for the platform, including helping the founders to negotiate a deal among them with respect to roles and equity, terms that the equity would be subject to, and other post-incorporation matters, as well as to draft terms of service and a privacy policy for the platform.
• Students also formed an entity for a biotech therapeutics company founded by University of Chicago faculty members and an AI-powered legal billing management platform founded by University of Chicago students.
• A founder the Innovation Clinic had represented in connection with one venture engaged us on behalf of his other venture team to draft an equity incentive plan for the company as well as other required implementing documentation. His venture with which we previously worked also engaged us this year to draft Safes to be used with over twenty investors in a seed financing round.

More information regarding other types of transactional projects that we typically take on can be found here .

Regulatory Research and Advice

• A team of Innovation Clinic students invested a substantial portion of our regulatory time this year performing highly detailed and complicated research into public utilities laws of several states to advise a groundbreaking renewable energy technology company as to how its product might be regulated in these states and its clearest path to market. This project involved a review of not only the relevant state statutes but also an analysis of the interplay between state and federal statutes as it relates to public utilities law, the administrative codes of the relevant state executive branch agencies, and binding and non-binding administrative orders, decisions and guidance from such agencies in other contexts that could shed light on how such states would regulate this never-before-seen product that their laws clearly never contemplated could exist. The highly varied approach to utilities regulation in all states examined led to a nuanced set of analysis and recommendations for the client.
• In another significant research project, a separate team of Innovation Clinic students undertook a comprehensive review of all settlement orders and court decisions related to actions brought by the Consumer Financial Protection Bureau for violations of the prohibition on unfair, deceptive, or abusive acts and practices under the Consumer Financial Protection Act, as well as selected relevant settlement orders, court decisions, and other formal and informal guidance documents related to actions brought by the Federal Trade Commission for violations of the prohibition on unfair or deceptive acts or practices under Section 5 of the Federal Trade Commission Act, to assemble a playbook for a fintech company regarding compliance. This playbook, which distilled very complicated, voluminous legal decisions and concepts into a series of bullet points with clear, easy-to-follow rules and best practices, designed to be distributed to non-lawyers in many different facets of this business, covered all aspects of operations that could subject a company like this one to liability under the laws examined, including with respect to asset purchase transactions, marketing and consumer onboarding, usage of certain terms of art in advertising, disclosure requirements, fee structures, communications with customers, legal documentation requirements, customer service and support, debt collection practices, arrangements with third parties who act on the company’s behalf, and more.

Miscellaneous

• Last year’s students built upon the Innovation Clinic’s progress in shaping the rules promulgated by the Financial Crimes Enforcement Network (“FinCEN”) pursuant to the Corporate Transparency Act to create a client alert summarizing the final rule, its impact on startups, and what startups need to know in order to comply. When FinCEN issued additional guidance with respect to that final rule and changed portions of the final rule including timelines for compliance, this year’s students updated the alert, then distributed it to current and former clients to notify them of the need to comply. The final bulletin is available here .
• In furtherance of that work, additional Innovation Clinic students this year analyzed the impact of the final rule not just on the Innovation Clinic’s clients but also its impact on the Innovation Clinic, and how the Innovation Clinic should change its practices to ensure compliance and minimize risk to the Innovation Clinic. This also involved putting together a comprehensive filing guide for companies that are ready to file their certificates of incorporation to show them procedurally how to do so and explain the choices they must make during the filing process, so that the Innovation Clinic would not be involved in directing or controlling the filings and thus would not be considered a “company applicant” on any client’s Corporate Transparency Act filings with FinCEN.
• The Innovation Clinic also began producing thought leadership pieces regarding AI, leveraging our distinct and uniquely University of Chicago expertise in structuring early-stage companies and analyzing complex regulatory issues with a law and economics lens to add our voice to those speaking on this important topic. One student wrote about whether non-profits are really the most desirable form of entity for mitigating risks associated with AI development, and another team of students prepared an analysis of the EU’s AI Act, comparing it to the Executive Order on AI from President Biden, and recommended a path forward for an AI regulatory environment in the United States. Both pieces can be found here , with more to come!

Innovation Trek

Thanks to another generous gift from Douglas Clark, ’89, and managing partner of Wilson, Sonsini, Goodrich & Rosati, we were able to operationalize the second Innovation Trek over Spring Break 2024. The Innovation Trek provides University of Chicago Law School students with a rare opportunity to explore the innovation and venture capital ecosystem in its epicenter, Silicon Valley. The program enables participating students to learn from business and legal experts in a variety of different industries and roles within the ecosystem to see how the law and economics principles that students learn about in the classroom play out in the real world, and facilitates meaningful connections between alumni, students, and other speakers who are leaders in their fields. This year, we took twenty-three students (as opposed to twelve during the first Trek) and expanded the offering to include not just Innovation Clinic students but also interested students from our JD/MBA Program and Doctoroff Business Leadership Program. We also enjoyed four jam-packed days in Silicon Valley, expanding the trip from the two and a half days that we spent in the Bay Area during our 2022 Trek.

The substantive sessions of the Trek were varied and impactful, and enabled in no small part thanks to substantial contributions from numerous alumni of the Law School. Students were fortunate to visit Coinbase’s Mountain View headquarters to learn from legal leaders at the company on all things Coinbase, crypto, and in-house, Plug & Play Tech Center’s Sunnyvale location to learn more about its investment thesis and accelerator programming, and Google’s Moonshot Factory, X, where we heard from lawyers at a number of different Alphabet companies about their lives as in-house counsel and the varied roles that in-house lawyers can have. We were also hosted by Wilson, Sonsini, Goodrich & Rosati and Fenwick & West LLP where we held sessions featuring lawyers from those firms, alumni from within and outside of those firms, and non-lawyer industry experts on topics such as artificial intelligence, climate tech and renewables, intellectual property, biotech, investing in Silicon Valley, and growth stage companies, and general advice on career trajectories and strategies. We further held a young alumni roundtable, where our students got to speak with alumni who graduated in the past five years for intimate, candid discussions about life as junior associates. In total, our students heard from more than forty speakers, including over twenty University of Chicago alumni from various divisions.

The Trek didn’t stop with education, though. Throughout the week students also had the opportunity to network with speakers to learn more from them outside the confines of panel presentations and to grow their networks. We had a networking dinner with Kirkland & Ellis, a closing dinner with all Trek participants, and for the first time hosted an event for admitted students, Trek participants, and alumni to come together to share experiences and recruit the next generation of Law School students. Several speakers and students stayed in touch following the Trek, and this resulted not just in meaningful relationships but also in employment for some students who attended.

More information on the purposes of the Trek is available here , the full itinerary is available here , and one student participant’s story describing her reflections on and descriptions of her experience on the Trek is available here .

The Innovation Clinic is grateful to all of its clients for continuing to provide its students with challenging, high-quality legal work, and to the many alumni who engage with us for providing an irreplaceable client pipeline and for sharing their time and energy with our students. Our clients are breaking the mold and bringing innovations to market that will improve the lives of people around the world in numerous ways. We are glad to aid in their success in any way that we can. We look forward to another productive year in 2024-2025!