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How To Start a Laundromat: Costs and Pro Tips If you're an entrepreneur looking to start your own laundromat business, then read on for costs, pro tips, and how-to's on the process.

Feb 15, 2019

Entering into the laundry business can be challenging because there are so many factors to consider — you will need to analyze your target demographic, develop a financial plan, and choose a prime location.

To help alleviate some of your stressors, follow along for a guide on everything you need to know about starting your own laundromat.

Why starting a laundromat could be right for you

People everywhere need clean clothes, so starting a laundromat seems foolproof. Laundromats are self-service facilities (generally coin-operated) where patrons have the space and equipment to wash and dry their clothes without the help of a professional.

Related: How to Start a Coin-Operated Laundry

Laundromats and dry cleaners are not the same, as laundromats are self-service, and dry cleaning is maintained by professionals who complete the task of cleaning special-care clothes for their patrons.

The self-service nature of the business might sound attractive because laundromats can be low maintenance to run. However, before entering any new industry, getting a feel for the lay of the land is essential. To do that, you must weigh the pros and cons of your potential endeavor.

Pros of owning a laundromat

Ready for the perks of owning your own laundromat ? They may include:

• Steady revenue stream
• High return on investment (ROI) potential
• Recession-proof business
• Simplicity of operation
• Work hour flexibility
• Zero eCommerce competition
• Potential for multiple locations
• Low management maintenance

Cons of owning a laundromat

When looking at the downside of owning a laundromat, you may find:

• Capital intensive business
• Barrier to entry
• High utility expenses
• Possible costly repairs

How to purchase and open a laundromat

Now that you've considered both sides of the coin, it's time to get into how to start a laundromat business.

1. Initial research

Before you create a business plan, you'll need to complete some initial research to better understand what ballpark you're in. This step can help guide your business plan and its parameters.

There is no real way to give an exact number on cost because there are so many factors. However, a broad range for how much it may cost to open a laundromat is $200,000 to $500,000.

Factors that can influence cost include:

• New business vs. existing business
• Independent or franchise
• Marketing and advertising
• Employee wages

Related: Start a WaveMax Laundry Franchise

2. Business plan

Once you've completed preliminary research, you'll have a better idea of how much this process will cost and the steps needed. Now that you've got some more information, it's time to create a business plan.

Your business plan should include the following:

• Executive summary
• Business description
• Market strategies
• Competitive analysis
• Design and development plan
• Operations and management plan
• Financial factors

Related: How to Write a Business Plan

3. Secure financing

Starting a new business is no cheap feat, so you will likely need some type of financing. There are many avenues to take regarding this topic, but the Small Business Administration (SBA) is the best place to start. The SBA offers countless resources and guides but can also connect entrepreneurs with interested investors and financiers .

The Small Business Administration can help you to:

• Determine the amount of funding you'll need
• Complete the self-funding process
• Connect with venture capital investors
• Fund your business with crowdsources
• Obtain a small business loan
• Use Lender Match to find SBA-guaranteed loans with verified lenders
• Research SBA investment programs

4. Secure location

Ready to scope out real estate? One of the most significant assets a laundromat business can have is its location. You may need to complete market research to determine whether or not it will succeed in that prospective community.

Ask yourself:

• Are there apartment buildings in the area?
• Do those apartment buildings have washer and dryer units?
• Is there real estate within walking distance of the apartment complex?
• Are there competitor businesses in the area?

Other factors to consider about your location are the potential for:

• Optimal lighting
• Layout with adequate space for equipment, seating, and customers
• Welcoming interior design
• Space for interior and exterior signage
• Accessibility for all customers

5. Choose the type of business structure

As you finalize your business plan, you should also consider what type of business entity you want your laundromat to be. Check out the different types below.

Related: Choose Your Business Structure

Limited Liability Company

A Limited Liability Company (LLC) is a flexible business structure that combines a corporation, partnership, and sole proprietorship.

With this structure, the business owner is legally separate from the business, which dictates tax filing, operations, and management. LLCs are generally safer and more easily manageable than other small business entities.

An S corp is a small business entity that files for federal corporate income tax exemption. Because of the structure of this business, the shareholders are responsible for income, loss, and tax return credits.

Sole proprietorship

A sole proprietorship is a common type of business structure that is a common but riskier choice. It is risky because the business owner is not separated from the business and assumes all financial risks.

Licensing and taxes are simple with this choice, but the weight of the business is all on the owner and their personal finances.

Partnership

If you plan to team up with another entrepreneur in this venture, you may consider a partnership. A partnership is two or more people that share ownership, control, profits, and losses of a business.

In a partnership, the business and the person are the same, much like in a sole proprietorship. This means that the company's legal responsibilities fall upon you and your partners.

6. Choose business name, register the business, obtain IDs, licenses, and permits

At this stage of the process, things are beginning to take shape. It's time to name your business and tackle some legal paperwork.

Choose business name

When registering your business, you will likely need to create a name for your new laundromat. Your business should be named something that reflects the nature of your business and aligns with your brand identity.

Register business

After you've chosen your name, you must register your business . There are four different ways you can do so, which include:

• Entity : State-level protection
• Trademark : Federal-level protection
• Doing Business As (DBA ): No legal protection, but some states require
• Domain name : Online presence shown through website and URL

Obtain IDs, licenses, and permits

You must obtain a federal tax ID to legally open a business bank account, employ a team, and apply for licenses and permits.

Federal and state governments have different requirements for licenses and permits based on your industry. It is always best to stay up-to-date with the latest requirements through information from the SBA .

7. Open a bank account

Having a business bank account that is separate from your personal bank account offers you protection in your business life and balance in your personal life.

The benefits of opening a business bank account include the following:

• Protection and professionalism
• Purchasing power (credit limits)
• Special introductory offers, interest rates, and fees

Choosing a bank is personal to each business owner. Make sure you complete your due diligence and create a pros and cons list for at least three different banks and what they can offer.

8. Secure equipment

Equipment costs can depend on buying an existing laundromat or starting from scratch. If you are buying an operating store, you should check on all the laundry machines' condition.

If you are starting fresh, you may need to research commercial laundry equipment like:

• Industrial washing machines: $700 - $3,000+ depending on size, and top-load versus front-load
• Industrial dryers: $900 - $4,000 depending on size, and top-load versus front-load
• Card system (if you are going to offer credit card payments): Wide range , averaging around $15k if you're adding card readers to all of your laundry machines
• Bill-to-coin change machine: $800 - $7,000
• Water heater system: $10,000+
• Laundry detergent
• Fabric softener
• Laundry carts

There are also comfort items to consider to make your patrons comfortable while they wait for their laundry:

• Vending machines
• Office supplies
• TVs and cable

9. Employees

The next step is assembling a team for your new business. Once your business is up and running, it is relatively low maintenance. However, that does not mean that you will want to be the sole employee.

When it comes time to hire employees, it's vital to business operations that you find a team that is reliable, positive, and full of integrity.

A few ways to get the word out about open positions are:

• Utilize multiple job boards (LinkedIn, Craigslist, Indeed, and flyers)
• Include descriptive job postings with transparent wages and role responsibilities
• Require references and letters of recommendation
• Conduct a thorough interview process

Related: 15 Tips for Improving Your Skills Interviewing Job Candidates

At this stage, everything has started to come together. Before you open, create a marketing plan to promote the grand opening event.

Marketing for the opening can help raise awareness and promote engagement. There are many ways you can market that are low-cost and effective.

Cost-effective marketing tools include:

• Social media posts
• Local business networking
• Word-of-mouth
• Flyers and posters
• Local business collaborations (especially with apartment complexes)
• Offer discounts

In addition to a solid marketing plan, you should also create a Google Business profile.

Google Business profiles make it easy to:

• Display your business hours online
• Communicate with customers
• Maintain general updates
• Read customer reviews to stay in-the-know

Finally, when it comes to the actual grand opening, put a fun spin on your event. Allocate a bit of your budget and make it a neighborhood event.

Splurging on simple things like coffee and donuts, a randomizer wheel of prizes, and other fun promotional items can go a long way if it broadens your customer base and spreads the word about your new business.

Related: No Money? No Problem. 30 Low Budget Marketing Ideas for Your Busines

Pro tips for opening a laundromat business

As an entrepreneur, it's essential to stay as on top of your game as possible. While you continue your journey of being a successful laundromat owner, there are a few critical pieces of advice to remember.

Pro tips for small business owners include:

• Conduct regular SWOT analysis — examining and reflecting on your business is never a bad idea.
• Make customer loyalty a priority and stay involved in your community.
• Maintain a watchful eye on your cash flow.
• Stay creative, adaptive, and passionate.

Related: 4 Tips for Small Business Owners as They Navigate an Economic Downtur

Is starting a laundromat right for you?

Laundromats might sound like a lot of work, but so is any business. The greater truth is that laundromats can be an excellent investment for a business owner because they are generally steady and straightforward businesses. While they might require a hefty startup cost, the profit margins can be worth it in the long run.

No matter the weather (literally and metaphorically), people always need to do laundry. No matter the economy, people need clean clothes. And no matter how much trends change, fresh clothing will never be out of style.

Looking for more guidance? Explore Entrepreneur for advice on starting your own business, managing business finances, and more

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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How to Start a $150K/Month Laundromat Business (2024)

Did you know the average laundromat makes over $238K, and up to half of that can go to the laundromat owners?

The laundromat industry in the U.S. is worth $5BN, with over 21,000 businesses in operation that employ over 50,000 people.

Do I have your attention? If I do, get ready to learn how to start a laundromat!

We have interviewed the owners of four different laundromat businesses, including Dave Menz, the CEO of Queen City Laundry, who owns four laundromats and makes over $1.8 million annually.

Dave will share his wisdom on finding a laundromat, getting financing, how to value the business, and how to negotiate a deal. We pull in insights from other successful laundromat owners, too. Get ready to learn how to start a laundromat.

Case Study: Queen City Laundry

Learn about the laundry industry, step 1: choose a business model, step 2: write a business plan, step 3: build relationships with distributors, step 4: get financing, step 5: find a location, step 6: get permits and insurance, step 7: set up your business, step 8: develop a marketing strategy, final remarks about laundromat businesses.

Dave Menz got into the laundry business in 2010. He told us:

I grew up in poverty and people looking down at me. I fought out of poverty to middle class and then financial independence. I could do nothing if I wanted to, but I prefer to teach people to reach that same level.

He bought his first laundromat and worked at it on nights and weekends. He bought two more before he made enough that he could quit his job and still live a comparable life. Dave told us:

I don’t love doing laundry, but I love the industry. I love the people, the impact on my community, and the opportunities it provides.

The laundromat industry is not for everyone, but for many it can be a phenomenal business. I see the antiquated nature of the industry as a positive because it makes it easy for you to stand out compared to a coin laundry business.

His primary services are:

• Self-serve laundry
• Drop-off wash and fold
• Dry cleaning
• Pickup and delivery laundry
• Commercial laundry services

Since starting, Dave has bought four more laundromats. When he buys laundromats, he looks for locations he can fix up that offer services he can improve on to make them more appealing to local clients.

