- My presentations
Auth with social network:
Download presentation
We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
CHAPTER 1: Brands and brand management
Published by Iwan Sanjaya Modified over 6 years ago
Similar presentations
Presentation on theme: "CHAPTER 1: Brands and brand management"— Presentation transcript:
BRAND MANAGEMENT H S MUKERJEE.
Developing the Service Communication Strategy
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
Learning Goals Understand products and the major classifications of products and services Learn the decisions companies make regarding their products and.
A Framework for Marketing Management
Copyright 2009, Prentice-Hall, Inc.1-1 A Framework for Marketing Management Chapter 1 Defining Marketing for the 21 st Century.
International Business Environments & Operations
Objectives Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their.
CUSTOMER-BASED BRAND EQUITY Zeenat Jabbar Brand Knowledge Structure Brand awareness, depth, and breadth Brand associations 15.2.
CHAPTER 1: BRANDS & BRAND MANAGEMENT
Operations and Supply Chain Strategies
Developing Products and Services
BRAND AND BRAND MANAGEMENT Lecturer – Md Shahedur Rahman.
Chapter 9 New Product Development. Competition in our global marketplace makes it essential for firms to continuously offer new products to attract consumers.
Copyright © 2009 Pearson Education, Inc. publishing as Prentice Hall
1- 1 Copyright © 2012 Pearson Education. Chapter One Creating and Capturing Customer Value.
UNDERSTANDING PRINCIPLES OF MARKETING
Product, Services, and Branding Strategies Chapter 9.
chapter 11 International Strategic Management
About project
© 2024 SlidePlayer.com Inc. All rights reserved.
IMAGES
VIDEO