closing speech business presentation

30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

• 30 Examples of Teamwork Self Evaluation Comments
• Effective Nonverbal Communication in the Workplace (Examples)
• 30 Examples of Follow-Up Email Subject Lines
• 5 Effective Examples: How to Write a Two-Week Notice
• 2 Examples of an Effective and Warm Letter of Welcome
• 8 Examples of Effective Interview Confirmation Emails

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

6 Ways to Close Your Presentation With Style (& Tools to Use)

Written by: Ashish Arora

Picture this: You've just delivered an amazing presentation that had your audience hooked from the start. The excitement in the room is glaring as you reach the final moments of your presentations.

Now, it's time to close with a bang and leave a lasting impression.

The way you conclude your presentation holds immense power. That’s the defining moment that cements your message in the minds of your audience.

So how do you wrap up your presentation in a memorable way and leave your audience feeling inspired? That’s why we created this article to teach you how to end a presentation.

In this article, we're going to explore six awesome ways to close your presentation with style. These techniques will help you leave a lasting impact and make your audience go "Wow!" Get ready to level up your presentation skills and charm your audience with these proven closing techniques.

If you're ready to kick things off quickly, Visme's presentation software can help you create something amazing. Tap into our rich collection of presentation templates and customize your design with an intuitive drag-and-drop editor.

We've covered the best closing tactics for your next presentation in this video.

Table of Contents

6 ways to close your presentation with style, tools to help you create a presentation, key phrases to end a presentation.

• How to Start a Presentation
• Top Presentation Mistakes to Avoid
• How you end your presentation can make all the difference in solidifying your message and leaving your audience with a sense of purpose.
• Level up your presentation skills and charm your audience with these proven closing techniques: include a strong call-to-action (CTA), don't end with a question and answer slide, conclude with a memorable quote, tell a story, summarize your main points and thank the audience.
• Here are some ways you can start your presentation on a strong note: make a bold claim, give them the unexpected, pique curiosity, ask questions and tell a story.
• Avoid these top presentation mistakes: lack of adequate presentation, being robotic, avoiding eye contact, starting and ending weak.
• Visme, Prezi, Slidebean and Google Slides are four stand-out tools you can use to create stunning and effective presentations.
• Visme’s presentation software offers a wide range of templates and extensive features to help you create next-level presentations.

There’s no question that grabbing your audience’s attention at the very beginning of your presentation is important. But how you end it can make all the difference in your presentation’s overall impact.

Here are some ways to ensure you end powerfully:

• Way #1: Include a Strong Call-to-Action (CTA)
• Way #2: Don't End With a Q&A
• Way #3: End With a Memorable Quote
• Way #4: Close With a Story
• Way #5: Drive Your Main Points Home
• Way #6: Thank and Acknowledge

Create an infographic of your own! Sign up. It's free.

1. Include a Strong Call-to-Action (CTA)

If you’re a business owner, the primary purpose of your presentation is to inspire the audience to action. Don’t assume they will take it, move them to it.

Use powerful words that are definitive and instructional. Calls-to-action like “Begin the journey” or “Join the fight” are to-the-point and let the audience know what to do.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

2. Don’t End with a Q&A

You’ve just spent 20-30 minutes wowing your audience and now you’re going to let your presentation fizzle out with a Q&A? Beyond the fact that you are never in full control of what questions you will be asked, Q&As are just not memorable.

So how do you end a presentation with a bang? It is better to take questions throughout the presentation. This way the questions asked are relevant to the particular information being shared and you can ensure your audience is keeping up with you.

If you have been forced to structure your presentation so that questions are taken at the end, make sure to allow yourself a minute or two after the Q&A. Use this time to close the presentation with your final takeaways and messages of inspiration.

3. End with a Memorable Quote

Sometimes, if you can’t find the perfect words to end with, use someone else’s words.

“Life is 10% what happens to me and 90% of how I react to it.”  –Charles Swindoll

“Life is what happens to you while you’re busy making other plans.” –John Lennon

“Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

These are pretty powerful words, no? Use quotes like these when you wrap up your presentation, or add them in your final slide to leave a strong impression.

4. Close with a Story

If opening with a compelling story works, there’s a very good chance that closing with one will as well. While a story at the beginning was an effective lead-in to your message, a story at the end can creatively sum up the information you have shared.

A word of caution: don’t end with a case study . Many business owners do this. Case studies are great for the middle of your presentation. But for the conclusion, you want a meaningful story that affects your audience emotionally and causes them to remember your message for a long, long time.

5. Drive Your Main Points Home

Your audience will appreciate some form of summation at the end that will act as a linear representation of what they’ve just heard.  There is a simple summary formula that many professional speakers use in the ending slide:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

You can simply say something like, “Before I leave you with my final thoughts about XYZ, let me briefly restate my main takeaways…” Don’t just list your key points but show the audience how each links to the other points.

Giving a successful presentation takes a lot of work and commitment. By creating a powerful opening and closing, you will ensure that your message is not only fully received but impactful as well.

6.  Thank and Acknowledge

If you're finding it hard to signal to your audience that your presentation has ended and it's time to applaud, thanking them can be a great way to do so. Including an end slide or thank you slide can make things easier.

At the end of your presentation, you can also acknowledge any companies or people who helped you put together your presentation, such as a website you used as a data source.

Now that you know how to end a presentation effectively, let's find out how you can create one that speaks for itself.

A well-designed slide deck can not only help you better convey your message, but it can also make you feel more confident about your presentation.

Here are four tools you can use to create stunning and effective presentations.

Visme is a robust visual content creation tool and presentation software that transforms how users create and deliver captivating presentations. With a wide range of customizable templates, an extensive asset library and an intuitive drag-and-drop editor, you can level up your presentation and captivate your audience like never before.

Here are some of the standard features of Visme's presentation software.

• Generate a set of branded templates tailored to your brand using Visme's AI-powered brand design tool .
• Easily record projects and presentations for your audience to view on their own time and pace with Visme Presenter studio .
• Create beautiful data visualizations , charts , graphs , and infographics that will effectively communicate your information.
• Transform boring presentation slides into enriching experiences that keep your audience engaged with interactive features using pop ups, hover effects, slide transitions, interactive charts, maps, quizzes and videos.
•  Generate high-quality content,  proofread or create an outline for your presentation using Visme's AI text generator .
• Take your presentation to a whole new level with our comprehensive library of royalty-free images, icons, illustrations, graphics, and pre-designed content blocks.
• Unleash your creativity with the help of Visme’s AI image generator . All you need to do is input your prompt and you can generate unique photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.
• Drive seamless collaboration with Visme's collaborative features make teamwork a breeze. You can collaborate with colleagues and clients in real-time, leave comments, and make edits together, ensuring a smooth and efficient workflow. Say goodbye to email attachments and enjoy seamless collaboration all in one place.
• When you’re sold on your final presentation design , you can download it in multiple formats, including PPTX, PDF, PDF or as a shareable link . You can present directly from Visme, embed your presentation on websites, or download it for offline use.

If you're racing against the clock, use Visme's AI presentation maker to create stunning presentations in seconds. Just explain what you want to create, provide more context, select your preferred designs and watch the tool unleash its magic.

Get started with our Starter plan and enjoy full access to templates and assets. Or upgrade to a Pro plan to access team collaboration and brand management features. Our Visme for Teams plans offer enterprise-level features like custom sub-domains, team collaboration, custom integrations and more.

The master of non-linear presentations, Prezi, lets you create slide decks that are bound to stand out from others.

While the learning curve of Prezi can be steep for some people, it's worth it if you're looking to get creative with your presentations.

3. Slidebean

If the most important thing to you when making a presentation is saving time, Slidebean might be a great fit.

The best thing about this tool is it uses artificial intelligence (AI) to help you create stunning layouts for your content.

Slidebean is ideal if you're not looking for extensive customizability, just ease of use and time-saving features like templates and content blocks.

4. Google Slides

Sometimes, the most basic tools are enough for creating a great presentation, especially if the industry you're operating in requires simplicity and seriousness.

The best part about Google Slides is that you can use it from anywhere and from any device. For example, you can create your entire presentation on your phone using the mobile application.

Presentations made in Google Slides can also be opened with Microsoft PowerPoint and Keynote, which makes it quite a versatile tool.

if you're wondering how to close your presentation, here are some key phrases you can use:

Appreciate your listeners

• Thank you for your time and attention.
• I appreciate your presence here today.
• Thank you for being such an engaged audience.

Express gratitude for the opportunity

• I'm grateful for the chance to share...
• I want to express my gratitude to...
• Thank you once again for the opportunity.

Summarize the main points

• In summary...
• To sum up...
• In conclusion...

Use a call to action

• I encourage each of you to...
• Let's work together to...
• Take the next step by...

Inspire or motivate your audience

• Remember that...
• As we move forward, let's keep in mind...
• Let this be a reminder that..."

Leave your closing thoughts

• In closing...
• As a final thought...
• To wrap things up...

Encourage your audience to ask questions or share their thoughts

• I'm now open to any questions you may have.
• I'd love to hear your thoughts on...
• Feel free to reach out if you have any further questions.

Reiterate the main points

• Just to recap...
• To reiterate the key points...
• In essence, we covered...

Use closing quotes

• To quote [relevant figure]...
• In the words of [author]...
• As [famous person] once said...

Express optimism about the future

• Looking ahead...
• The future holds great opportunities for...
• I'm excited about the possibilities that lie ahead.

Remember, these fun ways to end a presentation aren't one-size-fits-all. You need to tailor these phrases to fit the specific context and tone of your presentation.

Bonus 1: How to Start a Presentation

Now you know how to conclude a presentation. We’ve also discussed ​​what to say at the end of a presentation.

Let’s discuss how to begin a presentation.

According to bestselling author, Malcolm Gladwell, in  Blink: The Power of Thinking Without Thinking , "Snap judgments are ... enormously quick: they rely on the thinnest slices of experience."

In other words: first impressions are real, and they happen really quickly. Think about those presentations you have sat in the audience for.

How quickly did you sum a presenter up when they took the stage? Did you judge them on their posture? What they were wearing? How they addressed the audience? What their voice sounded like?

Most likely, you took all of these factors into account and quickly decided whether you were going to give them your full attention or think about what you should make for dinner.

As a presenter, you must understand that your audience members will make a snap decision about you within the first few moments after taking that stage. Your job at the very beginning of your presentation is to grab their attention.

Here are some ways you can start your presentation strong.

1. Make a Bold Claim

Imagine being in the audience when a presenter opens his mouth and the first words out are, “When I’ve finished here today, you will have the knowledge to increase your revenue by 200% this year.” Um… would you sit forward in your chair and listen to every single word? You bet you would!

You have been asked to speak because you are an expert in your field and have valuable information to share. So why be shy about it? Start your presentation with a bold claim, and then overdeliver.

2. Give Them the Unexpected

Another powerful way to grab attention right up top is to contradict audience expectations. Some people refer to this as "applied unpredictability principle."

Giving people what they expect is not very exciting. Imagine a roller coaster that had no sudden drops or turns. It wouldn’t thrill you. Well the same can be said for presentations. The unexpected hooks the audience instantly.

Here’s an example. Pamela Meyer, author of Liespotting , starts off her presentation by scanning the audience and then saying, “Okay, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar! Also the person to your left is a liar.”

Well, the audience laughs, getting her intended joke, but you can tell that this unexpected statement has hooked them, and they are ready to give their full attention.

3. Pique Curiosity

Humans like to have their curiosity piqued. We love the feeling of being presented with information that makes us curious and wonder about something.  Research actually shows that curiosity prepares our brain to learn something new. How does it do this?

Well, when we are curious about something, we give that something our full attention. We look for clues and assess situations. This is how we operate and it’s how our ancestors stayed alive.

If you want to grab the audience’s attention right off the bat, ask a question or pose an idea that piques their curiosity. You’ll see many Ted Talk presenters do this by “confessing” they have to share a secret or an apology.

Speaker Dan Pink does this in his famous  T e d Talk  when he says:

“I need to make a confession, at the outset here. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of. Something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.”

The minute someone says they have something to confess, we HAVE to know what it is, and so we are forced to pay attention.

RELATED: 29 Killer Presentation Tips to Wow Your Audience

4. Ask Questions

This technique is an oldie but a goodie. By posing a thoughtful question to your audience, their brain is forced to THINK about the answer. You have engaged them from second one. The key is to make the question one that cannot be answered with a simple yes or no, but rather one that plants the seed of an idea.

“What scares you the most?”

“How do human beings constantly reach goals we all believe can never be reached?”

“When was the last time you allowed yourself to feel powerful?”

5. Tell a Story

“When I was nine, I met a homeless man who said he could see my entire future. He told me that when I turned 12, I would die. And I did.”

Okay, I am FULLY listening.

Stories are powerful. The human brain seems to have been wired to listen to stories. No matter how old we get, when someone starts to tell us a story, we instantly become 5-years-old, wide-eyed, ready to go on an adventure.

The story you tell can be personal or professional, just make sure it ties into your overall message.

Bonus 2: Top Presentation Mistakes to Avoid

If we’re going to discuss a presentation success formula, we’ve got to first tackle some of the biggest public speaking mistakes that guarantee your presentation is unsuccessful. Are you guilty of any of these?

1. Not Being Prepared

We’ve all seen those presenters who make it look so effortless. Steve Jobs was like that. He seemed to glide onto the stage, open his mouth and instantly captivate everyone.

But the truth is, even Steve Jobs had to prepare.

Thoughtful preparation is essential for any level of public speaking. Doing the work ahead of time will not only help you feel and sound more confident, it will ensure you deliver the right message to the right audience.

2. Being Robotic

Beyond being comfortable with your material, you must be comfortable in your own body. Have you seen presenters who just stand in one spot and barely move at all? While they’re not very good at exciting their audience, they do have a keen knack for lulling listeners to sleep.

Granted, there may be those rare situations where, because of a lack of robust technology, you have no choice but to stand behind a podium. But even then, be sure to use gestures to punctuate your message. Gestures communicate on a level that words don’t. Don’t be flamboyant but try and use natural gestures as much as you can – you’ll seem human instead of machine-like.

And, when technology does allow you free movement, by all means, move around that stage. Steve Jobs was great at using movement purposefully during his presentations.

If you have a presentation coming up and want to avoid sounding robotic, this video explains 8 ways to memorize your presentation.

3. Avoiding Eye Contact

We can’t talk about body language and not mention one of the biggest mistakes that many speakers make, and that is avoiding eye contact. How many presentations have you seen where the speaker spent the entire time staring at her notes or PowerPoint presentation? How did you feel? Perhaps invisible?

Meeting a person’s gaze establishes a real connection and keeps listeners engaged. If your audience is small enough, try to make eye contact with everyone at least once. If the audience is too large, do your best to scan each section of the audience, landing on a few people. This will give everyone a general impression that you are doing your best to connect.

4. Starting and Ending Weak

If there is one no-no a presenter can make, this is it.

You should think of your presentation as a delicious meal you have painstakingly prepared for your guests. What do you remember most about a great meal? If you’re like most people, you remember the appetizers and the dessert – everything in between is kind of a good-tasting blur.

When you begin and end your presentation strong, you gain the audience’s attention quickly and leave a positive and lasting impression. These are two skills that cannot be emphasized enough.

Let’s look at some of the ways you can ensure you start your presentation strong:

Ready to Level-Up Your Presentation?

Whether it's a business presentation or a motivational speech, knowing how to give a closing statement and ending your talk on a high note is important.

The last thing you say in front of a crowd can help you leave a memorable impression, whether it's a recap of your presentation content or a rhetorical question.

If you're ready to take your presentations to the next level, use Visme's presentation software  to put together engaging and interactive slides.

Create stunning presentations faster with Visme

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Ashish Arora is the Co-Founder of SketchBubble.com , a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on  Twitter or  LinkedIn .

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Marketing How To End A Presentation & Leave A Lasting Impression

How To End A Presentation & Leave A Lasting Impression

Written by: Krystle Wong Aug 09, 2023

So you’ve got an exciting presentation ready to wow your audience and you’re left with the final brushstroke — how to end your presentation with a bang. 

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a profound and lasting impression that resonates long after the lights dim and the audience disperses.

In this article, I’ll walk you through the art of crafting an impactful conclusion that resonates with 10 effective techniques and ideas along with real-life examples to inspire your next presentation. Alternatively, you could always jump right into creating your slides by customizing our professionally designed presentation templates . They’re fully customizable and require no design experience at all! 

Click to jump ahead:

Why is it important to have an impactful ending for your presentation?

10 effective presentation closing techniques to leave a lasting impression, 7 things to put on a conclusion slide.

• 5 real-life exceptional examples of how to end a presentation

6 mistakes to avoid in concluding a presentation

Faqs on how to end a presentation, how to create a memorable presentation with venngage.

People tend to remember the beginning and end of a presentation more vividly than the middle, making the final moments your last chance to make a lasting impression. 

An ending that leaves a lasting impact doesn’t merely mark the end of a presentation; it opens doors to further exploration. A strong conclusion is vital because it:

• Leaves a lasting impression on the audience.
• Reinforces key points and takeaways.
• Motivates action and implementation of ideas.
• Creates an emotional connection with the audience.
• Fosters engagement, curiosity and reflection.

Just like the final scene of a movie, your presentation’s ending has the potential to linger in your audience’s minds long after they’ve left the room. From summarizing key points to engaging the audience in unexpected ways, make a lasting impression with these 10 ways to end a presentation:

1. The summary

Wrap up your entire presentation with a concise and impactful summary, recapping the key points and main takeaways. By doing so, you reinforce the essential aspects and ensure the audience leaves with a crystal-clear understanding of your core message.

2. The reverse story

Here’s a cool one: start with the end result and then surprise the audience with the journey that led you to where you are. Share the challenges you conquered and the lessons you learned, making it a memorable and unique conclusion that drives home your key takeaways.

Alternatively, customize one of our cool presentation templates to capture the attention of your audience and deliver your message in an engaging and memorable way

3. The metaphorical prop

For an added visual touch, bring a symbolic prop that represents your message. Explain its significance in relation to your content, leaving the audience with a tangible and unforgettable visual representation that reinforces your key concepts.

4. The audience engagement challenge

Get the audience involved by throwing them a challenge related to your informational presentation. Encourage active participation and promise to share the results later, fostering their involvement and motivating them to take action.

5. The memorable statistic showcase

Spice things up with a series of surprising or intriguing statistics, presented with attention-grabbing visual aids. Summarize your main points using these impactful stats to ensure the audience remembers and grasps the significance of your data, especially when delivering a business presentation or pitch deck presentation .

Transform your data-heavy presentations into engaging presentations using data visualization tools. Venngage’s chart and graph tools help you present information in a digestible and visually appealing manner. Infographics and diagrams can simplify complex concepts while images add a relatable dimension to your presentation. 

6. The interactive story creation

How about a collaborative story? Work with the audience to create an impromptu tale together. Let them contribute elements and build the story with you. Then, cleverly tie it back to your core message with a creative presentation conclusion.

7. The unexpected guest speaker

Introduce an unexpected guest who shares a unique perspective related to your presentation’s theme. If their story aligns with your message, it’ll surely amp up the audience’s interest and engagement.

8. The thought-provoking prompt

Leave your audience pondering with a thought-provoking question or prompt related to your topic. Encourage reflection and curiosity, sparking a desire to explore the subject further and dig deeper into your message.

9. The empowering call-to-action

Time to inspire action! Craft a powerful call to action that motivates the audience to make a difference. Provide practical steps and resources to support their involvement, empowering them to take part in something meaningful.

10. The heartfelt expression

End on a warm note by expressing genuine gratitude and appreciation for the audience’s time and attention. Acknowledge their presence and thank them sincerely, leaving a lasting impression of professionalism and warmth.

Not sure where to start? These 12 presentation software might come in handy for creating a good presentation that stands out. 

Remember, your closing slides for the presentation is your final opportunity to make a strong impact on your audience. However, the question remains — what exactly should be on the last slide of your presentation? Here are 7 conclusion slide examples to conclude with a high note:

1. Key takeaways

Highlight the main points or key takeaways from your presentation. This reinforces the essential information you want the audience to remember, ensuring they leave with a clear understanding of your message with a well summarized and simple presentation .

2. Closing statement

Craft a strong closing statement that summarizes the overall message of your presentation and leaves a positive final impression. This concluding remark should be impactful and memorable.

3. Call-to-action

Don’t forget to include a compelling call to action in your final message that motivates the audience to take specific steps after the presentation. Whether it’s signing up for a newsletter, trying a product or conducting further research, a clear call to action can encourage engagement.

4. Contact information

Provide your contact details, such as email address or social media handles. That way, the audience can easily reach out for further inquiries or discussions. Building connections with your audience enhances engagement and opens doors for future opportunities.

Use impactful visuals or graphics to deliver your presentation effectively and make the conclusion slide visually appealing. Engaging visuals can captivate the audience and help solidify your key points.

Visuals are powerful tools for retention. Use Venngage’s library of icons, images and charts to complement your text. You can easily upload and incorporate your own images or choose from Venngage’s library of stock photos to add depth and relevance to your visuals.

