- USC Libraries
- Research Guides
Organizing Your Social Sciences Research Paper
- 6. The Methodology
- Purpose of Guide
- Design Flaws to Avoid
- Independent and Dependent Variables
- Glossary of Research Terms
- Reading Research Effectively
- Narrowing a Topic Idea
- Broadening a Topic Idea
- Extending the Timeliness of a Topic Idea
- Academic Writing Style
- Applying Critical Thinking
- Choosing a Title
- Making an Outline
- Paragraph Development
- Research Process Video Series
- Executive Summary
- The C.A.R.S. Model
- Background Information
- The Research Problem/Question
- Theoretical Framework
- Citation Tracking
- Content Alert Services
- Evaluating Sources
- Primary Sources
- Secondary Sources
- Tiertiary Sources
- Scholarly vs. Popular Resources
- Qualitative Methods
- Quantitative Methods
- Insiderness
- Using Non-Textual Elements
- Limitations of the Study
- Common Grammar Mistakes
- Writing Concisely
- Avoiding Plagiarism
- Footnotes or Endnotes?
- Further Readings
- Generative AI and Writing
- USC Libraries Tutorials and Other Guides
- Bibliography
The methods section describes actions taken to investigate the research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. The methodology section of a research paper answers two main questions: How was the data collected or generated? And, how was it analyzed? The writing should be direct and precise and always written in the past tense.
Kallet, Richard H. "How to Write the Methods Section of a Research Paper." Respiratory Care 49 (October 2004): 1229-1232.
Importance of a Good Methodology Section
You must explain how you obtained and analyzed your results for the following reasons:
- Readers need to know how the data was obtained because the method you chose affects the results and, by extension, how you interpreted their significance in the discussion section of your paper.
- Methodology is crucial for any branch of scholarship because an unreliable method produces unreliable results and, as a consequence, undermines the value of your analysis of the findings.
- In most cases, there are a variety of different methods you can choose to investigate a research problem. The methodology section of your paper clearly articulates the reasons why you have chosen a particular procedure or technique.
- The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study. For example, if you are using a multiple choice questionnaire, readers need to know that it offered your respondents a reasonable range of answers to choose from.
- The method must be appropriate to fulfilling the overall aims of the study. For example, you need to ensure that you have a large enough sample size to be able to generalize and make recommendations based on the findings.
- The methodology should discuss the problems that were anticipated and the steps you took to prevent them from occurring. For any problems that do arise, you must describe the ways in which they were minimized or why these problems do not impact in any meaningful way your interpretation of the findings.
- In the social and behavioral sciences, it is important to always provide sufficient information to allow other researchers to adopt or replicate your methodology. This information is particularly important when a new method has been developed or an innovative use of an existing method is utilized.
- In a qualitative study, the reader needs to know that standard protocols concerning how you treated any human subjects were correctly followed [e.g., people you observed and interviewed] and how you controlled for your presence in the study as the primary instrument for gathering information during interactions with respondents.
Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects . 5th edition. Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008.
Structure and Writing Style
I. Groups of Research Methods
There are two main groups of research methods in the social sciences:
- The e mpirical-analytical group approaches the study of social sciences in a similar manner that researchers study the natural sciences . This type of research focuses on objective knowledge, research questions that can be answered yes or no, and operational definitions of variables to be measured. The empirical-analytical group employs deductive reasoning that uses existing theory as a foundation for formulating hypotheses that need to be tested. This approach is focused on explanation.
- The i nterpretative group of methods is focused on understanding phenomenon in a comprehensive, holistic way . Interpretive methods focus on analytically disclosing the meaning-making practices of human subjects [the why, how, or by what means people do what they do], while showing how those practices arrange so that it can be used to generate observable outcomes. Interpretive methods allow you to recognize your connection to the phenomena under investigation. However, the interpretative group requires careful examination of variables because it focuses more on subjective knowledge.
In both groups of research methods, the outcomes of applying methodological techniques for gathering and interpreting information are referred to as "findings" or "results."
