12 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]
Updated: October 22, 2024
Published: February 22, 2017
Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.
While many salespeople focus on making their sales decks flashy, fun, and exciting, I find they overlook the need for their presentations to address the prospect's top concerns and offer an irresistible solution .
As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time. Your sales team can do better, but what exactly does a great sales deck look like?
I used to design corporate sales presentations. Let me show you some stand-out sales presentation examples. I’ll cover some common pitfalls to avoid to help you perfect the pitch . Let’s dive in!
Table of Contents
What Is a Sales Deck?
Sales deck examples, sales deck vs pitch deck, example sales presentation, sales deck presentation tips, sales deck template, how to find a sales deck template.
A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.
The primary purpose of a sales deck and presentation is to introduce a solution (i.e., your pitch ) that ultimately leads the prospect to purchase from your company.
If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.
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A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.
A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.
Ready to see some sales deck examples? I’ve collected some of the best for your inspiration, in no particular order.
- Attention Media
- Kibris Developments
- Leadgeeks.io
1. Leadnomics Sales Deck by Katya Kovalenko
1. Lead with solutions.
Have you ever met with a prospect who was excited about your product or service — and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.
When you start your presentation, first lead with solutions. Don‘t talk about the benefits of your product’s features or tell the prospect how great your company is.
Simply dive into how you're going to solve the deepest frustration your prospect is facing right now. I think this Zillow presentation is a great example of a solution-oriented sales deck:
15 Sales Presentation Techniques That Will Help You Close More Deals Today
9 Ways to End Your Sales Presentation With a Bang
7 Apps That Help Salespeople Become Even Better Speakers
7 Secrets of a Winning Capabilities Presentation
Insight Selling: The 8-Slide Framework for a Better Pitch
The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck
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Step 3: Be novel. Make sure you either select a new topic or bring an entirely new and unique perspective to an already covered issue. For instance, don’t make a presentation on the “best lead generation strategies.”. Your audience has probably heard those dozens of times already. Corny.
Contrasting colors can convey the difference between two opposing thoughts or arguments in a way that is visually appealing. 15. Add a touch of nature. If you want your presentation to exude a calming energy to your audience, including images of trees, flowers, and natural landscapes can do the trick.
Getting Started. 1. Open PowerPoint and click ‘New.’. A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New. If you’ve already created a presentation, select Open and then double-click the icon to open the existing file. Image Source.
Vcasmo is a unique presentation tool -- it's a multimedia solution that enables users to synchronize a video and slideshow, side by side. Sales and marketing pros love Vcasmo because it supports playback in three forms: browser, mobile, and iPad. Pricing: Free; Standard, $10.99/month; Professional, $16.99/month. 22.
1. Speak as a Leader Bootcamp Welcome. This five-minute presentation by Nausheen I. Chen perfectly balances minimalism with informative text. The design uses background color to help create contrast within the presentation, and the final call-to-action is unique and actionable.
1. The presentation is highly relevant to the audience. A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points. But this isn’t just my strategy.
This creative brief example is great for marketing, brand, creative, and design teams who handle a large backlog of projects with stakeholders on many different teams. Use this brief for both ad-hoc and regularly occurring projects. 2. Creative Brief Presentation Template. This creative brief example was designed by TemplateForest.
Here, learn from three creative experts from leading companies in the tech space on the four biggest presentation design trends that will emerge in 2021. 1. There will be increased empathy found in design. Marissa Latshaw, Founder of Latshaw Marketing, says: "Impactful, inspiring design starts with empathy. Empathy is one of the most powerful ...
Title. We probably don't need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that's straightforward, descriptive, and simple. If you're finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you'll be speaking about.
The best pitch decks focus on showing rather than telling, and this does so beautifully. 7. Planetly Sales Deck by OCHI Design. The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands.