Hawthorne Effect: Definition, How It Works, and How to Avoid It
Ayesh Perera
B.A, MTS, Harvard University
Ayesh Perera, a Harvard graduate, has worked as a researcher in psychology and neuroscience under Dr. Kevin Majeres at Harvard Medical School.
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Editor-in-Chief for Simply Psychology
BSc (Hons) Psychology, MRes, PhD, University of Manchester
Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.
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Associate Editor for Simply Psychology
BSc (Hons) Psychology, MSc Psychology of Education
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Key Takeaways
- The Hawthorne effect refers to the increase in the performance of individuals who are noticed, watched, and paid attention to by researchers or supervisors.
- In 1958, Henry A. Landsberger coined the term ‘Hawthorne effect’ while evaluating a series of studies at a plant near Chicago, Western Electric’s Hawthorne Works.
- The novelty effect, demand characteristics and feedback on performance may explain what is widely perceived as the Hawthorne effect.
- Although the possible implications of the Hawthorne effect remain relevant in many contexts, recent research findings challenge many of the original conclusions concerning the phenomenon.
The Hawthorne effect refers to a tendency in some individuals to alter their behavior in response to their awareness of being observed (Fox et al., 2007).
This phenomenon implies that when people become aware that they are subjects in an experiment, the attention they receive from the experimenters may cause them to change their conduct.
Hawthorne Studies
The Hawthorne effect is named after a set of studies conducted at Western Electric’s Hawthorne Plant in Cicero during the 1920s. The Scientists included in this research team were Elton Mayo (Psychologist), Roethlisberger and Whilehead (Sociologists), and William Dickson (company representative).
There are 4 separate experiments in Hawthorne Studies:
Illumination Experiments (1924-1927) Relay Assembly Test Room Experiments (1927-1932) Experiments in Interviewing Workers (1928- 1930) Bank Wiring Room Experiments (1931-1932)
The Hawthorne Experiments, conducted at Western Electric’s Hawthorne plant in the 1920s and 30s, fundamentally influenced management theories.
They highlighted the importance of psychological and social factors in workplace productivity, such as employee attention and group dynamics, leading to a more human-centric approach in management practices.
Illumination Experiment
The first and most influential of these studies is known as the “Illumination Experiment”, conducted between 1924 and 1927 (sponsored by the National Research Council).
The company had sought to ascertain whether there was a relationship between productivity and the work environments (e.g., the level of lighting in a factory).
During the first study, a group of workers who made electrical relays experienced several changes in lighting. Their performance was observed in response to the minutest alterations in illumination.
What the original researchers found was that any change in a variable, such as lighting levels, led to an improvement in productivity. This was true even when the change was negative, such as a return to poor lighting.
However, these gains in productivity disappeared when the attention faded (Roethlisberg & Dickson, 1939). The outcome implied that the increase in productivity was merely the result of a motivational effect on the company’s workers (Cox, 2000).
Their awareness of being observed had apparently led them to increase their output. It seemed that increased attention from supervisors could improve job performance.
Hawthorne Experiment by Elton Mayo
Relay assembly test room experiment.
Spurred by these initial findings, a series of experiments were conducted at the plant over the next eight years. From 1928 to 1932, Elton Mayo (1880–1949) and his colleagues began a series of studies examining changes in work structure (e.g., changes in rest periods, length of the working day, and other physical conditions.) in a group of five women.
The results of the Elton Mayo studies reinforced the initial findings of the illumination experiment. Freedman (1981, p. 49) summarizes the results of the next round of experiments as follows:
“Regardless of the conditions, whether there were more or fewer rest periods, longer or shorter workdays…the women worked harder and more efficiently.”
Analysis of the findings by Landsberger (1958) led to the term the Hawthorne effect , which describes the increase in the performance of individuals who are noticed, watched, and paid attention to by researchers or supervisors.
Bank Wiring Observation Room Study
In a separate study conducted between 1927 and 1932, six women working together to assemble telephone relays were observed (Harvard Business School, Historical Collections).
Following the secret measuring of their output for two weeks, the women were moved to a special experiment room. The experiment room, which they would occupy for the rest of the study, had a supervisor who discussed various changes to their work.
The subsequent alterations the women experienced included breaks varied in length and regularity, the provision (and the non-provision) of food, and changes to the length of the workday.
For the most part, changes to these variables (including returns to the original state) were accompanied by an increase in productivity.
The researchers concluded that the women’s awareness of being monitored, as well as the team spirit engendered by the close environment improved their productivity (Mayo, 1945).
Subsequently, a related study was conducted by W. Lloyd Warner and Elton Mayo, anthropologists from Harvard (Henslin, 2008).
They carried out their experiment on 14 men who assembled telephone switching equipment. The men were placed in a room along with a full-time observer who would record all that transpired. The workers were to be paid for their individual productivity.
However, the surprising outcome was a decrease in productivity. The researchers discovered that the men had become suspicious that an increase in productivity would lead the company to lower their base rate or find grounds to fire some of the workers.
Additional observation unveiled the existence of smaller cliques within the main group. Moreover, these cliques seemed to have their own rules for conduct and distinct means to enforce them.
The results of the study seemed to indicate that workers were likely to be influenced more by the social force of their peer groups than the incentives of their superiors.