II. Content
The introduction to your methodology section should begin by restating the research problem and the theory and underlying assumptions underpinning your study. This is followed by situating the methods you used to gather, analyze, and process information within the overall “tradition” of your field of study and within the particular research design you have chosen to study the problem [i.e., In this case study, I conducted a content analysis of..."]. If the method you choose lies outside of the tradition of your field [i.e., the review of the literature demonstrates that the method is not commonly used], provide a justification for how your choice of methods specifically addresses the research problem in ways that could reveal new insights or understandings. Explain why is this approach important but do not interpret the outcomes until the discussion section of your paper.
The remainder of your methodology section should describe the following:
- Decisions made in selecting the data you have analyzed or, in the case of qualitative research, the subjects and research setting you have examined,
- Tools and methods used to identify and collect information, and how you identified relevant variables,
- The ways in which you processed the information and the procedures you used to analyze that information, and
- The specific research tools or strategies that you utilized to study the underlying hypothesis and research questions.
In addition, an effectively written methodology section should:
- Re-introduce the overall methodological approach for investigating your research problem . Is your study qualitative or quantitative or a combination of both (mixed method)? Are you going to take a special approach, such as action research, or a more neutral stance?
- Indicate how the approach fits the overall research design . Your methods for gathering information should have a clear connection to the research problem. In other words, make sure that your methods will actually address the problem. One of the most common deficiencies found in research papers is that the proposed methodology is not suitable to achieving the stated objective of your paper.
- Describe the specific methods for collecting information that you used , such as, surveys, interviews, questionnaires, observation, archival research, etc. If you are analyzing existing information, such as a data set or archival documents, describe how it was originally created or gathered and by whom. Also be sure to explain how older data is still relevant to investigating the current research problem.
- Explain how you intend to analyze your results . Will you use statistical analysis? Will you use specific theoretical perspectives to help you analyze a text or explain observed behaviors? Describe how you plan to obtain an accurate assessment of relationships, patterns, trends, distributions, and possible contradictions found in the data.
- Provide background and a rationale for methodologies that are unfamiliar for your readers . Very often in the social and behavioral sciences, research problems and the methods for investigating them require more explanation and rationale than widely accepted rules governing the natural and physical sciences. Be clear and concise in your explanation.
- Provide a justification for subject selection and sampling procedure . For instance, if you propose to conduct interviews, how do you intend to select the sample population? If you are analyzing texts, which texts have you chosen, and why? If you are using statistics, why is this set of data being used? If other data sources exist, explain why the data you chose is most appropriate to addressing the research problem.
- Provide a justification for case study selection . A common method of analyzing research problems in the social sciences is to analyze specific cases. These can be a person, place, event, phenomenon, or other type of subject of analysis that are either examined as a singular topic of in-depth investigation or multiple topics of investigation studied for the purpose of comparing or contrasting findings. In either approach, you should explain why the case or cases were chosen and how they relate to understanding the research problem.
- Describe potential limitations . Are there any practical limitations that could affect your data collection? How will you attempt to control for potential confounding variables and errors? If your methodology may lead to problems you can anticipate, state this openly and show why pursuing this methodology outweighs the risk of these problems cropping up.
NOTE: Once you have written all of the elements of the methods section, subsequent revisions should focus on how to present those elements as clearly and as logically as possibly. The description of how you prepared to study the research problem, how you gathered the information, and the protocol for analyzing the information should be organized chronologically. For clarity, when a large amount of detail must be presented, information should be presented in sub-sections according to topic. If necessary, consider using appendices for raw data.
ANOTHER NOTE: If you are conducting a qualitative analysis of a research problem , the methodology section generally requires a more elaborate description of the methods used as well as an explanation of the processes applied to gathering and analyzing the information than is generally required for studies using quantitative methods. Because you are the primary instrument for generating the information [e.g., through interviews or observations], the process for collecting that information has a significantly greater impact on producing the findings. Therefore, qualitative research requires a more detailed description of the methods used.