Dave maintains one company that owns the land his laundromats are on. This separate company rents the land to his laundromats, effectively making him his own landlord. This unique strategy has built him a $3.8 million net worth and makes him over $1.8 million in revenue per year. Find out how below:

He’s currently working on upgrading from coin machines to accepting cards and PhonePay in addition to the other services he offers.

Have you ever found yourself wondering how much money a laundromat makes? Or Is the average laundromat cost something I can afford?

Dave told us:

Laundromats are a vital community resource. That’s really why I fell in love with the business.

Established organizations provide the information you need. Keep reading to find places that conduct market research and provide market analysis.

Check out the free industry overview by the Coin Laundry Association (CLA) . Also, download their most recent Laundry Industry Survey and Laundry Customer Profile, which presents the results of over 400 customer surveys.

For commercial laundry, the Textile Rental Services Association (TRSA) offers benchmarking reports . Don’t overlook the National Apartment Association (NAA), which provides insight into the industry’s multi-housing segment.

How much do laundromats make?

When you open a laundromat, you should assume that it will make around $300K in revenue annually. You can add additional sources of revenue by adding vending machines , laundry delivery, and other services.

Almost everything is paid upfront before services are provided. This makes running the business easier because you don’t have to chase customers for payment.

Businesses focus on [repairs] and collecting the money from a coin laundry machine. You can reimagine this to save you time, money, and help your customers better.

The laundromat business is not passive income, but semi-passive or flexible.

Of course, emergencies are bound to occur if all you do is fix things when they’re broken. Take proactive steps to keep your laundromat running smoothly, and you’ll find yourself on the road to laundromat success.

One of Dave’s recommendations: Add an annual sewage drain flush to your maintenance routine to reduce breakdowns.

He does that for all his laundromats, and listen to what happened:

We were looking for a consolidation loan and were putting all the financials together, and I realized I am a millionaire.

Inspired? Get ready to learn about laundromat profitability.

Are laundromats profitable?

According to Cents , the average U.S. laundromat profitability is 20 to 30% on approximately $300K in revenue assuming they are not using leverage. According to Dave, top-performing laundromats can operate with 50% margins or higher. That’s two to eight times higher than the average real estate investment, which is 7 to 10%.

A laundromat’s ROI changes depending on:

• Age of Machines: As washers and dryers age, maintenance costs increase.
• Business Expenses: Rent, water, gas, electric, and inventory can easily add up to $10K per month.
• Competition: The less competition you have, the more your new laundromat can charge. Adding full-service makes it so you can charge more.
• Location: Like home mortgages, a new laundromat will cost more to operate in places with higher property values.
• Pricing: While a coin laundromat might charge between $1.50 and $4 a wash, you can charge by the pound when people pay for full-service washing and drying.
• Services Offered: Providing services like full-service washing, drying, and delivery can increase revenue and reduce the employee costs as a percentage.
• Employees’ Pay: Even at minimum wage, payroll is the largest expense for most laundromat owners.
• Local Taxes: Local and state sales taxes can be up to 13% .

Ancillary services like dry cleaning, pickup and delivery, sneaker cleaning, wash and fold, and other luxury services can increase your profitability .

Rosie Wash Express Laundry achieves impressive 36% margins by offering additional services and a rewards program. Want to learn more? Check out our interview with the existing laundry business owner.

How much does a laundromat cost?

Entrepreneurs normally spend between $100,000 and $1,000,000 to start a new laundromat or buy a laundry business for sale.

Dave suggests that you should normally spend between two and five times revenue, but that you should base your business valuation on what it’s worth to you.

The startup costs to open a laundromat depend on:

• Size: Small laundromats will normally cost less than $300K, while larger laundry facilities will cost $500K or more.
• Equipment: The number of machines, capacity, and age will impact the price of a laundromat.
• Services: The startup costs will vary depending on whether you offer other services. An old store with no customers is worth less than one with a great customer base.
• Location: Every city has different property costs.
• Buy vs. Build: Buying an existing laundromat will normally have less startup costs than building a new laundry business. You’ll also earn revenue faster, which should reduce the overall startup costs.
• Future Operational Costs: You should include a budget of approximately $15K monthly for future operating expenses, loan payments, rent, and maintenance.

Where is the best place to put a laundry business?

The best location for a laundry business will have the following characteristics:

• Population Density: Laundromats do best in areas where there are at least 20K to 35K people in a one-mile radius.
• Low-Income Neighborhoods: Locations near apartments, colleges, low-income housing, and trailer parks tend to do better because low-income families often need to use a coin-operated business.
• Accessibility: You’ll want a location that is easily accessible by car, bus, or foot. Signage should be easily viewable and parking abundant.
• Low Competition: Lots of competition means lower profit margins and potential price wars.
• Good Neighbors: Businesses like auto part stores, cash checking, convenience stores, and grocery stores are good neighbors for laundromats because they provide lots of traffic that might need your services.

Get ready to learn step by step how to start a laundry business.

How to Start a Laundromat

Starting a laundromat means you’ll need to

• Choose a business model.
• Write a business plan.
• Build relationships with distributors.
• Get financing.
• Find a location.
• Get permits and insurance.
• Set up your business.
• Develop a marketing strategy.

First, you’ll need to pick a laundry business type, which means selecting your services, business structure, and business model.

Consider the different kinds of laundromat businesses:

• Coin laundry
• Private laundromat equipment for multi-tenant buildings
• Wash-and-fold service
• Commercial laundry for uniforms, linens, and facilities
• Pickup and delivery

Learn about each type of laundry service below.

Self-service coin laundry business

When you want to start a laundry business, you’ll find most business entities offer coin-operated machines that people operate themselves. A business venture that focuses on this strategy is normally going to have the lowest profit margin of companies that clean clothes.

That said, at Ferndale Laundry, the most revenue comes from self-serve machines. Owner Justin says:

There’s little to no maintenance or cost to me because they’re doing all the work.

Check out our interview with Justin below.

You might also check out this video about a day in the life of a laundromat business owner.

Dry cleaning business

A dry cleaning business uses completely different laundry machines than standard washers and dryers. Dry cleaners normally charge by the garment. Common dry cleaning prices range from:

• Shirts : $2.99 to $8 • Pants: $6 to $11.99 • Sweaters: $7.50 to $12.99 • Dresses : $13.25 to $19.99 • Suits: $14.99 to $25.95 • Coats: $15 to $25.99 • Comforters : $18.99 to $42.99

Wash and fold service

Owning a laundromat that offers wash and fold services can be highly beneficial. It improves your customer experience because they can drop off their clothes on the way to work and pick them up on the way home.

Laundromat prices will normally be based on the pound. That means you make more money per wash and protect your machines by not overloading them, which saves your business entity from increased maintenance costs.

Commercial laundry facility

A commercial laundry facility provides uniforms and other items to service companies and hotels, picks up dirty uniforms and sheets, and washes them. This is highly profitable because you make money from both the rental of clothing and the cleaning.

Check out Cintas’s website for an example of commercial laundry and uniform company offerings.

Laundromat service for apartment complexes

Whether you choose to operate a coin laundry business or laundromat equipment rental business, you can make money by supplying quality equipment to apartment complexes. Check out information about multi-unit housing on NAA’s website.

Delivery service

Rosie Wash Express Laundry uses an app to manage its home delivery business, allowing customers to enter details and pay online. Delivery drivers receive GPS information to complete their routes.

Pro Tip: Get more information about owning a pickup-and-delivery business here .

Choose a business structure

In addition to deciding what kind of laundry services you’ll offer, you need to create a business entity for your laundromat. This requires selecting a business name that is available as a website domain, trademark, and social media handle.

The two most common ways to create a business entity are a limited liability company (LLC) or a corporation. There are other types of business entities you might want to consider, but most involve potential liability you don’t want to assume.

Both LLCs and corporations limit your potential losses to the initial investment as long as you don’t sign anything guaranteeing personal liability. You can also run both on your own or with business partners.

Dave uses numerous business structures to manage his business, including LLCs and land-rent agreements between his company that owns the land and his companies that own the laundromat.

Pro Tip : Learn how to register your business and how to get an employer identification number (EIN) from the IRS .

This plan should outline your strengths, competitors, goals, and workflow. A good plan can help you attract investors or earn grants.

Iron out your vision, objectives, and strategy into a laundromat business plan that will help you accomplish essentials like securing financing or partnering with other businesses. It’s totally worth your time.

Pro Tip: If you want some extra guidance on how to write a business plan that will appeal to investors, consider working with a company like Wise Business Plans , whose team of MBA-trained writers have experience writing business plans that successfully secure funding from banks and other lenders.

Dave told us that relationships with his distributors contribute to nearly 50% of his success. Some of the most common types of distributors are:

• Fly-by-Night Distributors: Laundromat owners who are doing it because their own distributor was bad. They may work from home and play middleman. They only work with small groups of manufacturers and normally deal with bad customers.
• Plain Janes: They are more established but they just do the bare minimum. They are typically very nice but don’t add much value to the industry.
• Rock Star Distributors: These professionals get you access to an extensive infrastructure and are well-established with a major building and service department. They normally have company vehicles that are branded and fully stocked. You’ll also have access to a full parts department with technicians who can predict problems based on your description of the issue you’re facing. They will train you as a laundry business owner and work with manufacturer reps. Plus, they’ll have a professional installation department.

But how do you find the best distributors? Do a Google search, contact manufacturers, or network with people . After you’ve found a prospective distributor, you’ll want to talk to them on the phone then visit their location.

You’ll need money to cover leasing or buying a space, hiring employees, and buying equipment. Getting into the laundromat business isn’t cheap. You’ll want to estimate how much you need to start and operate the business, which you can learn how to do through Udemy .

Once you’ve established how much money you’ll need, you have to find a way to get the money. Some common funding options include:

• Self Financing: If you have a cool $1M lying around, you can open a laundrymat with your own money. Most people don’t have that much, though.
• Equipment Loan: You can secure an equipment loan with the equipment when you start or buy a laundromat. Learn more in our blog about business loans .
• Rollover Business Startup: Create a corporation and a 401K, then sell your shares of the corporation to your 401K. Use the proceeds for buying a laundromat or starting a laundromat business.

The Small Business Administration (SBA) offers free courses on financing options and funding programs . Consider alternative sources of funding, like crowdfunding or even a home equity loan.

Many small business owners finance their investment at least partially through a business loan. You can inquire about financing options with your business banker, or compare options from multiple lenders on National Business Capital .

You can find a range of financing options on their site, including term loans with flexible financing and business lines of credit. Many of these have no credit score requirement, either, so you can access funds for your business regardless of your personal financial situation.

Pro Tip: Want to know how to open a laundromat with no money? Check out our blog about seller financing to find out how.

Fact: 87% of laundromat customers live within one mile of their preferred location.

Taking the time to find an ideal location is the best investment of your time as a future laundromat owner.

Consider a location near any of the following:

• Apartment buildings
• College students
• Tourist areas
• Hotels and motels
• Large family housing developments

Dave offers some suggestions on how to find a business location in your local market, including:

• Check business listings.
• Network, talk to distributors, and use business brokers.
• Compile a list of attractive locations.
• Visit the locations.
• Value the business.

Self-serve laundromats are normally in small towns or outskirts of suburban areas, under 5,000 square feet, and unmanned. Large laundromats are typically over 5,000 square feet and in busy areas.

High-volume laundromats with lots of ancillary laundry locations are the biggest and largest laundry businesses and normally have four or five streams of revenue that diversify their income.

The CLA offers more information about site selection for a laundromat business.

Once you have found a strategic location, there are things to do before you open to customers. You’ll need to get business licenses, a state tax ID or sales tax permit, and relevant insurance. Some common types of insurance include general liability, commercial property, workers compensation, and crime insurance.

Licenses, permits, and tax forms

Regardless of the legal structure you choose, determine if your business may require any licenses, permits, or tax forms to operate legally. Use the SBA’s tool . Also, you might be required to collect sales tax. Now go out and do it!

Business insurance

During his first week of operations, Jeff, the owner of Rosie Wash Express Laundry, witnessed a customer fall down, crack his head on the floor, and start bleeding. Hopefully, that shows why every laundromat owner needs commercial property insurance and liability insurance.

Both will typically be included in small business general liability insurance that you can get from trusted providers like Simply Business . Even if you have an insurance provider you trust for your personal property, it’s a smart move to work with a company that specializes in small businesses for your laundromat.

Furthermore, if you plan to hire employees, you will need workers compensation insurance and unemployment insurance. Gain general knowledge about insurance for a small business here .

You can also check out CLA’s listing of insurance products that meet the specific needs of a coin-operated laundry business .

Get a business bank account and credit card, and purchase equipment. You’ll also need to set up software and prepare marketing materials.

Get a business bank account

Whether you start a new laundromat or buy an existing laundromat, you’ll need a business bank account. You can get a business bank account from major banks, regional banks, or online banks.

Regional banks tend to provide better business loans, but online banks offer better interest rates on cash in your bank account. Learn more about business bank accounts .

Get a business credit card

A business credit card can help fund your laundromat startup cost. You may have to get a secured one at first.

Purchase equipment

You’ll need washers, dryers, and other equipment for your laundromat. This equipment is a major part of the cost to open a laundromat.

Expect to spend between $1K and $5K each for a commercial washer or dryer. Meanwhile, industrial washers and dryers can cost between $10K and $50K depending on the load size and power.

The machines’ capacity can range from 30 to 80 pounds. To learn more, check out this handy formula for calculating the capacity of a machine .

Dave explains that you want to find properties with value-add opportunities. Look at the space usage, the amenities you can add, the services you can add, and how the property can be upgraded to provide a different or better experience. He told us:

We turned a $500-per-week property into a $7,000-per-week business by making changes.

As you’re shopping and pricing, consider that new equipment comes with a warranty. Read a white paper about replacing laundry equipment . Buy the right laundry equipment for your store by referring to the laundry equipment and services directories .

You might also want to include vending machines or a small convenience store in your laundromat to supplement income.

Technological innovations are fueling a revival of the laundry industry. Laundry apps are becoming increasingly popular, but what’s the bottom line?

• Dexter Pay: According to its website, Dexter Pay is an app “that allows laundry customers to pay for their laundry and track cycle progress via their smartphone or mobile device.”
• Speed Queen Value Center: Speed Queen is a popular laundromat equipment manufacturer that offers an app for cash users. Customers add physical cash to the value center machine, which uploads it to their payment app.
• Accounting Software: Keep track of income and expenses and run regular reports to understand how your laundromat business performs. Try accounting software such as Xero or QuickBooks .

You can attract customers with a good location, but you can optimize that even further with marketing such as a website, social media, and advertisements.

Dave explains that you’ll want to invest in

A market differentiator that makes your laundry business stand out against [its] competitors.

He says some of the things that make a difference include:

• Clean bathrooms
• Air conditioning
• Payment systems
• Other services

You can use all of these to market your business and stand out in the laundromat industry. Provide a value proposition, charge more, and market the differences without putting your competitors down.

Digital marketing

Digital marketing includes email newsletters, social media, and search engine optimization (SEO).

Google My Business helps you:

• Track the number of visitors and impressions.
• Determine where visitors see an advertisement based on a code.
• Know if a new customer is the result of a conversion from your marketing campaign.

Facebook is another great site for marketing your business.

Another pro tip is to invest in an all-in-one marketing software like Semrush . The Site Audit tool demystifies search engine optimization for new business owners, while their Keyword Magic tool can save you tons of time on keyword research. Using this type of program also makes it much easier to track marketing campaigns across multiple platforms to ensure you’re getting the full value from the time and money you spend.

Printed materials

Print marketing includes business cards, flyers, brochures, t-shirts, and even uniforms! Try designing yours in Canva .

You might also run advertisements in local newspapers, or ValPack mailers, which reach 10K residents for $300 a month on a five-month subscription.

Attracting customers

Consider offering extra amenities, such as Wi-Fi. CLA published a guide to help laundry owners through the basics of setting up a secure network .

Other ways to create a welcoming atmosphere include cleanliness, professionalism, a children’s area, and televisions.

We’ve discussed the coin laundry industry, startup and monthly cost to run a laundromat, and how to start a laundromat business. Along the way, we provided information on how to craft a great laundromat business plan, getting a business license, financing, choosing locations, and marketing your laundromat.

It’s up to you to decide whether you want to start a new laundromat or buy a laundromat for sale. What strategies will you use to take your laundromat business idea to the next level?

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Laundromat Business Plan With Expert Tips and Template

Published Apr.21, 2018

Updated Sep.14, 2024

By: Cynthia Turner

Average rating 4.7 / 5. Vote count: 20

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Table of Content

Are you planning to start your laundromat in 2024? That’s a great decision as the laundromat industry has been experiencing consistent growth of 3-5% annually, and this upward trend is expected to continue for the next ten years. But, before taking the plunge, it is advisable to have a strong laundromat business plan.

In this article, we’ll walk you through the essential steps to create a successful business plan for a laundromat. We will cover key elements of starting a laundromat business plan:

• Laundromat Industry Challenges

Executive Summary

Company overview, customer analysis, competitive analysis, marketing plan for laundromat, operations plan, management team.

After reading this article, you will have the knowledge and confidence to start your own business with this laundromat business plan template. Let’s begin!

What Are the Challenges of the Laundromat Industry

The laundromat industry is growing significantly. In 2022, the global market for coin-operated laundries was valued at $17.55 billion. It will continue to grow at a 9.3% annual growth rate from 2023 to 2030, reaching a substantial $35.84 billion by 2030. (Source: Grand View Research )

However, several significant challenges can hinder growth and profitability:

1. Increasing Competition – As outlined in our washing machine business plan, the laundromat industry faces increased competition from online laundry services. According to IBISWorld, the market size of the laundromat industry has grown 0.5% annually over the past five years. (2018 -2023)

2. Rising Operating Costs – Energy, water, and maintenance costs are rising, impacting the profitability of laundromats and making it important to have a solid pressure washing business plan . The Coin Laundry Association reports that utility costs for laundromats have increased by 14% over the last five years.

3. Technological Advancements – Keeping up with technological advancements such as mobile payment systems and smart machines is challenging for traditional laundromats. A survey by American Coin-Op revealed that 45% of laundromat owners consider technology upgrades a challenge.

4. Changing Consumer Preferences – Shifts in consumer behavior towards convenience and eco-friendliness pose challenges for traditional laundromats. Statista reports that 67% of consumers prefer eco-friendly laundry services.

5. Regulatory Compliance – Compliance with regulations adds complexity and costs to laundromat operations. The EPA estimates that laundromats use up to 15,000 gallons of water each month, emphasizing the necessity for adherence to water consumption rules.

If you plan to open a laundromat business, we have created a customizable business plan example/template that includes key sections with helpful tips and samples:

Great service

Great service. Good turnaround time and quality work. Thanks!

The executive summary is a concise overview of your entire laundry business plan for a laundry service. It should capture the reader’s attention and provide a high-level understanding of your: 

• Business concept
• Target market
• Competitive advantages
• Financial projections

Write the executive summary last after completing other sections of the business plan.

Tips for Writing the Executive Summary in a Laundromat Business Plan

• Keep the laundromat startup business plan brief (1-2 pages) and engaging
• Highlight the key points from each section of your plan
• Emphasize your unique selling proposition and competitive advantages
• Include financial highlights, such as projected revenue and profitability
• Use clear and compelling language

Sample Executive Summary of a Laundromat Business Plan

Fresh Spin is a newly established laundromat business located in the heart of a densely populated urban area. Our mission is to provide convenient, affordable, and eco-friendly laundry services to residents and businesses in the neighborhood.

Our target market consists of:

• Apartment and condo residents
• University students living in dorms
• Small businesses requiring commercial laundry services

Fresh Spin offers the following competitive advantages :

• Convenient location with ample parking
• Extended operating hours
• State-of-the-art, energy-efficient equipment
• Secure and well-lit facility
• Friendly and knowledgeable staff

Our financial projections indicate strong potential for growth and profitability:

• Year 1 revenue: $375,000
• Year 3 revenue: $625,000
• Projected break-even point: 18 months

With our strategic location, customer-centric approach, efficient operations, and potential to expand into a commercial window cleaning business plan , Fresh Spin is poised to become the premier laundry service provider in the area.

Company overview gives a thorough rundown of what your laundromat business is all about – the kind of legal entity it is, where it’ll be located, and any special perks or services you’ll be offering to customers. It also explains the laundromat business model you’re going with, the specific customer base you’re targeting, and what competitive edges your laundromat will have over others in the area.

Tips for Writing the Company Overview in a Laundromat Business Plan

• Clearly state the legal structure and ownership details while writing a business plan for a laundromat
• Define your business name, location, and why you chose it
• Craft a compelling mission statement that reflects your core values and purpose
• Outline your short-term and long-term goals clearly
• Highlight what makes your laundromat unique and different

Sample Laundromat Business Plan Company Overview

Fresh Spin is a limited liability company (LLC) owned and operated by Jane Charles and her husband, Nick Well. The business is located at 123 Main Street, in a bustling downtown area.

Mission Statement

What we’re aiming for is to make doing laundry an easy, green, and wallet-friendly experience for folks and businesses around here. We want to provide excellent customer service by combining modern facilities with helpful staff.

Short-term Goals

• Achieve a 50% market share among apartment residents within the first year
• Establish partnerships with local businesses for commercial laundry services
• Implement energy-efficient practices and reduce our environmental footprint

Long-term Goals

• Expand the business by opening additional locations in surrounding neighborhoods
• Introduce 24/7 pick-up and delivery services for added convenience
• Become the leading provider of laundry services in the city

Unique Selling Proposition

Fresh Spin offers a combination of convenience, eco-friendliness, and exceptional customer service unmatched in the area:

• 24/7 access with ample parking
• High-efficiency, energy-saving equipment
• Secure and well-lit facility for safety
• Friendly and knowledgeable staff available during operating hours
• Commitment to sustainable practices and reducing our environmental impact

The customer analysis section is about understanding your target customers inside and out. Take into account their demographic and psychographic profiles, as well as their laundry requirements. It’s also important to distinguish between your primary and secondary customer groups and communicate how your laundromat will meet their needs.

This information is crucial for tailoring your services, pricing, and marketing strategies to attract and retain customers while exploring a potential business plan for a junk removal service to diversify offerings.

The enterprise has thoroughly researched the market, identified opportunities, and formulated a marketing strategy to achieve success. More and more people are turning to professional laundry business plan providers for key services, creating lucrative business opportunities.

Tips for Writing the Customer Analysis in a Laundromat Business Plan

• Define your target customer segments based on various factors in your small laundromat business plan
• Identify the specific needs and pain points of each customer segment
• Analyze customer behaviors, preferences, and buying patterns
• Gather data through market research, surveys, and customer feedback

Sample Customer Analysis of a Laundromat Business Plan

Fresh Spin has identified three primary target customer segments:

Fresh Spin aims to address these issues by offering a modern, secure, and well-maintained facility with extended operating hours and attentive staff.

In the competitive analysis section, we identify and assess both direct and indirect competitors. We assess their strengths, weaknesses, and identify how we can differentiate from our competitors. Developing business plans for cleaning services provides insight into potential synergies in related markets. 

Tips for Writing the Competitive Analysis in a Laundromat Business Plan

• Identify direct and indirect competitors in your targeted area in your laundromat company business plan
• Analyze competitors’ locations, services, pricing, marketing strategies, and customer loyalty
• Assess their strengths and weaknesses, as well as potential threats and opportunities
• Determine your competitive advantages and unique selling proposition

Sample Competitive Analysis of a Laundromat Business Plan

Fresh Spin has identified three main direct competitors within a 2-mile radius, as well as various indirect competitors in the local market.

A) Direct Competitors

1. Suds City Laundromat

• Well-established business operating for over 20 years.
• Loyal customer base, primarily consisting of long-term residents.
• Slightly lower pricing compared to Fresh Spin.

Weaknesses:

• Limited operating hours, closed on Sundays.
• Outdated facility with aging equipment.
• No digital payment options or mobile app integration.
• Lacks eco-friendly practices and sustainable initiatives.

2. Wash Depot

• Spacious facility with over 80 washers and dryers.
• Ample parking spaces, accommodating customers with large laundry loads.
• Inconvenient location, situated in a light industrial area.
• Poor customer service reputation, with frequent complaints.
• Pricing is comparable to Fresh Spin, but no loyalty programs.

3. Sassy Laundromat and Dry Cleaners

• Diversified services, offering both laundromat and dry cleaning services under one roof.
• Loyalty program with rewards for frequent customers.
• Small facility with only 30 washers and dryers.
• Limited capacity for handling large volumes of laundry.
• Pricing is 15-20% higher than Fresh Spin for laundromat services.

B) Indirect Competitors:

Fresh Spin also faces competition from various indirect sources, including:

• Local dry cleaners and alterations services
• Wash-and-fold services
• Residential apartment buildings and condominiums with in-unit laundry facilities
• Online laundry services and mobile apps

Fresh Spin aims to differentiate itself from its competitors by offering a modern, eco-friendly, and customer-centric laundromat experience. 

Our key competitive advantages include:

• Convenient location in a high-traffic area with ample parking
• Extended operating hours (24/7) for maximum convenience
• Modern, energy-efficient equipment
• Secure and well-lit facility for customer safety
• Competitive pricing compared to local competitors

By addressing the weaknesses of its competitors and leveraging its unique strengths, Fresh Spin aims to establish itself as the premier laundromat in the area, catering to the diverse needs of its target customer segments while promoting sustainability and exceptional customer service.

Operational and Strategic Planning

The marketing plan outlines your strategies for attracting and retaining customers. Consider various marketing channels, and describe your branding, pricing, and customer loyalty programs.

Tips for Developing the Marketing Plan of a Laundromat Business Plan

• Define your brand identity, positioning, and messaging in your universal laundromat business plan
• Develop pricing strategies that align with your target market and competitive landscape
• Identify effective promotional channels and tactics
• Outline customer service and loyalty programs
• Set measurable marketing goals and budget allocations

Sample Marketing Plan for a Laundromat Business Plan

Branding and positioning.

Fresh Spin aims to establish itself as the premier provider of convenient, eco-friendly, and customer-focused laundry services in the area. Our brand positioning emphasizes:

• Convenience: Extended operating hours, accessible location, and user-friendly facilities
• Sustainability: Energy-efficient equipment and practices to reduce environmental impact
• Superior Customer Experience: Attentive staff, clean and secure facilities, and value-added services

Our brand messaging will highlight these key pillars through a consistent visual identity (logo, color scheme, and branding elements) and clear communication across all marketing channels.

Pricing Strategies

Fresh Spin will employ a competitive pricing strategy, offering rates slightly below the market average to attract price-conscious customers. 

Our pricing structure includes:

• Wash and Dry Cycles: $ 2.50 for a standard load (comparable to competitors at $3.00)
• Large Load Pricing: $4.00 for a large load (20% discount compared to competitors)
• Commercial Laundry Services: Customized pricing based on volume and frequency

We will periodically review and adjust pricing based on market conditions, operating costs, and customer feedback.

Promotional Activities

To build brand awareness and attract new customers, Fresh Spin will implement the following promotional activities with an annual marketing budget of $25,000 .

Grand Opening Event: $5,000 (20% of budget)

• Offer free wash and dry cycles, giveaways, and promotional discounts
• Targeted social media advertising and local print/radio ads

Local Advertising: $6,000 (24% of budget)

• Targeted ads in community newspapers ($3,000)
• Flyers and direct mail campaigns ($3,000)

Social Media Presence: $4,000 (16% of budget)

• Active engagement on platforms like Facebook, Instagram, and Nextdoor
• Paid social media advertising and influencer partnerships

Loyalty Program: $2,500 (10% of budget)

• Rewards program for frequent customers (e.g., free wash after 10 visits)
• Program management, promotional materials, and customer communications

Partnerships: $5,000 (20% of budget)

• Collaborate with local apartment complexes, universities, and businesses
• Offer discounts, bundled services, or revenue-sharing arrangements

Other Marketing Expenses: $2,500 (10% of budget)

• Printed materials (brochures, flyers, banners)
• Website development and maintenance
• Promotional merchandise (t-shirts, tote bags)

The operations plan details the day-to-day operations of your laundromat. This includes staffing requirements, equipment maintenance, inventory management, and customer service protocols. Explain your plans for ensuring a clean and efficient laundromat environment.

Tips for Developing an Operational Plan for a Laundromat Business Plan

• Describe the physical location, facility layout, and equipment requirements
• Outline staffing needs, roles, and responsibilities
• Develop policies and procedures for cash management, security, and maintenance
• Address environmental and regulatory considerations, such as waste management and energy efficiency
• Identify suppliers and establish inventory management processes

Sample Operational Plan for a Laundromat Business Plan

Facility and equipment.

Fresh Spin is located at 123 Main Street, occupying a 3,000-square-foot space in a high-traffic commercial area. The facility layout includes:

• Main Laundry Area: 40 washing machines (15 large capacity) and 30 dryers (10 large capacity)
• Folding and Sorting Area: Large tables and hanging racks
• Vending Area: Snack and beverage vending machines
• Restrooms and Changing Rooms
• Staff Office and Storage Room

All equipment is energy-efficient and eco-friendly, with features like water recycling systems and energy-saving modes.

Staffing and Operations

Fresh Spin will operate 24/7, with the following staffing structure:

• 2 Full-Time Attendants (Day Shift)
• 2 Part-Time Attendants (Evening/Night Shift)
• 1 Facility Manager (Responsible for overall operations, staffing, and maintenance)

Detailed standard operating procedures will be developed for cash management, security protocols, equipment maintenance, and cleaning schedules.

Environmental and Regulatory Considerations

Fresh Spin, operating in the United States, is committed to sustainable and eco-friendly practices, adhering to the following regulations:

• Compliance with the Energy Policy and Conservation Act (EPCA) and Energy Star certification.
• Adherence to the Clean Water Act and Safe Drinking Water Act.
• Compliance with the Resource Conservation and Recovery Act (RCRA).
• Adherence to local zoning ordinances and health department regulations.
• Compliance with the Fair Labor Standards Act (FLSA) and Occupational Safety and Health Act (OSHA).

Fresh Spin will implement comprehensive policies, procedures, and training to ensure full compliance with all applicable federal, state, and local laws and regulations, maintaining a safe, sustainable, and legally compliant operation.

The management team section introduces the key individuals responsible for leading and operating the laundromat business. Also highlight the team’s relevant experience and qualifications. When hiring additional staff, describe your recruitment and training processes.

Tips for Presenting Your Management Team in a Laundromat Business Plan

• Provide brief information on the owners and key team personnel
• Outline the roles and responsibilities of each team member
• If hiring additional staff, describe the positions and qualifications required

Sample Management Team for a Laundromat Business Plan

Fresh Spin is owned and operated by Jane Charles and Nick Will, with a combined 15 years of experience in the retail and customer service industries.

• Jane Charles, Co-Owner and General Manager: Jane has 8 years of experience in retail management, overseeing operations, staffing, and customer service. Jane is responsible for overall laundromat operations, staff management, and implementing marketing strategies.
• Nick Will, Co-Owner and Financial Manager: Nick has 7 years of experience in financial management and accounting. Nick is responsible for financial planning, cash management, and identifying opportunities for operational efficiencies

Additional Staff

Fresh Spin will employ the following staff members:

All staff members will undergo comprehensive training on equipment operation, customer service protocols, cash handling, and safety procedures.

With a strong management team and dedicated staff, Fresh Spin is well-positioned to deliver exceptional service and achieve long-term success in the local laundry services market.

Need Help With Your Laundromat Business Plan? OGSCapital Can Assist

Confused about how to write a business plan for a laundromat? At OGSCapital, we offer specialized business plan services. Our experienced consultants, proficient in creating professional plans to help entrepreneurs and business owners succeed.

Our business plan include:

• In-depth Market Analysis
• Competitive Landscape Evaluation
• Financial Projections
• Marketing Strategy Development
• Operational Planning

Our SBA business plan writers work closely with you to align the business plan with your vision and objectives. We deliver tailored business plans to meet specific needs of startups and existing businesses. Our well-crafted business plan aids in securing funding, attracting investors, and setting a clear path to success. 

Contact Us to get started on your laundromat business plan.

Frequently Asked Questions

How profitable is owning a laundromat.

According to Coin Laundry Association , there are about 29,500 coin laundries in the US generating nearly $5 billion in gross revenue annually which averages out to $169,491 per laundromat business. As per a coin-operated laundromat business plan, the average business ROI is between 20-35%.

How much does it cost to start a small laundromat? 

The average cost to start a laundromat is estimated to be around $82,010 as per our coin-op laundromat business plan. This cost is an average that takes into account the range provided for each equipment item (as per ZenBusiness) needed to start a new laundromat business as per the table below:

Download Laundromat Business Plan Sample in pdf

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• Sample Business Plans

Laundromat Business Plan

Planning on starting a laundromat? Great call.

Starting a coin-operated laundry business can be extremely profitable due to its huge market size and growth potential.

Anyone can start a laundromat, but you need a detailed business plan for raising funding, applying for loans, and scaling it for good.

So, in this article—we’ll discuss what the laundromat industry looks like, steps to make your business setup process easier, and finally, how to write a laundromat business plan.