6. Next steps

Outline the recommended next steps for the audience to take after the presentation, guiding them on what actions to pursue. This can be a practical roadmap for implementing your ideas and recommendations.

7. Inspirational quote

To leave a lasting impression, consider including a powerful and relevant quote that resonates with the main message of your presentation. Thoughtful quotes can inspire and reinforce the significance of your key points.

Whether you’re giving an in-person or virtual presentation , a strong wrap-up can boost persuasiveness and ensure that your message resonates and motivates action effectively. Check out our gallery of professional presentation templates to get started.

5 real-life exceptional examples of how to end a presentation 

When we talk about crafting an exceptional closing for a presentation, I’m sure you’ll have a million questions — like how do you end a presentation, what do you say at the end of a presentation or even how to say thank you after a presentation. 

To get a better idea of how to end a presentation with style — let’s delve into five remarkable real-life examples that offer valuable insights into crafting a conclusion that truly seals the deal: 

1. Sheryl Sandberg 

In her TED Talk titled “Why We Have Too Few Women Leaders,” Sheryl Sandberg concluded with an impactful call to action, urging men and women to lean in and support gender equality in the workplace. This motivational ending inspired the audience to take action toward a more inclusive world.

2. Elon Musk

Elon Musk often concludes with his vision for the future and how his companies are working towards groundbreaking advancements. His passion and enthusiasm for pushing the boundaries of technology leave the audience inspired and eager to witness the future unfold.

3. Barack Obama

President Obama’s farewell address concluded with an emotional and heartfelt expression of gratitude to the American people. He thanked the audience for their support and encouraged them to stay engaged and uphold the values that define the nation.

4. Brené Brown 

In her TED Talk on vulnerability, Brené Brown ended with a powerful quote from Theodore Roosevelt: “It is not the critic who counts… The credit belongs to the man who is actually in the arena.” This quote reinforced her message about the importance of embracing vulnerability and taking risks in life.

5. Malala Yousafzai

In her Nobel Peace Prize acceptance speech, Malala Yousafzai ended with a moving call to action for education and girls’ rights. She inspired the audience to stand up against injustice and to work towards a world where every child has access to education.

For more innovative presentation ideas , turn ordinary slides into captivating experiences with these 15 interactive presentation ideas that will leave your audience begging for more.

So, we talked about how a good presentation usually ends. As you approach the conclusion of your presentation, let’s go through some of the common pitfalls you should avoid that will undermine the impact of your closing:

1. Abrupt endings

To deliver persuasive presentations, don’t leave your audience hanging with an abrupt conclusion. Instead, ensure a smooth transition by providing a clear closing statement or summarizing the key points to leave a lasting impression.

2. New information

You may be wondering — can I introduce new information or ideas in the closing? The answer is no. Resist the urge to introduce new data or facts in the conclusion and stick to reinforcing the main content presented earlier. By introducing new content at the end, you risk overshadowing your main message.

3. Ending with a Q&A session

While Q&A sessions are valuable , don’t conclude your presentation with them. Opt for a strong closing statement or call-to-action instead, leaving the audience with a clear takeaway.

4. Overloading your final slide

Avoid cluttering your final slide with too much information or excessive visuals. Keep it clean, concise and impactful to reinforce your key messages effectively.

5. Forgetting the call-to-action

Most presentations fail to include a compelling call-to-action which can diminish the overall impact of your presentation. To deliver a persuasive presentation, encourage your audience to take specific steps after the talk, driving engagement and follow-through.

6. Ignoring the audience

Make your conclusion audience-centric by connecting with their needs and interests. Avoid making it solely about yourself or your achievements. Instead, focus on how your message benefits the audience.

What should be the last slide of a presentation?

The last slide of a presentation should be a conclusion slide, summarizing key takeaways, delivering a strong closing statement and possibly including a call to action.

How do I begin a presentation?

Grabbing the audience’s attention at the very beginning with a compelling opening such as a relevant story, surprising statistic or thought-provoking question. You can even create a game presentation to boost interactivity with your audience. Check out this blog for more ideas on how to start a presentation . 

How can I ensure a smooth transition from the body of the presentation to the closing? 

To ensure a smooth transition, summarize key points from the body, use transition phrases like “In conclusion,” and revisit the main message introduced at the beginning. Bridge the content discussed to the themes of the closing and consider adjusting tone and pace to signal the transition.

How long should the conclusion of a presentation be?

The conclusion of a presentation should typically be around 5-10% of the total presentation time, keeping it concise and impactful.

Should you say thank you at the end of a presentation?

Yes, saying thank you at the end of a PowerPoint presentation is a courteous way to show appreciation for the audience’s time and attention.

Should I use presentation slides in the concluding part of my talk? 

Yes, using presentation slides in the concluding part of your talk can be effective. Use concise slides to summarize key takeaways, reinforce your main points and deliver a strong closing statement. A final presentation slide can enhance the impact of your conclusion and help the audience remember your message.

Should I include a Q&A session at the end of the presentation?

Avoid Q&A sessions in certain situations to ensure a well-structured and impactful conclusion. It helps prevent potential time constraints and disruptions to your carefully crafted ending, ensuring your core message remains the focus without the risk of unanswered or off-topic questions diluting the presentation’s impact.

Is it appropriate to use humor in the closing of a presentation?

Using humor in the closing of a presentation can be appropriate if it aligns with your content and audience as it can leave a positive and memorable impression. However, it’s essential to use humor carefully and avoid inappropriate or offensive jokes.

How do I manage nervousness during the closing of a presentation?

To manage nervousness during the closing, focus on your key points and the main message you want to convey. Take deep breaths to calm your nerves, maintain eye contact and remind yourself that you’re sharing valuable insights to enhance your presentation skills.

Creating a memorable presentation is a blend of engaging content and visually captivating design. With Venngage, you can transform your ideas into a dynamic and unforgettable presentation in just 5 easy steps: 

• Choose a template from Venngage’s library: Pick a visually appealing template that fits your presentation’s theme and audience, making it easy to get started with a professional look.
• Craft a compelling story or outline: Organize your content into a clear and coherent narrative or outline the key points to engage your audience and make the information easy to follow.
• Customize design and visuals: Tailor the template with your brand colors, fonts and captivating visuals like images and icons, enhancing your presentation’s visual appeal and uniqueness. You can also use an eye-catching presentation background to elevate your visual content. 
• Incorporate impactful quotes or inspiring elements: Include powerful quotes or elements that resonate with your message, evoking emotions and leaving a lasting impression on your audience members
• Utilize data visualization for clarity: Present data and statistics effectively with Venngage’s charts, graphs and infographics, simplifying complex information for better comprehension.

Additionally, Venngage’s real-time collaboration tools allow you to seamlessly collaborate with team members to elevate your presentation creation process to a whole new level. Use comments and annotations to provide feedback on each other’s work and refine ideas as a group, ensuring a comprehensive and well-rounded presentation.

Well, there you have it—the secrets of how to conclude a presentation. From summarizing your key message to delivering a compelling call to action, you’re now armed with a toolkit of techniques that’ll leave your audience in awe.

Now go ahead, wrap it up like a pro and leave that lasting impression that sets you apart as a presenter who knows how to captivate, inspire and truly make a mark.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

10 Powerful Examples of How to End a Presentation

• By Illiya Vjestica
• - January 23, 2023

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose and are clear and easy to read. And What are the Best Colours for Your PowerPoint presentation? Use them wisely.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Create stunning presentations with our templates, toolkits and guides.

Illiya Vjestica

Share this post:, related posts.

Make Your Slides Intriguing Like Author Sam Horn

7 Surprising Benefits of Using Google Slides

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

We use cookies to enhance your experience. By continuing to visit this site, you agree to our use of cookies

SpeakUp resources

How to end a presentation in english: methods and examples.

• By Matthew Jones

Naturally, the way you end a presentation will depend on the setting and subject matter. Are you pitching an idea to your boss? Are you participating in a group presentation at school? Or are you presenting a business idea to potential investors? No matter the context, you’ll want to have a stellar ending that satisfies your audience and reinforces your goals.

So, do you want to learn how to end a presentation with style? Wondering how to end an informative speech? Or do you want to know how to conclude a Powerpoint presentation with impact? We’re here to help you learn how to end a presentation and make a great impression!

How to End a Presentation: 3 Effective Methods

Every presentation needs a great beginning, middle, and end. In this guide, we will focus on crafting the perfect conclusion. However, if you’d like to make sure that your presentation sounds good from start to finish, you should also check out our guide on starting a presentation in English .

Though there are many ways to end a presentation, the most effective strategies focus on making a lasting impression on your audience and reinforcing your goals. So, let’s take a look at three effective ways to end a presentation:

1. Summarize the Key Takeaways

Most presenters either make an argument (i.e. they want to convince their audience to adopt their view) or present new or interesting information (i.e. they want to educate their audience). In either case, the presentation will likely consist of important facts and figures. The conclusion gives you the opportunity to reiterate the most important information to your audience.

This doesn’t mean that you should simply restate everything from your presentation a second time. Instead, you should identify the most important parts of your presentation and briefly summarize them.

This is similar to what you might find in the last paragraph of an academic essay. For example, if you’re presenting a business proposal to potential investors, you might conclude with a summary of your business and the reasons why your audience should invest in your idea.

2. End with a CTA (Call-To-Action)

Ending with a Call-To-Action is one of the best ways to increase audience engagement (participation) with your presentation. A CTA is simply a request or invitation to perform a specific action. This technique is frequently used in sales or marketing presentations, though it can be used in many different situations.

For example, let’s say that you’re giving an informational presentation about the importance of hygiene in the workplace. Since your goal is to educate your audience, you may think that there’s no place for a CTA.

On the contrary, informational presentations are perfect for CTA’s. Rather than simply ending your presentation, you can direct your audience to seek out more information on the subject from authorities. In this case, you might encourage listeners to learn more from an authoritative medical organization, like the World Health Organization (WHO).

3. Use a Relevant Quote

It may sound cliche, but using quotes in your closing speech is both memorable and effective. However, not just any quote will do. You should always make sure that your quote is relevant to the topic. If you’re making an argument, you might want to include a quote that either directly or indirectly reinforces your main point.

Let’s say that you’re conducting a presentation about your company’s mission statement. You might present the information with a Powerpoint presentation, in which case your last slide could include an inspirational quote. The quote can either refer to the mission statement or somehow reinforce the ideas covered in the presentation.

Formatting Your Conclusion

While these 3 strategies should give you some inspiration, they won’t help you format your conclusion. You might know that you want to end your presentation with a Call-To-Action, but how should you “start” your conclusion? How long should you make your conclusion? Finally, what are some good phrases to use for ending a presentation?<br>

Examples of a Good Conclusion

In conclusion, I believe that we can increase our annual revenue this year. We can do this with a combination of increased efficiency in our production process and a more dynamic approach to lead generation. If we implement these changes, I estimate that annual revenue will increase by as much as 15%.

The example above shows a good conclusion for a business presentation. However, some people believe that the term in conclusion is overused. Here’s how to end a presentation using transition words similar to in conclusion .

Transition words help your audience know that your presentation is ending. Try starting your conclusion with one of these phrases:

• To summarize

However, transition words aren’t always necessary. Here are a few good ways to end a presentation using a different approach.

• Summarize Key Takeaways : There are two things that I’d like you to remember from today’s presentation. First, we are a company that consults startups for a fraction of the cost of other consultation services. And second, we have a perfect record of successfully growing startups in a wide variety of industries. If anything was unclear, I’d be happy to open the floor to questions.
• Make a Call-To-Action : I am very passionate about climate change. The future of the planet rests on our shoulders and we are quickly running out of time to take action. That said, I do believe that we can effect real change for future generations. I challenge you to take up the fight for our children and our children’s children.
• Use a Relevant Quote: I’d like to end my presentation with one of my favorite quotes: “Ask not what your country can do for you — ask what you can do for your country.”

As you can see, your conclusion does not need to be very long. In fact, a conclusion should be short and to the point. This way, you can effectively end your presentation without rambling or adding extraneous (irrelevant) information.

How to End a Presentation in English with Common Phrases

Finally, there are a few generic phrases that people frequently use to wrap up presentations. While we encourage you to think about how to end a presentation using a unique final statement, there’s nothing wrong with using these common closing phrases:

• Thank you for your time.
• I appreciate the opportunity to speak with you today.
• I’ll now answer any questions you have about (topic).
• If you need any further information, feel free to contact me at (contact information).

We hope this guide helps you better understand how to end a presentation ! If you’d like to find out more about how to end a presentation in English effectively, visit Magoosh Speaking today!

Matthew Jones

Free practice (Facebook group)

Phone: +1 (510) 560-7571

Terms of Use

Privacy Policy

Company Home

How to End a Presentation (+ Useful Phrases)

Table of Contents

Most people are aware of the power of first impressions.

However, our appearance and the first words we utter are only one part of the impact we have on others.

Arguably, the final words we exchange during an interaction can have an even more lasting effect . And that applies to public speaking, too.

Obviously, the way you introduce yourself and the topic you’ll be discussing is important.

However, the end of a presentation should also be recognized as a crucial part of the experience .

With that in mind, this article will walk you through some:

• Things you should consider before drafting your conclusion,
• Tips for ending a presentation memorably,
• Mistakes you should avoid, and
• Phrases you can use to wrap up your speech.

But, before we discuss how to end a presentation, let’s establish why having an impactful conclusion is so essential.

Why is it important to have an impactful ending for your presentation?

In our article about starting a presentation , we explained how the steps of the motivated sequence framework correspond to the structure of the average presentation or speech.

As we have established, the introduction of a presentation mirrors the first step of that model. That means that one of its main goals is to get the listeners’ attention .

The central part of the speech, or the body , corresponds to the second, third, and fourth steps of the motivated sequence framework. In other words, it has to:

• Introduce the audience’s need (or identify a problem the listeners are having),
• Offer a way to satisfy (or resolve) that need, and
• Help the listeners visualize the successful implementation of the speaker’s solution.

Having checked off these points, we arrive at the conclusion , i.e., the subject of this article.

That stage of a presentation corresponds to the final step of the motivated sequence model — which consists of the call to action .

So, the conclusion of a presentation allows the speaker to drive their point home and nudge the audience toward performing a specific action.

However, that’s not the only purpose of a conclusion.

According to the authors of Business Communication: Process & Product , the final section of a presentation should achieve 3 goals . It should:

• Summarize the main themes of the presentation,
• Leave the audience with a specific and noteworthy takeaway (i.e. propose a specific course of action), and
• Include a statement that allows the speaker to leave the podium (or pass the mic) gracefully.

Above all, the ending of a presentation should be memorable , akin to the punchline of a joke.

Having said that, let’s talk about some factors you should consider as you’re writing the conclusion of your speech.

Things to consider before crafting the conclusion of your presentation

If you’re trying to figure out how to end a presentation, knowing the goals of a conclusion should help.

However, those objectives are only one part of the puzzle. To get the others, you should also consider:

• Your audience’s demographic breakdown,
• The general purpose of your presentation ,
• The specific purpose of your presentation , and
• Your thesis statement .

With that in mind, let’s see how each of these factors can help you develop an impactful conclusion for your presentation.

Factor #1: The demographic breakdown of the audience

As we have noted in our article about starting presentations, understanding the demographic breakdown of one’s audience is a crucial part of drafting a speech .

After all, the audience affects all of the choices we make — from the way we present ourselves to the vocabulary and the supporting materials we use during our presentations.

In our quest to learn more about the effect an audience can have on a presentation, we spoke to Persuasion Strategist Juliet Huck .

Having spent a significant portion of her professional career preparing people to take the witness stand, Huck knows a thing or two about adjusting one’s messaging to fit the preferences of one’s audience. She says:

“[The] ending [of] every presentation should be different and always based on the background of your audience. This should not be a blanket statement.  It also depends on if you are educating your audience or persuading them to make a decision in your favor.  You must do the homework on your audience prior to giving a presentation and end by leading them to your desired conclusion by giving them a conclusion they can relate to.”

But, if you’re not entirely sure how to take your audience into account when drafting your conclusion, consider the following questions:

• How will your audience connect to the topic you’re discussing?
• How can you relate the information you’re sharing to the listeners’ needs?
• What would make your audience think back on your presentation in positive terms?
• What would be the most effective way to get your point across to this specific audience?

Knowing whether your audience is friendly, neutral, uninterested, or hostile will also help you adjust your approach.

If nothing else, it’ll tell you whether you should stick to the facts or feel free to deliver a more casual or rousing speech.

Examples of different audience breakdowns

In our article about starting a presentation, we demonstrated our tips through 3 fictional speakers. So, let’s use the same presenters to illustrate this point.

• Nick Mulder is talking about the dangers of phishing. He introduced himself as the head of the security department. So, we can assume that he’s speaking to an audience of fellow employees, perhaps even through video conferencing software. Therefore, he was addressing an internal problem the company was having in front of a fairly receptive audience.
• Joan Miller is talking about how artificial intelligence is changing the future of the marketing industry. In her introduction, she mentioned having over four decades of experience in marketing. Consequently, we can infer that she’s speaking to an audience of marketing specialists who were previously unaware of her credentials.
• Milo Green is talking about employee retention. In his introduction, he indicated that the audience may know him as the founder of Green & Co. So, he’s probably famous enough to be recognized by at least a portion of his audience. Between that and the subject of his presentation, we can assume that he’s talking to the upper management of other companies.

From our examples, we can see how the identity of the speaker and their level of familiarity with the listeners might affect the way they prepare their presentations .

Factor #2: The general purpose of your presentation

Understanding the general purpose of a speech brings you one step closer to knowing how to end a presentation.

According to the authors of Communicating at Work , most presentations can be sorted into one of 3 categories based on that factor. In that regard, your presentation could be:

• Informative , aiming to expand the listeners’ knowledge and/or help them acquire a specific skill,
• Persuasive , with the goal of changing the listeners’ opinions or encouraging them to behave a certain way, or
• Entertaining , which is good for getting the audience to relax and look forward to upcoming speakers or events.

The general purpose of your presentation will naturally affect your conclusion because it will change what you choose to emphasize.

💡 Pumble Pro Tip

The basic goal of your presentation could correspond with the type of presentation you’re giving. To learn more about presentation types and styles, check out this article:

• Presentation types and styles explained

Examples of defining the general purpose of a presentation 

Let’s see how our imaginary presenters would define the general purpose of their presentations.

• The general purpose of our phishing expert’s presentation is informative . The speaker’s primary goal is to teach his coworkers how to recognize and defend themselves against phishing attempts.
• Our marketing expert’s presentation is persuasive . She wants to change her listeners’ minds and make them more open to using AI in their marketing campaigns.
• The last speaker’s presentation about employee retention is also persuasive . After all, the speaker is attempting to show his listeners how they can increase the employee retention rate at their own companies. However, depending on the circumstances surrounding the speech, it could also take on some entertaining qualities.

Factor #3: The specific purpose of your presentation

The specific purpose of a presentation is essentially the outcome you’re looking to achieve with your speech. Defining this goal will require you to know the answers to the following questions :

• Who do you want to influence?
• What do you want them to think or do?
• How, when, and where do you want them to do it?

Ideally, the specific goal you come up with should be realistic and highly specific .

To that end, the authors of Communicating at Work recommend setting measurable goals . So, for example, instead of thinking: “ I want to get approval for my project. ”,

“I want my manager to let me set aside one day per week to work on this project. I also want them to let me ask one or two other people to help me with it.”

Having this kind of goal in mind will help you figure out how to wrap up your presentation.

Examples of defining the specific purpose of a presentation

So, how would our 3 speakers specify the desired outcomes of their presentations in measurable terms? Let’s see:

“I want the people in my company to understand the dangers of phishing attacks. They should learn the exact steps they need to take when they see a suspicious email in their inbox.”

“I want these marketing experts to be more knowledgeable about the way artificial intelligence works right now and understand how they can incorporate that software into their professional practice.”

“I want managers and HR professionals to know how they can make their companies a better place to work so they can keep their employee retention rate high.”

Free team communication software

Try Pumble, a secure, reliable, and easy-to-use communication tool.

FREE FOREVER • UNLIMITED COMMUNICATION

Factor #4: Your thesis statement

Ultimately, defining the general and specific goals of your presentation is a great way to keep yourself on track when crafting your speech.

However, the audience doesn’t need to know those goals.

Instead, they can hear your thesis statement — a summary of your overall message .

You can treat this statement as the throughline of your presentation. It will appear at least once in the introduction, followed by a few repetitions throughout the body of the presentation.

Finally, you’ll also want to include that same idea in your conclusion at least once.

In addition to keeping you, as the speaker, grounded, that repetition also keeps your audience from wondering what your presentation is about .

Examples of defining the thesis statement of a presentation

So, what would a thesis statement look like in practice? Let’s hear it from our fictional presenters:

“Identifying and reporting phishing emails will save the company’s information and money in the long term.”

“Right now, artificial intelligence isn’t as advanced as people think it is. However, we can still use it for marketing purposes as long as we make sure the process doesn’t begin and end with AI.”