YET ANOTHER NOTE: If your study involves interviews, observations, or other qualitative techniques involving human subjects , you may be required to obtain approval from the USC's Office for the Protection of Research Subjects before beginning your research. This is not a common procedure you need to follow for research and writing assignments in undergraduate classes. However, i f your professor states you need approval, you must include a statement in your methods section that you received official endorsement and adequate informed consent from the office and that there was a clear assessment and minimization of risks to participants and to the university. This statement informs the reader that your study was conducted in an ethical and responsible manner. In some cases, the approval notice is included as an appendix to your paper.
III. Problems to Avoid
Irrelevant Detail The methodology section of your paper should be thorough but concise. Do not provide any background information that does not directly help the reader understand why a particular method was chosen, how the information was gathered or obtained, and how that information was analyzed in relation to the research problem [note: analyzed, not interpreted! Save how you interpreted the findings for the discussion section]. With this in mind, the page length of your methods section will generally be less than any other section of your paper except the introduction and conclusion.
Unnecessary Explanation of Basic Procedures Remember that you are not writing a how-to guide about a particular method. You should make the assumption that readers possess a basic understanding of how to investigate the research problem on their own and, therefore, you do not have to go into great detail about specific methodological procedures. The focus should be on how you applied a method , not on the mechanics of doing a method. An exception to this rule is if you select an unconventional methodological approach; if this is the case, be sure to explain why this approach was chosen and how it enhances the overall process of discovery.
Problem Blindness It is almost a given that you will encounter problems when collecting or generating your data, or, gaps will exist in existing data or archival materials. Do not ignore these problems and pretend they did not occur. Often, documenting how you overcame obstacles can form an interesting part of how you gathered information and where gaps may exist for future research. It demonstrates to the reader that you can provide a cogent rationale for the decisions you made to minimize the impact of any problems that arose.
Literature Review Just as the literature review section of your paper provides an overview of sources you have examined while researching a particular topic, the methodology section should cite any sources that informed your choice and application of a particular method [i.e., the choice of a survey should include any citations to the works you used to help construct the survey].
It’s More than Sources of Information! A description of a research study's method should not be confused with a description of the sources of information. Such a list of sources is useful in and of itself, especially if it is accompanied by an explanation about the selection and use of the sources. The description of the project's methodology complements a list of sources in that it sets forth the organization and interpretation of information emanating from those sources.
Azevedo, L.F. et al. "How to Write a Scientific Paper: Writing the Methods Section." Revista Portuguesa de Pneumologia 17 (2011): 232-238; Blair Lorrie. “Choosing a Methodology.” In Writing a Graduate Thesis or Dissertation , Teaching Writing Series. (Rotterdam: Sense Publishers 2016), pp. 49-72; Butin, Dan W. The Education Dissertation A Guide for Practitioner Scholars . Thousand Oaks, CA: Corwin, 2010; Carter, Susan. Structuring Your Research Thesis . New York: Palgrave Macmillan, 2012; Kallet, Richard H. “How to Write the Methods Section of a Research Paper.” Respiratory Care 49 (October 2004):1229-1232; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008. Methods Section. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Rudestam, Kjell Erik and Rae R. Newton. “The Method Chapter: Describing Your Research Plan.” In Surviving Your Dissertation: A Comprehensive Guide to Content and Process . (Thousand Oaks, Sage Publications, 2015), pp. 87-115; What is Interpretive Research. Institute of Public and International Affairs, University of Utah; Writing the Experimental Report: Methods, Results, and Discussion. The Writing Lab and The OWL. Purdue University; Methods and Materials. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper. Department of Biology. Bates College.
Writing Tip
Statistical Designs and Tests? Do Not Fear Them!
Don't avoid using a quantitative approach to analyzing your research problem just because you have anxiety about applying statistical designs and tests. A qualitative approach, such as conducting interviews or content analysis of archival texts, can yield exciting new insights about a research problem, but it should not be undertaken simply because you have a disdain for running a simple regression. A well designed quantitative research study can often be accomplished in very clear and direct ways, whereas, a similar study of a qualitative nature usually requires considerable time to analyze large volumes of information and a tremendous burden to create new paths for analysis where previously no path associated with your research problem had existed.