Before you start writing your business plan for your new laundry business, spend as much time as you can reading through some examples of cleaning & maintenance business plans .

Ready to get started? Let’s roll!

Industry Overview

According to IBIS World , the Laundromat industry is reported to be a 6 billion dollar market in 2023, with 19,375+ operating laundry businesses employing over 52960 employees in the United States.

Although a slight downturn in recent times, the coin-operated laundry market is expected to grow at a compound annual growth rate (CAGR) of 9.4% .

These laundromats are a great help for students, professionals staying in dorms, or anyone who doesn’t have time to do their laundry—so it is a no-brainer that it could be a potentially profitable business venture.

Additional services like pickup and drop facilities can be an added advantage to your business, as it increases convenience for your consumers.

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Things to Consider Before Writing a Laundromat Business Plan

Pick a convenient location.

A convenient location is central to your business’s success . The location should be close to hostels, dorms, or apartment complexes to make it easier for your customers to access your service. After all, who would want to walk miles with all that heavy laundry?

Decide upon additional services

Coin-based laundries are gaining attention due to the additional services they have to offer. Your busy customers would highly appreciate services like pick up and drop, ironing, etc.

Having these services up for grabs makes it more convenient for your consumers and also gives you additional business opportunities.

Hence, it is a good practice to make a list of services your target audience would prefer to have and arrange resources for the same.

Pick a legal structure

Legal structures decide the taxes you pay, the risk to your personal assets, and many other aspects of your business. Hence, looking into your options and selecting the one that fits the best for your business is essential. Look into all of your options and pick one after considering all of its implications.

Gather market information

Know all there is to know about the industry, current market trends, target audience, preferences, competitors, their business and marketing strategies, and so on. This is one of the best business setup practices out there. It helps you understand what you are getting yourself into like nothing else. Hence, gather all the available information before getting started.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Laundromat Business Plan for you to get a good idea about how perfect a Laundromat business plan should look and what details you will need to include in your stunning business plan.

Laundromat Business Plan Outline

This is the standard laundromat business plan outline which will cover all important sections that you should include in your business plan.

• Mission Statement
• Management Team
• Keys to Success
• Financial Summary
• 3 Year profit forecast
• Startup cost
• Market Analysis
• Industry Analysis
• Market Trends
• Corporate Executives
• Middle-Class Households
• Business Owners
• Sport Clubs
• Marketing Strategy and Sales Strategy
• Pricing Strategy
• Advertising Strategy
• Sales Forecast
• Financial Plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan modify the required information, and download your laundromat business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample laundromat business plan

Need help writing your business plan? Here you go; download our free laundromat business plan pdf to get started.

It’s a modern business plan template specifically designed for your laundromat business. Use the example business plan as a guide, and start writing your plan on your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write your business plan with Upmetrics

A business plan software like Upmetrics is the best way to draft your business plan. Getting started with this tool is a breeze thanks to the step-by-step instructions, customizable templates, and the library of 400+ sample business plans included.

So, whether starting a laundromat business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

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Frequently Asked Questions

What key components should a laundromat business plan include.

The following are the key components your laundromat business plan must include:

• Executive summary
• Business Overview
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

What are the common mistakes to avoid in a laundromat business plan?

Following are some of the common mistakes to avoid when writing a laundromat business plan:

• Poor market research and ignoring industry trends.
• Inadequate and inaccurate financial projections.
• Undefined goals and lack of details.
• Including outdated and irrelevant information.
• Not proofreading the document for typos and grammatical errors.
• Not regularly updating your business plan.

How to get funding for your laundromat business?

There are several ways to get funding for your laundromat business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan —You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan —SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding —The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors— Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available. Check for the same in your location, and you can apply for it.

What is the easiest way to write a laundromat business plan?

There are many ways you can write your business plan, and using Upmetrics’ business plan template is one of them. It allows you to edit and modify the sections of your project as you need—it can be considered the easiest way to write a business plan.

About the Author

Upmetrics Team

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Laundromat Business Plan

Start your own laundromat business plan

Universal Laundromat

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Many urban residents lack access to in-home laundry facilities, and existing laundromats may not provide a pleasant, efficient environment for customers. Additionally, environmentally conscious customers are seeking sustainable laundry options that minimize water and energy waste.

Universal Laundromat provides a clean, modern, and comfortable space equipped with energy-efficient washing machines and dryers. We strive to create a welcoming atmosphere with customer-focused amenities, while also promoting environmentally friendly practices.

It’s been shown that the best method of advertising is through word-of-mouth. No major newspaper ad campaign is planned. However, we shall run weekly specials. In addition, we shall have an incentive program for referrals. Those customers who refer someone else to the store will be rewarded with two free washes, and the referee will receive an introductory gift of a free wash. In addition, we will ensure a clean environment, reliable machines, and friendly, prompt services.

Competition

Universal Laundromat would like to set itself apart from other laundromats that may offer only one or two services. Although the focus of Universal Laundromat is a washing and drying service, we do wish to offer our clients the convenience of these other services in one location. Those services include folding and potentially pick-up/delivery service, as well as online reservation and membership for pick-up and delivery. Most importantly, it’s our convenience that sets us apart from the competition.

Universal Laundromat is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.

Expectations

It is very important to note that the minimum monthly amount of loan payback should decrease as principal decreases. Furthermore, the profit projected in the table is after all expenses and monthly loan payback have been subtracted. All net profit will then be paid as an additional sum to greatly shorten the term of the loan.

Financial Highlights by Year

Financing needed.

Currently, Mr. Mihn Doung owns a small permanent shop in 7th Berryessa Flea Market selling power tools every weekend. That store brings in approximately $4,500/month on average in revenue. The profit averages out to approximately $2,500/month. Considering the potentiality in the coin-op laundromat industry, he’d like to take on further challenges by starting another venture.

To achieve this objective, Universal Laundromat is seeking $150,000 in additional loan financing. This loan will be paid by the cash flow from both the shop at the Flea Market and the laundry business, and will be collateralized by the assets of the business and steady income it brings along with an initial $75,000 down payment, and backed by the character, experience, and personal guarantees of the owner.

Problem & Solution

Problem worth solving.

Every person needs clean clothes. Not every family can afford a washer and dryer or laundry soap. 

Our Solution

Our Mission : To provide convenient, clean, and friendly laundry service.

Our Motto : "Professional, convenient, friendly service and competitive pricing"

Target Market

Market size & segments.

Universal Laundromat’s target market is every household that needs laundromat services within the immediate area of east San Jose. There is no market segmentation strategy associated with this potential market. The Market Analysis table indicates the estimated number of potential customers and their growth rate.

Current Alternatives

Our advantages.

Universal Laundromat would like to set itself apart from other laundromats that may offer only one or two services. Although the focus of Universal Laundromat is a washing and drying service, we do wish to offer our clients the convenience of these other services in one location. Those services include folding and potentially pick-up/delivery service, as well as online reservation and membership for pick-up and delivery. Most importantly, it’s our convenience that sets us apart from the competition.

Keys to Success

The keys to success in our business are:

• Location : the potential business is to be located in a nice small shopping center of a poor to lower-middle class, ethnically Mexican neighborhood, where it’s the closest and most convenient place to get services. In addition, there are two apartment complexes located nearby. In addition to being the sole laundromat in this neighborhood and surrounded by residences, there is no potential for a competitor.
• Convenience : offering clients services ranging from full-service washing and drying to optional folding, and extended business hours.
• Environment : providing an environment conducive to giving clean, friendly, and professional service.
• Reputation : long-term reputation resulting from friendly, professional service will encourage customers to return.

Marketing & Sales

Marketing plan, locations & facilities.

The laundromat is located in San Jose, California. It will utilize 1,500 square feet. The location is strategically situated on one of the busiest streets in East San Jose. More specifically, it’s located in a small attractive shopping center next to the poor to lower-middle class homes; therefore, there is NO possible competitor (after very careful examining). In addition, there are two apartment complexes located nearby. Surrounding it, there is a Mexican neighborhood whose residents get most of their services and needed goods in this plaza where the laundromat is located.

Milestones & Metrics

Milestones table.

Key Metrics

Our key metrics are: 

• # of reviews we receive, we shall especially pay attention to the locals
• # of people who walk in verse make a point of calling to see if we are in 
• the cost of running the machines

Ownership & Structure

Management Team

Minh Duong is an ambitious, hardworking, philosophical leader and businessman. He has extensive business experience, and knowledge in various fields including retail sales, service and the Internet industry. Over the years, he has started various small businesses ranging from offline retail sales of a wide variety of products and services to online hosting services. He has extensive leadership skills as he had been elected to be President of five different clubs in High School. In college, Minh had founded two organizations at the University of California, Berkeley. In addition, he had also been elected to various leadership roles such as President and Vice-president of three different large organizations with membership over 500 members. School-wide, Minh had been fortunate to be elected by the student body of the university to be a Senator in the student government. During his term of office, he headed the Finance Committee that dealt with over $500,000 in student fund allocation. Moreover, he also headed the Student Affairs Committee as well as the Computing Facilities of the student government. Realizing his service and efficiency, fellow senators elected him to the board of directors of the Berkeley Student Foundation, the largest scholarship foundation for minority students sponsored by the Associated Students of the University of California. There, Minh dealt with the decision process of fund allocations to top high school minority students throughout the country. In the business world, Minh currently owns a permanent Flea Market Power Tools Shop at the Berryessa Flea Market in San Jose, CA. He is also the President/CEO of a small start-up Internet company providing business solutions to other businesses. He is currently working with five other colleagues at his college on that business. In academia, he is currently working with Professor Bradford Delong, a former Bill Clinton’s Foreign Policy Advisor Committee member, as a Research Assistant on  a book titled,  A Time Series of Changes Due to Globalization . Independently, he is currently working on a research paper titled, "Is Chinese Reform Sustainable? Is It Different?"

Minh is currently a fifth year Pre-med, Pre-MBA student with a triple major in Economics, Mathematics, and Statistics. He is currently 22 years old. He came to the U.S. on Nov. 7, 1990 from Viet Nam. After finishing his college education, he plans to achieve an MBA from Harvard Business School and an MD from John Hopkins Medical School.

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Key Assumptions: 

• People need and appreciate clean clothes 
• People will be willing to pay 20 dollars to have someone help with the wash and fold 
• Not everyone can afford a washer and dryer
• Those who can’t afford them still need somewhere to do clothes. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We estimate $30K in startup expenses, which are mainly location fix-up, some signage, some legal. 

We estimate $40,000 in purchasing assets including the appliances, some furniture and fixtures. 

Sources of Funds

Mr. Duong will invest $80,000 of savings. He will also have $8,000 in accounts payable, left over from some assets purchased. The plan includes a 10-year SBA guaranteed loan for $75,000. 

If all goes according to plan, he will be able to pay off the SBA loan early, in the third year. However, that detail is not included in the plan. 

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

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Laundromat Business Plan Template [Updated 2024]

Laundromat Business Plan

If you want to start a new laundromat or expand your current laundry business, you need a business plan.

The following laundromat business plan template gives you the key elements to include in a solid laundromat business plan for a startup or to grow your existing laundry business. In addition to this template, conducting market research on the laundromat industry will help you better understand the business, complete your customer analysis and help you craft your mission statement, marketing plan and strong financial projections.