This outcome was construed not necessarily as challenging the previous findings but as accounting for the potentially stronger social effect of peer groups.
Hawthorne Effect Examples
Managers in the workplace.
The studies discussed above reveal much about the dynamic relationship between productivity and observation.
On the one hand, letting employees know that they are being observed may engender a sense of accountability. Such accountability may, in turn, improve performance.
However, if employees perceive ulterior motives behind the observation, a different set of outcomes may ensue. If, for instance, employees reason that their increased productivity could harm their fellow workers or adversely impact their earnings eventually, they may not be actuated to improve their performance.
This suggests that while observation in the workplace may yield salutary gains, it must still account for other factors such as the camaraderie among the workers, the existent relationship between the management and the employees, and the compensation system.
A study that investigated the impact of awareness of experimentation on pupil performance (based on direct and indirect cues) revealed that the Hawthorne effect is either nonexistent in children between grades 3 and 9, was not evoked by the intended cues, or was not sufficiently strong to alter the results of the experiment (Bauernfeind & Olson, 1973).
However, if the Hawthorne effect were actually present in other educational contexts, such as in the observation of older students or teachers, it would have important implications.
For instance, if teachers were aware that they were being observed and evaluated via camera or an actual person sitting inside the class, it is not difficult to imagine how they might alter their approach.
Likewise, if older students were informed that their classroom participation would be observed, they might have more incentives to pay diligent attention to the lessons.
Alternative Explanations
Despite the possibility of the Hawthorne effect and its seeming impact on performance, alternative accounts cannot be discounted.
The Novelty Effect
The Novelty Effect denotes the tendency of human performance to show improvements in response to novel stimuli in the environment (Clark & Sugrue, 1988). Such improvements result not from any advances in learning or growth, but from a heightened interest in the new stimuli.
Demand Characteristics
Demand characteristics describe the phenomenon in which the subjects of an experiment would draw conclusions concerning the experiment’s objectives, and either subconsciously or consciously alter their behavior as a result (Orne, 2009). The intentions of the participant—which may range from striving to support the experimenter’s implicit agenda to attempting to utterly undermine the credibility of the study—would play a vital role herein.
Feedback on Performance
It is possible for regular evaluations by the experimenters to function as a scoreboard that enhances productivity. The mere fact that the workers are better acquainted with their performance may actuate them to increase their output.
Despite the seeming implications of the Hawthorne effect in a variety of contexts, recent reviews of the initial studies seem to challenge the original conclusions.
For instance, the data from the first experiment were long thought to have been destroyed. Rice (1982) notes that “the original [illumination] research data somehow disappeared.”
Gale (2004, p. 439) states that “these particular experiments were never written up, the original study reports were lost, and the only contemporary account of them derives from a few paragraphs in a trade journal.”
However, Steven Levitt and John List of the University of Chicago were able to uncover and evaluate these data (Levitt & List, 2011). They found that the supposedly notable patterns were entirely fictional despite the possible manifestations of the Hawthorne effect.
They proposed excess responsiveness to variations induced by the experimenter, relative to variations occurring naturally, as an alternative means to test for the Hawthorne effect.
Another study sought to determine whether the Hawthorne effect actually exists, and if so, under what conditions it does, and how large it could be (McCambridge, Witton & Elbourne, 2014).
Following the systemic review of the available evidence on the Harthorne effect, the researchers concluded that while research participation may indeed impact the behaviors being investigated, discovering more about its operation, its magnitude, and its mechanisms require further investigation.
How to Reduce the Hawthorne Effect
The credibility of experiments is essential to advances in any scientific discipline. However, when the results are significantly influenced by the mere fact that the subjects were observed, testing hypotheses becomes exceedingly difficult.
As such, several strategies may be employed to reduce the Hawthorne Effect.
Discarding the Initial Observations :
- Participants in studies often take time to acclimate themselves to their new environments.
- During this period, the alterations in performance may stem more from a temporary discomfort with the new environment than from an actual variable.
- Greater familiarity with the environment over time, however, would decrease the effect of this transition and reveal the raw effects of the variables whose impact the experimenters are observing.
Using Control Groups:
- When the subjects experiencing the intervention and those in the control group are treated in the same manner in an experiment, the Hawthorne effect would likely influence both groups equivalently.
- Under such circumstances, the impact of the intervention can be more readily identified and analyzed.
- Where ethically permissible, the concealment of information and covert data collection can be used to mitigate the Hawthorne effect.
- Observing the subjects without informing them, or conducting experiments covertly, often yield more reliable outcomes. The famous marshmallow experiment at Stanford University, which was conducted initially on 3 to 5-year-old children, is a striking example.
Frequently Asked Questions
What did the researchers, who identified the hawthorne effect, see as evidence that employee performance was influenced by something other than the physical work conditions.
The researchers of the Hawthorne Studies noticed that employee productivity increased not only in improved conditions (like better lighting), but also in unchanged or even worsened conditions.
They concluded that the mere fact of being observed and feeling valued (the so-called “Hawthorne Effect”) significantly impacted workers’ performance, independent from physical work conditions.
What is the Hawthorne effect in simple terms?
The Hawthorne Effect is when people change or improve their behavior because they know they’re being watched.
It’s named after a study at the Hawthorne Works factory, where researchers found that workers became more productive when they realized they were being observed, regardless of the actual working conditions.