To locate data and statistics, GO HERE .
Another Writing Tip
Knowing the Relationship Between Theories and Methods
There can be multiple meanings associated with the term "theories" and the term "methods" in social sciences research. A helpful way to delineate between them is to understand "theories" as representing different ways of characterizing the social world when you research it and "methods" as representing different ways of generating and analyzing information about that social world. Framed in this way, all empirical social sciences research involves theories and methods, whether they are stated explicitly or not. However, while theories and methods are often related, it is important that, as a researcher, you deliberately separate them in order to avoid your theories playing a disproportionate role in shaping what outcomes your chosen methods produce.
Introspectively engage in an ongoing dialectic between the application of theories and methods to help enable you to use the outcomes from your methods to interrogate and develop new theories, or ways of conceptually framing the research problem. This is how scholarship grows and branches out into new intellectual territory.
Reynolds, R. Larry. Ways of Knowing. Alternative Microeconomics . Part 1, Chapter 3. Boise State University; The Theory-Method Relationship. S-Cool Revision. United Kingdom; Dulock, Helen L., and William L. Holzemer. "Substruction: Improving the Linkage from Theory to Method." Nursing Science Quarterly 4 (Summer 1991): 83-87.
Yet Another Writing Tip
Methods and the Methodology
Do not confuse the terms "methods" and "methodology." As Schneider notes, a method refers to the technical steps taken to do research . Descriptions of methods usually include defining and stating why you have chosen specific techniques to investigate a research problem, followed by an outline of the procedures you used to systematically select, gather, and process the information [remember to always save the interpretation of information for the discussion section of your paper].
The methodology refers to a discussion of the underlying reasoning why particular methods were used . This discussion includes describing the theoretical concepts that inform the choice of methods to be applied, placing the choice of methods within the more general nature of academic work, and reviewing its relevance to examining the research problem. The methodology section also includes a thorough review of the methods other scholars have used to study the research problem.
Bryman, Alan. "Of Methods and Methodology." Qualitative Research in Organizations and Management: An International Journal 3 (2008): 159-168; Schneider, Florian. “What's in a Methodology: The Difference between Method, Methodology, and Theory…and How to Get the Balance Right?” PoliticsEastAsia.com. Chinese Department, University of Leiden, Netherlands.
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What Is Research Methodology?
I f you’re new to formal academic research, it’s quite likely that you’re feeling a little overwhelmed by all the technical lingo that gets thrown around. And who could blame you – “research methodology”, “research methods”, “sampling strategies”… it all seems never-ending!
In this post, we’ll demystify the landscape with plain-language explanations and loads of examples (including easy-to-follow videos), so that you can approach your dissertation, thesis or research project with confidence. Let’s get started.
Research Methodology 101
- What exactly research methodology means
- What qualitative , quantitative and mixed methods are
- What sampling strategy is
- What data collection methods are
- What data analysis methods are
- How to choose your research methodology
- Example of a research methodology
What is research methodology?
Research methodology simply refers to the practical “how” of a research study. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions . Specifically, how the researcher went about deciding:
- What type of data to collect (e.g., qualitative or quantitative data )
- Who to collect it from (i.e., the sampling strategy )
- How to collect it (i.e., the data collection method )
- How to analyse it (i.e., the data analysis methods )
Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions.
So, it’s the same as research design?
Not quite. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. You can learn more about research design and the various design types here .
Need a helping hand?
What are qualitative, quantitative and mixed-methods?
Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words , numbers or both . This is a bit of an oversimplification, but its a good starting point for understanding.
Let’s take a closer look.
Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data . Qualitative analysis can also focus on other “softer” data points, such as body language or visual elements.
It’s quite common for a qualitative methodology to be used when the research aims and research questions are exploratory in nature. For example, a qualitative methodology might be used to understand peoples’ perceptions about an event that took place, or a political candidate running for president.