You can download our Laundromat Business Plan Template (including a full, customizable financial model) to your computer here.

Laundromat Business Plan Example

The sample laundry business plan below provides an outline of the key sections to include in your plan.

I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing and drying machines, so it can accommodate a large number of customers at a time.

In addition to do-it-yourself laundry services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name] will be open 24 hours a day and offer complimentary wi-fi, coffee, televisions and vending machines.

The laundromat will also have an attendant on duty to help with any laundry issues.

Products Served

The following are the services that [Company Name] will be able to provide to its clients:

• DIY, coin-operated wash and dry
• Drop-off wash, dry and fold
• Laundry delivery and pick-up

Customer Focus

[Company Name] will primarily serve the residents who live within the city. The demographics of these target customers are as follows:

• 310,431 residents
• 96,025 workers
• Average income of $52,000
• 42.6% married
• 39% in Mgt./Professional occupations
• Median age: 35 years

Management Team

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundromat successfully and her local connections help her build a solid client base.

Her partner is an experienced operations director who will help manage [Company Name].

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering.
• In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Laundromat businesses are a proven, successful business in the United States.
• The management team has a track record of success in service-related businesses.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its laundromat business. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Laundromat design/build: $90,000
• Working capital: $160,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name] is a local laundromat that caters to individuals and businesses in [location]. It features 50 top-of-the-line washing machines and dryers, so it can accommodate a large number of customers at a time.

In addition to self service laundromat services, [Company Name] also offers drop-off services where we will wash, dry and fold your laundry for you.

[Company Name]’s History

In [year], [Company Name] was founded by business consultant [Founder’s Name]. After years of spending her days off doing laundry and not having enough quality time with her family, she decided to start a business that would address her needs. She later found out that other working moms without helpers are struggling with juggling their time with work and chores. Having a laundromat handle loads of laundry for a reasonable cost is a huge help not just to busy moms, but also to college students and young professionals.

[Company Name]’s Products/Services

• Drop-off wash, dry and fold service
• Laundry pickup and delivery services

III. Industry Analysis

The laundromat industry has grown over the past five years. Rentals represent a core target market for the industry, and many consumers have opted to rent apartments rather than purchase homes over the past five years. Due to a combination of urban population growth, increased multifamily housing construction and rising urbanization, rental vacancy rates are anticipated to decline at an annualized rate of 0.8%. Low rental vacancy rates lead to an increase in industry demand. Consumers who rent residential homes or purchase homes are more likely to use an existing washer and dryer or purchase their own, rather than go to a laundromat.

The laundry industry is highly competitive because there is little differentiation between laundry businesses in terms of quality of service and price. As a result, industry operator success is largely dependent on location. Establishments operating in regions with high consumer volume can benefit from decreased competition. In turn, laundromat businesses predominantly operate in populous urban areas throughout the country.

Over the next five years, industry revenue is expected to continue to increase as more consumers rent vs. buy homes. Additionally, rising disposable income and falling unemployment will spur rising demand for industry services. Colleges and universities that offer coin- and card-operated washers and dryers for students are another prominent market for the laundry industry. Rising disposable incomes will make college education more affordable, causing an increase in the number of college students.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents within [location] and the immediately surrounding areas.

Customer Segmentation

Our target customers can be segmented into three main groups:

• Working moms: [Location] currently has a growing population of working moms who need more time with their family and can afford the cost of laundromats.
• Young professionals: These are individuals who are residing on their own and are working full-time jobs with the disposable income to pay for laundromat services.
• Hotels, restaurants, and other businesses: These are local establishments that use a variety of linens in their daily operations and thus need a reliable commercial laundry service provider that can deliver their needs on time and do it efficiently.

V. Competitive Analysis

Direct & indirect competitors.

Cascade Laundromat Cascade Laundromat provides coin operated machines, as well as wash and fold service, laundry service, and free drying with wash. The facility houses 66 washers and dryers, with large capacity machines (60 lb washers and 45 lb dryers). Amenities include: Free Parking, Free Wi-Fi, Flat Panel TVs, Folding Stations and laundry attendant.

All American Laundry Business All American Laundry Business offers coin-operated laundry services. Its services include: Coin-operated washers & dryers, dry cleaning and wash and fold services. Their main clientele includes multifamily housing, colleges and universities, and hotels. They have three locations in the area.

Super Laundromat Super Laundromat’s amenities include plenty of seating; snack, drink, and game machines, as well as lotto machines. Super Laundromat offers large capacity washers – including 80, 100, and 125 lb capacity machines – and free drying. In addition, it provides Wash & Fold service, and professional dry cleaning. It maintains an ample supply of laundry carts and tables, and stocks a large selection of laundry soaps, bags, softeners, etc.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company Name]’s business is surrounded by apartments and condominiums and near the center of the city where many local businesses are located.
• Convenient Offerings: [Company Name] will be the only laundry business in [location] that offers drop-off and pick-up laundry services
• Management: [Founder’s Name] has been extremely successful working as a business consultant and will be able to use her previous experience to provide the best sales and customer service experience. Her qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
• Relationships: [Founder’s Name] knows many of the local leaders and business owners within [location]. With her [x] years of experience and good relationships with business leaders in the area, she will be able to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

• Our unique service offering that are not offered elsewhere, will give us advantage over the competition
• Well-trained staff that prioritizes customer satisfaction
• Service built on long-term relationships
• High quality, well-maintained laundry equipment
• Thorough knowledge of the industry

Promotions Strategy

[The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, or sporting events.

Commuter Advertising We will drive attention to [Company name] by hiring workers to hand out flyers alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of working individuals with disposable income of our opening.

Loyalty Program [Company name] will create a client loyalty program that rewards customers for repeat business.

Direct Mail [Company Name] will blanket businesses and homes within the city with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to use our services.

Online Marketing Online Marketing [Company Name] will maintain social media accounts and publish updates on on-going promotions and discounts. Additionally, it will use highly-focused, specific keywords to draw traffic to its website through search engine optimization, where potential customers will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified laundry business in [location].

VII. Operations Plan

Functional roles.

[Founder] will initially manage the business and eventually employ an assistant manager to oversee the day-to-day business operations.

In addition, the Company intends to hire [x] admin staff, [x] washing staff, [x] delivery personnel and [x] maintenance staff.

In order to execute on [Company Name]’s business model, the Company’s employees include the following roles:

Service Functions

• Assistant Manager
• Laundry staff
• Delivery personnel
• Maintenance personnel

Administrative Functions

• General & administrative functions including marketing, bookkeeping, etc.
• Delivery scheduling

[Company name]’s long term goal is to become the most reliable and affordable laundry service provider in [location]. It seeks to be the standard by which other providers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

Management team members.

[Company Name] is headed by its founder, [Founder’s Name] who is a business consultant. She graduated from [University] with a degree in Business Administration. Her experience with small businesses ensures that she is able to handle the laundry business successfully and her local connections help her build a solid client base.

Hiring Plan

[Founder] will serve as the Manager of [Company Name]. In order to launch, it needs to hire the following personnel:

• Assistant Manager: 1 full-time employee to manage the day-to-day business operations
• Laundry staff: 3 full-time employees who will divide the 24-hr shifts
• Delivery personnel: 2 full-time employees to handle all pick-ups and deliveries

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from laundry services.

The lease of the business space, maintenance of the machines, supplies and operating expenses are the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

• Laundry supplies
• Lease on business location

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

Key assumptions & financial statements.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

In addition to the free sample laundromat business plan above, you can also click here to get our laundromat business plan sample pdf .

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

• Self-service card-operated washing machines and dryers
• Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
• Dry cleaning service
• Wash and fold service
• Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

• Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
• All laundry products and services are delivered with the customers’ comfort and convenience in mind.
• Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Washers and dryers: $80,000
• Card system: $40,000
• Water heating system: $5,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $15,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

• Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
• Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
• Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
• Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

• Busy parents
• Business Professionals
• People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

• Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

• Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
• Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
• Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
• Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
• Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of transactions per machine/month: 150
• Average revenue generated per month: $16,000
• Laundromat lease per month: $9,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Laundromat Business Plan FAQs

What is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

• How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

How to Write a Startup Business Plan (Template and Real Examples)

Opening a profitable laundromat requires strategic planning. This comprehensive guide provides a laundromat business plan template alongside real examples, financial projections, and expert tips to set your startup on the path for success.

Why a Detailed Business Plan Matters

Creating a thorough business plan is crucial because it forces you to:

• Validate demand for a new laundromat in your area
• Estimate capital requirements and operating expenses accurately
• Research nearby competitors to position yourself competitively
• Create income statements projecting profitability
• Clarify your marketing plan to attract customers
• Determine ideal equipment, offerings, staffing, and pricing
• Identify potential issues before launch

Advance planning increases the odds your laundromat succeeds long-term. Our template simplifies the process.

Laundromat Business Plan Template

Use this outline as a framework when writing your laundromat business plan:

Executive Summary

• One paragraph elevator pitch for your laundromat
• Overview of location, services, target market

Company Description

• Founder bios and skillsets
• Legal business structure

Products & Services

• Details on offerings like wash/dry, fold services, drop-off, ironing
• Available equipment and capacities

Target Market

• Area demographics like household income, housing types
• Customer segments and buying habits

Competitor Analysis

• Research on nearby laundromats
• How you'll differentiate from competitors

Marketing Plan

• Website, social media, and advertising strategies
• Tactics promoting grand opening and ongoing promotions

Operations Plan

• Identify ideal locations and compare rent prices
• Equipment buying or leasing
• Layout, staffing, processes, and policies

Startup Expenses & Capitalization

• Estimated costs for equipment, renovations, inventory
• Capital sources and allocation

Financial Plan

• 3 year income statement forecast
• Monthly cash flow projections
• Break-even analysis

Now let’s explore examples for each section using real laundromat business plans as illustrations.

Executive Summary Example

Pure Laundry will be a state-of-the-art laundromat serving families in the Riverdale neighborhood of Austin, TX. With all new high-capacity equipment, rewards programs, and customer amenities, our laundromat will provide a five-star cleaning experience in an upscale, comfortable environment. Our attention to customer service and efficiency gives us an edge over dated incumbent laundromats nearby.

Company Description Example

Bubbles Laundry Lounge LLC is a new laundromat founded by cousins Ben Howard and Alice Chen. Ben worked previously in hospitality management. Alice has marketing experience from her prior role at a cleaning products startup. Together their respective skills in service and branding provide the diverse expertise needed to deliver an exceptional laundromat experience. The company is structured as an LLC with Ben and Alice sharing equal 50% ownership.

Products & Services Example

The WestHill Laundromat provides full-service wash, dry, and optional folding services to meet a range of customer needs. Our equipment selection includes:

• 16 extra-capacity front load washing machines
• 8 industrial 80-pound dryers for fast drying
• State-of-the-art soap vending machine with myriad options
• Coin-operated and bill-accepting change machines
• Topload washers available for specialty items
• Folding station for optional service at $1 per pound

With ample equipment selections, customers can tailor the laundry process from DIY to full-service based on their needs and budget.