“Improving your employee retention rate makes employees more engaged with their work and saves the company time and money that would otherwise go to training new personnel.”

How to end a presentation with a bang: 10 tips + examples

Now that we know why having an impactful conclusion is so crucial, it’s time to find the right way to achieve your goals.

To that end, we have highlighted 10 tips that might help you wrap up your presentation .

• Reiterate the key points and your core message.
• Mirror your opening statement.
• Elicit a response.
• Engage the audience.
• Call to action.
• Hand out materials.
• Acknowledge your contributors.
• Provide contact information.
• Thank the audience.
• Ask for feedback.

Of course, many of these methods we’ll discuss can be combined. However, your choices may be limited depending on the factors we have previously mentioned.

Tip #1: Reiterate the key points and your core message

Making sure the audience remembers your main points is one of the most important objectives your conclusion should accomplish.

With that in mind, you should dedicate some time at the end of your speech to reinforcing what you were trying to say throughout your presentation.

Take it from Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University:

“Every presentation should deliver and consistently reinforce three key message points. Most audience members will not recall more than three messages. Some may only recall one or two. With that [in mind], an engaging and effective presentation should conclude with the three messages the presenter wants the audience to take away.”

In essence, you’ll want to summarize your presentation by reiterating up to 3 key points and then repeating your thesis statement.

You could even translate this tip to your presentation slides. As Juliet Huck says:

“Your last slide should always draw your audience to your desired conclusion. [It] should be your billboard message , as we remember 70% of what we see and 20% of what we hear.”

We can see what that might look like through the example of our imaginary presentation on the dangers of phishing, below.

Tip #2: Mirror your opening statement

According to the authors of Communicating at Work , splitting a narrative between the introduction and the conclusion of your presentation is a good way to keep your audience’s attention.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , agrees:

“Psychological closure is looping back to the beginning to give the audience a sense of a closed circle. Don’t add new information in the conclusion, just tie the presentation up with a bow. [For example,] I always customize my closings based on the opening of the speech. During a TEDx Talk on Beyoncé’s ‘Formation,’ I began by walking out to the introduction to the song, and then I ended by walking off to the end of the song.”

The above quote demonstrates that this tip can be useful no matter which method you used to start your presentation .

You can use it to put a new spin on a statistic you shared in the introduction, give a story you told a different ending, or finish the punchline of a joke you started with.

Overall, coming back to the theme you introduced at the beginning of your speech should make your presentation seem more complete and intentional .

Phrases you can use to reflect the introduction of your presentation in the conclusion

With all that being said, let’s see how our imaginary speakers would mirror the opening lines of their presentations in their conclusion.

Having started with a phishing statistic, our first speaker might say:

“Going back to the number we started with, remember that the Anti-Phishing Working Group has recorded 1,270,883 individual phishing attacks in the third quarter of 2022 — and that number is always on the rise. Luckily, you now have all the information you need to avoid becoming a part of that statistic.”

Our second speaker would have announced her plans to survey her listeners at the beginning of her presentation. In her conclusion, she might say:

“At the beginning of my presentation, I asked you to answer a quick survey on whether you’d be willing to work with AI. If you look back at your phones, you’ll see a different link in the #general channel on Pumble . Let’s see if this talk has managed to sway some opinions!”

Lastly, our final speaker might refer back to a humorous statement he made about chaining one’s employees to their desks to ensure that employee retention rates stay high.

“Once you start making your company a better place to work, your employees will happily perform their daily tasks — without being glued to their desks.”

Tip #3: Elicit a response

Making an audience experience strong emotions is always a good thing, but especially as the presentation comes to a close.

Putting the listeners in a contemplative mood or, even better, a cheerful one, means that they’ll be more likely to remember you and the points you made after your presentation ends.

On top of that, concluding your presentation in this manner would allow you to step off the stage gracefully, which is one of the main goals your conclusion should accomplish.

Now, depending on the type of presentation you’re delivering and, indeed, your style of presenting, you could elicit a response by:

• Ending with a short but powerful statement ,
• Asking a thought-provoking rhetorical question ,
• Relying on an impactful statistic or a quote , or even
• Inserting a funny picture or a meme on your final presentation slide.

Any one of these methods could help you solidify yourself and your message in the minds of the audience.

Phrases you can use to elicit a response from the audience

So, how would our 3 presenters try to get a response from their audiences? Well, they might use the following statements.

“Ultimately, the best defense against phishing attacks is human intelligence. You, alone, can ensure that your information remains secure by implementing the checklist I’ve shared today.”

“So, let me ask you again. Would you be willing to incorporate AI into your marketing campaign?”

“Hey, if the conditions you’re offering to your employees are good enough — there’s no need to keep them glued to their desks.”

Tip #4: Engage the audience

As we’ll discuss later on, having a Q&A session at the end of your presentation doesn’t always pan out the way you want it to.

Even so, getting your audience — or at least a few select listeners — to verbally respond to you can go a long way toward making you seem like a more engaging speaker.

Still, you can’t implement this tip without a strategy. You want to lead your audience to a certain type of response .

Professional speaker, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , had this to say:

“I often invite attendees to share what action they’re going to take amongst the potential ones I’ve covered throughout the presentation or to at least commit to taking some sort of action.”

Speaker, author, and editorial producer at CNN, Nadia Bilchik , agrees:

“If time allows, I always ask participants to share their biggest takeaway.”

The quote above also highlights the importance of being aware of the time as you are concluding a presentation — which is another thing we’ll talk about later.

For now, we’ll just boil this tip down to the following statement: if possible, try to make people verbalize or at least think about the knowledge they’re taking away from your speech .

Phrases you can use to engage the audience

Going back to our imaginary speakers, let’s see how this tip might work in practice.

“As we approach my conclusion, I’d like for us to reflect on everything we’ve learned here today. So, let me turn the spotlight on you all. Does anyone remember how to recognize a phishing email without opening it?”

“Now, I’m sure everyone here has some idea of how they might incorporate AI into their next marketing campaign. Is anyone willing to share their strategy?”

“Alright! Pop quiz time — don’t worry, I won’t grade you. Can you all shout out the main 3 ways to increase employee retention? Number 1?”

Tip #5: Call to action

Once you have finished reiterating your core message and making sure you have your audience’s attention, you need to be able to direct the listeners to the next step.

As Michelle Gladieux , author of Communicate with Courage and President of Gladieux Consulting, an employee coaching provider, would put it:

“What can the audience DO with the information you’ve shared? Suggest a positive, fruitful next step or, even better, suggest several, and let your presentation participants choose among options that have panned out well for others.”

In her workshops, Gladieux says:

“We ask participants to document at least one goal for behavior change that is specific, measurable, and time-based, and take a bonus step of inviting them to name one person they’ll tell about their goal for added accountability.”

According to the authors of Communicating at Work , there are 2 ways to deliver a call to action at the end of your presentation. Namely, you can either phrase it as:

• An appeal or a question (e.g. “If any of this sounds interesting, you can learn more by signing up for our newsletter through the link on the screen behind me.” ), or
• A challenge or a demand (e.g. “Now, you can keep doing what you’re doing and getting lackluster results. Or, you can sign up for our newsletter to receive tips that will help you upgrade your strategy.” ).

As always, your choice will depend on the factors we have listed at the top of this article.

Phrases you can use to call the audience to action

Let’s see what our fictional speakers’ calls to action might look like.

“Remember, even if you happen to open a phishing email, you’ll be able to deal with it easily by forwarding it to this email address. That’s the main thing you need to remember from this talk.”

“I bet many of you could come up with even more creative ways to incorporate AI into your marketing campaigns. So, how about this: if you fill out the form I’m about to send you, I’ll check in with you in about three months. Those of you who succeed in using AI in a meaningful way will get a chance to share your insights on this very stage next year!”

“I have a challenge for those of you who are ready to meet me at my level. I want you to sign a pledge, promising to boost your employee retention rate by 10% in the next year. We had a similar experiment at one of my talks a couple of years back, and even I was surprised by the results.”

If you decide to accompany this part of your speech with a call to action slide, keep Juliet Huck’s advice in mind:

“A call to action slide is not always persuasive. Persuasion is not a call to action — it is a directed action. To ‘call’ means someone can say no, but to ‘persuade’ [is to] direct your audience to your desired conclusion based on a number of steps.”

In effect, that means that your call to action should be the final step of your persuasion strategy.

You should start building to that desired outcome well before you get to the end of your presentation.

Tip #6: Hand out materials

The ending of a presentation is the perfect time to give the audience a keepsake of your speech .

But, keep in mind that a memento doesn’t have to be a physical item. As Michelle Gladieux would say:

“I like to direct my audiences to free downloadable resources on our website for those who want to continue their personal and professional growth as leaders and communicators.”

So, sharing resources through email or a business messaging app would work just as well.

Of course, you don’t have to hold off until the conclusion of your presentation to give your audience something to remember you by. Gladieux also shared a method she used in her workshops: 

“[Most of our] participants have our high-quality original workbooks in hand during the presentation and available later as a tangible resource. Folks add notes, take short assessments, and work on case studies when we teach using workbooks. If we use presentation slides, we keep the content as engaging visually as possible and short on words.”

If your budget allows you to do something similar, that might be a good way to make the audience remember you.

Phrases you can use before handing out materials

In the scenarios we have conjured up, the speakers might introduce their additional materials like so.

“If you’re interested in learning more about phishing and how you can defend yourself from future attacks, you’ll find more information by following the link on the screen.”

“Now, at this point, I see that my associates have already started delivering some additional materials and miscellaneous goodies to you. I hope you’ll use them to workshop further ideas for using AI in your marketing strategies.”

“I’ll go ahead and forward these presentation slides as well as some additional resources for improving employee retention to you all.”

If you’re looking for a convenient way to deliver additional resources to the attendees of your speech, Pumble is a great option. This article offers some practical tips for using business messaging software for educational purposes — including online conferences:

• Using Pumble for teaching and learning  

Tip #7: Acknowledge contributors

If you’re delivering a business presentation as a representative of a team or a department, you can also use the final moments of your speech to acknowledge everyone who worked on the presentation with you.

On the one hand, you could simply thank your team in general terms and leave it at that.

Alternatively, you could highlight the individual contributions of specific team members if you want to make sure their effort doesn’t go unnoticed.

Phrases you can use to acknowledge your contributors

Here’s how our fictitious presenters might acknowledge the people who helped them create their presentations:

“Before I sign off, I’d like to take a moment to thank Jill and Vanessa from the security team, who helped me compile the data and create the slides you just saw.”

“Finally, I’d like to acknowledge that this presentation wouldn’t be half as informative without the experts who helped me understand the technical side of AI.”

“Now, let’s all give it up for my wonderful team, who helped me organize this lecture.”

Improve communication and collaboration for increased team efficiency with Pumble.

Tip #8: Provide contact information

Business presentations often double as networking opportunities , both for presenters and for audience members.

With that in mind, you might want to put your contact information on one of your closing slides.

For one, doing so would show the audience how they can get in touch with you after your presentation ends. After all, they may have additional questions or even interesting business opportunities for you.

On top of that, putting your contact information on the last slide is also a good way to remind the audience of your name and credentials .

For that reason, our second imaginary speaker might have “Joan Miller — Chief Marketing Officer at Happy Media” on her final slide.

Phrases you can use to provide contact information

So, how would our presenters encourage their audience to keep in touch? Well, they might say: 

“I’m always happy to answer any of your security or phishing-related questions on Pumble. You’ll find me by clicking the plus sign next to the direct messages section and searching my name, Nick Mulder.”

“If you all have any follow-up questions for me or one of the AI experts I’ve spoken to, you’ll find all of our contact information on this slide.”

“If you want to stay up to date on Green & Co’s latest news, follow us on LinkedIn.”

Tip #9: Thank the audience

Many presenters find a way to incorporate a “ thank you ” slide at the end of their presentations.

If you want to express your appreciation to your audience members , you could do the same thing.

However, as we’ll soon discuss, many of the experts we’ve spoken to would advise against having pointless visuals at the end of your presentation.

After all, you want to leave the audience with something memorable to take away from your speech.

Still, if you want to thank the audience, you could always make that final slide serve multiple functions .

For example, a “thank you” slide can also contain the speaker’s contact information, as well as additional resources.

This example “thank you” slide above features a QR code (you can create one using a QR code generator ) leading to more resources — it prompts the audience to find the speaker on various social media platforms.

Tip #10: Ask for feedback

Lastly, some speakers might benefit from knowing what the audience thinks about their delivery and other aspects of their presentation.

That’s why some of the experts we’ve spoken to suggest that conducting a brief survey of the audience could be a good activity to end a presentation with.

Rutgers University professor, Mark Beal, says that:

“Offering audience members the opportunity to take a concise survey at the conclusion of a presentation will result in valuable insights that will inform how to consistently evolve and improve a presentation. […] We use the last few minutes of seminars to allow participants to answer a few questions about what was most useful in our content and delivery, and what, in that individual’s opinion, could improve.”

Michelle Gladieux is also an advocate for audience surveys, saying:

“I’ve delivered thousands of training workshops and keynotes and never miss an opportunity to ask for feedback formally (in writing), informally (in conversation), or both. As you might guess, I advise every presenter reading this to do the same.”

You could encourage this type of feedback by:

• Asking attendees to share their thoughts on your presentation after you step off the stage,
• Setting up a notebook near the door and asking people to jot down their thoughts as they exit,
• Having a suggestion box for hand-written feedback notes, or
• Creating an anonymous survey online and linking to it on your presentation slides.

Most presenters nowadays tend to rely on technology to compile audience feedback, but the method you use will depend on the circumstances surrounding your presentation.

If you’ve never had to ask for feedback before, you might find this article interesting:

• How to ask your manager for feedback  

The worst ways to end a presentation

Having gone through the best practices for concluding a presentation memorably, we also wanted to know what are some of the mistakes speakers should avoid as they reach the end of their speech.

The experts we have spoken to have identified 5 of the worst ways to end a presentation :

• Overloading your final slide.
• Settling for a lackluster closer.
• Ending with a Q&A session.
• Not having time for any questions at all.
• Going over your time.

So, let’s see what makes these mistakes so bad.

Mistake #1: Overloading your final slide

Overloading your presentation slides isn’t a mistake you can make only at the end of your presentation.

Professional speakers know that slides are only there to accompany your speech — they shouldn’t be the main event.

As Nadia Bilchik says:

“Slides are only there to support your message. Towards the end of the presentation, I may even stop the slideshow entirely and just have a black screen. At the very end of the presentation, my suggestion is to have a slide up with the next steps or a call to action.”

Dr. Lee M. Pierce also tends to use blank slides:

“I always end and begin with blank slides. As a speaker, you’re trying to build connection and rapport between you and the audience, not between the audience and your slide deck.”

Therefore, putting too much information onto a single slide can make the speaker seem unprepared, in addition to overwhelming the audience.

When in doubt, remember Kawasaki’s 10/20/30 rule :

• No more than 10 slides per presentation,
• Keep your presentations under 20 minutes, and
• The text on your slides should never be smaller than 30-point font. 

Mistake #2: Settling for a lackluster closer

If your goal is to become a proficient speaker, you’ll have to stop using uninspired closers like:

• “Well, I guess that’s it.”
• “That’s pretty much all I had to say.”
• “That’s about it from me. Can we get some applause?”

The audience will respond if you say something deserving of a response.

Instead of using these bland lines, remember Juliet Huck’s advice:

“Never end your presentation without closing the loop of your beginning theme and being specific when asking for your desire conclusion.”

As we have established, it’s best to conclude your speech by bringing back your thesis statement and key points.

Finishing with weak visuals is similarly offensive — and here we’re not just talking about presentation slides.

Remember, body language is an important component of our communication .

Fidgeting as your presentation comes to a close or slumping your posture as soon as you’re finished speaking won’t do.

As Michelle Gladieux would say:

“Never end a presentation seeming happy to be done, even if you are! Be certain you’re happy to be the presenter before you begin, or find someone else to do it.”

In other words, try not to show signs of anxiety during your presentation .

Maintain a confident demeanor for as long as you remain on stage or as long as you’re on camera, in the case of virtual meetings .

Mistake #3: Ending with a Q&A session

One of the experts we have spoken to, Nadia Bilchik, was particularly adamant about not ending presentations with Q&A sessions.

“Never ever end a presentation on a question-and-answer session. I have seen numerous presenters end by asking ‘Any questions?’ Too often there are no questions, and the presenter is left looking deflated and muttering ‘Thank you.’ [If there are] no questions, you can always say ‘A question I’m often asked is…’ or ‘Something I would like to reiterate is…’ Never end your presentation without your audience being clear about what they are expected to do with the information you have just shared.”

Adding that you can:

“Ask for questions, comments, and concerns, and only then end with a quick wrap-up. The goal is to end with your audience being clear on their next steps.”

Even if the listeners do have questions, there’s a good reason not to have a Q&A session at the very end of your presentation.

Namely, there’s always a chance that someone will ask a question that completely derails the conversation.

If you have the Q&A portion right before your conclusion, you’ll have time to reiterate your core message and proceed with a memorable closing statement .

For reference, you can ask for questions by saying:

“Before I close out this lecture, do you guys have any questions for me?”

Then, if there are no questions, you can still proceed to your conclusion without losing face. 

A Q&A session is one of the best ways to make your presentations more interactive — but it’s not the only way to go about it. To learn more, check out this article:

• 18 Ways to make presentations more interactive and engaging

Mistake #4: Not having time for any questions at all

Ending with a Q&A session could be a problem — but, perhaps, not as big of a problem as not taking questions at all.

As Mark Beal would say:

“Not giving the audience the opportunity to participate in the presentation via a question and answer session is another ineffective way to end a presentation. Audiences want to have a voice in a presentation. They will be more engaged with the presentation content and recall it more effectively if given the opportunity to participate in the presentation and interact with the presenter.”

Dr. Lee M. Pierce adds:

“It’s always good to leave at least 15 minutes for questions. Leaving 5 minutes is annoying and pointless. Also, be prepared that the audience may not have questions or not feel comfortable just jumping in, so have some of your own questions ready to offer them. You can say something like, ‘Just to put it out there, if I were going to ask me a question, I’d ask…’ ”

Now, both Nadia Bilchik and Lee M. Pierce have mentioned phrases you can use if no one comes forth with a question.

You’ll notice that the sentences they have come up with will require you to consider the questions you may be asked ahead of time .

In addition to helping you create a better presentation, doing this will also allow you to answer any questions effortlessly.

Mistake #5: Going over your time

Last but not least, many of the professional speakers we have interviewed have stressed the importance of ending one’s presentation on time.

Michelle Gladieux said it best:

“The best way to end a presentation is ON TIME. Respect others’ time commitments by not running over. You can always hang around for a while to speak with people who have more to say or more to ask.”

Dr. Lee M. Pierce agrees:

“The worst thing you can do is run over time. If you were given 45 minutes for a presentation plus 15 minutes for Q & A, you should end at 45 minutes — better if you end at 35 or 40.”

Then again, according to Guy Kawasaki’s 10/20/30 rule, even going over the 20-minute mark could risk boring and alienating one’s audience.

Useful phrases for ending a presentation

In the course of our research, we’ve found many practical phrases one might use to wrap up a presentation.

We even had experts send in their suggestions. For example, Nadia Bilchik says:

“I always end with a very quick summary of the content, a definitive call to action, and a reiteration of the benefits to the audience. This is a superb model, and I have shared it with thousands of individuals who have found it immensely valuable. Use this as your framework: What I have looked at today… What I am asking you to do… The benefits are…”

Other phrases you might use at the end of your presentation include:

“To recap, we’ve discussed…”

“Throughout this presentation, we talked about…”

“In other words,…”

“To wrap up/conclude,…”

“In short, I’d like to highlight…”

“To put it simply,…”

“In conclusion…”

“In summary, the goal of my presentation…”

“If there’s one thing you take away from my presentation…”

“In bringing my presentation to a close, I wanted to…”

If you’d like to incorporate a call to action, you might say:

“I’m counting on you to…”

“After this presentation, I’d like to ask you to…”

“Please take a minute to…”

“Next time you (see a suspicious email), remember to (forward it to this email address).”

To end with a quote, you could say:

“Let me leave you with this quote…”

“That reminds me of the old saying…”

Lastly, more useful phrases include:

“Feel free to reach out if you have any questions.”

“For more information, head to the link on the screen.”

“Thank you for your time/attention.”

“I hope you found this presentation informative/useful/insightful.”

Remember: the last words you say should make it abundantly clear that your presentation has ended.

What should your final slide look like?

If you don’t want to leave your final slide blank as some of the experts we have talked to would recommend, there are other ways to fill that space.

Joseph Liu told us:

“I tend to make it very clear the presentation is coming to an end by having a slide that says, ‘Closing Thoughts’ or something to that effect. I recommend ending with a recap of your content, reconnecting with the initial hook you used at the start, and finally, some sort of call to action.”

Mark Beal has a similar formula for his closing slides, saying:

“The final slides of my presentation include: A slide featuring three key messages/takeaways, A question and answer slide to engage the audience at the conclusion in the same manner a presenter wants to engage an audience at the start of a presentation, and A final slide including the presenter’s contact information and a website address where they can learn more information. This slide can include a QR code that the audience can screenshot and access the presenter’s website or another digital destination.”