Contrasted to this, a quantitative methodology is typically used when the research aims and research questions are confirmatory in nature. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses .
As you’ve probably guessed, the mixed-method methodology attempts to combine the best of both qualitative and quantitative methodologies to integrate perspectives and create a rich picture. If you’d like to learn more about these three methodological approaches, be sure to watch our explainer video below.
What is sampling strategy?
Simply put, sampling is about deciding who (or where) you’re going to collect your data from . Why does this matter? Well, generally it’s not possible to collect data from every single person in your group of interest (this is called the “population”), so you’ll need to engage a smaller portion of that group that’s accessible and manageable (this is called the “sample”).
How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on your study. There are many different sampling methods you can choose from, but the two overarching categories are probability sampling and non-probability sampling .
Probability sampling involves using a completely random sample from the group of people you’re interested in. This is comparable to throwing the names all potential participants into a hat, shaking it up, and picking out the “winners”. By using a completely random sample, you’ll minimise the risk of selection bias and the results of your study will be more generalisable to the entire population.
Non-probability sampling , on the other hand, doesn’t use a random sample . For example, it might involve using a convenience sample, which means you’d only interview or survey people that you have access to (perhaps your friends, family or work colleagues), rather than a truly random sample. With non-probability sampling, the results are typically not generalisable .
To learn more about sampling methods, be sure to check out the video below.
What are data collection methods?
As the name suggests, data collection methods simply refers to the way in which you go about collecting the data for your study. Some of the most common data collection methods include:
- Interviews (which can be unstructured, semi-structured or structured)
- Focus groups and group interviews
- Surveys (online or physical surveys)
- Observations (watching and recording activities)
- Biophysical measurements (e.g., blood pressure, heart rate, etc.)
- Documents and records (e.g., financial reports, court records, etc.)
The choice of which data collection method to use depends on your overall research aims and research questions , as well as practicalities and resource constraints. For example, if your research is exploratory in nature, qualitative methods such as interviews and focus groups would likely be a good fit. Conversely, if your research aims to measure specific variables or test hypotheses, large-scale surveys that produce large volumes of numerical data would likely be a better fit.
What are data analysis methods?
Data analysis methods refer to the methods and techniques that you’ll use to make sense of your data. These can be grouped according to whether the research is qualitative (words-based) or quantitative (numbers-based).
Popular data analysis methods in qualitative research include:
- Qualitative content analysis
- Thematic analysis
- Discourse analysis
- Narrative analysis
- Interpretative phenomenological analysis (IPA)
- Visual analysis (of photographs, videos, art, etc.)
Qualitative data analysis all begins with data coding , after which an analysis method is applied. In some cases, more than one analysis method is used, depending on the research aims and research questions . In the video below, we explore some common qualitative analysis methods, along with practical examples.
- Descriptive statistics (e.g. means, medians, modes )
- Inferential statistics (e.g. correlation, regression, structural equation modelling)
How do I choose a research methodology?
As you’ve probably picked up by now, your research aims and objectives have a major influence on the research methodology . So, the starting point for developing your research methodology is to take a step back and look at the big picture of your research, before you make methodology decisions. The first question you need to ask yourself is whether your research is exploratory or confirmatory in nature.
If your research aims and objectives are primarily exploratory in nature, your research will likely be qualitative and therefore you might consider qualitative data collection methods (e.g. interviews) and analysis methods (e.g. qualitative content analysis).
Conversely, if your research aims and objective are looking to measure or test something (i.e. they’re confirmatory), then your research will quite likely be quantitative in nature, and you might consider quantitative data collection methods (e.g. surveys) and analyses (e.g. statistical analysis).
Designing your research and working out your methodology is a large topic, which we cover extensively on the blog . For now, however, the key takeaway is that you should always start with your research aims, objectives and research questions (the golden thread). Every methodological choice you make needs align with those three components.
Example of a research methodology chapter
In the video below, we provide a detailed walkthrough of a research methodology from an actual dissertation, as well as an overview of our free methodology template .