Bauernfeind, R. H., & Olson, C. J. (1973). Is the Hawthorne effect in educational experiments a chimera ? The Phi Delta Kappan, 55 (4), 271-273.
Clark, R. E., & Sugrue, B. M. (1988). Research on instructional media 1978-88. In D. Ely (Ed.), Educational Media and Technology Yearbook, 1994. Volume 20. Libraries Unlimited, Inc., PO Box 6633, Englewood, CO 80155-6633.
Cox, E. (2001). Psychology for A-level . Oxford University Press.
Fox, N. S., Brennan, J. S., & Chasen, S. T. (2008). Clinical estimation of fetal weight and the Hawthorne effect. European Journal of Obstetrics & Gynecology and Reproductive Biology, 141 (2), 111-114.
Gale, E.A.M. (2004). The Hawthorne studies – a fable for our times? Quarterly Journal of Medicine, (7) ,439-449.
Henslin, J. M., Possamai, A. M., Possamai-Inesedy, A. L., Marjoribanks, T., & Elder, K. (2015). Sociology: A down to earth approach . Pearson Higher Education AU.
Landsberger, H. A. (1958). Hawthorne Revisited : Management and the Worker, Its Critics, and Developments in Human Relations in Industry.
Levitt, S. D., & List, J. A. (2011). Was there really a Hawthorne effect at the Hawthorne plant? An analysis of the original illumination experiments. American Economic Journal: Applied Economics, 3 (1), 224-38.
Mayo, E. (1945). The human problems of an industrial civilization . New York: The Macmillan Company.
McCambridge, J., Witton, J., & Elbourne, D. R. (2014). Systematic review of the Hawthorne effect: new concepts are needed to study research participation effects. Journal of Clinical Epidemiology, 67 (3), 267-277.
McCarney, R., Warner, J., Iliffe, S., Van Haselen, R., Griffin, M., & Fisher, P. (2007). The Hawthorne Effect: a randomised, controlled trial. BMC Medical Research Methodology, 7 (1), 1-8.
Rice, B. (1982). The Hawthorne defect: Persistence of a flawed theory. Psychology Today, 16 (2), 70-74.
Orne, M. T. (2009). Demand characteristics and the concept of quasi-controls. Artifacts in behavioral research: Robert Rosenthal and Ralph L. Rosnow’s classic books, 110 , 110-137.
Further Information
- Wickström, G., & Bendix, T. (2000). The” Hawthorne effect”—what did the original Hawthorne studies actually show?. Scandinavian journal of work, environment & health, 363-367.
- Levitt, S. D., & List, J. A. (2011). Was there really a Hawthorne effect at the Hawthorne plant? An analysis of the original illumination experiments. American Economic Journal: Applied Economics, 3(1), 224-38.
- Oswald, D., Sherratt, F., & Smith, S. (2014). Handling the Hawthorne effect: The challenges surrounding a participant observer. Review of social studies, 1(1), 53-73.
- Bloombaum, M. (1983). The Hawthorne experiments: a critique and reanalysis of the first statistical interpretation by Franke and Kaul. Sociological Perspectives, 26(1), 71-88.
Overview of the Hawthorne Effect
The field of organizational behavior is built on a foundation of research and studies that aim to understand the complexities of human behavior within the workplace. One of the most influential studies in this field is the Hawthorne Studies, conducted at the Western Electric Hawthorne Works in Chicago between 1924 and 1932.
Led by a team of researchers from Harvard Business School , these studies revolutionized the understanding of human behavior in a work setting and continue to shape organizational behavior research today.
The Hawthorne Effect, named after the studies that uncovered it, refers to the phenomenon where individuals modify their behavior simply because they are being observed.
- 1 The Context of the Hawthorne Studies
- 2 The Initial Experiments and Findings
- 3 The Significance of the Hawthorne Studies
- 4 The Legacy of the Hawthorne Effect in Organizational Behavior
- 5.1.1 Benefits and Impact
- 5.1.2 Limitations
The Context of the Hawthorne Studies
The Hawthorne Studies were conducted by a team of researchers from Harvard Business School, including Elton Mayo, Fritz Roethlisberger, and William J. Dickson. Elton Mayo , considered the father of the Hawthorne Studies, played a crucial role in shaping the research and interpreting the findings.
The Hawthorne Studies were originally initiated to examine the relationship between lighting levels and worker productivity. The researchers believed that by increasing lighting levels, they could improve worker efficiency.
However, the results of the initial experiments surprised them. Not only did productivity increase when lighting was increased, but it also increased when lighting was decreased. This unexpected finding prompted further investigations into the psychological and social factors that influence worker motivation and performance.
The Initial Experiments and Findings
The initial experiments of the Hawthorne Studies focused on the relationship between lighting levels and worker productivity. The researchers divided the workers into two groups and manipulated the lighting conditions for each group. Surprisingly, both groups showed increased productivity regardless of whether the lighting was increased or decreased. This phenomenon became known as the “Hawthorne Effect” and led the researchers to delve deeper into the factors that influence worker behavior.
Further experiments were conducted to explore factors such as rest breaks, incentives, and supervisory styles. The researchers found that regardless of the specific changes made, productivity tended to increase. This led to the realization that it was not the specific changes themselves that influenced productivity, but rather the attention given to the workers and the social interactions within the workplace.
The Significance of the Hawthorne Studies
The Hawthorne Studies challenged traditional management theories that focused solely on the technical aspects of work. They demonstrated that the human element within organizations plays a crucial role in productivity and job satisfaction.
The studies highlighted the importance of worker attitudes, group dynamics, and social interactions in influencing employee performance. This shift in perspective paved the way for a greater emphasis on creating supportive and collaborative work environments that prioritize employee well-being and engagement.
The findings of the Hawthorne Studies also led to the development of new management practices. The researchers advocated for a more participative management style that encouraged open communication, employee involvement in decision-making, and a focus on developing positive relationships between managers and workers. These practices aimed to create a sense of belonging and foster a positive work culture, ultimately leading to improved performance and job satisfaction.
The Legacy of the Hawthorne Effect in Organizational Behavior
The Hawthorne Studies have left a lasting legacy in the field of organizational behavior. They shifted the focus from a purely technical approach to a more holistic understanding of employee behavior.
The studies highlighted the importance of considering the human element within organizations and recognizing the impact of social interactions and group dynamics on productivity and job satisfaction.
The Hawthorne Studies also paved the way for further research in the field, inspiring subsequent studies that explored topics such as leadership styles, employee motivation, and organizational culture .
Criticisms of the Hawthorne Studies
One criticism is that the studies were c onducted in a specific context – the Hawthorne Works factory – which may limit the generalizability of the findings to other industries or settings.
Some argue that the Hawthorne Effect itself may have influenced the results , as the workers may have changed their behavior due to the awareness of being observed.
Another criticism is that the studies did not take into account external factors that could have influenced productivity, such as changes in technology or market conditions.
And critics argue that the studies focused too heavily on the social and psychological aspects of work , neglecting other important factors that contribute to productivity.
Quick Overview of the Hawthorne Effect
Human Relations Approach : Emphasized the importance of social relations and employee attitudes in the workplace.
Effect of Observation on Behavior : Known as the “Hawthorne Effect,” it suggests that workers modify their behavior in response to being observed.
Increased Productivity : Found that changes in physical work conditions (like lighting) temporarily increased productivity.
Social Factors in Work : Identified the significant role of social groups and norms in the workplace.
Employee Motivation : Highlighted non-economic factors like camaraderie and attention as motivators for workers.
Management Practices : Suggested that more attention to workers’ needs could improve worker satisfaction and productivity.
Benefits and Impact
Humanizes the Workplace : Shifted focus from strict task orientation to considering workers’ social needs and well-being.
Foundation for Modern HR Practices : Influenced the development of employee-centered management and human resource practices.
Importance of Social Dynamics : Emphasized the role of group dynamics, leadership, and communication in work efficiency.
Broader Understanding of Motivation : Contributed to understanding that motivation is not solely driven by pay or working conditions.
Limitations
Methodological Flaws : Critics point out flaws in experimental design, lack of proper controls, and subjective interpretations.
Exaggerated Effects : Some argue that the studies overemphasized the impact of social and psychological factors on productivity.
Overgeneralization : Critics believe that conclusions drawn from the studies were too broad and not universally applicable.
Potential Bias : The presence of researchers may have influenced worker behavior, questioning the validity of the results.
Key Takeaways
- The Hawthorne Studies have had a profound impact on our understanding of human behavior in the workplace.
- These studies revolutionized management theories by highlighting the significance of worker attitudes, group dynamics, and social interactions in influencing productivity and job satisfaction.
- The findings of the studies continue to shape modern-day organizations, emphasizing the value of employee engagement, teamwork, and creating a positive work culture for optimal performance.
What is the Hawthorne Effect?
The Hawthorne Effect refers to the phenomenon where individuals change or improve an aspect of their behavior in response to their awareness of being observed.
How was the Hawthorne Effect identified?
It was identified during the Hawthorne Studies conducted at the Western Electric Hawthorne Works, where changes in work environment led to increased productivity, believed to be due to the workers’ awareness of being observed.
What were the Hawthorne Studies?
The Hawthorne Studies were a series of experiments on worker productivity conducted at the Hawthorne Works of Western Electric Company in Chicago between 1924 and 1932.
Why is the Hawthorne Effect important in research?
In research, the Hawthorne Effect is important because it highlights the need to consider how the presence of researchers or the awareness of being studied can influence participants’ behavior.
Can the Hawthorne Effect affect the outcome of an experiment?
Yes, the Hawthorne Effect can significantly affect the outcome of an experiment as participants might alter their natural behavior due to the awareness of being observed or studied.
Is the Hawthorne Effect only observed in workplace settings?
No, the Hawthorne Effect can occur in various settings, including clinical trials, educational research, and workplace studies, essentially anywhere subjects are aware they are being observed.
How can researchers minimize the Hawthorne Effect?
Researchers can minimize the Hawthorne Effect by using control groups, ensuring anonymity, employing blind or double-blind study designs, and minimizing the intrusion of observation.
Does the Hawthorne Effect have implications for management?
Yes, in management, it suggests that giving attention to employees and making them feel valued can improve productivity and job satisfaction.
What criticisms have been made about the Hawthorne Effect?
Critics argue that the original studies had methodological flaws, and some suggest the effect might be overestimated or not as universal as once thought.