Between these two suggestions and the many examples we have included throughout our guide, you ought to have a clear picture of what your final slide might look like.

End your presentations with a bang on Pumble

Knowing how to end a presentation effectively is a skill like any other — you’re bound to get better through practice and repetition.

To get the most out of your presentations, make sure to give them on Pumble.

Pumble — a team communication and collaboration app — allows you to have the most interactive, efficient presentations thanks to:

• The video conferencing feature that allows you to share your knowledge with a large group of people,
• The screen sharing feature that allows you share your presentation,
• The in-call message feature, to ensure your audience can participate (and send questions for the FAQ partition of the presentation, for example), and
• The blur background feature, that ensures your audience’s attention is always on you and you alone.

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

What's on your to-do?

START COLLABORATING

with Pumble

How to Stand Out at Work: 15 Tips for Getting Noticed

Want to know how to stand out at work? Start by focusing on your professional development and improving your work performance.

Turn Down The Noise: How to Reduce Workplace Distractions

Discover practical tips to reduce workplace distractions and boost productivity.

Mastering Brainwriting: The Key to Team Innovation

Boost team creativity and collaboration with brainwriting. Learn how this technique can enhance idea generation and streamline workflows using Pumble.

Mastering Written Communication Skills for Professional Success

Struggling with workplace writing? Discover essential tips to improve clarity, avoid errors, and enhance your written communication skills.

A Step-by-Step Guide to Making a Team Working Agreement

A team working agreement can improve collaboration, communication, and productivity. Use it to establish guidelines and communication standards for your team.

The Surprising History of Emojis

Do you know how your favorite emoji came to be? Read the full history of emojis to find out.

Free team chat app

Improve collaboration and cut down on emails by moving your team communication to Pumble.

How to End a Presentation The Right Way (+ 3 Downloadable Creative PowerPoint Conclusion Slides)

Ausbert Generoso

Ever been in a presentation that started strong but fizzled out at the end? It’s a common frustration. The conclusion is where your message either sticks or fades away.

But how often have you left a presentation wondering, “Was that it?” A lackluster ending can undermine the impact of an entire presentation. In the digital age, a strong conclusion isn’t just a courtesy; it’s your secret weapon to make your message unforgettable.

In this blog, we’re diving into the art of crafting a powerful ending, making sure your audience doesn’t just understand but gets inspired. Let’s explore the key on how to end a presentation in a way that lingers in your audience’s minds.

Table of Contents

Why having a good presentation conclusion matters.

Understanding why a conclusion is not merely a formality but a critical component is key to elevating your presentation game. Let’s delve into the pivotal reasons why a well-crafted conclusion matters:

🎉 Lasting Impression

The conclusion is the last note your audience hears, leaving a lasting impression. It shapes their overall perception and ensures they vividly remember your key points.

🔄 Message Reinforcement

Think of the conclusion as the reinforcement stage for your central message. It’s the last opportunity to drive home your main ideas, ensuring they are understood and internalized.

📝 Audience Takeaways

Summarizing key points in the conclusion acts as a guide, ensuring your audience remembers the essential elements of your presentation.

💬 Connection and Engagement

A well-crafted conclusion fosters engagement, connecting with your audience on a deeper level through thought-provoking questions, compelling quotes, or visual recaps.

🚀 Motivation for Action

If your presentation includes a call to action, the conclusion plants the seeds for motivation, encouraging your audience to become active participants.

🌟 Professionalism and Polishing

A strong conclusion adds professionalism, showcasing attention to detail and a commitment to delivering a comprehensive and impactful message.

6 Unique Techniques and Components to a Strong Conclusion

As we navigate the art of how to end a presentation, it becomes evident that a powerful and memorable conclusion is not merely the culmination of your words—it’s an experience carefully crafted to resonate with your audience. In this section, we explore key components that transcend the ordinary, turning your conclusion into a compelling finale that lingers in the minds of your listeners.

1. Visual Storytelling through Imagery

What it is:  In the digital age, visuals carry immense power. Utilize compelling imagery in your conclusion to create a visual story that reinforces your main points. Whether it’s a metaphorical image, a powerful photograph, or an infographic summarizing key ideas, visuals can enhance the emotional impact of your conclusion.

How to do it:  Select images that align with your presentation theme and evoke the desired emotions. Integrate these visuals into your conclusion, allowing them to speak volumes. Ensure consistency in style and tone with the rest of your presentation, creating a seamless visual narrative that resonates with your audience.

2. Interactive Audience Participation

What it is:  Transform your conclusion into an interactive experience by engaging your audience directly. Pose a thought-provoking question or conduct a quick poll related to your presentation theme. This fosters active participation, making your conclusion more memorable and involving your audience on a deeper level.

How to do it:  Craft a question that encourages reflection and discussion. Use audience response tools, if available, to collect real-time feedback. Alternatively, encourage a show of hands or open the floor for brief comments. This direct engagement not only reinforces your message but also creates a dynamic and memorable conclusion.

3. Musical Closure for Emotional Impact

What it is:  Consider incorporating music into your conclusion to evoke emotions and enhance the overall impact. A carefully selected piece of music can complement your message, creating a powerful and memorable ending that resonates with your audience on a sensory level.

How to do it:  Choose a piece of music that aligns with the tone and message of your presentation. Introduce the music at the right moment in your conclusion, allowing it to play during the final thoughts. Ensure that the volume is appropriate and that the music enhances, rather than distracts from, your message.

4. Intentional and Deliberate Silence

What it is:  Sometimes, the most impactful way to conclude a presentation is through intentional silence. A brief pause after delivering your final words allows your audience to absorb and reflect on your message. This minimalist approach can create a sense of gravity and emphasis.

How to do it:  Plan a deliberate pause after your last sentence or key point. Use this moment to make eye contact with your audience, allowing your message to sink in. The strategic use of silence can be particularly effective when followed by a strong closing statement or visual element.

5. Narrative Bookending

What it is:  Create a sense of completeness by bookending your presentation. Reference a story, quote, or anecdote from the introduction, bringing your presentation full circle. This technique provides a satisfying narrative structure and reinforces your core message.

How to do it:  Identify a story or element from your introduction that aligns with your conclusion. Reintroduce it with a fresh perspective, revealing its relevance to the journey you’ve taken your audience on. This technique not only creates coherence but also leaves a lasting impression.

6. Incorporating Humor for Memorable Impact

What it is:  Humor can be a powerful tool in leaving a positive and memorable impression. Consider injecting a well-timed joke, light-hearted anecdote, or amusing visual element into your conclusion. Humor can create a sense of camaraderie and connection with your audience.

How to do it:  Choose humor that aligns with your audience’s sensibilities and the overall tone of your presentation. Ensure it enhances, rather than detracts from, your message. A genuine and well-placed moment of humor can humanize your presentation and make your conclusion more relatable.

[Bonus] Creative Ways on How to End a Presentation Like a Pro

1. minimalist conclusion table design.

One of the many ways to (aesthetically) end your PowerPoint presentation is by having a straightforward and neat-looking table to sum up all the important points you want your audience to reflect on. Putting closing information in one slide can get heavy, especially if there’s too much text included – as to why it’s important to go minimal on the visual side whenever you want to present a group of text.

Here’s how you can easily do it:

• Insert a table. Depending on the number of points you want to reinforce, feel free to customize the number of rows & columns you might need. Then, proceed to fill the table with your content.
• Clear the fill for the first column of the table by selecting the entire column. Then, go to the Table Design tab on your PowerPoint ribbon, click on the Shading drop down, and select No Fill.
• Color the rest of the columns as preferred. Ideally, the heading column must be in a darker shade compared to the cells below.
• Insert circles at the top left of each heading column. Each circle should be colored the same as the heading. Then, put a weighted outline and make it white, or the same color as the background.
• Finally, put icons on top each circle that represent the columns. You may find free stock PowerPoint icons by going to Insert, then Icons.

2. Animated Closing Text

Ever considered closing a presentation with what seems to be a blank slide which will then be slowly filled with text in a rather captivating animation? Well, that’s sounds specific, yes! But, it’s time for you take this hack as your next go-to in ending your presentations!

Here’s how simple it is to do it:

• Go to Pixabay , and set your search for only videos. In this example, I searched for the keyword, ‘yellow ink’.
• Insert the downloaded video onto a blank PowerPoint slide. Then, go to the Playback tab on the PowerPoint ribbon. Set the video to start automatically, and tick the box for ‘Loop until stopped’. Then, cover it whole with a shape.
• Place your closing text on top of the shape. It could be a quote, an excerpt, or just a message that you want to end your PowerPoint presentation with.
• Select the shape, hold Shift, and select the text next. Then, go to Merge Shapes, and select Subtract.
• Color the shape white with no outline. And, you’re done!

3. Animated 3D Models

What quicker way is there than using PowerPoint’s built-in 3D models? And did you know they have an entire collection of animated 3D models to save you time in setting up countless animations? Use it as part of your presentation conclusion and keep your audience’ eyes hooked onto the screens.

Here’s how you can do it:

• Design a closing slide. In this example, I’m using a simple “Thank You” slide.
• Go to Insert, then click on the 3D Models dropdown, and select Stock 3D Models. Here, you can browse thru the ‘All Animated Models’ pack and find the right model for you
• Once your chosen model has been inserted, go to the Animations tab.
• In this example, I’m setting a Swing animation. Then, set the model to start with previous.
• For a final touch, go to Animation Pane. From the side panel, click on the Effect Options dropdown and tick the check box for Auto-reverse. Another would be the Timing dropdown, then select Until End of Slide down the Repeat dropdown.

Get a hold of these 3 bonus conclusion slides for free!

Expert Tips on How to End a Presentation With Impact

🔍  Clarity and Conciseness

Tip:  Keep your conclusion clear and concise. Avoid introducing new information, and instead, focus on summarizing key points and reinforcing your main message. A concise conclusion ensures that your audience retains the essential takeaways without feeling overwhelmed.

⏩  Maintain a Strong Pace

Tip:  Control the pacing of your conclusion. Maintain a steady rhythm to sustain audience engagement. Avoid rushing through key points or lingering too long on any single aspect. A well-paced conclusion keeps your audience focused and attentive until the very end.

🚀  Emphasize Key Takeaways

Tip:  Clearly highlight the most critical takeaways from your presentation. Reinforce these key points in your conclusion to emphasize their significance. This ensures that your audience leaves with a firm grasp of the essential messages you aimed to convey.

🔄  Align with Your Introduction

Tip:  Create a sense of cohesion by aligning your conclusion with elements introduced in the beginning. Reference a story, quote, or theme from your introduction, providing a satisfying narrative arc. This connection enhances the overall impact and resonance of your presentation.

🎭  Practice, but Embrace Flexibility

Tip:  Practice your conclusion to ensure a confident delivery. However, be prepared to adapt based on audience reactions or unexpected changes. Embrace flexibility to address any unforeseen circumstances while maintaining the overall integrity of your conclusion.

📢  End with a Strong Call to Action (if applicable)

Tip:  If your presentation includes a call to action, conclude with a compelling and actionable statement. Clearly communicate what you want your audience to do next and why. A strong call to action motivates your audience to take the desired steps.

🙏  Express Gratitude and Closure

Tip:  Express gratitude to your audience for their time and attention. Provide a sense of closure by summarizing the journey you’ve taken together. A gracious and thoughtful conclusion leaves a positive final impression.

Final Thoughts

In wrapping up your presentation, the conclusion serves as the final touch, leaving a strong and lasting impression. Think of it as the last puzzle piece that completes the picture. Ensure your conclusion goes beyond a simple summary, using visuals and engagement to make it memorable. Express gratitude sincerely as you bring your talk to an end, acknowledging the shared experience and setting the stage for what follows.

In these closing moments, aim for more than just a conclusion; create a connection that lingers in the minds of your audience.

About Ausbert Generoso

Supercharge your powerpoint. start today..

800,000+ people like you use ClassPoint to boost student engagement in PowerPoint presentations.

Home Blog Presentation Ideas Key Insights on How To End a Presentation Effectively

Key Insights on How To End a Presentation Effectively

A piece of research by   Ipsos Corporate Firm  titled “Last Impressions Also Count” argues that “our memories can be governed more by  how an experience ends than how it begins .” A lasting final impression can be critical to any presentation, especially as it makes our presentation goals more attainable. We’re covering  how to end a presentation , as it can certainly come through as an earned skill or a craft tailored with years of experience. Yet, we can also argue that performing exceptionally in a presentation is conducting the proper research. So, here’s vital information to help out with the task.

This article goes over popular presentation types; it gives suggestions, defines the benefits and examples of different speech closing approaches, and lines all this information up following each presentation purpose.

We also included references to industry leaders towards the end, hoping a few real-life examples can help you gain valuable insight. Learn from noted speakers and consultants as you resort to SlideModel’s latest presentation templates for your efforts. We’re working together on more successful presentation endings that make a difference!

Table of Content

A presentation’s end is not a recap

The benefits of ending a presentation uniquely, the power of closing in persuasive presentations, informative presentations: the kind set out to convey, call to action presentations: trigger actions or kickoff initiatives, a final word on cta presentations, real-life examples of how to end a presentation, succeeding with an effective presentation’s ending.

We need to debunk a widespread myth to start. That’s why the ending of the presentation calls for an appealing action or content beyond just restating information that the speaker already provided.

A presentation’s end is not a summary of data already given to our audience.  On the contrary, a wrap-up is a perfect time to provide meaningful and valuable facts that trigger the desired response we seek from our audience. Just as important as knowing how to start a presentation , your skills on how to end a PowerPoint presentation will make a difference in the presentation’s performance.

Effective ways to end a presentation stem from truly seeking to accomplish – and excel – at reaching a presentation’s primary objective. And what are the benefits of that?

Considering the benefits of each closing approach, think about the great satisfaction that comes from giving an excellent presentation that ends well. We all intuitively rejoice in that success, regardless of the kind of audience we face. 

That feeling of achievement, when an ending feels right, is not a minor element, and it’s the engine that should drive our best efforts forward. Going for the most recommended way of ending a presentation according to its primary goal and presentation type is one way to ensure we achieve our purpose. 

The main benefit of cleverly unlocking the secret to presentation success is getting the ball rolling on what we set ourselves to achieve . Whether that’s securing a funding round, delivering a final project, presenting a quarterly business review, or other goals; there is no possible way in which handling the best presentation-ending approaches fails to add to making a skilled presenter, improving a brand or business, or positively stirring any academic or commercial context. 

The best part of mastering these skills is the ability to benefit from all of the above time and time again; for any project, idea, or need moving forward.

How to end a PowerPoint Presentation?

PowerPoint Presentations differ by dimensions. They vary not only tied to the diverse reasons people present, but they also separate themselves from one another according to: a- use, b- context, c- industry, and d- purpose. 

We’re focusing on three different types of presentation pillars, which are: 

• Informative
• Calls to action

As you can guess, the speaker’s intent varies throughout these types. Yet, there’s much more to each! Let’s go over each type’s diverse options with examples. 

In 2009,   “The New Rules of Persuasion,”  a journal article published by The Royal Society for Arts, Manufactures, and Commerce, determined that commercial persuasion was missing “the ability to think clearly about behavior goals and the mindset of starting small and growing what works.” Incorporating these thoughts is still equally valid in persuasive presentations today.

What hasn’t changed since, however, is this society’s good reminder that “the potential to persuade is in the hands of millions.” As they stated in that publication, “ordinary people sitting in dorm rooms and garages can compete against the biggest brands and the richest companies.” The proven reality behind that concept can be pretty inspiring.

According to this source, “ the first critical step in designing for persuasion is to select an appropriate target behavior. ” And, for behavior to occur, in their opinion, “three elements must converge at the same moment […]:  Motivation ,  Ability,  and  Trigger .” This theory signals a person is motivated through sensation, anticipation, or belonging when they can perform a particular action. This concept is at the backbone of setting the correct trigger to allow a group of people to react a certain way.

The above is of utmost importance as we seek to gear persuasive efforts. The more insight we get on the matter, the easier it is to define the precise actions that will effectively trigger a certainly required response – in any scenario.

Here are options on how to deliver a final punch in a persuasive presentation during different types of objectives:

Investment presentations

Whenever you seek funding,  that need  should be expressly clear during a pitch. Investors need to know what’s in it for them on a given investment. Highlight what interests them, and add what the  return for the investor  is. Mention dividends, equity, or the return method selected, for instance. Your final ask slide should show the exact amount you’re looking for during this funding stage.

Throughout, explain what an investor’s return on investment (ROI) will be. And make sure you do so according to provable calculations. Here, the goal is to display current figures and future opportunities in your speech.

You mustn’t make up this data. In this setting, presenters are naturally assessed by their ability to stay within real options fully supported by proven and concise reliable information.

Focus on showing an ability to execute and accomplish expected growth. Also, be precise on how you’re using any trusted funds . For that, mention where they’ll be allocated and how you foresee revenue after investing the funds in your idea, product, or company.

Pitch Presentations

Pitches are also another form of persuasive presentation. Presenters are expected to wow in new ways with them, be engaging in their approach, and deliver valuable, market-impacting data. When someone delivers a pitch, it seeks a particular kind of action in return from the audience. Being fully engaged towards a presentation’s end is crucial.

Make sure you give the presentation’s end a Call to Action slide in sales. You’re certainly looking to maximize conversion rates here. Bluntly invite your audience to purchase the product or service you’re selling, and doing so is fair in this context. For example, you can add a QR code or even include an old-fashioned Contact Us button. To generate the QR code, you can use a QR code generator .

According to  Sage Publishing , there are “four types of informative speeches[, which] are definition speeches, demonstration speeches, explanatory speeches, and descriptive speeches.” In business, descriptive speeches are the most common. When we transport these more specifically to the art of presenting, we can think of project presentations, quarterly business reviews, and product launches. In education, the definition and demonstration speeches are the norm, we can think in lectures and research presentations respectively.

As their name suggests, these presentations are meant to inform our audiences of specific content. Or, as  SAGE Flex for Public Speaking  puts it in a document about these kinds of speeches, “the speaker’s general goal is always to inform—or teach—the audience by offering interesting information about a topic in a way that helps the audience remember what they’ve heard.” Remember that as much as possible, you’re looking to, in Sage’s words, give out “information about a topic in a way that’s easy to understand and memorable.” Let’s see how we manage that in the most common informative presentation scenarios mentioned above.

Project Presentations

For projects, presentations should end with an action plan . Ensure the project can keep moving forward after the presentation. The best with these conclusion slides is to define who is responsible for which tasks and the expected date of completion. Aim to do so clearly, so that there are no remaining doubts about stakeholders and duties when the presentation ends. In other words, seek commitment from the team, before stepping out of these meetings. It should be clear to your audience what’s expected next of them.

As an addition, sum up, your problem, solution, and benefits of this project as part of your final message.

Quarterly Business Review Presentations (QBR)

By the end of the presentation type, you would’ve naturally gone over everything that happened during a specific quarter. Therefore, make sure you end this quarterly review with clear objectives on what’s to come for the following term. Be specific on what’s to come.

In doing so, set figures you hope to reach. Give out numbers and be precise in this practice. Having a clear action plan to address new or continuing goals is crucial in this aspect for a recent quarter’s start out of your QBR. Otherwise, we’re missing out on a true QBR’s purpose. According to  Gainsight , “If you go into a QBR without a concrete set of goals and a pathway to achieve them, you’ll only waste everyone’s time. You won’t improve the value of your product or services for your customers. You won’t bolster your company’s image in the eyes of key stakeholders and decision-makers. You won’t better understand your client’s business objectives.” As they put it, “Lock in solid goals for the next quarter (or until your next QBR)” and secure your way forward as the last step in presenting these kinds of data. Visit our guide on  How to Write an Effective Quarterly Business Review  for further tips on this type of presentation.

Research presentations

Your research has come this far! It’s time to close it off with an executive summary.

Include the hypothesis, thesis, and conclusion towards the presentation’s end.

How do you get the audience to recall the main points of all this work? Let this guiding question answer what to insert in your final slide, but seek to reinforce your main findings, key concepts, or valuable insight as much as possible. Support your statements where necessary.

Most commonly, researchers end with credits to the collaborating teams. Consider your main messages for the audience to take home. And tie those with the hypothesis as much as possible.

Product Launch Presentation

Quite simply, please take out the product launch’s roadmap and make it visible for your presentation’s end in this case.

It’s ideal for product launch presentations to stir conversations that get a product moving. Please don’t stick to showcasing the product, but build a narrative around it.

Steve Jobs’ example at the bottom might help guide you with ideas on how to go around this. A key factor is how Apple presentations were based on a precise mix of cutting-edge, revolutionary means of working with technology advancements and a simple human touch.

Elon Musk’s principles are similar. People’s ambitions and dreams are a natural part of that final invitation for consumers or viewers to take action. What will get your audience talking? Seek to make them react.

Lecture for specific classes / educational presentation

When it comes to academic settings, it’s helpful to summarize key points of a presentation while leaving room for questions and answers.