Learn More About Methodology
How To Choose A Tutor For Your Dissertation
Hiring the right tutor for your dissertation or thesis can make the difference between passing and failing. Here’s what you need to consider.
5 Signs You Need A Dissertation Helper
Discover the 5 signs that suggest you need a dissertation helper to get unstuck, finish your degree and get your life back.
Triangulation: The Ultimate Credibility Enhancer
Triangulation is one of the best ways to enhance the credibility of your research. Learn about the different options here.
Research Limitations 101: What You Need To Know
Learn everything you need to know about research limitations (AKA limitations of the study). Includes practical examples from real studies.
In Vivo Coding 101: Full Explainer With Examples
Learn about in vivo coding, a popular qualitative coding technique ideal for studies where the nuances of language are central to the aims.
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200 Comments
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Thanks for your comment.
We can’t write your methodology for you. If you’re looking for samples, you should be able to find some sample methodologies on Google. Alternatively, you can download some previous dissertations from a dissertation directory and have a look at the methodology chapters therein.
All the best with your research.
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Thanks for the feedback, Matobela. Good luck with your research methodology.
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You’re very welcome, Elie. Good luck with your research methodology.
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Thanks for the kind words, Edward. Good luck with your research!
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Great to hear that, Ngwisa. Good luck with your research methodology!
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Thank you Dr
I was given an assignment to research 2 publications and describe their research methodology? I don’t know how to start this task can someone help me?
Sure. You’re welcome to book an initial consultation with one of our Research Coaches to discuss how we can assist – https://gradcoach.com/book/new/ .
Thanks a lot I am relieved of a heavy burden.keep up with the good work
I’m very much grateful Dr Derek. I’m planning to pursue one of the careers that really needs one to be very much eager to know. There’s a lot of research to do and everything, but since I’ve gotten this information I will use it to the best of my potential.
Thank you so much, words are not enough to explain how helpful this session has been for me!
Thanks this has thought me alot.
Very concise and helpful. Thanks a lot
Thank Derek. This is very helpful. Your step by step explanation has made it easier for me to understand different concepts. Now i can get on with my research.
I wish i had come across this sooner. So simple but yet insightful
really nice explanation thank you so much
I’m so grateful finding this site, it’s really helpful…….every term well explained and provide accurate understanding especially to student going into an in-depth research for the very first time, even though my lecturer already explained this topic to the class, I think I got the clear and efficient explanation here, much thanks to the author.
It is very helpful material
I would like to be assisted with my research topic : Literature Review and research methodologies. My topic is : what is the relationship between unemployment and economic growth?
Its really nice and good for us.
THANKS SO MUCH FOR EXPLANATION, ITS VERY CLEAR TO ME WHAT I WILL BE DOING FROM NOW .GREAT READS.
Short but sweet.Thank you
Informative article. Thanks for your detailed information.
I’m currently working on my Ph.D. thesis. Thanks a lot, Derek and Kerryn, Well-organized sequences, facilitate the readers’ following.
great article for someone who does not have any background can even understand
I am a bit confused about research design and methodology. Are they the same? If not, what are the differences and how are they related?
Thanks in advance.
concise and informative.
Thank you very much
How can we site this article is Harvard style?
Very well written piece that afforded better understanding of the concept. Thank you!
Am a new researcher trying to learn how best to write a research proposal. I find your article spot on and want to download the free template but finding difficulties. Can u kindly send it to my email, the free download entitled, “Free Download: Research Proposal Template (with Examples)”.
Thank too much
Thank you very much for your comprehensive explanation about research methodology so I like to thank you again for giving us such great things.
Good very well explained.Thanks for sharing it.
Thank u sir, it is really a good guideline.
so helpful thank you very much.
Thanks for the video it was very explanatory and detailed, easy to comprehend and follow up. please, keep it up the good work
It was very helpful, a well-written document with precise information.
how do i reference this?
MLA Jansen, Derek, and Kerryn Warren. “What (Exactly) Is Research Methodology?” Grad Coach, June 2021, gradcoach.com/what-is-research-methodology/.