Target Market Example

Pure Laundry is located near University of Maryland serving two main demographic groups:

• College students living in campus apartments or nearby shared homes needing a convenient, quality laundromat. Our evening hours cater to student schedules.
• Young professionals and families in newly built communities lacking in-unit laundry. New complexes within 2 miles house 500+ such units, ensuring consistent demand.

These segments share key traits - valuing convenience, efficiency, and comfortable amenities during laundering. Our facility fulfills these needs completely.

Competitor Analysis Example

The WashHouse is the only direct laundromat competitor within 2 miles of our location. However, their outdated machines, barebones space, and limited hours leave many needs unmet that our laundromat will fulfill, including:

• Modern machines - Their equipment breaks frequently while ours will be brand new.
• Customer service - They have no staff. We will have attendants on-site to assist.
• Amenities - Their space is barebones. Ours will have free Wifi, TVs, and lounge seating.
• Operating hours - They close at 8pm. We will stay open until 10pm to serve after-work demand.
• Capacity - Our equipment selection is 50% larger to handle demand.

By offering modern touches, better service, and longer hours, we can rapidly attract customers away from the incumbent operator.

Location Analysis Example

We have narrowed the location search down to these two options:

Site 1 - 235 Oak Street

• Located across from new condo complex with 500 units
• Storefront space in a small strip mall
• 1,200sqft at a monthly rent of $3,000
• Parking lot in front with 30 spaces

Site 2 - 681 Main Avenue

• Corner attached unit next to a grocery store
• 800sqft at a monthly rent of $2,000
• On a bus route with constant foot traffic
• Street parking only

Though Site 2 offers lower rent, Site 1's dedicated parking, larger space, and proximity to a huge customer base make if far more ideal despite higher rent. We will proceed with Site 1.

Marketing Plan Example

To promote community awareness and customer loyalty, we will deploy several marketing initiatives:

• Run ads in the local newspaper celebrating our grand opening.
• Print 5,000 flyers to be handed out at area football games, church groups, schools, etc.
• Offer discounted wash promotions through social media daily deal partners.
• Create window signs announcing our hours, services, and specials.
• Host a community open house event when launching.
• Provide referral rewards to encourage existing customers to spread the word about our laundromat.
• Always engage customers to thank and learn more about their needs.
• Sponsor a little league team using our brand name on uniforms.
• Run radio ads on local stations right when households are finishing laundry.

This omni-channel strategy will inform the whole community of the quality, service, and convenience our laundromat provides over the competition.

Startup Expenses & Capitalization Example

Total estimated startup costs are $140,000:

• Washers and dryers - $85,000
• Point of sale system - $9,000
• Signage - $4,500
• Working capital for first 2 months - $15,000
• Licensing and legal fees - $1,500
• Contract labor - $3,500
• Grand opening marketing - $6,000
• Other startup costs - $15,500

Of this, $112,000 will be financed through a 10-year SBA loan because of the high equipment cost. The remaining $28,000 consists of equity injected by the founders.

Financial Projections Example

Number of Loads per Year - 26,000Average Load Price - $2.75Revenue - $71,500

ExpensesRent - $36,000 Loan Repayment - $16,272Labor - $26,000Utilities - $8,400Laundry Supplies - $4,000Marketing - $1,500 Insurance - $2,400Accounting & Legal - $700Other - $5,600Total Expenses - $100,872

Net Profit - $(29,372)

Number of Loads - 32,000Revenue - $88,000Net Profit - $8,154

Number of Loads - 40,000Revenue - $110,000Net Profit - $42,028

By Year 3, we generate strong profits by reaching just 40% of our estimated market demand. Steady growth in the initial years quickly leads to healthy margins.

Use this template to create realistic financial forecasts for your own laundromat based on market conditions, pricing, costs, and local demand.

Bring Your Laundromat Vision to Life

Writing a comprehensive business plan takes effort upfront but gives your startup the best shot at thriving long-term.

Follow our laundromat business plan template as you work through your own. Validate the market opportunity, analyze competitors, create marketing plans, and model cash flows based on real data.

The upfront research and planning will prove invaluable as you start welcoming the community into your modern, customer-focused laundromat. Now move forward armed with a strategic blueprint for making your business vision a success!

Expert business plan and financial models

Laundromat Business Plan PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful laundromat business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your laundromat business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a laundromat business plan but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your laundromat business concept into reality. Let’s dive in!

Our laundromat business plan is meticulously crafted to encompass all vital elements essential for a holistic and strategic framework. It delineates the laundromat’s operational processes, marketing approaches, market dynamics, competitive landscape, management structure, and financial outlook.

• Executive Summary : Offers a concise overview of the laundromat business concept, including the market analysis , the expertise of the management team, and strategic financial planning.
• Facility & Location: Describes the laundromat’s infrastructure, including size, layout, and the strategic advantages of its location for customer accessibility and business visibility.
• Services & Pricing: Lists the laundromat services, such as self-service laundry, wash and fold services, and specialized care for delicate items, along with a transparent pricing model.
• Key Stats: Shares insights on the size of the laundry service market, growth trends, and industry-specific statistics.
• Key Trends: Highlights recent trends impacting the laundromat and laundry service industry, such as technological advancements and consumer preferences.
• Key Competitors : Evaluates the main competitors in the vicinity, outlining how the laundromat differentiates itself in terms of services, technology, and customer experience.
• SWOT Analysis : A comprehensive analysis of strengths, weaknesses, opportunities, and threats to navigate the market effectively.
• Marketing Plan : Details the marketing strategies and channels to promote the laundromat services, enhance brand visibility, and engage with the target audience .
• Timeline : Establishes key milestones, from the initial setup phase to operational benchmarks within the first year and beyond.
• Management : Provides information on the laundromat’s management team, highlighting their backgrounds, roles, and contributions to the business’s success.
• Financial Plan: Projects the laundromat’s financial trajectory over the next five years, including revenue streams, profit margins, and key financial metrics to ensure sustainability and growth.

Laundromat Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your laundromat’s business plan, offering a concise overview of your laundromat and its services. It should detail your market positioning, the range of laundry services you provide, its location, size, and an outline of day-to-day operations. 

This section should also explore how your laundromat will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your laundromat’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the laundromat’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your laundromat’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Laundromat, the Business Overview section can be effectively divided into 2 main slides:

Facility & Location

Briefly describe the laundromat’s physical setup, focusing on its functionality, equipment quality, and the comfortable environment it provides for customers.

Mention the laundromat’s location, emphasizing its accessibility and the convenience it offers to clients, such as proximity to residential areas or ease of parking. Highlight why this location is beneficial in attracting your target clientele, considering factors like high-density living areas without in-unit laundry facilities.

Services & Pricing

Detail the range of laundry services offered, from self-service washing and drying to additional services such as dry cleaning, ironing, folding, and possibly pickup and delivery options.

Outline your pricing strategy , ensuring it is competitive yet reflective of the service quality and convenience you provide. Highlight any special offerings, such as discounted rates during off-peak hours, loyalty programs, or monthly memberships that offer unlimited usage or discounts, encouraging repeat business and customer loyalty.

Make sure to cover here _ Facility & Location _Services & Pricing

Market Overview

Industry size & growth.

In the Market Overview of your laundromat business plan, begin by assessing the size of the laundry services industry and its growth potential. This analysis is fundamental for grasping the market’s breadth and identifying opportunities for expansion.

Consider factors such as the number of households without access to in-home laundry facilities and the growing trend of urban living, which could influence demand for laundromat services.

Key market trends

Move on to discuss recent market trends , such as the increasing customer preference for convenience in laundry services, including the adoption of app-based services for scheduling and payment, eco-friendly washing technologies, and the addition of value-added services like dry cleaning, ironing, and folding.

Highlight the shift towards more hygienic and sanitized laundry practices, especially in the context of health and safety concerns. These trends indicate a shift in consumer expectations and the evolving dynamics of the laundry service market.

Key competitors

Next, analyze the competitive landscape, which may range from traditional coin-operated laundromats to full-service laundry businesses offering a variety of ancillary services. Consider how at-home laundry appliances and subscription-based laundry services impact the market.

Highlight what sets your laundromat apart, be it through superior technology, exceptional customer service, or unique offerings like lounge areas, Wi-Fi, and coffee services.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the laundromat, identifying Strengths (such as modern and efficient machines, convenient location, and additional services like folding or dry cleaning), Weaknesses (including potential downtimes due to machine maintenance or strong competition in the area), Opportunities (for instance, a growing demand for laundry services among urban dwellers without home laundry facilities), and Threats (such as economic downturns that might reduce the frequency of laundry service usage).

Marketing Plan

Next, formulate a marketing strategy that details the methods to attract and retain customers through targeted advertising, promotional offers (like ‘first wash free’ for new customers or discounted rates during off-peak hours), an engaging online presence with useful laundry tips and community involvement (perhaps by sponsoring local sports teams or participating in community events).

Finally, establish a comprehensive timeline that outlines key milestones for the laundromat’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and intent. This might include dates for the initial opening, the rollout of new services, community event participation, and periodic evaluations of customer feedback and service offerings.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the laundromat business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the laundromat business toward its financial and operational goals.

For your laundromat business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your laundromat business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your laundromat business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Laundry Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Laundry Business

Are you about starting a laundry & dry cleaning business ? If YES, here is a complete sample laundromat business plan template & feasibility report you can use for FREE.

Hygiene is one important thing that must not be practiced with less seriousness; as a matter of fact, it has to be a frequent practice. One must take it really seriously, so as to avert bad odor and sickness; it is for this reason that one must keep things really clean.

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This is also the reason why people love to wash their clothes. However, there are times when one might not have the luxury of time to the laundry. That is where the Laundromat business comes in. This is one business that people all over the world are beginning to key into because of the level of profitability which it promises.

If you are thinking to start in this line of trade, then that is a good idea. Good news is that you can choose to start on a small or large scale. This all depends on the capital which you have got to start the business Below is a sample Laundry business plan.

A Sample Laundry Service Business Plan Template

1. industry overview.

In the united states of America and in most developed countries of the world, self-service laundry business which is popularly called Laundromat in the United States is rapidly an essential part of the urban life. This is so because in this age and time, 24 hours seems not to be enough, especially for people that work in the corporate world or even those who run their own businesses.

As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

Customers have the option of paying with coins which is the popular payment option and they can also pay via swipe cards that subtract the cost of the wash or dry or even via mobile money. Despite the fact that customers provide their own labor, some Laundromat owners still employ people to man or provide assistance to customers.

It is normal to find Laundromats where operators are employed to man the day to day operations, as well as provide value added services like; helping customers iron their clothes, starch their clothes, and fold their clothes et al.

Usually when Laundromat hire employees, the core responsibility assigned to them is to man the counter, give directions to customers, sell washing powder, sell laundry bags, provide change and watch over the washing machines and other equipment in the Laundromat to guide against theft of the machines or even customer’s clothes.

Although the laundry industry can be said to be a competitive trade, but it does not in any way stop entrepreneurs who are creative to still make headway in the trade.

It is indeed a profitable industry especially when the business is well located. No doubt busy cities with growing population might just be highly suitable for Laundromat. There are loads of people that patronize Laundromats; and they include; busy corporate executives, students, and even senior citizens.