If you’re facing a periodic encounter in a class environment, let students know what’s coming for the next term. For instance, you could title that section “What’s coming next class,” or be creative about how you call for your student body’s attention every time you go over pending items.

If you need to leave homework, list what tasks need to be completed by the audience for the next class.

Another option is to jot down the main learnings from this session or inspire students to come back for the following class with a list of exciting topics. There’s more room for play in this setting than in the others we’ve described thus far.

Harvard Business Review  (HBR) concisely describes the need at the end of a call to action presentation. HBR’s direct piece of advice is that you should “use the last few moments of your presentation to clarify what action [an audience] can take to show their support.” And what’s key to HBR is that you “Also mention your timeframe” as, for them, “a deadline can help to urge [the audience] into action.” Having a clear view of specific timelines is always fruitful for a better grasp of action items.

In her book Resonate,  Nancy Duarte  explains that “No matter how engaging your presentation may be, no audience will act unless you describe a reward that makes it worthwhile. You must clearly articulate the ultimate gain for the audience […] If your call to action asks them to sacrifice their time, money, or ideals, you must be very clear about the payoff.”

Business plan presentations

Here, we need to speak of two different presentation types, one is a  traditional approach , and the second is what we call a  lean approach .

For the traditional business plan presentation, display each internal area call to action. Think of Marketing, Operations, HR, and even budgets as you do so. Your PowerPoint end slide should include the rewards for each of the areas. For example, which will benefit each area when achieving the targets, or how will the company reward its employees when attaining specific goals? Communicating the reward will help each of the responsible entities to trigger action.

On the other hand, for your lean business plan, consider a business model canvas to bring your presentation to an end. 

Job interview presentations

You can undoubtedly feel tons of pressure asking for a specific position. For a great chance of getting that new job, consider closing your case with a  30 60 90 day plan  as a particular hiring date. The employer will see its reward in each of the 30-day milestones.

Also, show off what you’ll bring to the role and how you’ll benefit the company in that period, specifically. Again, to a certain extent, we’re seeking to impress by being offered a position. Your differentiator can help as a wrap-up statement in this case.

Business Model Presentation

The pivot business model fits perfectly here for a presentation’s grand finale. The reward is simple; the business validated a hypothesis, and a new approach has been defined.

Though the setting can be stressful around business model presentations, you can see this as simply letting executives know what the following line of steps will need to be for the business model to be scalable and viable. Take some tension off this purpose by focusing on actions needed moving forward.

Your call to action will center around a clear business model canvas pivot here.

We need to work hard at ending presentations with clear and concise calls to action (CTA) and dare be creative as we’re doing so! Suppose you can manage to give out a specific CTA in a way that’s imaginative, appealing, and even innovative. In that case, you’ll be showing off priceless and unique creative skills that get people talking for years!

Think of  Bill Gates’ releasing mosquitoes  in a TED Talk on malaria, for example. He went that far to get his CTA across. Maybe that’s a bit too bold, but there’s also no limit!

Now that we can rely on a broader understanding of how to conclude a presentation successfully, we’ll top this summary off with real-life examples of great endings to famous speakers’ presentations. These people have done a stellar job at ending their presentations in every case.

We’re also going back to our three main pillars to focus on a practical example for each. You’ll find an excellent example for an informative speech, a persuasive pitch, and a successful investor pitch deck. We’re also expanding on the last item for a guiding idea on ending a pitch directly from Reid Hoffman.

Informational Presentation: A product launch of a phone reinvention

The first is what’s been titled “the best product launch ever.” We’re going back to the  iconic Steve Jobs’ iPhone launch  dated more than a decade ago. You can see how to end a presentation with a quote in this example effectively. The quote resonates with the whole presentation purpose, which was not “selling” the iPhone as a “hardware phone” but as the “hardware” platform for “great software.” Closing with a quote from a famous personality that summarizes the idea was a clever move.

Little words are needed to introduce Steve Jobs as a great speaker who effectively moved the business forward every time he went up on a stage to present a new product. No one has ever been so revolutionary with a calm business spirit that has changed the world! 

Persuasive Presentation: The best pitch deck ever

We’re giving you the perfect example of a great pitch deck for a persuasive kind of presentation. 

Here’s  TechCrunch’s gallery on Uber’s first pitch deck . 

As you can see, the last slide doesn’t just report the status to date on their services; it also accounts for the  following steps moving forward  with a precise date scheduled. 

Check the deck out for a clearer idea of wrapping up a persuasive business presentation. 

Call to Action Presentation: LinkedIn’s Series B pitch deck by Reid Hoffman

As mentioned before,  here’s  an expanded final sendoff! Reid Hoffman is an established entrepreneur. As a venture capitalist and author, he’s earned quite a remarkable record in his career, acting as co-founder and executive chairman of LinkedIn. 

We’re highlighting LinkedIn’s series B pitch deck to Greylock Partners mainly because these slides managed to raise a $10 M funding round. Yet, moreover, we’re doing so because this deck is known to be well-rounded and overall highly successful. 

LinkedIn may be famous now for what it does, but back in 2004, when this deck made a difference, the company wasn’t a leader in a market with lots of attention. As Reid highlights on his website, they had no substantial organic growth or revenue. Yet, they still managed to raise a considerable amount. 

In Reid’s words for his last slide, “The reason we reused this slide from the beginning of the presentation was to indicate the end of presentation while returning to the high line of conceptualizing the business and reminding investors of the value proposition.” In his vision, “You should end on a slide that you want people to be paying attention to,” which he has tied with the recommendation that you “close with your investment thesis,” as well. A final note from him on this last slide of LinkedIn’s winning pitch is that “the end is when you should return to the most fundamental topic to discuss with your investors.” Quite a wrap-up from a stellar VC! Follow the linked site above to read more on the rest of his ending slides if you haven’t ever done so already.

The suggestions above are practical and proven ways to end a presentation effectively. Yet, remember, the real secret is knowing your audience so well you’ll learn how to grasp their attention for your production in the first place.

Focus on the bigger picture and add content to your conclusion slide that’s cohesive to your entire presentation. And then aim to make a lasting final impression that will secure what you need. There is a myriad of ways to achieve that and seek the perfect-suiting one.

Also, be bold if the area calls for it. As you see above, there is no shame, but an actual need to state the precise funding amount you need to make it through a specific stage of funding. Exercise whatever tools you have at your disposal to get the required attention.

Also, being sure about whatever decision you make will only make this an easier road to travel. If your head is transparent about what’s needed, you’ll be more confident to make a convincing case that points your audience in the right direction.

Check out our step-by-step guide on how to make a presentation .

Ending a presentation effectively is crucial as it leaves a lasting impression on the audience, reinforces the key message, and significantly influences the audience’s perception and actions following the presentation.

No, instead of simply recapping, use the end of your presentation to provide meaningful and valuable facts that trigger the desired response from your audience. The ending should reinforce your main message and encourage action.

A strong presentation ending can increase engagement, ensure your key points are remembered, motivate the audience to take action and leave a positive impression that enhances your credibility and effectiveness as a presenter.

For persuasive presentations, ensure you highlight the benefits for the audience, such as return on investment for investors or clear actions for a pitch. Focus on motivation, ability, and triggers to encourage the desired behavior.

End informative presentations with a clear summary of the key points, an action plan, or specific goals for the future. For example, project presentations should end with an action plan, and quarterly business reviews should conclude with objectives for the next term.

End a CTA presentation by clearly stating what action you want the audience to take and by providing a specific timeframe. Highlight the benefits of taking action and make the request compelling and urgent.

A CTA slide encourages the audience to take specific actions, such as contacting you, purchasing, or supporting a project. Make it clear, compelling, and actionable.

Use creative and engaging methods such as storytelling, quotes, visual aids, or a compelling call to action. Tailor your ending to your audience’s needs and interests to ensure it resonates with them.

Avoid being vague or indecisive. Do not merely recap the presentation. Instead, provide a clear, compelling, actionable conclusion reinforcing your main message.

Understand your audience, clearly define your presentation goals, and plan your ending to align with those goals. Practice delivering your conclusion to ensure it’s impactful and confident.

Like this article? Please share

Business, Business Development, Business PowerPoint Templates, Business Presentations, Corporate Presentations, PowerPoint Tips, Presentation Approaches Filed under Presentation Ideas

Related Articles

Filed under Business • September 25th, 2024

Walking Deck Presentations: How to Craft Self-Explanatory Slides

Discover best practices for building walking deck presentations that leave a lasting impact. Create presentations that convey key ideas on their own.

Filed under Business • September 19th, 2024

Analyzing the McKinsey Presentation Structure: A Guide for Consulting Presentations

Uncover the key principles of McKinsey’s presentation approach, including concise messaging, effective data visualization, and practical recommendations. A must-read guide for consultants aiming to improve their presentation skills.

Filed under Design • September 11th, 2024

8 Best Canva Alternatives for Presentations in 2024

Don’t feel restricted about what one application can do for presentation design. Meet a list of the best Canva alternatives in this article.

Leave a Reply

7 Powerful Ways To End a Presentation

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Have you ever attended a presentation or speech and didn’t know when it was over? Maybe you were even unsure if it was time to clap or get up and leave?

Your audience not knowing when a presentation has finished is a clear sign that you need to work on your conclusion. If you ending isn’t clear the closing statements sputter. Don’t let your words fizzle out.

People attend your presentation or speech to learn from you. Your passion for what you’ll be sharing started long ago. Keep that passion clear from your personal introduction right through your conclusion if you want the impact of your words to continue well past the time you step off the stage.

It’s crucial you get both the open and close of your speech right.

The conclusion is especially pivotal, because if you’ve thoughtfully structured your presentation at the end you will influence your audience to be inspired to do what you had planned with the information you’ve shared.

There are many different ways to close a presentation effectively.

If you’re lost and unsure about how to make your presentation compelling, I can help.

I’ll start with explaining 7 powerful ways I’ve seen my public speaking coaching clients end their speeches, and then give you my advice about two common ways to close a presentation which you should avoid.

Table of Contents

7 Techniques for Ending Your Presentation Powerfully

1. end with a overt call to action.

The most overt type of close is the Call To Action or CTA. A call to action is a clear, direct statement to your audience of what you want them to do next. Use this type of presentation conclusion when you want to be perfectly clear about your message.

This closing technique transparently encourages your audience to do something as concrete as “buy my book” or “sign my petition” or “take on a challenge.”

I once had the privilege of seeing Dr Hans Rosling deliver a TED Talk . He is an excellent presenter and a master of the close. Based on his research, he clearly challenges his audience to take his data to make decisions about resources needed for population growth. The talk is worth watching if you’re planning out a closing statement, because it’s a brilliant example of a strong close.

2. End with a a Soft and Subtle Call To Action

Have you ever left a presentation inspired to do something differently, even if you were not specifically directed to take action? The closing technique you witnessed was probably a subtler version of a CTA.

For a masterful example of this closing technique, watch the end of Tim Urban’s TED Talk on procrastination. Notice that he never specifically tells you to take action – to stop procrastinating. Instead, he gets you onboard in a soft way, slowly building up his argument via a number of examples of his own experience with procrastination.

Then, close to the end, he shows a visual which leaves you reassessing your life and what you will do with the remainder of it.

Tim’s masterful presentation conclusion has prompted many people to take action and change their habits, but it’s subtle and leaves you thinking as if the conclusions you come to are you own idea, not his.

3. Use a Quote to End Your Presentation

Using a quote for your final words can be an effective way to end your presentation. Choose your quote carefully, however—the quote needs to align with your message and clearly communicate your key point. Never use an obscure or confusing quotation. Don’t make your audience work too hard to understand the relationship between the quote on your final slide and your overall message.

One of the most touching quotes I heard used to conclude an inspirational speech was the last lines of the Mary Oliver poem “Summer’s Day”: “Tell me, what is it you will do – With your one wild and precious life?”

It kept me thinking about the preciousness of the days, how I had permission to push limits, and what those limits might be.

4. Finish Your Presentation By Closing The Loop

Create intrigue with a story which takes your audience on a journey. Using storytelling in business presentations or in a speech, threading it throughout, is not only a good way to grab the audience’s attention and enhance engagement. It’s also a powerful way to come to a conclusion when you finish your story.

Dr. Amy Cuddy’s TED Talk uses the “close the loop” technique brilliantly. She begins her presentation telling us about an accident she had that impacted her ability to thrive in university. She worked hard to make progress. Under the mentorship of a professor she thrived.

Dr. Cuddy goes on to talk about her research into how we can build confidence through body language techniques. She winds her talk up by speaking about a student of hers that she mentored through a lack of confidence…and very craftily closes the loop.

5. End Your Speech Using the Rule of Three

A communication technique called the Rule of Three is a powerful way to end your speech. Using this technique to end your presentation will make your key message stick.

An example of the Rule of Three is this Winston Churchill quote, “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning”.

Using three concepts triggers your brain to recognize a pattern, which humans are wired to do. Pattern recognition is how we make sense of things, it’s how we connect the dots and make meaning from the message.

Use the Rule of Three if you want your closing remarks to be remembered long after your audience leaves their seats.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

6. Finish with a Thought Provoking Question

There is value in having your audience walk away thinking about the questions you asked in your conclusion—and their personal responses to them. We humans are natural problem solvers. A question is a sticky way to create a memorable ending.

In his TED Talk, What Baby Boomers Can Learn From Millennials & Vice-Versa , Chip Conley provides food for thought about how we can all be contributors in the workplace by creating generational bridges. He asks, “Personally, who can you reach out to to create a mutual mentorship relationship? And organizationally, how can you create the conditions to foster an intergenerational flow of wisdom?” It’s not a rhetorical question, it’s a call to action. Chip finishes his presentation by telling us that bridges are the true sharing economy.

7. Deliver a Summary to Close Your Presentation

Delivering a summary of your core message can be an effective way to conclude, but be careful. Using a summary to finish your presentation sometimes risks losing your audience’s attention. If you name the main message(s) by rote, as if you’re rattling off a series of bullet points, the conclusion is likely to flop. Instead, use your summary slide to close your speech inspirationally, reviewing the key message and critically “the why.” Without the why, your summary will be forgotten in minutes.

2 Things to Avoid in Your Conclusion

Preparing, writing, and delivering a powerful speech is difficult, and some speakers are unprepared when they approach their closing remarks. Here are two things to avoid:

1. Running Out of Time

A poorly thought out and only minimally practiced presentation usually results in you having to cram your final remarks into the last few minutes of your allotted time. Your audience won’t be able to digest your final concepts if your words come at double-speed.

When you rush to the finish line not only will you feel stressed, your audience will too. This can seriously mar your reputation as a polished and professional public speaker.

2. Finish with a Question and Answer Session

You’re the speaker. You’ve been invited to take the stage and the audience is there to hear your ideas. The impact of too many otherwise excellent presentations are dulled in the last minutes, when a presenter opens the floor to questions, which are sometimes commandeered by someone in the room whose motivations might not align with your own. Your audience will remember your response to the last question. End with a question and answer session and you’ve essentially let someone else write your conclusion for you.

Question and answer sections aren’t a bad thing, but don’t end with them. Finish up your presentation by having all eyes on you. Close on your own terms.

The final (and best) tip I can give you is no matter the closing technique you choose to end your presentation or keynote address , is to practice it until it is firmly embedded into your memory. You want to know it inside out (and upside down) with absolute full confidence so you won’t have to scramble to come to a full stop.

You don’t have to prepare a presentation alone. If you’re feeling stuck or uninspired by your presentation’s conclusion, I invite you to book a 1-hour presentation strategy session . I’ll help you create a powerful ending that will have your audience leaving inspired.

If you’d like help with the entire presentation, I do that too. We can work together, one on one, to develop and create your next presentation or speech so you can deliver it with confidence and ease -> Prepare For Your Upcoming Presentation, Speech, or Talk .

Share this post:

Related Posts

How Much Should I Charge to Give a Keynote Speech?

Someone has just asked you how much you charge to give a keynote speech. What should you answer? It depends. I’m a public speaking coach. That gives me an insider’s view of keynote speaking costs

7 Public Speaking Books Actually Worth Your Time

Most people dislike public speaking. In fact, the stats say 73% of people fear delivering presentations or talks. If you are one of the 73%, you don’t have to be. There is an abundance of standout books

Yes, Anyone Can Become a Charismatic Speaker. Here’s how.

Is it possible to become a charismatic speaker if you weren’t born with the talent?  Someone asked me that question at one of the first workshops I delivered as a public speaking coach. And it

Janice Tomich Site Map

Testimonials

Social Media

© 2023 Janice Tomich. All Rights Reserved. Privacy Policy   |   Terms of Use

Give the keynote. Without the nerves.

• Video Marketing
• Case Studies
• Create a video

How to End a Presentation? [Top 8 Strategies with Examples]

Guru - May 9, 2023 - Leave your thoughts. 9 min read

animaker deck , presentation , presentation ideas , Presentation Software , presentation tips

How you end a presentation is just as crucial as its opening. It can make or break the impression that you leave on your audience.

A strong conclusion can reinforce your key message and ensure that your audience remembers it even after the presentation is over.

A well-concluded presentation can leave your audience impressed, energized, and motivated to take action.

So now, are you wondering what’s the best way to conclude your presentation? Don’t worry! You have come to the right place!

To help you make a powerful ending to your presentation, we have compiled a list of 8 different strategies in this blog post.

Each of these strategies is designed to help you create a memorable and impactful conclusion to your presentation.

By choosing the most appropriate one for your presentation, you can ensure that your audience remembers your key message and feels motivated to take action.

Let’s jump right in,

1. Emphasize the core message 2. Mirror your opening statement 3. Pose an open-ended question 4. End with a Call to action 5. Thank the audience 6. End with a powerful quote 7. Acknowledge your contributors 8. Ask for feedback

1. Emphasize the core message:

One of the most important aspects of any presentation is ensuring your audience understands your core message.

Reiterating your main points and summarizing your message at the end of your presentation can reinforce this and leave a lasting impression.

It helps to ensure that your audience understands the purpose of your presentation and has a clear takeaway from the information you have provided.

In this video, the speaker restates her topic to conclude her speech firmly and gives a pause, resulting in tremendous applause from the audience.

Similarly, by restating your core message, you can also create a sense of cohesion and give your presentation a firm closure.

This can be particularly important if you want to motivate your audience to take action or influence their behavior in some way.

However, it's important not to repeat EVERYTHING you have said. Instead, focus on the most crucial elements and highlight them in a concise and clear manner.

2. Mirror your opening statement:

A great way to end your presentation is by mirroring your opening statement in your conclusion.

Highlighting your presentation's key message at the end and emphasizing the central idea you aimed to communicate will help your audience to retain it in their memory.

During the conclusion of the presentation, the speaker effectively utilized the technique of mirroring the opening example she had presented - ordering a pizza on the phone by herself.

The speaker demonstrated the remarkable transformation she had undergone in terms of personal growth and confidence, which strongly reinforced her message to the audience.

By mirroring her opening example, she created a sense of familiarity and connection with her audience while simultaneously driving home the key message of her presentation.

This technique allowed the audience to understand better and relate to the speaker's personal journey and the message she was conveying.

Similarly, you can also use this strategy to conclude your presentation. This can be particularly effective if you are trying to reinforce a specific theme or idea throughout your presentation.

3. Pose an open-ended question:

One of the best ways to conclude your presentation is to elicit a response from your audience using an open-ended question that can effectively engage them and make your presentation more memorable.

Look at how the speaker concludes her speech with an open-ended question in this video.

Similarly, you can also raise open-ended questions to help your audience look from a different perspective and encourage them to investigate more thoroughly on the information presented.

Most importantly, ensuring that your question is relevant to your presentation and doesn't detract from your overall message is essential when eliciting a response.

So make sure that you kindle your audiences’ thoughts and ideas with the open-ended question at the end. This helps create a good long-lasting impression of your presentation.

4. End with a Call to action:

One of the best ways to end your presentation is by concluding with a call to action slide.

Incorporating a call to action into your presentation can be a powerful way to encourage your audience to take the next step.

Whether it's signing up for a program, making a purchase, or supporting a cause, a clear call to action is essential to achieving your desired outcome.

Similarly, according to your type of presentation, you can include a relevant call to action.

For example, this might involve providing specific instructions or offering an incentive for taking action, such as a discount or free trial.

It's essential that you understand their pain points and make your call to action compelling. Ensure that your core message and the needs of your audience are aligned so that they are motivated enough to act.

5. Thank the audience:

At the end of your presentation, it's essential to recognize that your audience has taken time out of their busy schedules to attend and listen to your message.

Thanking your audience for their time and attention can create a positive impression and make them feel appreciated.

It's essential to make your gratitude genuine and sincere rather than a superficial gesture. For example, consider expressing your gratitude with a personal anecdote or acknowledging specific individuals in the audience.

This simple act of gratitude can also create a sense of personal connection and signal to your audience that the presentation has reached its conclusion, paving the way for future interactions with them.

6. End with a powerful quote:

One effective strategy to end your presentation on a high note is by leaving the audience with a powerful quote.