How is the Hawthorne Effect relevant in today’s workplace?
In modern workplaces, understanding the Hawthorne Effect is relevant for designing work environments and management practices that acknowledge the impact of observation and attention on employee behavior and productivity.
About The Author
Geoff Fripp
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The hawthorne effect, learning outcome.
- Explain the role of the Hawthorne effect in management
During the 1920s, a series of studies that marked a change in the direction of motivational and managerial theory was conducted by Elton Mayo on workers at the Hawthorne plant of the Western Electric Company in Illinois. Previous studies, in particular Frederick Taylor’s work, took a “man as machine” view and focused on ways of improving individual performance. Hawthorne, however, set the individual in a social context, arguing that employees’ performance is influenced by work surroundings and coworkers as much as by employee ability and skill. The Hawthorne studies are credited with focusing managerial strategy on the socio-psychological aspects of human behavior in organizations.
The following video from the AT&T archives contains interviews with individuals who participated in these studies. It provides insight into the way the studies were conducted and how they changed employers’ views on worker motivation.
The studies originally looked into the effects of physical conditions on productivity and whether workers were more responsive and worked more efficiently under certain environmental conditions, such as improved lighting. The results were surprising: Mayo found that workers were more responsive to social factors—such as their manager and coworkers—than the factors (lighting, etc.) the researchers set out to investigate. In fact, worker productivity improved when the lights were dimmed again and when everything had been returned to the way it was before the experiment began, productivity at the factory was at its highest level and absenteeism had plummeted.
What happened was Mayo discovered that workers were highly responsive to additional attention from their managers and the feeling that their managers actually cared about and were interested in their work. The studies also found that although financial incentives are important drivers of worker productivity, social factors are equally important.
Practice Question
There were a number of other experiments conducted in the Hawthorne studies, including one in which two women were chosen as test subjects and were then asked to choose four other workers to join the test group. Together, the women worked assembling telephone relays in a separate room over the course of five years (1927–1932). Their output was measured during this time—at first, in secret. It started two weeks before moving the women to an experiment room and continued throughout the study. In the experiment room, they were assigned to a supervisor who discussed changes with them and, at times, used the women’s suggestions. The researchers then spent five years measuring how different variables affected both the group’s and the individuals’ productivity. Some of the variables included giving two five-minute breaks (after a discussion with the group on the best length of time), and then changing to two ten-minute breaks (not the preference of the group).
Changing a variable usually increased productivity, even if the variable was just a change back to the original condition. Researchers concluded that the employees worked harder because they thought they were being monitored individually. Researchers hypothesized that choosing one’s own coworkers, working as a group, being treated as special (as evidenced by working in a separate room), and having a sympathetic supervisor were the real reasons for the productivity increase.
The Hawthorne studies showed that people’s work performance is dependent on social issues and job satisfaction. The studies concluded that tangible motivators such as monetary incentives and good working conditions are generally less important in improving employee productivity than intangible motivators such as meeting individuals’ desire to belong to a group and be included in decision making and work.
- Boundless Management. Provided by : Boundless. Located at : https://courses.lumenlearning.com/boundless-management/ . License : CC BY-SA: Attribution-ShareAlike
- Revision and adaptation. Authored by : Linda Williams and Lumen Learning. Provided by : Tidewater Community College. Located at : https://courses.lumenlearning.com/wmopen-introductiontobusiness/chapter/introduction-to-the-hawthorne-effect/ . License : CC BY-SA: Attribution-ShareAlike
- AT&T Archives: The Year They Discovered People. Provided by : AT&T Tech Channel. Located at : https://youtu.be/D3pDWt7GntI . License : All Rights Reserved . License Terms : Standard YouTube License
- Hawthorne Works. Provided by : Western Electric Company. Located at : https://commons.wikimedia.org/wiki/File:Hawthorne_Works_aerial_view_ca_1920_pg_2.jpg . License : Public Domain: No Known Copyright
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How the Hawthorne Effect Works
Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."
Nick David / Getty Images
- Does It Really Exist?
Other Explanations
- How to Avoid It
The Hawthorne effect is a term referring to the tendency of some people to work harder and perform better when they are participants in an experiment.
The term is often used to suggest that individuals may change their behavior due to the attention they are receiving from researchers rather than because of any manipulation of independent variables .
The Hawthorne effect has been widely discussed in psychology textbooks, particularly those devoted to industrial and organizational psychology . However, research suggests that many of the original claims made about the effect may be overstated.
History of the Hawthorne Effect
The Hawthorne effect was first described in the 1950s by researcher Henry A. Landsberger during his analysis of experiments conducted during the 1920s and 1930s.
Why Is It Called the Hawthorne Effect?
The phenomenon is named after the location where the experiments took place, Western Electric’s Hawthorne Works electric company just outside of Hawthorne, Illinois.
The electric company had commissioned research to determine if there was a relationship between productivity and work environments.
The original purpose of the Hawthorne studies was to examine how different aspects of the work environment, such as lighting, the timing of breaks, and the length of the workday , had on worker productivity.
Increased Productivity
In the most famous of the experiments, the focus of the study was to determine if increasing or decreasing the amount of light that workers received would have an effect on how productive workers were during their shifts. In the original study, employee productivity seemed to increase due to the changes but then decreased once the experiment was over.
What the researchers in the original studies found was that almost any change to the experimental conditions led to increases in productivity. For example, productivity increased when illumination was decreased to the levels of candlelight, when breaks were eliminated entirely, and when the workday was lengthened.
The researchers concluded that workers were responding to the increased attention from supervisors. This suggested that productivity increased due to attention and not because of changes in the experimental variables.
Findings May Not Be Accurate
Landsberger defined the Hawthorne effect as a short-term improvement in performance caused by observing workers. Researchers and managers quickly latched on to these findings. Later studies suggested, however, that these initial conclusions did not reflect what was really happening.
The term Hawthorne effect remains widely in use to describe increases in productivity due to participation in a study, yet additional studies have often offered little support or have even failed to find the effect at all.
Examples of the Hawthorne Effect
The following are real-life examples of the Hawthorne effect in various settings:
- Healthcare : One study found that patients with dementia who were being treated with Ginkgo biloba showed better cognitive functioning when they received more intensive follow-ups with healthcare professionals. Patients who received minimal follow-up had less favorable outcomes.
- School : Research found that hand washing rates at a primary school increased as much as 23 percent when another person was present with the person washing their hands—in this study, being watched led to improved performance.
- Workplace : When a supervisor is watching an employee work, that employee is likely to be on their "best behavior" and work harder than they would without being watched.
Does the Hawthorne Effect Exist?
Later research into the Hawthorne effect suggested that the original results may have been overstated. In 2009, researchers at the University of Chicago reanalyzed the original data and found that other factors also played a role in productivity and that the effect originally described was weak at best.
Researchers also uncovered the original data from the Hawthorne studies and found that many of the later reported claims about the findings are simply not supported by the data. They did find, however, more subtle displays of a possible Hawthorne effect.
While some additional studies failed to find strong evidence of the Hawthorne effect, a 2014 systematic review published in the Journal of Clinical Epidemiology found that research participation effects do exist.
After looking at the results of 19 different studies, the researchers concluded that these effects clearly happen, but more research needs to be done in order to determine how they work, the impact they have, and why they occur.
While the Hawthorne effect may have an influence on participant behavior in experiments, there may also be other factors that play a part in these changes. Some factors that may influence improvements in productivity include:
- Demand characteristics : In experiments, researchers sometimes display subtle clues that let participants know what they are hoping to find. As a result, subjects will alter their behavior to help confirm the experimenter’s hypothesis .
- Novelty effects : The novelty of having experimenters observing behavior might also play a role. This can lead to an initial increase in performance and productivity that may eventually level off as the experiment continues.
- Performance feedback : In situations involving worker productivity, increased attention from experimenters also resulted in increased performance feedback. This increased feedback might actually lead to an improvement in productivity.
While the Hawthorne effect has often been overstated, the term is still useful as a general explanation for psychological factors that can affect how people behave in an experiment.
How to Reduce the Hawthorne Effect
In order for researchers to trust the results of experiments, it is essential to minimize potential problems and sources of bias like the Hawthorne effect.
So what can researchers do to minimize these effects in their experimental studies?
- Conduct experiments in natural settings : One way to help eliminate or minimize demand characteristics and other potential sources of experimental bias is to utilize naturalistic observation techniques. However, this is simply not always possible.
- Make responses completely anonymous : Another way to combat this form of bias is to make the participants' responses in an experiment completely anonymous or confidential. This way, participants may be less likely to alter their behavior as a result of taking part in an experiment.
- Get familiar with the people in the study : People may not alter their behavior as significantly if they are being watched by someone they are familiar with. For instance, an employee is less likely to work harder if the supervisor watching them is always watching.
Many of the original findings of the Hawthorne studies have since been found to be either overstated or erroneous, but the term has become widely used in psychology, economics, business, and other areas.
More recent findings support the idea that these effects do happen, but how much of an impact they actually have on results remains in question. Today, the term is still often used to refer to changes in behavior that can result from taking part in an experiment.
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By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."
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The Human Relations Movement:
Harvard business school and the hawthorne experiments (1924-1933).
In the 1920s Elton Mayo, a professor of Industrial Management at Harvard Business School, and his protégé Fritz J. Roethlisberger led a landmark study of worker behavior at Western Electric, the manufacturing arm of AT&T. Unprecedented in scale and scope, the nine-year study took place at the massive Hawthorne Works plant outside of Chicago and generated a mountain of documents, from hourly performance charts to interviews with thousands of employees. Harvard Business School’s role in the experiments represented a milestone in the dawn of the human relations movement and a shift in the study of management from a scientific to a multi-disciplinary approach. Baker Library’s exhaustive archival record of the experiments reveals the art and science of this seminal behavioral study—and the questions and theories it generated about the relationship of productivity to the needs and motivations of the industrial worker.
- The Hawthorne Plant
- Employee Welfare
- Illumination Studies and Relay Assembly Test Room
- Enter Elton Mayo
- Human Relations and Harvard Business School
- Women in the Relay Assembly Test Room
- The Interview Process
- Spreading the Word
- The "Hawthorne Effect"
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IResearchNet
Hawthorne Studies and Hawthorne Effect
The Hawthorne Studies and the Hawthorne Effect are threads through management schools and associated research from before the Great Depression to the present. They can be viewed from at least four vantage points. The Hawthorne Studies themselves were a series of collaborative investigations at the Hawthorne Works of Western Electric. The researchers began with a criterion of productivity and first studied environmental changes in illumination, encountered anomalies because production increased when illumination decreased to very low levels, and finally shifted toward recognition of social influences and personnel counseling. From one perspective, they linked the scientific management and the human relations movement schools. From a second standpoint, the studies attracted multiple disciplines interested in organizations (sociology, industrial, social, and then organizational psychology, organizational behavior, and human resource management). From a third outlook, they provide numerous lessons concerning the history of these fields in the unquestioning acceptance of secondary sources and in methods for studying history. From a fourth, methodological perspective, the Hawthorne Effect was defined as a confounding and biasing factor in intervention research that resulted from research participation (status or difference perception of participants). An example of how the effect has penetrated current methodological thinking is the widespread citation of the term in method and conclusion sections of contemporary research articles. This entry approaches the Hawthorne Studies from three vantage points:
- Genesis and growth of the studies
- Key findings of the Hawthorne Studies
- Role of the Hawthorne Studies and Hawthorne Effect in shaping the history and trajectory of industrial/ organizational (I/O) psychology and related disciplines
Genesis and Growth of the Hawthorne Studies
Ostensibly, the Hawthorne Studies began as attempts to study such factors as illumination and work breaks. In that sense they derived from a school of thought that was dominant in management thinking. The scientific management school, although sensitive to worker concerns, believed that extrinsic environmental factors accounted for most of the variance in performance and productivity; worker attitudes were not viewed as important at this time, but the seeds were sown with the development of the concept of attitude. Fritz Roethlisberger and William Dickson described multiple studies conducted at the Hawthorne Works of the Western Electric Company in Cicero, Illinois, between 1924 and 1932. They published Management and the Worker in 1939, but this book was preceded by publications by Thomas Whitehead and Elton Mayo. Mayo, for example, worked in several ways to guide, motivate, and popularize the Hawthorne Studies, publishing a well-known book in 1933 titled The Human Problems of an Industrial Civilization. The personnel interviewing and subsequent counseling programs were unique contributions of the research program, larger in scope than the other studies (encompassing more than 25,000 workers at one point) and much less well remembered; and yet they continued long after the other experiments ended (Katzell & Austin, 1992).
Key Findings of the Hawthorne Studies
The Hawthorne studies represent an early instance in which a firm, in this case the Western Electric Company, collaborated with a group of academicians in an effort to improve individual productivity and thus presumably organizational efficiency. The academics, including Elton Mayo and T. N. Whitehead, were faculty of the Harvard Business School. The original experiments dealt with modifications of illumination, wage incentives, and rest pauses—topics that would have gladdened the heart of F. W. Taylor and the scientific management school. What captivated psychologists and others were not those substantive results but the serendipitous findings highlighting the importance of social relationships: team development, informal supervision, and group norms. Specifically, the researchers found it necessary to shift (and then explain their shift) from a scientific management focus toward one that emphasized development of group norms and their enforcement through informal leadership.
Another prominent aspect of the work at Hawthorne was that it involved systematic field research—including time-series, experimental, and observational techniques. The researchers set up specific conditions that varied within and across groups. They tracked these conditions over many weeks and tallied production counts for the groups in the Relay Assembly Test Room and the Mica Splitting Room. The field experiments of Frederick Taylor and Frank Gilbreth had been less sophisticated in terms of research design and data analysis and carried out in the tradition of management rather than behavioral science. In the Hawthorne Studies, however, the interventions were supervised by teams of managers and behavioral scientists, and there were systematic, even if imperfect, efforts at experimental and statistical controls. An entire domain of Hawthorne bashing became quite popular after the reports of the research were promulgated, extending as far as a Marxist critique based on the concept of class struggle. It is possible to divide such critiques into methodological and learning hypotheses and attempt to refute the learning hypothesis adherents. One interesting research tactic employed by several individuals was to locate and interview individuals who had participated. Such combinations of qualitative and quantitative approaches to the study of history ought to become more influential.
As with many historical facts in I/O psychology, however, myth mixes with the mundane. Charles Wrege exposed many misconceptions in his dissertation, but this did not stop textbook authors from perpetuating the myths. Olson, Verley, Santos, and Salas (2004), in a recent analysis of textbook coverage of the Hawthorne studies, document the misconceptions in several ways. They reviewed the frequency of mention of various parts of the studies in 21 books and presented a table containing definitions of the effect provided by 13 authors. One way that confusion is sown is in descriptions of the layout and sequence of the studies, another in the ascription of greater importance than warranted to Elton Mayo, and a third in a failure to consult primary sources.
The Hawthorne Studies Role and Effects
One of the key effects of the Hawthorne Studies was as a general warning about alternative interpretations for research findings. This warning was especially true for large-scale field research. As a blanket tocsin the general Hawthorne effect was perhaps overused. Links to experimenter and expectancy effects might provide a more circumscribed and useful rationale. Undoubtedly, more specific interpretations of bias in research outcomes are preferred in contemporary circles.
Although the critics make valid points, they also miss important points. Despite demonstrable flaws of design and analysis, it was those studies and their philosophy that helped launch the human relations movement and the organizational branch of the I/O discipline. Study of the history of the field, in addition, can be enhanced through consideration of how the myths were established and perpetuated, including some of the techniques used by historians.