In the bid to stay afloat in the highly competitive Laundromat business, owners of Laundromats now go the extra mile to ensure that they make their facilities welcoming and conducive for customers. As a result, Laundromats now have coffee bars, snack bars, cigar lounge, video games, children’s playground and free Wi-Fi connection, amongst others.

Over and above, any aspiring entrepreneur can comfortably start his or her own Laundromat business by acquiring an existing Laundromat and then refurbish it to meet the expected standard, or start the business from the scratch by constructing a new one and then equip it with the needed equipment and accessories.

The average startup cost for a standard Laundromat business is around $250,000 to $500,000. When starting your own Laundromat business, ensure that you choose a location where you can easily attract the kind of people that patronize Laundromat services.

2. Executive Summary

Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the people of Las Vegas- especially the busy corporate executives and students. Our Laundromat will be located in the heart of the city of Las Vegas which is less than 30 minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute drive from Mandalay Bay Event Center.

We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers alike. Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet facility; we have one of the biggest Laundromats with the latest and easy to use washing machines and dryers.

Aside from welcoming customers to do their laundry chores at an affordable fee in our Laundromat, we have a conducive environment that will encourage them to always choose us as their number one choice. We have a coffee bar in our facility, we cigar lounge, we have children’s fun center and video games and snacks bar et al.

Our Laundromat will be open from 6 a.m. and close 10 p.m. from Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers usually do most of their laundry during weekends.

Las Vegas City Laundromat is a proud member of the Coin Laundry Association of America and we are well positioned to become one of the leading Laundromat facilities in the whole of Nevada. We will be providing our esteemed customers the right environment and equipment for them to comfortably do their laundry.

We will also provide additional services such as ironing, folding and packaging of clothes for our customers. Our attendants will always be available to change money, sell detergents and softeners et al. We are quite aware that in order to become the number one Laundromat in Nevada, we must continue to make our facility welcoming and relaxing and that is exactly what we will do.

We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the leading Laundromats in Las Vegas, Nevada.

Las Vegas City Laundromat is owned and managed by Anthony Miller and family. The business will be financed by Mr. Miller and he will be actively involved in the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in Business Administration and Management and he has well over 5 years of experience in the service industry.

3. Our Products and Services

Las Vegas City Laundromat is a standard Laundromat with state of the art facility specifically positioned to become the market leader in the industry. Our major purpose of starting this business is to provide a suitable and comfortable facility where people can easily do their laundries with little stress at an affordable fee.

Much more than providing a facility where people can do their laundries, we also offer complementary services; services that will get our customers hook to us. Bottom line is that we will go all the way to help our customers maximize their time when they patronize our Laundromat. These are the services and amenities that will be made available to our customers;

• Self – service washing
• Dry cleaning services
• Folding and packaging of clothes
• Home delivery services
• Cigar lounge
• Children playground
• Video games
• Big screen movies

4. Our Mission and Vision Statement

• Our Vision is to operate one of the most successfully Laundromat in Las Vegas, Nevada.
• Our mission is to develop a highly successful and profitable Laundromat business with state of the art facility in the heart of Las Vegas, Nevada; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Las Vegas City Laundromat is set to become one of the leading Laundromat businesses in the whole of Nevada, hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets.

We will not only hire attendants that will help supervise our Laundromat and attend to customers need when they patronize our services, but we will also hire employees that will manage our coffee café, cigar lounge, snacks bar, and our children’s playgrounds et al. Las Vegas City Laundromat will employ customer centric and skilled people to occupy the following position;

• Manager (Owner)
• Accountant / Cashier
• Marketing Officer
• Laundromat Attendant
• Coffee Café and Snacks Bar Manager

Cigar Lounge Manager

• Children’s Playground Manager
• Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities at the Laundromat
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team hires

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Coffee Café and Snacks Bar Manager:

• Interacts with customers, take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Makes lists of supplies in conjunction with the bar manager
• Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the management
• Prepares inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepares inventory or purchase requisitions as needed to re – stock the lounge.
• Clears ashtrays regularly
• Ensures that the assigned lounge area is fully equipped with tools and products needed to by our clients

Accountant / Cashier:

• Moves round the machines to collect payment after each working shift
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager

Laundromat Attendants

• Mans the various washing machines and dryers
• Assists customers as required by them especially on how to operate our machines
• Provides change for customers
• Sells detergent and softener to customers
• Ensures that the Laundromat is clean and ready to welcome customers at all times
• Responsible for ironing and folding of clothes based on demand
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows et al.
• Ensures that toiletries and supplies don’t run out of stock
• Handles and move objects, such as waste baskets, clothe rack and hand dryer et al
• Handles special request like pick up and home delivery
• Handle any other duty as assigned by the manager

Children’s Play Ground Manager

• Responsible for managing children’s play ground
• Ensures that the children are safe and happy
• Makes recommendation for purchase of children’s toys and video games
• Mops the floors
• Wipes down the machines
• Cleans the soap dispensers in your front-load washers
• Washes off the folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows
• Cleans the vending machines, change machines and video game screens

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

No doubt starting a Laundromat is indeed capital intensive, especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We are aware that it will require loads of cash to set up a standard Laundromat business in Las Vegas, which is why we decided to do all that is required to build a profitable business

We don’t intend to invest our hard earned money in a business that we know we are not truly cut out for. One of the tools that is required to position us in building a successful Laundromat business is SWOT Analysis.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant who is based in Las Vegas, Nevada, to help us conduct SWOT analysis and draft a laundromat marketing plan for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Las Vegas City Laundromat, Las Vegas, Nevada;

Las Vegas City Laundromat is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strengths. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors do not offer.

Our Laundromat facility is located inside a very big facility. We have the latest washing machines, dryers and equipment and our attendants are well groomed to handle various classes of customers.

The weakness of Las Vegas City Laundromat could be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

• Opportunities:

We are centrally located in one of the busiest areas in Las Vegas and we are open to all the available opportunities that the city has to offer.

Our business concept has also positioned us to attract people who like doing their laundries and catching some fun at the same time. Las Vegas is one of the densely populated cities in the United States, and indeed the population translates to opportunities.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new Laundromat within the same location where Las Vegas City Laundromat is located.

7. MARKET ANALYSIS

• Market Trends

The ability for business owners to continue to re – invent itself is key to the success of the business. In the laundry industry especially in the U.S., it is trendy to see laundry companies and Laundromats that add additional complementary services to their business offerings.

Once a Laundromat is conducive and relaxing, it sure attracts customers. This is the strategy that helps Laundromat attract customers. This is why Laundromats are now building kids’ fun centers, holding music concerts, karaoke, selling coffee, snacks, and tobacco and hiring attendants who are friendly and helpful.

As a matter of fact, loads of Laundromat owners now realize that they can increase business by providing a play area for children to play. It is encouraging for parents to bring their kids and get them hooked with fun in the playground under the care of a competent employee, whilst they do their laundries.

It is important to state that despite the fact that the trends mentioned above are favorable to Laundromat owners, this does not in any way suggest that the business is booming. The Laundromat industry is what experts describe as a “mature market.

“ Except for areas where that are highly populated; it is easier to find one or more laundry businesses/ Laundromats in same area in most cities in the U.S.

8. Our Target Market

Before choosing a location for our Laundromat business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings which is why we deiced to settle for Las Vegas.

Essentially, those who will benefit from our service offering are busy corporate executives, business owners, households, students and travelers / visitors. These are the category of people that we intend marketing our Laundromat business to;

• Busy Corporate Executives
• Business Owners
• Visitors / Travelers
• Sport clubs

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several laundry businesses scattered all over the city of Las Vegas, as a matter of fact, there are two or more laundry / Laundromats in same locations in some areas. This goes to show that there are stiffer competition in the industry.

Before launching our Laundromats, we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard Laundromat facility that offers additional complementary services that will definitely help us attract and retain customers.

Las Vegas City Laundromat can boast of having state of the art Laundromat facility with latest and easy to use laundry machines (washing machines, dryers, industrial irons et al). We specifically, we leased a big facility, so as to enable us achieve our aim of building a well – equipped children’s playground, coffee and snacks café, cigar lounge amongst others.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Las Vegas City Laundromats will generate income from the following service offerings;

• Self – service laundry jobs
• Ironing, folding and packaging of clothes
• Sale of detergents, laundry bags and other useful laundry products
• Sale of Coffee
• Sales of Snacks
• Pickup and Home delivery
• Cigar Lounge

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Las Vegas.

We know that we are well positioned and we will definitely attract clients that will not only patronize our Laundromat but clients that will patronize our coffee care and snacks bar, and cigar lounge et al meaning that we will generate additional income from these sources.

Below is the sales projection for Las Vegas City Laundromat, it is based on the location of our Laundromat and the type of services and products that we will be offering;

• First Year-:  $80,000
• Second Year-: $120,000
• Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Laundromat offering same additional services like us within 4.5 miles radius from our Laundromat facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Las Vegas City Laundromat is going to be driven basically by making available standard and safe Laundromat facility, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use washing machines, dryers and industrial irons et al. We are quite aware of how satisfied customers drive business growth especially businesses like Laundromat which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as coffee café, snacks bar, cigar lounge; children playground, ironing, folding and packaging, pickup and home delivery, and sale of detergents, laundry bags and other useful laundry products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer; Part of the marketing and sales strategies that we will adopt are;

• Open our Laundromat business with a party and free trial for all our visitors for the first three days of launching the business.
• Advertise our Laundromat business on national dailies, local TV stations and local radio station
• Promote our Laundromat business online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Las Vegas
• Delivering consistent customer experiences to all our guest; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our Laundromat.
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At Las Vegas City Laundromat, will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our Laundromat business. Here are the platforms we intend leveraging on to promote and advertise Las Vegas City Laundromat;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our Laundromat business in relevant magazines (America Coin – Op, and Journal Coin Laundry News et al), local newspaper, local TV stations and local radio station.
• Promote our Laundromat business online via our official website
• List our Laundromat business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At Las Vegas City Laundromat, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.

Be that as it may, the management of Las Vegas City Laundromat have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (snacks, cup of coffee, cigar, detergents et al) will be same as what is obtainable in any part of the United States of America.

• Payment Options

Basically, we have made provisions for our washing machines and dryers to accept coins , but that does not in any way restrict us from receiving payments from other options especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

• Payment by cash /coins
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Las Vegas, Nevada – $750 .
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580 .
• Cost for hiring Consultant – $2,000 .
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800 .
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the Laundromat – $70,000 .
• Cost for facility remodeling – $50,000 .
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for laundry machines and equipment (washing machines, dryers, industrial irons, ironing board et al ) – $100,000
• The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al) – $30,000 .
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Laundromat business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a Laundromat business simply because we intend adding coffee café, snacks bar, cigar lounge and children’s playground.

Generating Funding / Startup Capital for Las Vegas City Laundromat

Las Vegas City Laundromat is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for Las Vegas City Laundromat;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans)
• Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

Las Vegas City Laundromat is set to become the number Laundromat business in the whole of Nevada which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our Laundromat is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of laundry machines and equipment ( washing machines, dryers, industrial irons, ironing board et al ): In Progress
• Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Moscow Oblast Hotels with Laundry Facilities

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