However, it's crucial to choose a quote that is not only impactful but also unique and relevant to your topic.

Using a commonly known quote may come across as unoriginal and irrelevant, losing the attention and interest of your audience in most cases.

In this presentation, Steve Jobs concludes his speech with an inspiring and powerful message, “Stay Hungry! Stay Foolish”. Thereby emphasizing that you should never stop learning, pursue more goals, and never stop being satisfied.

Similarly, in your conclusion, consider using a relevant quote to make an impact.

7. Acknowledge your contributors:

Another best way to conclude your presentation is by showing gratitude to your contributors.

For example, if you deliver a business presentation on behalf of a team or a department, it's essential to recognize the collective effort that went into creating the presentation.

The concluding moments of your speech are the perfect opportunity to acknowledge your team members' hard work and dedication.

You can express gratitude to your team as a whole, thanking them for their contribution to the presentation.

However, if you want to ensure that the individual efforts of team members are recognized, highlighting specific contributions may be a better approach.

Some examples include:

"Join me in giving a round of applause to my incredible team, who played a significant role in arranging this pitch deck."

"Finally, I would like to mention that my tech team experts provided me with insight into the technical nuances, and without their contribution, this presentation would not have been as informative as it is now."

"As I conclude, I want to express my gratitude to Mark and Serene from the Marketing team, whose assistance in gathering the data and designing the slides was invaluable."

By acknowledging individual team members, you are demonstrating your appreciation for their work and giving them the recognition they deserve.

This will not only make them feel valued but also motivate them to continue contributing to the success of future presentations.

So be sure to end your presentation with the required acknowledgment for all the contributions.

8. Ask for feedback:

You can conclude your presentation seamlessly by thanking the audience and asking for feedback from them.

Encouraging feedback from your audience can greatly benefit your future presentations. It allows you to understand how your message was received and how you can improve for the next time.

So, how can you gather feedback effectively?

Firstly, ask attendees to share their thoughts on your presentation after you finish speaking. This can be done by initiating a Q&A session or by approaching individuals directly.

Another option is to set up a QR code near the exit and ask people to scan and jot down their thoughts on the online form as they leave. This allows attendees to provide their feedback in a confidential and hassle-free manner.

Also, consider having a suggestion box for handwritten feedback notes or creating an anonymous online survey that links to your presentation slides. This method is beneficial if you want to gather feedback from a large audience or if you prefer to have quantitative data.

By actively seeking feedback, you show your audience that you value their input and are committed to improving your presentation skills.

However, this strategy does not apply to all the general presentations. So use this way of concluding your presentation where it makes more sense to you and the audience.

In summary, an impactful conclusion is vital to wrap up your presentation successfully.

Each of these strategies serves a unique purpose, and by combining them, you can create a conclusion that is both engaging and impactful.

By incorporating the 8 critical strategies mentioned in this guide, you can leave a lasting impression on your audience, ensuring that your message stays with them even after the presentation has ended.

Now that you have learned the pro strategies of how to end a presentation, take a look at this guide on “How to start a presentation” as well and nail your presentation from start to end!

If you are still uncertain about how to make a presentation from the ground up, we suggest checking out Animaker Deck - the world's first avatar-driven presentation software.

With over 40 distinct and creatively designed templates at your disposal, we are confident you will find it worth trying!

We hope this article was helpful. Do let us know your thoughts on which strategy worked best for you, and also suggest your own ways of ending a presentation.

Related Posts

How to Embed a Video in Powerpoint? [Supercharge your PPTs Now]

Top 10 Presentation Software for 2023

25 Best Presentation Templates for the Perfect Pitch [For 2023]

Subscribe to get awesome DIY tips that could break the boundaries of other DIY tools.

Create Engaging Animated Videos On Your Own

Our drag-and-drop builder makes it easy for anyone to create pro-level animated videos using pre-made templates and ready-to-go assets with zero technical skills.

Is MasterClass right for me?

Take this quiz to find out.

How to End a Presentation: 5 Ways to End a Presentation

Written by MasterClass

Last updated: Feb 4, 2022 • 3 min read

While all aspects of a business presentation are important, the end of the presentation can determine whether you leave a lasting impression on your audience. Learn public speaking tips and some key takeaways for how to end your presentation.

The Throughline Blog

Practical Media Training and Public Speaking Tips

How to Close a Speech – 15 Unique Ways

The question of how to close a speech is an important one that every presenter must ask, given the weight those final words have on your audience.

As the open of your speech sets the stage, your close seals the deal. It is your last chance to restate a key idea, make a final impression, inspire the audience, move a group to action, or change a person’s perspective. A tall order, yes, but it’s far from impossible.

When speakers think about how to close a presentation, there are several key elements to consider when it comes to their close:

• Is it engaging?
• Does it reiterate your message?
• Have you clearly identified the next step you want your audience to take?

Too often, speakers mistakenly believe that the audience will be able to infer what they should do next. The truth of the matter is even the most talented presenter can benefit from sending the audience off with a clear call to action . When it is specific, easy to execute, and aligns with their needs, wants, and concerns, they are more likely to take you up on your request.

Since these final words are so important, you’ll want to make a singular impression.

Here, we offer 15 unique ways to close a speech.

15 Unique Ways to End a Speech

These presentation closes highlight many different approaches in how to end a speech that work for our clients in our public speaking classes . What they are not are recipes for quick escapes. Save the “thank you for your time,” “feel free to email or call me with questions,” and “that’s all I have for today” for another day. Your close is what you want them to remember, so make sure it’s something they can’t forget.

1. The Summary Close –  Let’s talk turkey. This close is about the most straightforward, direct, and unequivocal one in the list. In the annals of how to close a presentation speech, it also could be called the “recap” close. If you opt to close a speech with a summary, you want to be clear with your biggest idea and convey to the audience that it is what you want them to remember. That doesn’t mean, however, the summary close is never engaging.

For example, you’re a doctor who is encouraging an audience to adopt lifestyle changes that can lead to longevity. You could end your talk by saying:

“In conclusion, while genetics plays an important role in our lifespans, there are decisions you can make that can improve your chances for a longer and more productive life. There are three letters I want you to remember, “i”, “a,” and “n.” Why? They come at the end of three important words: octogenarian, nonagenarian, and centenarian. If you plan to be active in your 80s, 90s, and 100s, you better start eating better, getting more exercise, eliminating unnecessary stress, and scheduling those routine screenings. A thriving future is in your hands.”

2. The Illustrative Close – The artistry in this close comes from your ability to appropriate a first- or third-person anecdote, case study, or fable; an apocryphal (fictional but plausible) tale; or another storytelling device to serve as an illustration of the main points you made during your talk. Quick tip: Many talks begin and end in this manner.

Example No. 1: You are a senior vice president of a nonprofit that provides health and humanitarian care to locations around the world. You are talking to a group of would-be donors about the significance of their contributions. You decide to end your speech with a personal experience.

“I’ve spent the past 20 minutes encouraging you to dig into those pockets to help make the world a better place for others. I want to tell you one more story. It’s about a personal decision I made some 10 years ago after visiting a coffee shop. I plunked down my two dollars, grabbed my coffee, and headed out the door. During my five-minute walk back to my office, my one-minute walk up the stairs, and the four minutes I spent catching up on email, I had finished it. In 10 minutes, I had managed to spend and consume the amount of money that the world’s poorest people live on in a day. Could I give up that coffee to help others? You bet I could, and I did. Since then, no matter what else I donate each year, it always contains $520, what I call my “coffee fund.” Simple measures not only add up but have the power to change lives.”

Example No. 2:

You are a guidance counselor who is speaking to a group of students who are applying to college. Throughout your talk, you impress upon them the importance of planning and setting deadlines. You could end your speech by referencing Aesop’s fable The Ants and the Grasshopper .

“I want to tell you all a story, and perhaps it is one you remember. Long ago, a grasshopper decided to spend his summer making music and otherwise lazing about. In contrast, a group of ants busily set aside food for the winter. The grasshopper thought he would be fine if he waited to the last minute. He wasn’t, nor will you be if you put off the tasks that need to be done today. Applying for college is an intense and important process that can’t be rushed at the end.”

3. The Surprise Close – Some of the best movie endings of all time were wicked twists, surprising conclusions, and outright shockers. Why are they so memorable? First, they are unexpected. It turns out our brains are more active when we experience something we didn’t anticipate. Second, we expected a different conclusion. When a pattern is broken, we become particularly attuned to what comes next . When you close a speech with a surprise ending , you are signaling to your audience to listen up. Here are some ways to do that:

• Your talk is about how positive thinking gives you the power to overcome overwhelming obstacles. Your talk has been about a woman who “beat the odds.” At the end, you reveal that person is you.
• You lead a school building committee, and you are giving a presentation about the renovation plans for an 80-year-old school. You want to persuade the community to back the plan. As you end your speech, you concede that speaking about the design is a lot less effective than seeing it. You could close with this:

“We all know seeing is believing. So, while I do not have an actual building to show you, I want to take you on a virtual tour of our new middle school. You are the first to see this. (You reveal a screen and project a short video.) This plan provides for the students’ futures and doesn’t keep them stuck in the past.”

4. The Metaphor Close – When it comes to how to close a speech, you may feel that you are drowning in options, but if you take a careful look at your topic and what you want to convey, you will find it’s as easy as pie. We bet that’s music to your ears. Welcome to the metaphor close. We just gave you three. Metaphors are figures of speech that make an indirect comparison between two things that are symbolically similar but literally different. You are not literally drowning in options, but it sure can feel that way.

Here’s a way to employ this close: You are a spokesperson for a technology company that is releasing a new residential surveillance product. You outlined its merits throughout your talk and have arrived at the end. Here, we show you two closes, one without and one with a metaphor.

Example No. 1 (Without)

“Our proprietary technology makes our product stand out. By installing our surveillance system, you have – at your fingertips – one of the industry’s strongest lines of defense against would-be thieves, intruders, and other unwanted visitors.”

Example No. 2 (With)

“When you install our surveillance system, it is as if you have dozens of lookouts guarding your home.”

5. The Forward-Looking Close – Calling all dreamers and visionaries: Paint a picture of what the world might look like in the future. This speech close is a good option if you are talking about recommendations to adopt or future trends that could have a bearing on your topic. It’s important to create a vivid and vibrant picture to help the audience better visualize what it is you hope to accomplish. Say you are a financial advisor talking to a group 15 years away from retirement. During your talk, you have shared a portfolio of products and your firm’s approach to investment. Your close could be this:

“I have shared with you some tips and techniques that will help you to grow your money, so you have it when you need it most. We have talked about your bottom line, market variability, and the strategies that go into investing. But, I want to leave you with a different picture. When you pay attention to your investments today, your tomorrows will be spent poolside, hiking mountains, traveling the globe, learning a new skill, or finally attaining what you have always dreamed of doing. You will no longer be working for your money. Your money will be working for you.”

6. The Backward-Looking Close – We move away from the future and reach into the past. Some audiences, including those who are discouraged or complacent, may need to be reminded of how far they have come. Say you are the manager of a sales team that has spent the past two years working full tilt to hit revenue goals. During your speech, you outlined an ambitious approach to the coming year that some audience members believe is unattainable. Your close, then, encourages them to move forward with confidence, given their past successes. You could offer this:

“I know how hard you all worked these past two years to increase revenue and create a more thriving and vibrant environment. You may not think it, but I can hear your silent groans of frustration. Yes, we do have an ambitious path before us. However, I have no doubts that you are all up to the task. In the past two years, you have taken a company with $500,000 a year in sales to one that clears $1 million. The expressions of doubt and concern that face me now were the same I saw two years ago. But guess what? During these past two years, whatever challenges we faced were met and managed quickly – and that is entirely due to your work ethic. I know we can do this. I know we will do this.”

7. The Next Steps Close – You probably have several to-do lists in your life. There are those that cover daily needs; others focus on short-term goals. There’s likely one lurking out there for long-term dreams, too. Although the timeframe may be different, each list has its own set of tasks that must be met to ensure that things get done. You can close a speech with a similar list. In this case, you want to lay out the sequence and timeline of steps needed to make a decision or achieve a goal.

8. The Rhetorical Question Close –  You don’t have to wait until the end, as rhetorical questions are effective throughout a talk. However, asking one at the conclusion of your presentation is powerful since the audience leaves with your question rattling around their minds. One of the most famous rhetorical questions came during a 1980 presidential debate between President Jimmy Carter and his challenger, Governor Ronald Reagan. In the ensuing years, Reagan’s message has become an oft-asked question during every presidential election cycle: “Are you better off than you were four years ago?” Here’s what he said to end that 1980 debate:

“Next Tuesday is Election Day. Next Tuesday all of you will go to the polls, will stand there in the polling place, and make a decision. I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we’re as strong as we were four years ago?” And if you answer all of those questions yes, why then, I think your choice is very obvious as to whom you will vote for. If you don’t agree, if you don’t think that this course that we’ve been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have.”

9. The Provocative Close – Merriam-Webster defines provocative as “serving or tending to provoke, excite, or stimulate.” Of course, every presenter hopes to stimulate the minds of their audiences, but a provocative close snaps people to attention. Here’s how to end a presentation speech provocatively. For instance, you are:

• Delivering a wake-up call – You conclude with a forceful call to action. This is particularly effective if you have power or hold sway over the group to whom you are presenting. For example, you have just delivered a talk to employees about a new technology they are going to have to learn – no ifs, ands, or buts.
• Talking to a group that resists change – You could end with the consequences if no action is taken regarding your topic. You want to paint an “if we fail to act” vision, but it’s also important to take it easy. Too much negativity could lead to a sense of hopelessness, and hopelessness is not the greatest of motivators.

10. The PowerPoint Close – When you dispense with cluttered visual presentations and instead offer an image that draws your audience in, PowerPoint can create a memorable close. Powerful visuals encourage curiosity. Here are a few options to close a speech with a PowerPoint slide. You might project:

• A photo that is seemingly unrelated to your speech topic and requires your explanation.
• An image that is humorous but makes a profound point.
• A line graph showing two potential outcomes – one if the audience gets involved and another if they don’t.

11. The Recommendation Close – In the long-running game show “Let’s Make a Deal,” contestants, who are dressed in outlandish costumes, are urged to, yes, make a deal for cash and prizes. They must choose a prize or gamble for another, which is often behind a curtain or some other wall or obstruction. “Let’s Make a Deal” contestants don’t know what’s behind the curtain, but your audience will. With the recommendation close, you provide your audience with the plusses and minuses of several different options – no curtains or costumes needed.

To be viewed as credible, however, you should offer honest pros and cons for each recommendation. It should not appear to the audience as if you are stacking the odds in favor of one column over the other. Just be mindful not to tip your hat, and the audience will get an unvarnished look at the options before them.

12. The Activity Close – As you can see, how to conclude a presentation speech is as unique to the presenter as it is to the message. In this close, you engage in an activity that drives your main message home. For instance, you could employ a group “pop quiz” to see how many of your key points landed. ( Added bonus: The feedback affords one more opportunity to clarify and reiterate what you want the audience to remember.) You could also end with some of the following activities:

You are a representative for a cosmetics company and are unveiling a new foundation. For your close, you break the audience into groups, provide samples, and ask the groups how it delivered. You run a government agency that is implementing a new program for requests for proposal. You are running some information sessions for contractors, consultants, and other businesses. For your close, you could lead participants through one test round of the system.

13. The Takeaway Close – Parents of young toddlers and teenagers do this every day, to mixed results, but when used to close a speech it can be entirely effective. You ask the audience to reflect on two or three things they heard you say that resonated with them the most. You might even ask them to write them down. The exercise has a twofold benefit – you get to see whether your messages stuck, and the audience is forced to recall what you said, but on their terms.

14. The “Since I Started Speaking” Close – This close works well when talking about a health issue, a societal phenomenon, or anything that can be explained through statistics and further broken down into concrete examples. Say, for instance, you are a spokesperson for a smoking cessation program, and you are talking to a group of employees about the dangers of smoking. After you have outlined how smoking leads to disease and is the leading cause of preventable death in the United States, you could end with this:

“In the 60 seconds it will take me to finish my presentation, someone in the United States will have died from cigarette smoking. That happens every minute, making smoking the leading cause of preventable death in the United States. The dangers are real, and the dire consequences of smoking are relentless, yet it remains an unhealthy habit that too many are unable to quit. What will it take to make that change? After you leave here today, why don’t you take a minute and think of how much it costs you to smoke. Then think of what you could be doing with the money instead. Vacations? Home renovations? New bikes? A new wardrobe? Philanthropic pursuits? Find the incentive that finally gets you to stop lighting up. Quitting is difficult, but it isn’t impossible. And we’ll be here to help you, even if you fall down a few times along the way.”

15. The Relevance Close – In today’s fast-paced society, yesterday’s news ain’t what it used to be. A fresh tidbit during the morning news cycle is stale by lunchtime. Such an environment can make it hard for a presenter whose talk is historical or retrospective in nature. How to close a speech in this scenario? Connect old ways or thoughts to contemporary norms or thinking. Perhaps, you find that your topic reflects an adage that stands the test of time. Say you are a museum curator whose latest exhibition delves into the history of work and the machines that revolutionized different industries. You have just wrapped up a presentation about the show to a group of donors. You have laid out the main points and are heading for the close. Here are some closing techniques:

You might remind the audience how the machines of yesterday were once the state-of-art technology of their day. Then, encourage them to think about what will replace current technology and how that will affect the nature of work. Map out the historical line between an object of today with its predecessors to show how the technology of work is ever evolving. Find an adage or quote that covers the overall theme of how technology and human industry have been and will be linked into the future.

One caveat: For most talks, speakers would want to establish such a relevance early on (i.e., what now seems old was once state of the art). However, for some talks, such as the one referenced above, the moment might have more impact and resonance if it is saved until the end.

Need Help Closing Your Speech?

While every presenter needs to think about how to close a speech, the answer is not always going to be the same. It’s a personal decision that should reflect your personality, your goals, and the content of your presentation. You might choose one that is straightforward, traditional, creative, or innovative.

Whichever you choose, aim to end on a high note. This is not the time for quick goodbyes, mumbled thank-yous, or body language that suggests all you really want to do is flee. There are many public speaking tips  we share with our clients, and a key one is to remember that a presentation’s close is one of its most important parts.

It’s your last chance to make an impression on your audience – which in turn will help you to inspire them to think big, persuade them to change their perspective, or move them to action. Make it count!

Most speakers benefit from teaming any of these unique endings with a second close, which can make for a more powerful and memorable ending. Want to learn more? In this post , we delve into the art of wrapping up your talk with two closes, rather than just one. 

• close a speech
• presentation closes
• presentation skills
• presentation training
• public speaking skills
• speech closes

Share this article

• Share on Facebook
• Share on Twitter
• Share on LinkedIn
• Share on Email

STAY UP TO DATE WITH THE THROUGHLINE NEWSLETTER

Join the thousands of professionals who receive our email newsletter. Improve your public speaking and media interviewing skills—and enhance your career— by signing up.

Public Speaking Skills Training

Since 2004, we have helped speakers prepare for the world’s biggest stages, including TED, the World Economic Forum, and a presidential announcement speech. We’re committed to your long-term growth, and we’ll be with you every step of the way.

More from the throughline blog

In Presentation Training How to Hide a Lavalier Mic Wire

In Presentation Training Are Your Stories Making You Appear Inauthentic?

In Presentation Training Why You Should Have Three Speech Opens

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy . If you want to know more or withdraw your consent to all or some of the cookies, please refer to the privacy policy. By closing this banner or continuing to browse otherwise, you agree to the use of cookies.

• Student Login:

How to Close Your Presentation in English Powerfully [+ FREE Presentation Checklist]

May 9, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

This lesson has been updated from its original posting in 2016.

You’re giving your presentation in English. You have just two minutes left. And it’s time for the conclusion …

Did you know most people only remember the first and last things you tell them? It’s true.

If you are giving a presentation in English, then you definitely want people to remember what you say at the end. And this means your closing must be powerful!

You’ve worked hard on your presentation. You searched for information online. You couldn’t sleep at night. You felt nervous about making mistakes. You spent hours preparing. You reviewed the grammar and vocabulary. You worried about someone asking a question. You practiced and practiced and practiced.

And now it’s the last two minutes. This is the last opportunity for your audience to hear your key points. It is the last chance you have to help your audience remember your comments.

A closing in a presentation should be short and clear. It should summarize your key points. And, most importantly, it should be powerful.

In today’s lesson, you’re going to learn about 3 ways to make your closing more powerful. Plus you’ll learn useful key expressions you can use in your presentation.

3 steps to a powerful closing in your presentation.

Lesson by Annemarie

3 Strategies to Close Your Presentation Powerfully

Use these 3 strategies in your conclusion to:

• recapture your audience’s attention
• get your audience to focus and remember your key points
• help your audience connect with you and your topic
• end your presentation powerfully

One: Include a Call to Action (CTA)

Is there something you want your audience to do or think after your presentation. Do you want them to take action? Tell your audience exactly what you want them to do with a Call to Action.