APA Jansen, D., & Warren, K. (2021, June). What (Exactly) Is Research Methodology? Grad Coach. https://gradcoach.com/what-is-research-methodology/
Your explanation is easily understood. Thank you
Very help article. Now I can go my methodology chapter in my thesis with ease
I feel guided ,Thank you
This simplification is very helpful. It is simple but very educative, thanks ever so much
The write up is informative and educative. It is an academic intellectual representation that every good researcher can find useful. Thanks
Wow, this is wonderful long live.
Nice initiative
thank you the video was helpful to me.
Thank you very much for your simple and clear explanations I’m really satisfied by the way you did it By now, I think I can realize a very good article by following your fastidious indications May God bless you
Thanks very much, it was very concise and informational for a beginner like me to gain an insight into what i am about to undertake. I really appreciate.
very informative sir, it is amazing to understand the meaning of question hidden behind that, and simple language is used other than legislature to understand easily. stay happy.
This one is really amazing. All content in your youtube channel is a very helpful guide for doing research. Thanks, GradCoach.
research methodologies
Please send me more information concerning dissertation research.
Nice piece of knowledge shared….. #Thump_UP
This is amazing, it has said it all. Thanks to Gradcoach
This is wonderful,very elaborate and clear.I hope to reach out for your assistance in my research very soon.
This is the answer I am searching about…
realy thanks a lot
Thank you very much for this awesome, to the point and inclusive article.
Thank you very much I need validity and reliability explanation I have exams
Thank you for a well explained piece. This will help me going forward.
Very simple and well detailed Many thanks
This is so very simple yet so very effective and comprehensive. An Excellent piece of work.
I wish I saw this earlier on! Great insights for a beginner(researcher) like me. Thanks a mil!
Thank you very much, for such a simplified, clear and practical step by step both for academic students and general research work. Holistic, effective to use and easy to read step by step. One can easily apply the steps in practical terms and produce a quality document/up-to standard
Thanks for simplifying these terms for us, really appreciated.
Thanks for a great work. well understood .
This was very helpful. It was simple but profound and very easy to understand. Thank you so much!
Great and amazing research guidelines. Best site for learning research
hello sir/ma’am, i didn’t find yet that what type of research methodology i am using. because i am writing my report on CSR and collect all my data from websites and articles so which type of methodology i should write in dissertation report. please help me. i am from India.
how does this really work?
perfect content, thanks a lot
As a researcher, I commend you for the detailed and simplified information on the topic in question. I would like to remain in touch for the sharing of research ideas on other topics. Thank you
Impressive. Thank you, Grad Coach 😍
Thank you Grad Coach for this piece of information. I have at least learned about the different types of research methodologies.
Very useful content with easy way
Thank you very much for the presentation. I am an MPH student with the Adventist University of Africa. I have successfully completed my theory and starting on my research this July. My topic is “Factors associated with Dental Caries in (one District) in Botswana. I need help on how to go about this quantitative research
I am so grateful to run across something that was sooo helpful. I have been on my doctorate journey for quite some time. Your breakdown on methodology helped me to refresh my intent. Thank you.
thanks so much for this good lecture. student from university of science and technology, Wudil. Kano Nigeria.
It’s profound easy to understand I appreciate
Thanks a lot for sharing superb information in a detailed but concise manner. It was really helpful and helped a lot in getting into my own research methodology.
Comment * thanks very much
This was sooo helpful for me thank you so much i didn’t even know what i had to write thank you!
You’re most welcome 🙂
Simple and good. Very much helpful. Thank you so much.
This is very good work. I have benefited.
Thank you so much for sharing
This is powerful thank you so much guys
I am nkasa lizwi doing my research proposal on honors with the university of Walter Sisulu Komani I m on part 3 now can you assist me.my topic is: transitional challenges faced by educators in intermediate phase in the Alfred Nzo District.
Appreciate the presentation. Very useful step-by-step guidelines to follow.
I appreciate sir
wow! This is super insightful for me. Thank you!
Indeed this material is very helpful! Kudos writers/authors.
I want to say thank you very much, I got a lot of info and knowledge. Be blessed.
I want present a seminar paper on Optimisation of Deep learning-based models on vulnerability detection in digital transactions.
Need assistance
Dear Sir, I want to be assisted on my research on Sanitation and Water management in emergencies areas.
I am deeply grateful for the knowledge gained. I will be getting in touch shortly as I want to be assisted in my ongoing research.
The information shared is informative, crisp and clear. Kudos Team! And thanks a lot!
hello i want to study
Hello!! Grad coach teams. I am extremely happy in your tutorial or consultation. i am really benefited all material and briefing. Thank you very much for your generous helps. Please keep it up. If you add in your briefing, references for further reading, it will be very nice.
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Thank you so much for the insightful tips.
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What is Research Methodology? Definition, Types, and Examples
Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.
The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.
What is research methodology ?
A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.
Having a good research methodology in place has the following advantages: 3
- Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
- You can easily answer any questions about your research if they arise at a later stage.
- A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
- It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
- A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
- It also helps ensure that ethical guidelines are followed while conducting research.
- A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.
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Types of research methodology.
There are three types of research methodology based on the type of research and the data required. 1
- Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
- Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
- Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.
What are the types of sampling designs in research methodology?
Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.
- Probability sampling
In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:
- Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
- Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
- Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
- Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
- Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
- Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
- Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.
What are data collection methods?
During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.
Qualitative research 5
- One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
- Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
- Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
- Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).
Quantitative research 6
- Sampling: The most common type is probability sampling.
- Interviews: Commonly telephonic or done in-person.
- Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
- Document review: Reviewing existing research or documents to collect evidence for supporting the research.
- Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.
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What are data analysis methods.
The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.
Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.
Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:
- Measures of frequency (count, percent, frequency)
- Measures of central tendency (mean, median, mode)
- Measures of dispersion or variation (range, variance, standard deviation)
- Measure of position (percentile ranks, quartile ranks)
Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:
- Correlation: To understand the relationship between two or more variables.
- Cross-tabulation: Analyze the relationship between multiple variables.
- Regression analysis: Study the impact of independent variables on the dependent variable.
- Frequency tables: To understand the frequency of data.
- Analysis of variance: To test the degree to which two or more variables differ in an experiment.
Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:
- Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
- Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
- Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
- Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
- Thematic analysis: To identify important themes or patterns in data and use these to address an issue.
How to choose a research methodology?
Here are some important factors to consider when choosing a research methodology: 8
- Research objectives, aims, and questions —these would help structure the research design.
- Review existing literature to identify any gaps in knowledge.
- Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
- Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
- Constraints —constraints of time, geography, and resources can help define the appropriate methodology.
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How to write a research methodology .
A research methodology should include the following components: 3,9
- Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
- Research method —this can be quantitative, qualitative, or mixed-method.
- Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
- Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
- Sampling —this involves selecting a representative subset of the population being studied.
- Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
- Data analysis —describe the data analysis methods you will use once you’ve collected the data.
- Research limitations —mention any limitations you foresee while conducting your research.
- Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
- Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.
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Frequently Asked Questions
Q1. What are the key components of research methodology?
A1. A good research methodology has the following key components:
- Research design
- Data collection procedures
- Data analysis methods
- Ethical considerations
Q2. Why is ethical consideration important in research methodology?
A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10
- Participants should not be subjected to harm.
- Respect for the dignity of participants should be prioritized.
- Full consent should be obtained from participants before the study.
- Participants’ privacy should be ensured.
- Confidentiality of the research data should be ensured.
- Anonymity of individuals and organizations participating in the research should be maintained.
- The aims and objectives of the research should not be exaggerated.
- Affiliations, sources of funding, and any possible conflicts of interest should be declared.
- Communication in relation to the research should be honest and transparent.
- Misleading information and biased representation of primary data findings should be avoided.
Q3. What is the difference between methodology and method?
A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.
Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.
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- Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
- Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
- The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
- Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
- What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
- What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
- Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
- Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
- What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
- Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/
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