References:
- Dickson, W. J., & Roethlisberger, F. J. (1966). Counseling in an organization: A sequel to the Hawthorne researches. Boston: Harvard Graduate School of Business Administration. Katzell, R. A., & Austin, J. T. (1992). From then to now: The development of industrial-organizational psychology in the United States. Journal of Applied Psychology, 77, 803-835.
- Olson, R., Verley, J., Santos, L., & Salas, C. (2004, January). What we teach our students about the Hawthorne Studies: A review of content within a sample of introductory IO and OB textbooks. The Industrial-Organizational Psychologist, Retrieved May 15, 2005, from www.siop.org/tip/backissues
- Roethlisberger, F. J., & Dickson, W. J. (1939) Management and the worker. Cambridge, MA: Harvard University, Graduate School of Business Administration.
Hawthorne Effect
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- Renee L. Allen 3 &
- Andrew S. Davis 4
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A widely accepted definition of the Hawthorne Effect refers to the effects of subjects’ awareness of their evaluation as participants of a research study [ 4 ]. Other definitions include the importance of changes in the work environment (e.g., lighting, rest breaks) while some focus on the resilience of the change in performance. Common variables that can be found in the Hawthorne effect definitions include participants’ interpretation of workplace changes being implemented for their benefit, reference to the response of subjects to change, and the presence of reduced worker boredom [ 2 ]. Researchers who support the phenomenon that is known as the Hawthorne Effect have been criticized for failing to differentiate this concept from subject reactivity to experimental conditions or from the issue of confounding variables in experimental research. Indeed, the original research itself has been deemed methodologically flawed and insufficient to suggest such an effect by some [ 5 ].
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Brannigan, A., & Zwerman, W. (2001). The real “Hawthorne Effect”. Society, 38 , 55–60.
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Chiesa, M., & Hobbs, S. (2008). Making sense of social research: How useful is the Hawthorne Effect? European Journal of Social Psychology, 38 , 67–74.
Mayo, E. (1933). The human problems of an industrial civilization . New York: MacMillan.
Merrett, F. (2006). Reflections on the Hawthorne effect. Educational Psychology, 26 , 143–146.
Olson, R., Verley, J., Santos, L., & Salas, C. (2004). What we teach students about the Hawthorne studies: A review of content within a sample of introductory I-O and OB textbooks. The Industrial-Organizational Psychologist, 41 , 23–39.
Roethlisberger, F. J., & Dickson, W. J. (1939). Management and the worker . Cambridge, MA: Harvard University Press.
Further Readings
Gillespie, R. (1991). Manufacturing knowledge: A history of the Hawthorne experiments . Cambridge, MA: Harvard University Press.
Holden, J. D. (2001). Hawthorne effects and research into professional practice. Journal of Evaluation in Clinical Practice, 7 , 65–70.
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Allen, R.L., Davis, A.S. (2011). Hawthorne Effect. In: Goldstein, S., Naglieri, J.A. (eds) Encyclopedia of Child Behavior and Development. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-79061-9_1324
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In 1966, Roethlisberger and William Dickson published Counseling in an Organization, which revisited lessons gained from the experiments. Roethlisberger described “the Hawthorne effect” as the phenomenon in which subjects in behavioral studies change their performance in response to being observed.
The Hawthorne Effect is a psychological phenomenon where individuals improve or modify their behavior in response to their awareness of being observed. This concept is often relevant in research studies, affecting the validity of results due to changes in participants' behavior under observation.
The Significance of the Hawthorne Studies. The Hawthorne Studies challenged traditional management theories that focused solely on the technical aspects of work. They demonstrated that the human element within organizations plays a crucial role in productivity and job satisfaction.
Explain the role of the Hawthorne effect in management. During the 1920s, a series of studies that marked a change in the direction of motivational and managerial theory was conducted by Elton Mayo on workers at the Hawthorne plant of the Western Electric Company in Illinois. Previous studies, in particular Frederick Taylor’s work, took a ...
The hypothesis was that as the light level was increased in the experiment room, productivity would increase. However, when the intensity of light was increased in the experiment room, researchers found that productivity had improved in both rooms.
The original purpose of the Hawthorne studies was to examine how different aspects of the work environment, such as lighting, the timing of breaks, and the length of the workday, had on worker productivity.
Baker Library’s exhaustive archival record of the experiments reveals the art and science of this seminal behavioral study—and the questions and theories it generated about the relationship of productivity to the needs and motivations of the industrial worker. The Hawthorne Plant; Employee Welfare; Illumination Studies and Relay Assembly ...
The Hawthorne Studies and the Hawthorne Effect are threads through management schools and associated research from before the Great Depression to the present. They can be viewed from at least four vantage points.
The Hawthorne studies have been called the “single most important investigation of the human dimensions of industrial relations in the early twentieth century” (, p. 55). The Hawthorne studies, from which the concept of a Hawthorne effect originated, occurred between 1924 and 1933.
Summary. The Hawthorne effect is the tendency for people to alter their behavior when they know that they are being observed. The earliest of the Hawthorne studies was jointly conducted by the National Research Council's Committee on Industrial Lighting and a researcher from the Massachusetts Institute of Technology, Charles Snow.