Here’s my example:

“ After you finish today’s lesson, please take 2 minutes to  leave a comment about your experience with presentations. You can share your thoughts or ask questions in the comments section at the bottom of this lesson – it’s the perfect place to join a discussion on this topic.”

A couple useful expressions to help you introduce your CTA is:

• To close, I’d like to ask you to do this one thing…
• And finally, before you leave the conference today, please take two minutes to…

Two: End with a Powerful/Inspirational Quote

Is there one thing you really want your audience to remember? Or is there a specific feeling you want your audience to have after your presentation?

Using a powerful quote can help you do that. You could introduce a great quote or interesting statistic with:

• I’d like to finish with this powerful/interesting/wonderful/inspiring/ quote from …
• And finally, let’s finish up today’s discussion with this surprising/useful/shocking/hopeful statistic …

Here are some example quotes that might help people be prepared to take action or to think differently. But remember! Always match the quote or statistic to your topic:

“In the end, we will remember not the words of our enemies, but the silence of our friends.”  – Martin Luther King, Jr. “Sometimes we stare so long at a door that is closing that we see too late the one that is open.”  – Alexander Graham Bell

Three: Add a Surprising Fact or Statistic

Is there something you’d love for your audience to think about after your presentation? Is there a statistic or fact that will help someone remember your key points?

A surprising fact can also help re-engage your audience, it will snap their attention back to you.

For example:

Did you know that the human brain’s capacity is limitless – that’s great new right? BUT … did you also know that a person is likely to remember only 25% of a presentation after 24 hours?

Uh oh. That is why it’s SO important to have a powerful ending! Remember: the key is to find a statistic or fact that connects directly to your topic.

Useful Language to Close Your Presentation

Summarize Your Key Points & Close Your Presentation

• That brings us to the end of the presentation. I’d like to summarize by saying …
• That concludes my presentation. However, I’d like to quickly summarize the main points or takeaways.
• And on that final note, that concludes my presentation.
• To quickly recap, I’d like you to remember these key points …
• To summarize …
• In conclusion …
• I’d like to bring this presentation to a close with …
• I’d like to close this talk with …
• So, this concludes the focus of discussion today. To end, I’d like to highlight …
• This concludes [name/title of the section] so let’s move on to the final comments.

Thank Your Audience

• I sincerely appreciate your attention today/this evening/this morning.
• And that brings us to the end. I’d like to thank you for your time and attention today.
• Thank you so much for your interest and attention.
• At this time, I’d like to have my colleague speak so I’ll finish up by saying thank you for your attention.
• I can see that our time is just about up so to finish I’d like to say thank you.
• I sincerely appreciate that I’ve had this opportunity to present to you.
• If there is one thing I would like you to remember from today’s presentation it’s …

Take Questions

• If anyone has any questions, I’d be happy to open up the discussion.
• If anyone has any questions, please feel free to ask now and I’ll do my best to answer.
• Would anyone like to ask any questions?
• I would now be interested to hear from you with your thoughts or questions.
• Now let’s move on to some Q&A. (Q&A = Questions and Answers)

Provide Next Steps or Contact Information

• If you would like more information, here is a list of useful resources/websites.
• If anyone who like more information or has questions, please feel free to contact me at: [include contact info]
• Here is a list for further reading on this topic. (Include the list of books or websites.)

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2:  How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4: How to End Your Presentation Powerfully

After you’ve watched the video and reviewed the lesson, I’d love to hear from you!

Tell me about the best presentation you ever heard. Who gave the presentation? And why do you remember it? Share what you remember in the comments section below.

And for the bonus question!! Have you given a presentation in English? What tips or advice would you like to share with others? You can add your advice in the comments section.

Thank you so much for joining me!

~ Annemarie

Get the Confidence to Say What You Want in English

Follow my 3-step solution to speak English with clarity, fluency, and freedom so you can say what you want with confidence.

You'll also get my Confident English lessons delivered by email every Wednesday and occasional information about available courses. You can unsubscribe any time.

More Like This

Be Direct and Polite in English with Assertive Communication

Learn how to be direct and polite in English while mastering the art of assertive communication. In this video, we’ll explore strategies to express your thoughts clearly, maintain respect, and boost your confidence in both professional and personal conversations.

#320: What’s the Difference? Lend vs Borrow | Remember vs Remind | Bring vs Take

Confused by verbs like “lend vs borrow” and often wonder what’s the difference? Or what about: “remember vs remind,” or “bring vs take”?

#319: Increase Speaking Vocabulary: How to Activate Passive Words

Struggling to find the right words when speaking? And feeling stuck? Increase Speaking Vocabulary and unlock your active vocabulary with these powerful strategies!

#318: Collocations with Situation | Advanced Vocabulary [+ Free Worksheet]

Searching for a smart method to build up vocabulary in English? In this lesson, you’ll discover how to master English collocations—a key strategy to make your English sound more natural and fluent.

#317: When to Use Rather Than and Instead Of | Accurate English Grammar

Confused about when to use “rather than” and “instead of”? 😕 These two phrases might seem similar, but they have distinct meanings and usages that can make a big difference in your English communication.

#316: Alternatives to ‘I Understand’ for Daily Conversations | Upgrade Your English

Using alternatives to ‘I understand’ enhances your vocabulary for daily conversations and helps you communicate more effectively and confidently.

© Copyright 2014-2024 Speak Confident English  |   Privacy Policy  |   Terms & Disclaimer  | Online Class Policies

I’m glad to hear it was helpful!

This was very helpful

Thanks, Ma’am/Sir. This helped me a lot… 

Same here ma’am

This is so helpful. Thank you so much

This helped a lot. Thank you so much <3

I accidentally found your page while working on my English video presentation. It’s really helpful. Thanks soooo much 🙂

I’m very glad to know it was helpful!

Hi! I found your page very insightful. Thank you very much!

I’m glad to hear it!

great video series. thank you so much. you mentioned that you had a downloadable checklist in the final video. where could I find this thanks?

Hi Ellie, I’m glad the series was helpful.

When you visit the lesson, there should be an image that pops up with an opportunity to get the download. If you don’t see it, please let me know so I can fix it.

Helped a lot! Thank you very much <33

thank you so much

I love your method

Hello, I have a 5 minute oral presentation of a fictional book, w/the main focus on the leadership traits of the characters. I enjoyed the book, and suspect others might, so to that end, is it OK to NOT share the ending? Thank you

Thanks for your help 🙂

Great website. I found a typo in on the presentation closings page “Useful Langauge to Close Your Presentation”.

Good eyes! Thanks so much for the note. We’ve fixed the typo.

Dear Annemarie, thank you so much for sharing. 

Dear Annemarie, thank you so much for sharing. I learned so much from your 4 videos and I will work on improving my presentation skills. Love your spirit of excellence. For me as a presenter, its important i am passionate about the topic i share and audience will be able to apply some of the learnings in their life. Thank you Annemarie. I love your voice too. Stay blessed.

I watch continuously watched ur 4 videos and U r a great teacher.Thanks for making such purposeful videos.

I am so happy , I have more form you thank you very much

You are absolutely wonderful and your website is extremely useful and also quit impressive i habe my english A-levels in December i copied this text i sinisterly appreciate that i have had this opportunity to present to you and i also add something * it was a honor for me so thank you ☺️

Thanks, Jasmin! I’m so glad to know my lessons are helpful to you.

hey Annemarie could you help me in ending my presentation on mental health. it is a school presentation for MUN

If you’d like editing help, please see our options for 1:1 classes .

You are my favorite speaker. ☺

Hi Anna, that’s so kind of you. Thank you. 🙂

It’s so useful to us…… I’m so happy by this

I’m glad it was helpful to you, Kalpana.

I was holistically stuck about how to give my first ever presentation, but this gave me an impetus and confidence. Thanks a lot for this exquisite info

Awesome. I’m glad this helped you to move forward.

Thank YOU for tour tips. They are really inspiring. I Will try to put them into practise.

Hi Nancy, Wonderful! I’m glad they’re helpful to you!

It’s so useful to us…… I’m so happy by this

do you have Presentation course

Hi Hammad, I don’t at this time but it’s definitely something I’m thinking about.

Pin It on Pinterest

9 Ways to End Your Sales Presentation With a Bang

Updated: May 11, 2022

Published: September 13, 2015

A brilliant presentation is worth nothing if you don't bring it home with a powerful close — that said, many salespeople still struggle with how to end a presentation. Most sales presentations end with a whimper rather than a bang, taking a major toll on prospect's interest and enthusiasm.

To help you add a little extra oomph to your presentations and consistently end pitches on a high note, we've put together some tips for closing sales presentations — complete with some helpful examples.

Closing a Sales Presentation

• Go back to your opening anecdote or idea.
• End with a challenge.
• Invite your audience on a metaphorical mission.
• Use repetition for a dramatic close.
• Offer inspiration.
• Surface their objections.
• Tell a story.
• Ask an unusual question.
• End with a quote.

1. Go back to your opening anecdote or idea. 2. End with a challenge. 3. Invite your audience on a metaphorical mission. 4. Use repetition for a dramatic close. 5. Offer inspiration. 6. Surface their objections. 7. Tell a story. 8. Ask an unusual question. 9. End with a quote.

1. Go back to your opening anecdote or idea.

Starting a presentation with an anecdote, analogy, case study, or thought-provoking idea can set things off with an intriguing tone — and referring back to that point at the end can add an element of compelling cohesion to your pitch.

For example, let's say you're presenting on behalf of a company selling a conversation intelligence platform to an enterprise-level prospect. You might start with something like:

"Client X's sales development team was qualified, competent, and motivated. SDRs were reliably connecting with prospects, but their conversion rate was hardly over half of what leadership wanted to see. That's where we came in."

Free Presentation & Public Speaking Kit

Everything you need to become more comfortable and effective during your next presentation, including:

• Free Guide on Best Practices
• PowerPoint Presentation Templates
• Video Examples of Great Speakers

Then, you would give your presentation — offering an overview of your product, value proposition, specs, and tailored solution. Once you've covered those bases, and it's time to wrap things up, you could say:

"Remember Client X? Well, after implementing our solution, they were able to refine their messaging, provide reps with better-informed coaching, and identify the most resonant pain points prospects were consistently raising. All told, they more than doubled their conversion rates on calls while maintaining their existing cadence."

That kind of "closed loop" synchronicity is clean and interesting — that's why bringing everything together with a self-referential nod to the beginning of your presentation is one of the better ways to cap things off.

2. End with a challenge.

Leaving your prospects with a dramatic, open-ended challenge is one of the most effective ways to keep yourself top-of-mind after your presentation ends and motivate a buyer to act.

For instance, you might say, "Are you going to let another month pass by without addressing the crippling communication issues on your team? This is your opportunity to change things. Don’t wait."

But be careful, you need to tread lightly if you decide to go this road. Read the room and exercise caution. There's always a thin line between confidence and arrogance, and if you cross it in front of the wrong person, you could be in trouble.

If you're too brash and challenge a prospect with an "alpha" personality, you might wind up rubbing them the wrong way and do more harm than good. If you have even the slightest suspicion that your buyer might not be receptive to this tactic, go with another one.

3. Invite your audience on a metaphorical mission.

This tactic is sort of a spin on the point above — one that's a bit more collaborative and less confrontational. Instead of challenging your prospect, ask them to join you on a mission or journey.

You might say something like:

"More than 5,000 companies have decided to leverage our solution and invest in their employees' health. Are you ready to join them?"

It's more inspirational than a direct challenge but a little less frank — sacrificing some directness in the interest of caution. Still, when done right, it can inspire action.

4. Use repetition for a dramatic close.

Research shows repetition improves a child’s ability to recall new terms — in other words, if they hear an unfamiliar phrase multiple times, they’re more likely to remember it than if they only heard it once.

But that trend isn't specific to kids — the same principle applies to adults. A repetitive rhythmic close is memorable, but its value doesn't stop there. It can also be high-energy and engaging.

Not sure what this would sound like? Take a look at this example:

"If you don’t have transparency, you don’t have trust. If you don’t have trust, you won’t get honest feedback. If you don’t get honest feedback, you’ll develop blind spots. If you develop blind spots, you’ll make poor decisions, lose talented employees, and miss crucial opportunities for improvement."

5. Offer inspiration.

A well-chosen quote can tie your entire sales pitch together and help put things in a new light for your prospect.

Let's say you're selling a new CRM to a midsize business. The buyer is interested, but they know implementing a new system could be a long, challenging process.

With that in mind, you might close with something like:

"Look, I know the thought of changing CRMs is probably scary. But I think one of my favorite Warren Buffett quotes applies nicely here: ‘Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.’

In the long run, this switch will save your company a lot of time, money, and effort."

6. Surface their objections.

When you sense your prospect isn’t quite convinced — or they’re not being completely open about — you can try ending your presentation by digging for objections.

HubSpot sales reps use this question: "What would stop you from moving forward?"

You can also try, "If you decide not to buy, what would the reason be?"

The thought of being so direct can be nerve-racking, but you need to keep the fact that your prospect's objections exist — regardless of whether you probe for them. Those concerns are real and will likely come to light eventually, and you can't resolve them if you have no idea what they are.

7. Tell a story.

A story is one of the — if not the — most powerful communication vehicles salespeople have at their disposal. Telling a story makes your message more compelling, digestible, and emotionally resonant.

I recommend telling a hypothetical story of your prospect’s life after they’ve bought your product:

"It’s [date four months in the future]. You’ve been using [product] for [X use case]. [First pain point], which used to swallow up hours of your week, has been completely eliminated. [Second pain point] has been reduced to a 15-minute task every month. And your boss is completely thrilled with [Y results]."

By framing your presentation with immersive descriptions of the results your prospects can expect to see, you're helping them mentally place themselves as existing customers. If you can do that convincingly, this tactic can go a long way.

8. Ask an unusual question.

You don't have to cut your presentation short by asking, " Does anyone have questions? " Instead, try turning the tables by asking an anything-but-ordinary question at the end of your presentation.

This will jolt them back to the conversation at hand and give you a unique entry into the final portion of your presentation. Here are some example questions:

• " How did I change your worldview or perception?"
• " Based on what you've just heard, would you buy today? Why or why not?"
• " What's changed between now and when I began this presentation? "

The conversations prompted by these questions are sure to be more interesting than an ordinary close. And it might go without saying, but you still have to follow up by answering any questions they have.

9. End with a quote.

Whether it's a killer client quote or your favorite Dylan lyric, ending with a thought-provoking line will cause your audience to pause.

From there, take a few moments to ask how the quote resonated with your audience and what it made them consider. They might have offering-related thoughts — or share something completely unrelated to your business.

The point of this exercise is to snap them out of the end-of-presentation daze and get them excited and inspired to think bigger. Choose the right quote and spur your prospect to action at the end.

Here are a few other presentation ideas:

Sales Presentation Ideas

• Share a unique " vision statement " for your prospect - Wow your audience by sharing a personalized vision statement for how you see your offering changing their work and their business.
• Nix language-heavy slides for images - Go easy on the eyes and provide images narrated by your key points.
• Use movement and gestures - Avoid a rigid, unmoving stance. Use natural or slightly animated gestures to give your presentation life.
• Include video or animation - You never want to distract from your main points, but a well-placed video or custom animation can help rather than hindering your presentation.
• Don't shy away from emotion - When appropriate, share a joke, a personal anecdote, or passionate story.
• Always personalize your presentation - Keep things relevant for your audience by customizing every presentation you give.
• Tell stories using your data - You know what's less boring than a slide full of bullet-pointed numbers? You telling a story with your data.
• Ask questions throughout your presentation - Make things interactive by engaging regularly with your audience and asking for their thoughts and opinions.
• Make examples personal - Reminding your audience of your humanity is crucial for them to feel connected and sympathetic to you.
• Use music - "Music embedded throughout a PowerPoint presentation can sustain attention, while slipping content into long-term memory," says Ronald A. Berk of The Johns Hopkins University

With these creative and effective ways to end and facilitate a sales presentation, your close rate is bound to improve.

Don't forget to share this post!

Related articles.

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

15 Sales Presentation Techniques That Will Help You Close More Deals Today

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Everything you need to become a strong public speaker, including a guide on crafting compelling presentations.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

50 Speech Closing Lines (& How to Create Your Own) | The Ultimate Guide

Hrideep barot.

• Public Speaking , Speech Writing

While speech openings are definitely one of the most important components of a speech, something that is equally as important is the way you conclude your speech.

There are few worse ways to end your speech than with a terse ‘thank you’–no elaboration or addition whatsoever.

Speech endings are just as crucial to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening.

The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Speech endings can put even the most experienced speaker in flux, and increase their anxiousness manifold as they sit there attempting to figure out the perfect way to end your speech.

If you’re someone who’s in flux about your speech ending too, don’t worry. We’ve got some amazing ways to conclude your speech with a bang!

1. Circling Back To The Beginning

The idea behind circling back to the beginning of your speech is to reinforce the idea of your speech being a complete whole. By circling back to the beginning and connecting it to your ending, you let the audience understand that the idea of your speech is complete & standalone.

Circling back to the beginning of your speech also acts as an excellent way of reinforcing the central idea of your speech in the audience’s mind, and makes it more likely that they will remember it after the speech ends.

Need more inspiration for speech opening lines? Check out our article on 15 Powerful Speech Opening Lines & Tips To Create Your Own.

How To Circle Back To The Beginning

The easiest way to do this is to set up your beginning for the conclusion of your speech. That is, if you’re saying something like, say, a story or joke in the beginning, then you can leave your audience in a cliffhanger until the ending arrives.

Another great way to circle back to the beginning is by simply restating something you said at the start. The added knowledge from attending the rest of your speech will help the audience see this piece of information in a new–and better–light.

1. Will Stephen

Ending Line: “I’d like you to think about what you heard in the beginning, and I want you to think about what you hear now. Because it was nothing & it’s still nothing.”

2. Canwen Xu

Speech Ending: My name is Canwen, my favorite color is purple and I play the piano but not so much the violin…

Think of a memorable moment from your life, and chances are you’ll realize that it involved a feeling of happiness–something that we can associate with smiling or laughter. And what better way to generate laughter than by incorporating the age-old strategy of good humor.

The happy and lighthearted feeling you associate with good memories is the kind of emotional reaction you want to create in your audience too. That’s what will make your speech stick in their memory.

Done incorrectly, humor can be a disaster. Done right, however, it can entirely transform a speech.

Humor doesn’t only mean slapstick comedy (although there’s nothing wrong with slapstick, either). Humor can come in many forms, including puns, jokes, a funny story…the list is endless.

How To Incorporate Humor In Your Speech Ending

The simplest way to incorporate humor into your speech ending is by telling a plain old joke–something that’s relevant to your topic, of course.

You can also tell them a short, funny anecdote–may be an unexpected conclusion to a story you set up in the beginning.

Another way would be by employing the power of repetition. You can do this by associating something funny with a word, and then repeating the word throughout your speech. During the end, simply say the word or phrase one last time, and it’s likely you’ll leave off your audience with a good chuckle.

1. Woody Roseland

Ending Line: “Why are balloons so expensive? Inflation.”

2. Andras Arato

Ending Line: “There are three rules to becoming famous. Unfortunately, nobody knows what they are.”

3. Hasan Minhaj

Ending Line: “And you want to know the scariest part? Pretty soon every country on the earth is going to have its own TLC show.”

4. Sophie Scott

Speech Ending: In other words, when it comes to laughter, you and me baby, ain’t nothing but mammals.

5. Tim Urban

Speech Ending: We need to stay away from the Instant Gratification Monkey. That’s a job for all of us. And because there’s not that many boxes on there. It’s a job that should probably start today. Well, maybe not today, but, you know, sometime soon.

6. Hasan Minhaj

Speech Ending: Showing my legs on TV is probably the scariest thing I’ve ever done. And keep in mind last week I went after the Prince of Saudi Arabia.

3. Question

The idea behind posing a question at the end of your speech is to get the wheels in your audience’s minds turning and to get them thinking of your speech long after it has ended. A question, if posed correctly, will make your audience re-think about crucial aspects of your speech, and is a great way to prompt discussion after your speech has ended.

How To Add Questions To Your Speech Ending

The best type of questions to add to your speech ending is rhetorical questions. That’s because, unlike a literal question, a rhetorical question will get the audience thinking and make them delve deeper into the topic at hand.

Make sure your question is central to the idea of your speech, and not something frivolous or extra. After all, the point of a question is to reinforce the central idea of your topic.

1. Lexie Alford

Speech Ending: Ask yourself: How uncomfortable are you willing to become in order to reach your fullest potential?

2. Apollo Robbins

Speech Ending: If you could control somebody’s attention, what would you do with it?

Quotes are concise, catchy phrases or sentences that are generally easy to remember and repeat.

Quotes are an age-old way to start–and conclude–a speech. And for good reason.

Quotes can reinforce your own ideas by providing a second voice to back them up. They can also provoke an audience’s mind & get them thinking. So, if you add your quote to the end of your speech, the audience will most likely be thinking about it for long after you have finished speaking.

How To Use Quotes In Your Speech Ending

While adding quotes to your speech ending, make sure that it’s relevant to your topic. Preferably, you want to pick a quote that summarizes your entire idea in a concise & memorable manner.

Make sure that your quote isn’t too long or complicated. Your audience should be able to repeat it as well as feel its impact themselves. They shouldn’t be puzzling over the semantics of your quote, but its intended meaning.

1. Edouard Jacqmin

Speech Ending: “Life is either a daring adventure or nothing at all.”

2. Chris Crowe

Speech Ending: “It’s more certain than death and taxes.”

3. Olivia Remes

Speech Ending: I’d like to leave you with a quote by Martin Luther King: “You don’ have to see the whole staircase. Just take the first step.”

4. Tomislav Perko

Speech Ending: Like that famous quote says, “In twenty years from now on, you’ll be more disappointed by the things you didn’t do than by the things you did do.

5. Diana Nyad

Speech Ending: To paraphrase the poet, Mary Oliver, she says, “So, what is it? What is it you’re doing with this one wild and precious life of yours?”

5. Piece Of Advice

The point of giving a piece of advice at the end of your speech is not to pull your audience down or to make them feel bad/inferior about themselves. Rather, the advice is added to motivate your audience to take steps to do something–something related to the topic at hand.

The key point to remember is that your advice is included to help your audience, not to discourage them.

How To Add Piece Of Advice To Your Speech Ending

To truly make your audience follow the advice you’re sharing, you must make sure it resonates with them. To do so, you need to inject emotions into your advice, and to present it in such a manner that your audience’s emotions are aroused when they hear it.

Your advice shouldn’t be something extra-complicated or seemingly impossible to achieve. This will act as a counter-agent. Remember that you want your audience to follow your advice, not to chuck it away as something impossible.

Our article, 15 Powerful Speech Ending Lines And Tips To Create Your Own , is another great repository for some inspiration.

1. Ricardo Lieuw On

Speech Ending: “Learn something new, or a new way of approaching something old because there are a few skills are valuable as the art of learning.”

2. Tomas Chamorro-Premuzic

Speech Ending: “If we want to improve the competence level of our leaders, then we should first improve our own competence for judging and selecting leaders.”

3. Sharique Samsudheen

Speech Ending: “Some people love money, some people hate money, some people crave money, some people even kill for money. But what they miss is they just need to learn how to manage money well, and that will give them financial freedom.”

4. Kate Simonds

Speech Ending: Teens, you need to believe in your voices and adults, you need to listen.

5. Melissa Butler

Speech Ending: When you go home today, see yourself in the mirror, see all of you, look at all your greatness that you embody, accept it, love it and finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you.

6. Iskra Lawrence

Speech Ending: Speak to your body in a loving way. It’s the only one you got, it’s your home, and it deserves your respect. If you see anyone tearing themselves down, build them back up And watch your life positively grow when you give up the pursuit of perfection.

6. Contemplative Remark

As the name itself suggests, contemplative remarks are intended to make your audience contemplate or mull over something. The ‘something’ in question should be the idea central to your speech, or a key takeaway that you want them to return home with.

The idea is to get your audience thinking and to keep them thinking for a long, long time.

How To Add A Contemplative Remark To Your Speech Ending

To add a contemplative remark to your speech ending, you first need to figure out your key takeaway or main theme. Then, you want to arrange that as a question, and propose it to your audience at the end of your speech.

Remember that your question shouldn’t be something too wordy or complicated to understand. As with the quotes, you don’t want your audience stuck on the semantics. Rather, you want them to focus on the matter at hand.

1. Lisa Penney

Speech Ending: “So I invite you to pay more attention to your thoughts & consider the legacy you leave behind.”

2. Grant Sanderson

Speech Ending: “Some of the most useful math that you can find or teach has its origin in someone who was just looking for a good story.”

3. Greta Thunberg

Speech Ending: “We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up & change is coming whether you like it or not.”

4. Bill Eckstrom

Speech Ending: Now, think about this: it’s not the complexity-triggering individuals or events you should fear the most, but it’s your own willingness to accept or seek discomfort that will dictate the growth of not just you, but our entire world.

5. Robert Hoge

Speech Ending: Choose to accept your face, choose to appreciate your face, don’t look away from the mirror so quickly; understand all the love, and the life, and the pain that is the part of your face, that is the art of your face. Tomorrow when you wake up, what will your choice be?

7. Personal Anecdote

Personal anecdotes, as the name suggests, are anecdotes that are personal to the speaker or instances from their life. Personal anecdotes are a great way to incorporate the magical powers of storytelling in your speech, as well as to make a personal connection with the audience. Using personal anecdotes, you can hit two birds with one stone!

How To Add Personal Anecdotes To Your Speech Ending

To add personal anecdotes to your speech ending, you need to filter through your life experiences to find out ones that directly relate to your topic at hand. You don’t want to include an anecdote, no matter how compelling it is, if it doesn’t relate to your topic.

Remember to not keep your anecdote too long. Your audience will most likely lose their attention if you do so.

1. Sheila Humphries

Speech Ending: “Why do you go work for these people?” My answer to them was, “If I could help one child make it in this world, it’ll be worth it all.”

8. Call To Action

A call-to-action is one of the absolute best ways to conclude a speech with a bang. A well-written speech should aim to alter the audience’s mind or belief system in some way and to make them take an action in that direction. One crucial way to assure your audience does this is by using a call to action.

How To Add A Call To Action To Your Speech Ending

A call to action comes right before the ending of your speech to provide your audience with a clear idea or set of instructions about what they’re supposed to do after your talk ends.

A call to action should provide a roadmap to the audience for their future steps, and to outline clearly what those future steps are going to be.

1. Armin Hamrah

Speech Ending: “So tonight, after you finish your Math homework & before you lay your head down on that fluffy pillow, bring a piece of paper and pen by your bedside…”

2. Graham Shaw

Speech Ending: “So I invite you to get your drawings out there & spread the word that when we draw, we remember more!”

3. Andy Puddicombe

Speech Ending: You don’t have to burn any incense, and you definitely don’t have to sit on the floor. All you need to do is to take out 10 minutes out a day to step back, familiarize yourself with the present moment so that you get to experience a greater sense of focus, calm, and clarity in your life.

4. Amy Cuddy

Speech Ending: Before you go into the next stressful evaluative situation, for two minutes, try doing this in the elevator…

5. Jia Jiang

Speech Ending: When you are facing the next obstacle or the next failure, consider the possibilities. Don’t run! If you just embrace them, they might become your gifts as well.

9. Motivational Remark

As the name clearly explains, a motivational remark motivates your audience to carry out a plan of action. It ruffles the audience’s mind and emotions and has a powerful impact on the steps that your audience will take after you’ve finished speaking.

How To Add A Motivational Remark To Your Speech Ending

The key to a good motivational remark is to inspire your audience. Your motivational remark should act as a ray of hope to your audience and positively inspire them to take a desired course of action.

Your motivational remark should not be negative in any way. You don’t want to guilt or coerce your audience into doing something or feeling a certain way. You want to leave them on a positive note to move forward with their life.

1. Khanh Vy Tran

Speech Ending: “No matter what you’re going through right now & no matter what the future holds for you, please don’t change yourself. Love yourself, accept yourself & then transform yourself.”

2. Mithila Palkar

Speech Ending: “Get a job, leave a job, dance, sing, fall in love. Carve your own niche. But most importantly: learn to love your own randomness.”

3. Andrew Tarvin

Speech Ending: “Anyone can learn to be funnier. And it all starts with a choice. A choice to try to find ways to use humor. A choice to be like my grandmother, to look at the world around you and say WTF–wow, that’s fun.”

4. Laura Vanderkam

Speech Ending: There is time. Even if we are busy, we have time for what matters. And when we focus on what matters, we can build the lives we want in the time we’ve got.

5. Julian Treasure

Speech Ending: Let’s get listening taught in schools, and transform the world in one generation into a conscious listening world, a world of connection, a world of understanding, and a world of peace.

6. Mariana Atencio

Speech Ending: Let’s celebrate those imperfections that make us special. I hope that it teaches you that nobody has a claim on the word ‘normal’. We are all different. We are all quirky and unique and that is what makes us wonderfully human.

10. Challenge

Much like a call to action, the aim of proposing a challenge at the end of your speech is to instigate your audience to take some desired course of action. A challenge should make an appeal to your audience’s emotion, and motivate them to meet it.

How To Add A Challenge To Your Speech Ending

To apply a challenge effectively to your speech ending, you need to make sure that it’s something relevant to your topic. Your challenge should drive the central topic of your speech forward, and make your audience engage in real-life steps to apply your idea in the real world.

While its always a good idea to set a high bar for your challenge, make sure its an achievable one too.

1. Jamak Golshani

Speech Ending: “I challenge you to open your heart to new possibilities, choose a career path that excites you & one that’s aligned to who you truly are.”

2. Ashley Clift-Jennings

Speech Ending: So, my challenge to you today is, “Do you know, would you even know how to recognize your soulmate?” If you are going out in the world right now, would you know what you are looking for?

11. Metaphor

Metaphors are commonly used as a short phrase that draws a comparison between two ideas in a non-literal sense. People use metaphors quite commonly in daily life to explain ideas that might be too difficult or confusing to understand otherwise. Metaphors are also great tools to be used in speech, as they can present your main idea in a simple and memorable way.

How To Add Metaphors To Your Speech Ending

To add a metaphor to your speech ending, you need to first decide on the main idea or takeaway of your speech. Your metaphor should then be organized in such a way that it simplifies your main idea and makes it easier for your audience to understand & remember it.

The key is to not make your metaphor overly complicated or difficult to retain and share. Remember that you’re trying to simplify your idea for the audience–not make them even more confused.

1. Ramona J. Smith

Speech Ending: “Stay in that ring. And even after you take a few hits, use what you learned from those previous fights, and at the end of the round, you’ll still remain standing.”

2. Shi Heng YI

Speech Ending: “If any of you chooses to climb that path to clarity, I will be very happy to meet you at the peak.”

3. Zifang “Sherrie” Su

Speech Ending: “Are you turning your back on your fear? Our life is like this stage, but what scares are now may bring you the most beautiful thing. Give it a chance.”

12. Storytelling

The idea behind using stories to end your speech is to leave your audience with a good memory to take away with them.

Stories are catchy, resonating & memorable ways to end any speech.

Human beings can easily relate to stories. This is because most people have grown up listening to stories of some kind or another, and thus a good story tends to evoke fond feelings in us.

How To Incorporate Stories In Your Speech Ending

A great way to incorporate stories in your speech ending is by setting up a story in the beginning and then concluding it during the end of your speech.

Another great way would be to tell a short & funny anecdote related to a personal experience or simply something related to the topic at hand.

However, remember that it’s the ending of your speech. Your audience is most likely at the end of their attention span. So, keep your story short & sweet.

1. Sameer Al Jaberi

Speech Ending: “I can still see that day when I came back from my honeymoon…”

2. Josephine Lee

Speech Ending: “At the end of dinner, Jenna turned to me and said…”

Facts are another excellent speech ending, and they are used quite often as openings as well. The point of adding a fact as your speech ending is to add shock value to your speech, and to get your audience thinking & discussing the fact even after your speech has ended.

How To Add Facts To Your Speech Ending

The key to adding facts to your speech ending is to pick a fact that thrusts forward your main idea in the most concise form possible. Your fact should also be something that adds shock value to the speech, and it should ideally be something that the audience hasn’t heard before.

Make sure that your fact is relevant to the topic at hand. No matter how interesting, a fact that doesn’t relate to your topic is going to be redundant.

1. David JP Phillips

Speech Ending: 3500 years ago, we started transfering knowledge from generation to generation through text. 28 years ago, PowerPoint was born. Which one do you think our brain is mostly adapted to?

14. Rhethoric Remark

Rhetoric remarks are another excellent way to get the wheels of your audience’s minds turning. Rhetoric remarks make your audience think of an imagined scenario, and to delve deeper into your topic. Rhetoric remarks or questioned don’t necessarily need to have a ‘right’ or one-shot answer, which means you can be as creative with them as possible!

How To Add Rhethoric Remarks To Your Speech Ending

Since rhetorical questions don’t need to have a definite answer, you have much freedom in determining the type of question or statement you wish to make. However, as with all other speech endings, a rhetorical question shouldn’t be asked just for the sake of it.

A rhetorical question should make your audience think about your topic in a new or more creative manner. It should get them thinking about the topic and maybe see it from an angle that they hadn’t before.

Rhetorical questions shouldn’t be too confusing. Use simple language & make sure it’s something that the audience can easily comprehend.

1. Mona Patel

Speech Ending: Pick your problem, ask “What if?” Come up with ideas. Bring them down. Then execute on them. Maybe you’re thinking, “What if we can’t?” I say to you, “What if we don’t?”

2. Lizzie Velasquez

Speech Ending: I want you to leave here and ask yourself what defines you. But remember: Brave starts here.

Another great way to end your speech with a literal bang is by using music! After all, if there’s something that can impact the human mind with just as much force as a few well-placed words, it’s the correct music.

How To Add Music To Your Speech Ending

To add music to your speech ending, you must make sure that the music has something to do with your speech theme. Remember that you’re not playing music in your concert. The piece of music that you choose must be relevant to your topic & work to have a contribution in your overall speech.

1. Tom Thum

Speech Ending: *ends the TED Talk with beat boxing*

16. Reitirate The Title

The title of your speech is its most important component. That’s why you need to pay careful attention to how you pick it, as it is something that your viewers will most likely remember the longest about your speech.

Your title will also act as a guiding hand towards how your audience forms an initial idea about your speech and is what they will associate your entire speech with.

By repeating your title at the end of your speech, you increase the chances that your audience will remember it–and your speech–for a long time.

How To Retierate The Title In Your Speech Ending

Your title is something that your audience associates your entire speech with. However, you don’t want to simply add the title in your speech end for the sake of adding it. Instead, make it flow naturally into your speech ending. This will make it seem less forced, and will also increase the chances of your audience remembering your entire speech ending and not just the title of your speech.

1. Ruairi Robertson

Speech Ending: I feel we can all contribute to this fight worth fighting for our own health, but more importantly, our future generations’ health by restoring the relationship between microbe and man. There is SOME FOOD FOR THOUGHT!

Need more inspiration for speech closing lines? Check out our article on 10 Of The Best Things To Say In Closing Remarks.

Level up your public speaking in 15 minutes!

Get the exclusive Masterclass video delivered to your inbox to see immediate speaking results.

You have successfully joined our subscriber list.

To sum up, speech endings are just as imperative to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening. The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Still looking for inspiration? Check out this video we made on closing remarks:

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

How the 10,000-Hour Rule Applies to Public Speaking 

Go From Passive to Assertive with These 6 Top Tips

Feeling Nervous? Congratulations, You Care

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

• Newsletters
• Best Industries
• Business Plans
• Home-Based Business
• The UPS Store
• Customer Service
• Black in Business
• Your Next Move
• Female Founders
• Best Workplaces
• Company Culture
• Public Speaking
• HR/Benefits
• Productivity
• All the Hats
• Digital Transformation
• Artificial Intelligence
• Bringing Innovation to Market
• Cloud Computing
• Social Media
• Data Detectives
• Exit Interview
• Bootstrapping
• Crowdfunding
• Venture Capital
• Business Models
• Personal Finance
• Founder-Friendly Investors
• Upcoming Events
• Inc. 5000 Vision Conference
• Become a Sponsor
• Cox Business
• Verizon Business
• Branded Content
• Apply Inc. 5000 US

Inc. Premium

The Most Powerful Way to End a Presentation

Use one of these approaches to make sure your next presentation achieves the result you desire..

There are many tips for delivering a great presentation , and while it is important to grab your audience at the beginning , what you do at the end can make all the difference in your presentation's overall impact and success.

Getting rid of the "questions?" slide.

To start, let's talk about what you shouldn't do. You shouldn't end a presentation with a slide that asks "Questions?" Everyone does and there is nothing memorable about this approach.

Ideally, you should take questions throughout the presentation so that the question asked and the answer given is relevant to the content presented. If you choose to take questions at the end of your presentation, end instead with a strong image that relates to your presentation's content.

Effective endings

To be truly effective, take questions and then finish with a closing that is as powerful as the beginning of your presentation.

Here are three techniques for creating a memorable ending include:

Use a quote that will stay with your audience members long after they leave the room.

I saw a fantastic presentation on what it takes to motivate a staff. The manager had provided a list of tips and techniques that worked for her, but I most strongly remember how she ended the presentation.

She listed each of her approaches with this simple quote in white letters on a black background emblazoned on the screen behind her:

"The simple act of paying positive attention to people has a great deal to do with productivity." --Tom Peters

Her entire presentation had been about positive reinforcement and while I can't recall all of her tips, I will always remember the quote.

2. A call to action

Most business presentations' primary purpose is to move the audience to action. Use the last few minutes of the presentation to reinforce the call to action you seek. Examples of strong calls to actions include:

"Join the Fight"

"Begin the Journey"

"Improve the Process"

"Donate Today"

Assume that your presentation has delivered the information needed by the audience members to move them in a direction and make your call to action definitive and instructional.

3. A compelling story

Ending your presentation on a story--especially if that story is personal or illustrates how the content presented affects others--is the best way to conclude.

Many times I see companies defaulting to a case study. While a case study is good, consider how you can turn it into a meaningful story--how does or could the work being proposed influence others' lives? Creating empathy with your audience and tying the story back to points made throughout the presentation ensures your presentation will hit the mark.

One of the very best examples I have seen of this in action is the presentation given by Scott Harrison of charity:water . He starts his speech with a personal story that draws you in and ends it with a heart-wrenching story about Rachel Beckwith that you won't soon forget.

You can see Scott's amazing use of a compelling story with an awesome call to action at this link:

https://www.inc.com/video/201110/inc-5000-scott-harrison-charity-water.html

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

Privacy Policy

• Personal Development
• Sales Training
• Business Training
• Time Management
• Leadership Training
• Book Writing
• Public Speaking
• Live Speaker Training With Brian
• See Brian Speak
• Coaching Programs
• Become a Coach
• Personal Success
• Sales Success
• Business Success
• Leadership Success

How to End a Speech: What You Need for a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly, ensuring that the audience’s attention is maintained throughout.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech. It’s crucial to leave a lasting impression with a powerful conclusion.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

To ensure that your conclusion is as powerful as it can be, you must plan it word for word, including a strong closing statement.

Ask yourself,  “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action. It is also crucial to restate a key idea to reinforce your message and leave a lasting impression.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End A Speech With A Call To Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power. Reinforce your key points by summarizing the main message, ensuring it leaves a lasting impression. Closing the speech effectively can evoke emotions and make a significant impact on the audience.

Here’s a Speech Call To Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Consider ending with a thought-provoking question to challenge the audience to think differently and inspire them to take action.

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if  the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard. This repetition helps make your message memorable and ensures that your key points leave a lasting impression.

This makes it clear that you are coming to the end of your talk.

4) Close with a Story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can make your story more impactful and leave a lasting impression.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post  “8 Public Speaking Tips to Wow Your Audience.”

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

A memorable statement like this can make the humor more effective by condensing the core message into a crisp and authentic sound bite.

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make. Here are some practical tips for selecting and delivering a poem: choose a poem that resonates with your message, practice your delivery to ensure it flows naturally, and use appropriate pauses to emphasize key lines.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem,  “Don’t Quit,”  or  “Carry On!”  by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration for A Lasting Impression

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is, and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of  my favorite inspirational quotes  that can be tied into most speeches.  You can also  read this collection of leadership quotes  for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote, or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but then slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the  “exclamation point”  at the end to reinforce your main message and leave a lasting impression.

Try practicing on this poem that I referenced above…

Read through  “Carry On!” by Robert Service

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say  something with filler words  like,  “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can signal to the audience that it is time to begin clapping.

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words  thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your  fear of public speaking  than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you’ve given a moving talk and really connected with your audience, someone will stand up and applaud. To encourage a standing ovation, make your message memorable by using repetition of your keyword or phrase and incorporating relevant visuals or metaphors to leave a lasting impression on the audience. When this happens, encourage others by looking directly at the clapper and saying,  “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably And Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one. Using positive body language, such as maintaining eye contact, smiling, and using open gestures, can leave a lasting impression on the audience.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post Goal Setting for Success & Developing SMART Habits Next Post » 7 Tips for Writing Motivation: Stay Motivated When Writing a Book

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

• Most Recent
• Using Parkinson's Law to Increase Your Productivity
• How To Publish A Book: Your Go-To Guide To Becoming An Author
• Potential Ways To Make More Money: 20 Creative Ideas
• Top 10 Leadership Qualities of Great Leaders
• How to Write a Book: Proven Start-to-Finish Steps
• Free Webinar: How To Write a Book and Become a Published Author
• Free Video Series: 3-Part Sales Mastery Training Series
• Free Assessment: The Confidence Factor
• Free Assessment: Discovering Your Talents

Browse Categories

• Financial Success

Follow Brian & Join the Discussion

• Free Resources
• Best Sellers
• Knowledge Base
• Shipping & Returns
• Privacy Policy
• About Brian
• Brian Recommends

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

© Copyright 2001-2024 Brian Tracy International. All Rights Reserved.